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Introduction and Brand name Abdullah Khaled is the co-founder of the Ricci and open Ricci shop this year on 1 st of July 2014. Ricci started business in Midvalley, Kuala Lumpur. As the business was fast and demand for the premier were increasing , started to design and making his own shoe and labeled them with the name Ricci . Ricci brand name is based on an Italian name. The reason we choose the name is because we want our customer to feel it as an Italian product and to feel the atmosphere in the shop. The inside shop was design with Italian architecture and most of time soft Italian song will be played. Our managing director, Mr. Abdullah always makes sure the atmosphere in the shop is felt by the customer. Ricci focus on ladies and men’s footwear, targeting on modern working and teenagers who has high need of fashionable, comfortable footwear both in working life and social life. Ricci is passionately keeping up with changing times and fast moving fashion. As time move, Ricci is also keeping up with the changing times and moving towards the new fashion. Beside, with the increase in living standard, there is an uncompromised demand for higher quality product in shoes. According to, Ricci is faithful in making sure that both style and quality is tailored to match the expectations of its target market. Ricci bent on continuously innovating and aligning our product with modern working women, 0 | Page

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Introduction and Brand name Abdullah Khaled is the co-founder of the Ricci and open Ricci shop this year on 1st of July 2014. Ricci started business in Midvalley, Kuala Lumpur. As the business was fast and demand for the premier were increasing , started to design and making his own shoe and labeled them with the name Ricci .Ricci brand name is based on an Italian name. The reason we choose the name is because we want our customer to feel it as an Italian product and to feel the atmosphere in the shop. The inside shop was design with Italian architecture and most of time soft Italian song will be played. Our managing director, Mr. Abdullah always makes sure the atmosphere in the shop is felt by the customer. Ricci focus on ladies and mens footwear, targeting on modern working and teenagers who has high need of fashionable, comfortable footwear both in working life and social life. Ricci is passionately keeping up with changing times and fast moving fashion. As time move, Ricci is also keeping up with the changing times and moving towards the new fashion. Beside, with the increase in living standard, there is an uncompromised demand for higher quality product in shoes. According to, Ricci is faithful in making sure that both style and quality is tailored to match the expectations of its target market. Ricci bent on continuously innovating and aligning our product with modern working women, men and teenagers. The shoe represents the intellectual, independent and elegant contemporary group.

Market Targeting and Positioning

Target MarketRicci is focused in the Malaysian market and our target market are woman and men. Thus, to be more successfully growth for the long term sales, Ricci needs to understand the customer needs and wants to satisfy the customer. Besides that, our company are sell the portable shoes. We focus on the people working in office and fashion stylish people. However, we entire this segment had been categories in three group of segment which is demographic, psychographic and geographic.For the demographic segment, Ricci is target group are woman and men. As we know that, woman are like to wear high heels to make them look confident, tall, fashion or style, elegant and look sexier. For men, shoe is show their look gentleman, personal style or fashion, professional and confident. Mostly the reason for woman and men wear formal shoes is because of the require working place in formal environment. Besides, woman wearing high heel will make them feel tired and uncomfortable for wearing too long time. Over time, wearing high heels will make them leading to muscle pain especially for the office ladies that mostly spend time stay in the office. Same as for men, they will feel muscle and foot pain and most of them are lazy or dont like to wear socks because it look not trend and fashionable for nowadays, or they prefer easy to slip on without socks. Thus, Ricci are offer many different types of shoes for woman and men to let them to choose by refer their favorite style, colours, size, and also enable customers to feel more comfortable and look be more fashionable and trendy by offering latest arrival shoes for woman and men.Next is psychographic segment, we target for both gender between (age 18-50). We believe that on this segment of age group people are like to be look more unique and stylish for their personality or their require working place in formal environment. Thus, we are using a high quality materials and fashionable design with each of the different item portable shoes. We want our customers feel that the benefit they get by purchasing our Ricci shoes are they can save a lot of money and make their life easier in certain aspect of their daily life or working life.For the geographic segmentation, Ricci focus on Malaysia. We chose to open at Mid Valley, Kuala Lumpur. In Malaysia, Kuala Lumpur is a big city and mostly people there are living high standard quality and people that have high salary. We target for the middle class people to purchase our shoes. We believe that the shopping complex is one of the best place in order to attract customer attention.

