www.derby.ac.uk/dbsEducation with the personal touch

Marketing Joint Honours

Marketing Joint Honours

Why choose this course?▪ You'll get a range of practical, creative

and academic skills to prepare you for acareer in marketing or businessmanagement

▪ Our academics fill the course with theirvaried experiences of real life marketing

▪ You'll benefit from guest speakers fromindustry so you can apply what you'relearning to real situations

▪ You can take an optional placement year.

About the courseModern day marketing is all aboutdeveloping ways of better understandingconsumers, their lifestyles and choices.It's a popular subject which will suit you ifyou're looking for a career in advertisingand the media, public relations, sales,promotions and events management,market research, marketing managementand operations. It also gives you a goodbase for broader careers in business,management or administration.

How you’ll learnWe use a wide range of teaching methodsincluding formal lectures, problem-solvingtutorials, seminar discussion groups,group and individual projects anddirected reading. You'll be assessed by acombination of continuous assessmentand examinations.

Your careerWhen you graduate, you'll have the skillsand confidence to work in a variety ofbusiness or marketing roles. You'll beable to add value immediately withindiverse marketing focused positions.Increasingly, employers are seeking staffwith good customer and marketing skills,so careers in marketing or in generalbusiness management can successfullybe achieved.

You can continue your studies with amasters degree here at Derby BusinessSchool and take advantage of the 10%alumni discount.

Where you will study: Derby Campus – Kedleston Road site

Entry requirements: Academic – 220-300 UCAS tariff points,of which at least 200-240 must be fromyour International Baccalaureate orequivalent qualification.

Language – A qualification such as IELTS6.0 (with a minimum of 5.5 in all areas) orTOEFL – 550 (paper based), 213(computer based), 80 (internet based).See our website for other acceptedqualifications or phone us: +44 (0)1332 591698.

Duration: 3 years full time

Course fees: £9,945 per year**These fees apply if you are starting this course betweenSeptember 2013 and August 2014. We recommend youcheck fees as they can change. Costs can increase each year.

Start date: September

UCAS code : Y002Additional informationWith joint honours, you can study for an honours degree in two or even three subjects.You can study Marketing as either a major, joint or minor pathway.

You'll be taking modules that are accredited by key marketing professional bodies. TheMarketing joint honours pathway is one of only a few marketing courses in the UK that isaccredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This meansthat depending on the modules you select, while you are studying for your qualificationyou also have the opportunity to work towards achieving the CIM Professional Diplomain Marketing as part of your degree programme.

You'll also achieve Institute of Direct Marketing professional qualifications, dependingupon the modules you select.

What you’ll cover

STAGE ONE STAGE TWO STAGE THREE

Marketing in Action Marketing Research Marketing Strategy

Fashions and Trends for CreativeMarketing

Marketing Communication andBranding

Marketing Across Cultures

Innovation in MarketingSales and Key Account

ManagementIndependent Study

Finance and Business Performance

Logistics Consumer Behaviour

Principles of Advertising andCommunications

Media ManagementDeveloping Employability from the Placement Experience

Assessing the Brand Environment Digital and Social Media Brand Impact and Popular Culture

- Public Relations Copywriting and Creativity

- -Sustainability and Ethics in

Marketing

www.derby.ac.uk/dbs

The information in this leaflet was correct when we produced it, but please check our website for the mostup to date information.

Get in touchFaculty of Business, Computing and Law Reception

E: dbs@derby.ac.uk

T: +44 (0)1332 591896

www.derby.ac.uk/dbs

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