National Institute of Management Solutions

Question Paper Set 1

MARKETING MANAGEMENT

Submitted by: - _______________________ Max. Marks: - 100

All the questions are compulsory. Every Question shall be of 20 marks .

Que. 1- What is marketing channel? Describe in brief & also elaborate 4P’s of marketing.

Que.2- Differentiate between marketing & sales. Sales is a sub part of marketing, provide an example to support this statement.

Que.3- What is marketing strategy and discuss about local market?

Que.4- If you are a marketing manager of XX Company and you have to launch a hat product (soap). What would be your plan of action for the same? Discuss in detail.

Que.5- Define “break even point”. What are the differences between service marketing & Concept marketing?