Product Positioning Product positioning is a marketing technique which has an intention to present products in the best probable light to different level of target audiences. Its method including market segmentation in the first step and after that will carry on the other steps to bring out the whole process however the product itself also need to have the power to creating the message to reach the customers mind. There will be several goals for the product positioning that normally use within the market. Firstly, differentiate the product from other competitors; Throughout the Malaysia there are a lots of competitors trying to take over Ricci to become the market leader in the marketplace such as Zalora, Amazon, Zucca started to change their side target into this provider market.In the new positioning, we are trying to give the customer a new experience in Ricci product, which is to provide a clear thinking that Ricci product is excellent, and the price charged are reasonable. Our final target is to let the customer feels that the product provided is worth the price or even more than that.

Value PropositionIn order to make the shoes of Ricci worthwhile, our product must create a high value for the customer. Through all those marketing strategies and marketing tools used, we try to give customer a perception on our product value whereby when customer thinks of Ricci shoes, the first thing comes into their mind would be positive and able to persuade the customer to purchase the shoes.Service ExcellenceWe trying to give the perception that the shoes provided by Ricci are excellence compared to the other competitors. Besides, we also provide online and offline service for the customer. Thus, we using internet marketing to promote our product and selling our service using various forms of online marketing techniques in order to attract customers too. Online promotion is more effective and convenient for customers to log in to our website and choose for the latest promotion and needs. Consumers can share their experiences after their experiences after using our shoes and provide feedback. Therefore, Ricci is care about the customers value in the market and we take it very seriously.

Attractive PricingThrough revamping the pricing strategies and form different type shoes to suit different needs of each segment of customer, we trying to provide the attractive price to enhance the customers enjoyment on the shoes Ricci provided.

Premium ContentReasonable price and high quality help Ricci to form a image that they are trying their best satisfy the customer needs by giving them the lowest price with a promised quality of shoes.

