Marketing InitiativesHOW CAN WE HELP SUPPORT

YOUR BUSINESS?

Gwyneth PritchardMarketing Programmes Manager

Europe, Middle East & Africa

Gwyneth_p1@verifone.com

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PR & Communications

Why?

External perception globally and EMEA wide is excellent

• Local markets at different levels and more complex

Our mission:

• Raise Awareness

• Build Brand Equity

• Become the Number 1 leader in every country throughout EMEA

How are we going to deliver?

• Joint Initiatives with business partners to achieve the ultimate goal.

• Your feedback

• Lots of effort

• Win/Win Situation

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Media Relations / Case Studies / Success

Invite you to leverage from our PR Activities in EMEA

Requirements

• Story or Win outlined

• Writing from our office

• Draft sent to you and your customer

• Changes and approvals sought after

• PR - Published to key industry journalist for take-up. Monitor and track hits.

• Case Studies – published on extranet service, internet and various promotions.

• Success Stories – published on extranet service, internet and made public to key industry personnel.

• Monitor and track hits

• Any suggestions or feedback welcome

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Business Partner Portal – Passportal

Expected launch in the next few months Access via VeriFone Website An extranet site, password protected Currently Phase I is in development Expected to see:-

• White Papers• Case Studies• Branding Guidelines• Product images, environment images, logos and icons• Presentations (including Business Partner Forum ones)• Competitor Information• The latest Marketing Sales Tools• Training Information• And more…..

• This site will only be as good as the information received from the field. • Help me to help you.

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Events / Seminars / Roadshows

Currently we support local events:-• Supplying Speakers• Current Sponsorship• Providing promotional gifts• Posting high resolution images for readiness for building your own

collateral • Supplying banners, pop-ups and posters, collateral and product

demos.• If there is anything else please let me know.

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Cartes Event

• Largest Card Industry Event in Europe • Over 15,000 visitors• Dates

– 7-9 November, Paris• Cartes Planning Already Underway

– Dedicated partner area– Require submissions for product demos– Ideas and suggestion for participation– Email providing templates for submission to be sent next

month.– Looking for dynamic, unique, innovative applications

• All invited to our 25 Year Anniversary Celebrations – 8th November at the exclusive venue, Tour

Montparnasse

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Worldwide Sales Meeting

• Worldwide Sales Meeting (WWSM)– VeriFone’s Annual Sales & Marketing Event– Invitation extended to EMEA’s VIP & SI – 12-15 November– Walt Disney World Swan Hotel, Orlando, Florida –

USA– Focused on strategy & vision for the next financial

year.– Product Training and insight into global markets– Networking opportunity– Participation from all over the globe– Last year over 350 persons attended this forum– Planning committee starts next week, please let

me know of any ideas or suggestions that may help improve upon previous years.

– Watch out for invitations

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Marketing Material – Product Launch• Vx570 Launch Pack

– Did you see it?– Thank you for those that

provided feedback.• Next Launch Pack

– Vx670 by mid June– Improvements and extra

material will be included• It’s not too late to provide

suggestions for the Vx670 launch

– What would you like to see in the pack?

– Need extra copies, let me know.

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Marketing Material – what else?

White Papers• EMV, SEPA, Common Criteria……

Collateral• More product information

More presentations – • product• Sales• Technical

Award Submissions • provide coverage for parties involved• Successful with the MX870• The most Innovative terminal solution launched during

2005! Invite you to provide information for joint submissions….

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Thank You

I’m here to help and support. Feedback send to myself