Marketing Mix1. Product (the online and offline offer)Part of Ricci marketing strategy will be based on every states buy, solely on location and its own website via internet. Customers who have no time for shopping are convenience to purchase their desired shoes and then pay for it online after that Ricci will deliver the purchasing item immediately. Offline store, Ricci is located in a trendy mall that receives plentiful walk-through traffic. Our brand name will be Ricci. In Ricci, we believe in Passion. Quality shoe brand will be stressed in the business base on offering quality shoes and apparel. Ricci strives in offering excellent customer service, as well as offering quality products at great prices. The quality footwear brand combines a feel for current trends with maximum wearing comfort. Thus the result is a unique experience of life. Ricci is dedicated in making sure that both style and quality is tailored to match the expectation of its target market. Riccis employees has more than 10 years of experience in shoe making, use of state of the art technologies, carefully selected materials and excellent shoe makers craft shoe bearing the made by Ricci seal of quality accompany their wearer in a magnificent fashion for a good feeling to walk with Ricci.A beautiful shoe is a compliment to the women and men. Ricci emphasizes the style of its wearer and aligns itself to her thanks to optimal fit, soft uppers, a light and flexible sole and the special soft line tread. The shoe heels is carefully selected and connect with connected Ricci focuses on women and men footwear and has a lot different types of fashion and style. Whereas, Ricci identified its potential customers properly and understand the customers needs and wants. To increase market share, Ricci will be invented new design which is portable shoe that called Passion Soul. Passion soul is our special outlet and Ricci signature shoe (shown in appendix). The wearer can remove heals whenever they want to. As for return policy, if the wearer not satisfied with the purchase, they can return unworn items at any time with a receipt. If there is a quality issue with the item, it may be returned for a refund within 90 days with receipt or exchange or returned for store credit at any time. No exchanges or returns on items marked as final sale. No price adjustments given on final sale items. Thus, as for the portable shoe Ricci decided to give 30 days guarantee. If there are any damages on the heels, the shoe will be change to new one. Our packaging is based on Ricci theme color which is blue and orange. Thus, Ricci creates sustainability and environmental harm packaging and more specifically shoeboxes. The boxes contribute to millions of tons of waste a year and even with proposed second uses, they are eventually thrown out. The structure of the cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, and takes up less space and weight less. The box is non-woven which means less work and waste .It protects the shoes from dust and dirt in the warehouse and during shipping. The box will be given to together with Ricci paper bag. The Ricci bag will have same theme color.2. Pricing Pricing strategy is one of the most important elements for both companies and customers. Company perspective, they attempt to cover their cost and also gain profits, companies can compete with their competitors base on the value of their products and sustain for long time. Customer perspective, they try to purchase the product with the best quality at reasonable price.Ricci shoe pricing is designed to be competitive to other fashion shoe retailers. The Ricci uses pricing half of the consumer value equation and sharply focused on the delivering great consumer value. Our pricing is between RM50 RM200, based on shoe quality.2-1. Fixed pricing strategyRicci uses this strategy for their products value means that products have a fixed price only and customers should purchase product at the fixed price. This strategy will be used when company set the lowest price for products and become the price leadership in its market among competitors. Customers can pay online for more convenience for purchasing.. Ricci does research on both gender women and men by age between 21 50 years old. Based on reasonable price, customer willing to pay for the price as long as the quality is high.

A product prices has strong connections with this point in the life cycle. In the introduction phase, a skimming or a penetration price might be used. In the maturity phase, promotional and discount prices may be used through online advertisement by its website and in the decline phase , sale or mark down prices may be used to get rid of unwanted stock .Another type of pricing Ricci utilizes is segmented pricing . Ricci often adjusts their products prices based on differences in the type of customer Ricci are targeting, the specific product Ricci is trying market and the location their products. Thus Ricci uses psychological strategy of pricing because in consumers mind, anything ending in .99 is cheaper than .00 and research support that people read numbers from left to right (people see the numbers at left more than right).Overall, Ricci uses a price skimming technique to set a reasonable price because Ricci always produce new shoe with different quality and innovative designs. Eventually, the consumer will see the price decline gradually as the shoe has been on the market for a while and the next design is getting ready to be released. These strategies seem to be working for Ricci, especially the higher pricing strategy. There is just something about the high price that makes customers feel they are purchasing higher quality and prestige when they buy a pair of Ricci shoes.3. Distribution (place)The Ricci Company decided to use two type of distribution channel one type is using wholesaler and retailer and another one is direct selling to the customers which has a promotion most of the time when customers purchase products through online. There are wholesaler and retailer. The manufacturer will manufacture the new products and then supply the products to the wholesaler. The wholesaler will transfer the products to the retailer and finally the retailer will distribute the products to final consumers. In other words, the intermediaries are playing an important role in terms of supplying or transferring the products from the manufacturer to the final consumers in an appropriate method.

In order to motivate the channel, we are decided to provide commissions and incentives to the intermediaries. Commissions will be provide to the intermediaries based on the number of sales that they are willing to sell. For instance, if the intermediaries are able to sell more products to the final consumers beyond the manufacturer expectations, they will eligible to get more commissions from the manufacturer. Besides commissions, incentives such as trip for vacations, collecting points, special deal, allowances for advertisements and awards are will be awarded for intermediaries in order to motivate them. These different kinds of incentives will be awarded to the intermediaries by looking at their monthly performance. Moreover, we are also established certain criteria in order to evaluate distributors performance. The criteria are based on the number of sales they achieve in per month, consumers feedback by retailers and post their opinion through Riccis website and also Ricci has an ability to build relationships and the level of trust with consumers. These criteria will be most helpful in order to determine whether they are performing well or not their job. This launching of this new product will be in Kuala Lumpur, Malaysia at Mid Vally.We offering this new product only in Malaysia country. The Ricci Head Quarter (HQ) department will be allocated in Kuala Lumpur state. The retailer shops will be also open in places such as shopping complex like mall, parade, AEON and around Kuala Lumpur. Besides, the purpose of allocating retailer shops at shopping complex is because consumers can find easily the products through spending minimum efforts and times.Apart from that, we are also using lorry transportations in order to shifts the products from one place to another place. By providing transportations, the movements of products will be more secure and safe. Besides, the retailers also can contact the Ricci Companys management if they want to reorder the products. Our manufacturing company will be set up in Nilai.

4. PromotionPromotion tool can be defined as marketing communications which is adopted by firms to inform, persuade, and remind consumers directly via its own website or indirectly by retailer about the products and brands that they are selling. In this case, we are planned to use both online and offline. By offline, printed advertisement on newspapers and magazines to communicate with consumers. By online post information and advertisement regarding new products, special promotion, seasonal promotion and ask for their comment to have an interaction communication with customers. The purpose of choosing this method is, we are strongly belief that this is the best way to communicate with large number of consumers whos dispersed geographically and the most effective way to bring awareness among consumers about this new innovation. This printed advertisement is also providing an opportunity to let consumers to have some basic knowledge on this new product and to get interested on this new product.

Competitor analysisOur main competitor in this online business is ZALORA. ZALORA Company was launched in year 2012 and founded by three young entrepreneurs backed by Berlin-based Rocket Internet who are behind the popular online fashion retailer in Europe, Zalando. As we all known, ZALORA is a very popular online retail shopping which is selling over 500 brands in Southeast Asia countries. It is distinguished in Asia countries with its good services to satisfy the customers expectations. ZALORA is selling a range of fashion items such as shoes, clothing, bags, watches, accessories, sports and more to shoppers across eight markets in Southeast Asia such as Malaysia, Singapore, Indonesia, Thailand, Philippines, Brunei, Vietnam, Taiwan and Hong Kong. Besides that, ZALORA is also served in several countries like Australia, and New Zealand. Its Headquarter is located in Singapore. In year 2013, ZALORA extended the services of ZALORA Malaysia by offering a delivery services to Brunei. In year 2013, ZALORA launched its own private label which called as Ezra by ZALORA. ZALORA completed its first and second round of funding at total of US$100 million and US$112 million. This funding enables to drive ZALOARAs efforts to grow its product offering. ZALORA is having a good relationship with its customers by having an excellent efficiency in delivering goods on the time. It is considered as ZALORASs one of the strengths which contribute to develop its business in the long run. A key factor of ZALORASs success relies on their strong local presence that has been established through consistent marketing efforts to keep their brand name at the top of shoppers minds. They also have built credibility and reliability by offering 30-day free returns policy and ensure that the delivery of orders are done within 48 hours. The most important factor that distinguished ZALORA from its competitors is their customer-centric policy. They have set up their local warehouses in 8 Southeast Asian countries to speed up their deliveries system so that customers can get their purchases sooner. Besides, due to the reason that they have warehouses in each local market, ZALORA is able to offer customers the option to pay in cash on delivery of item. Recently, in Singapore and Thailand they have introduced self-collection at convenience store where customers can specify their preferred store location for collection of their purchases and customers can go anytime (24/7) to pick it up at their convenience. Furthermore, since service is playing an important role in online retail business, ZALORA launched a new mobile versions of its websites in the beginning of the year and it is known as iOS app which performed above their expectations through being a number one lifestyle app within 24 hours of its launch and the most popular app overall in Singapore, Malaysia and Vietnam. (http://www.google.com.my/url?q=http://goglobby.com/blog/view/the-story-behind-zaloras-success&sa)Under shoes category, ZALORA is offering many types of shoes for men and women. For men, it offers casual shoes, sandals & flip flops, sneakers & skate, dress shoes and boots. For women, they offer heels, flats, ballerinas, boots, and sneakers. However, we are offering additionally portable shoes for women and this is considered as our special product that we are offering to customers. ZALORA offers variety of colours such as beige, blue, gold, grey, navy, pink, red white, black, brown, green, orange, purple, silver and yellow to let their customers to choose their favourite colours. Since, ZALORA sells both international brands as well as local brands in each country of its operation it carries several top brands such as ALDO, RIVER ISLAND, NIKE, JAXON, JEFFERSON, EZRA by ZALORA, Nine West Excusive, and Steve Madden Exclusive for shoes category. However, we are offering the shoes for men and women under one brand category which called as RICCI. Therefore, customers will have less choice to select their favourable brand and they might get hesitate to purchase a new brand of shoes. ZALORA offers different size system for men and womens shoes item. For male genders shoes, it offers from size 38 to 45 and for female genders it offers from size 4-9. Moreover, ZALORA enable customers to be more fashionable and trendy by offering latest arrival shoes for men and women. Majority of new arrival shoes are available in several brands such as VINCCI, Gisa, Ipanema, EZRA by ZALORA, Rider Converse, Nine West, Steve Madden and etc. ZALORA is used price penetration strategy in order to attract as much customers as they can and it presents the prices according to the price range which provides convenience to customers to select the products based on the price level. The price range is RM0-RM49, RM50-RM99, RM100-RM149, RM150-RM199, RM200-RM249 and RM250 above. It makes easier for customers to purchase the products based on their budget. Moreover, customers can choose the prices of shoes by clicking at either lowest price or highest price to make ease their purchasing process. However, we are adopted price endings strategy in our business. Therefore, the price that we are offering to our special shoes which is portable shoes is RM79.90 and we believed that this price is quite affordable to everyone to purchase it. For normal shoes, the minimum price that we are offering to our customers is RM50.00 and the maximum price is RM200.00. The reason belongs to this slightly higher prices is due to the quality of product. Besides that, currently ZALORA gives 70 to 90% discounts for their new arrival shoes category. It is an opportunity for customers to purchase new arrival shoes at lower price and at the same time they can save their money. Indirectly, it will help ZALORA to increase the sales in shoes product line and also to attract more customers. Apart from discounts, ZALORA is also providing a RM20 voucher gift for any new subscribers to enjoy the benefits. (http://www.google.com.my/url?q=http://www.zalora.com.my/shoes/)

Integrated Marketing Communication (IMC) Tools for Ricci

Integrated marketing communication tools refers to various marketing tools such as online marketing, newspapers, magazines, public relations, direct marketing, advertising which are used to promote the brand so that a similar message can reach out to a wider audience. In most cases, for the products to be known effectively in the market, it is mainly by the help of integrated marketing communication tools. Riccis goal is to use these marketing tools to get maximum capacity of customers to come and purchase from Ricci in order to generate maximum profits for the company. Therefore, Ricci is using various integrated marketing communication tools to reach out to its clients and these can be looked at in the following ways. (Paper, 2012)NewspapersNewspapers have always played a major role in the promotion of the business for many years. Therefore, Ricci is going to use this media to interact people who are intelligent and affluent customers. In this, Ricci will mainly focus on using articles and advertisements because they are excellent business tools to be used to reach out to the people inexpensively. When we use newspapers to promote Riccis products such as Star newspapers and for the Magazines they will use Cleo and Women. However, Ricci will also place promotions in the newspapers so as to call upon all kinds of customers to purchase which on the other hand helps to solve the customers problems than the companys.

Television and RadioRicci suggests Television and Radio as their second marketing tool to talk more about their products which are men and women shoes. These marketing tools are a bit costly but they help to visually bring out the true picture of the products to the clients .The way Ricci will carry out their advertisement through doing sponsorships of different shows, programs, celebrity shows and above all the most viewed programs. Ricci is however using the Television and Radio because they want to target also the market of the customers who are illiterate but they can hear and see the advert. Ricci has decided to use TV3 as their main Television channel for which they will advertise their products. And for the radio station they chose Hits FM because they are the source of telecom media that are listened to very much hence can easily attract the customers attention.Personal SellingRicci also suggested using personal selling as their marketing to their clients. They are using this kind of method because they want to reach out directly to their clients who cannot go to their stores and make purchases from there. They are also using the personal selling method, because they do feel that when reached out to the customers themselves, they ask them of what they feel about Riccis products, the problems they find using Ricci products and what they do suggest for Ricci to do in order to improve on their products. However, during the personal selling, the sales personnel will be approaching the customers with a great approach that satisfies the customers and enticing them to come back and purchase from Ricci. They will use strategies such as greeting customers and giving them sufficient information about Ricci products.

Online Online Media is a continuous advertising tool for now days in the generation X and generation Y. It covers the ages of 14 to 50 years. Therefore, Ricci is also going to use online as one of their marketing tool to their clients. This means that if they do business online, they are also offering delivery services to the clients after making their online purchases. Ricci have got a website on where all their information is found, and also they are doing online advertisements on various famous websites which are visited by so many people. For example Star online newspapers. Therefore, online is one of the great tools of Ricci is using to reach out to its clients internationally. However, they will also use twitter, Facebook, to do their advertising online since now most of the people have Facebook accounts and Twitter. (Paper, 2012).Sales PromotionRicci offers great discounts to its customers during festival seasons such as Hari Raya, Christmas, Deepavali, and Chinese New Year. They do offer also membership coupons, discount coupons as well as gifts to their royal customers. This kind of strategy that Ricci is using to their customers helps to bring a strong bondage between the customers and the Ricci. It is from discounts and offering of gifts that customers turn out to be loyal to the company and continuously support the company. Ricci will also provide bundle selling to the customers; they will also offer free products for each big purchase made by the customer. Therefore, the above integrated marketing communication tools help Ricci to reach out to its clients and also attract on new other clients to purchase from Ricci.

Integration E-Marketing and Traditional Marketing TechniquesDefinition and ObjectivesIntegration of e-marketing and traditional marketing techniques refers to a strategy that incorporates various approaches of both online and offline methods. The e-marketing methods include targeted online sales promotions, social media marketing, local directory listing and etc., while the traditional methods include TV, radio, newspapers, magazines posters, billboards and so forth. This integration of both online and offline helps to balance and strengthen the market effect of those methods, and also to employ the market informations produced by these inputs in product development, pricing, distribution, customer service, and etc.

Integration TechniquesWebsiteWe have created an own website for our company for the customers to gain more information about our business. The creation of this website is to afford good accessibility for those customers who prefer online purchasing. However, our customers who prefer both online and offline purchasing do receive the similar types of products which are portable shoes, according to their preference. Our both online and offline potential customer will also be able to visit our website according to their comfort and privacy. Furthermore, the rate that we offer for our products is also the same for both types of customers. For the offline buyers, this website creation will enhance their interest to purchase our product by visiting to our outlet. This is because our website provides various kinds of models that we offer to them. The other information in our company website includes the company background, pricing range, special offers, contact details and etc. In addition, customers are also offered to make their purchase according to their own preference. In other words, we do provide the option to customize our products by offering several colours, sizes, and patterns for both offline and online customers. This website creation also enhances the perceived value of our customers due to our standardized online sales performance.

Brick and MortarBrick and Mortar is defined as a business that set up an outlet for the customers to purchase their preferred products on the spot. In other words, it is the store that customers can drive to and tangibly see, touch and obtain merchandise. Our company sets up an outlet in Kuala Lumpur, Malaysia. The reason we chose the location is due to high rate of customers who have greater purchasing power compared to the other cities in Malaysia. Our customers can always visit to our outlet to find and purchase their desired product on the spot.Social Media MarketingOur proposed communication medium is social media which includes Facebook, Twitter and You Tube. The reason behind the selection of the tool is because it provide us a good path to communicate with our potential customers. We do post special promotions, popular products, and new arrivals in our social media pages to spread the message in a conversational way. This will also help us to understand well about the customers` needs and wants. On the other hand, viewers will be also able to review all the existed customers` comments. In such way, it will certainly enhance the trust and confidence level towards our brand. Moreover, our online video on You Tube advertises our products with a highly passionate view. Social media also helps us to create good relationships with our customers.

Transaction MethodsOnline transaction is one of the significant advantages that most of the customers expect from all of the online retailers nowadays. Therefore, our business provides the benefits of online transaction for our customers in order to sustain the growth of online buyers. We provide both debit card and credit card transaction for our customers. Customers can always pay for their purchased product via CIMB Clicks, Maybank2u, or using credit cards such as Visa. When the money transaction is made, the payment method is authorized and the money is placed in the business account immediately. On the other hand, our company highly encourage manual money transaction as well. Manual transaction is another important element which customers prefer nowadays to due security purpose. This method also will help our customers to avoid from paying additional charges for the transaction. We also appreciate the cash payment to ease the transaction for both parties. Customers will also tend to trust us and feel more confident without any fear and favour. The availability of this feature or method helps us to sustain the growth of the both regular and irregular customers. Therefore, it is important to have a proper integration of e-marketing and traditional marketing techniques, in order to gain new customers and to sustain good relationship with the existing customers.

ConclusionAs conclusion Ricci Company injected the vision, mission, goals and target for each and every staff so that we will able to give their all in creating a fashion and comfortable shoes for the customers. As for Ricci, the managing director will bring in new supplies to increase the variety of their collection. With that, it also set up a new division just to improve the design and comfortableness of the shoes.As time move, Ricci is also keeping up with the changing times and moving towards the new fashion. The company is bent on innovating and aligning their products with the modern working women nowadays. The company can be view in the appendix.(5 , 474 words)Appendix

http://www.google.com.my/url?q=http://www.zalora.com.my/shoes/&sa=U&ei=ov_kU6TQLsrj8AWkkYLAAg&ved=0CCQQjBAwBA&usg=AFQjCNH6Yvt8x3xrHBmF2AWa5AQL7DniOg (28/7/2014-31/7/2014) http://www.google.com.my/url?q=http://goglobby.com/blog/view/the-story-behind-zaloras-success&sa=U&ei=HpLlU7vBFZXk8AXV3IGgDw&ved=0CBMQFjAA&usg=AFQjCNEpS_GbEshURcRWLpHaX-In5Q97Yg (28/7/2014-31/7/2014) http://www.google.com.my/url?q=http://thenextweb.com/asia/2013/05/31/zalora-md-on-building-a-billion-dollar-business-in-southeast-asia-copycats-and-profitability-by-2015/&sa=U&ei=S5PlU7DFF4Hc8AWS-IHQBw&ved=0CBMQFjAA&usg=AFQjCNEEVNGfdR-b3saLnotHYbZ3sbXHgA (28/7/2014-31/7/2014) http://www.slideshare.net/harithamtech/e-marketing-vs-traditional-marketingm http://www.tutor2u.net/ebusiness/ebusiness-marketing-promotion-introduction.html http://www.webworldindex.com/articles/12-Benefits-Of-Having-A-Website.html http://smallbusiness.chron.com/advantages-accepting-payments-online-48718.html http://smallbusiness.chron.com/examples-traditional-marketing-20423.html http://searchcio.techtarget.com/definition/bricks-and-mortar

Pictures

Our company logo

Portable shoe (Passion Soul)

Our website

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