Marketing in Infrastructure Industry 1234

8/6/2019 Marketing in Infrastructure Industry 1234

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MARKETING IN

INFRASTRUCTURE INDUSTRY


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INTRODUCTION

By: asutosh Please add the type of theproduct in this industry, the type of

competition, their type of distributionnetwork, channel partners, their way of

promotion and pricing


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INTRODUCTION

Infrastructure is the back bone ofa countrys

development

It can be divided into sectors like: Transport infrastructure

Power infrastructure

Industry infrastructure


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BRIEF HISTORY


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HISTORYOFINFRASTRUCTURE

INDUSTRY RailTransport

A rail system inIndia was first proposed in 1832 in Madras but it nevermaterialized. In the 1840s , other proposals wereforwarded to the British

East India company who governed India. Thefirst train inIndia wasoperational onDecember 22, 1852.

ROADTRANSPORT

TheIndia Roadways play a crucialrole in connecting the different parts ofIndia. The Mughalera was the goldenera forroads. Theeast Indiacompany revived ancient routes and renovation was initiated. Thetechnology ofthe west came into play and linkage were wellestablished.


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By AVISHEK

Continued AIRPORT The history ofcivil aviation inIndia began inDecember 1912.

SEAPORT India has eleven major seaports. The port at Nava Shiva located across the

harborfrom Bombay port, was established in 1982.

POWER

Electricity generation capacity with utilities inIndia had grownfrom1713MW inDecember 1950 to over 124,287 MW by March 2006.

By AVISHEK


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INDUSTRIAL INFRASTRUCTURE

Manufacturing industry

Manufacturing is the use ofmachine, tools and labor to produce goods

for use or sale. Before the industrialrevolution most manufacturingoccurred inrural areas.

SERVICE INDUSTRY

There was market acceleration in service sector growth in theeighties and

nineties, especially in thenineties.


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MAIN MARKET PLAYER

By: CHANDANSINGH


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MAIN PLAYERSOFTHEINDUSTRY

Reliance Infrastructure : 1988 operating IndustrialInfrastructure. 200-mm dia twin pipeline system from Refinery ofB.P.C at

Mahul,mumbai

70000 kl petrochemical product storage cum distributionTerminal atJawaharlalNehru Port Trust Area inNhava Sheva, Uran ,in

Maharashtra.

Nagarjuna Construction Company: 1978,(Dr AVSRaju)

Building Housing, transportation, power, electrical, mining..

IGI Airport Terminal Building at, New Delhi.

6 Laning ofAhmedabad-Vadodara Expressway, Gujarat


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Larsen & Toubro (L&T):1938, by:Henning Holck-Larsen andSoren KristianToubro

L&T has also constructed many other buildings forDelhi & ChennaiMetro.

HCCInfrastructure Ltd Transportation: Badarpur Elevated Highway onNH-2 is a 4.4 km Delhi to

Haryana.

NH-3 Maharashtra / MP Border is an 89 kms fourlane highway scheduled

to be completed in June 2012..

Nirmal annuity road project in Andhra Pradesh onNH-7 is a 30 km fourlane highway.

Power,Water and SocialInfrastructure


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DLF:,1946, largest realestate company.

Retails, housing,hotels

C

ity cen

tre

-S

halima

r,gu

rgao

n,D

LF

cen

tre

sake

t DLFemporio,

Unitech:1972,

Residential: horizone,unitech heights,habitat,South city,downtown

C

ommer

cial:

Trad

ec

enre,g

loba

lbusi

ness pa

rk,

Sig

natu

retow

er. Retail: GIP,Merto walk,GurgaonCentral.

Hospitality :Courtyard marriott

Ansal API: 1967, Mr

.S

ushil

An

sal

leading Realty and Infrastructure companies ofIndia

commercial,housing,retail

Ansal plaza,sushant city,greenescape,anand lok.

Felix squarelucknow,times square gurgaon..


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IRBInfrastructure Developers:

oper

ate

d an

d main

taine

d arou

nd 1200 kms

ofroad length so far.

Aggregate size ofall projects (both completed and under

ex

ecutio

n) is a

rou

nd

Rs. 33,000.00 mi

llio

n.

BHEL: largest engineering and manufacturing enterprise

highly skilled and committed 42,600 employees

Power,industry,transportation,transmission, NonConventionalEnergy Source, R&DProducts

manufactures over 180 products under 30 major product groups.

Installed equipment for over 90,000 MW ofpower generation


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MARKETING ROLE &STRATEGIES IN THE

INFRASTRUCTRE

INDUSTRYBy: Bhaskar jyoti nath


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Marketing strategies in Transport

Infrastructure

Marketing role & strategies in railways: Internal marketing - train and motivate theemployees to serve

customers well

Interactive marketing - employees skill in serving the client Develop demand forecasting models, long range decision

support systems, costing models, systems for gathering

commercial intelligence (outsmart competitors).

Unreserved passenger segment need morefocus and revival

strategy. Computerisation ofcustomer interface areas (ticketing,

information system, refund etc.)

Dynamic rating & market related pricing


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Marketing role & strategies ofRoadTransport in India.

Institutionalized creativity and innovation.

Total supply chain management.

Market driven organization structure.

Carefulrecruitment, training and careermanagement.

Rigorous line management implementation.


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Marketing role & strategies ofAir Ports. Reduce airfairs.

Availability of shopping malls and retail business.

Upgrading the infrastructure ofthe air ports. Betterlocation and better air traffic control

Develop aviation/aerospace technologies that willsignificantly lowernoise, emissions and fuelconsumption.

Address the cost, frequency and reliability ofenteringspace, and increase its economic viability.


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Marketing role & strategies in Seaport

Dr

awin

g on

both publ

ic an

d pr

iv

ate

re

sour

ce

s to inve

stin and develop its own port facilities.

The 4Ps (Product, Price, Place and Promotion) ofport

activities are used to analyze competitiveness ofall

competing ports.

Reflecting the user-oriented management ofbusiness.


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Marketing strategy in

Power Industry Adopt s broad based capacity portfolio including Hydro Power, LNG,

NuclearPower, and non conventional and eco-friendly fuels

Plan and speedily implement power projects using state-of- the arttechnologies.

Be an integrated utility by implementing strategic diversifications in areas

such as power trading distribution, transmission, coal mining, coal

benef

iciation

e

tc.

Develop a strong portfolio ofprofitable businesses in overseas markets

including technical services, generation assets etc.


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Marketing strategy Conti..

Continuously attract and develop committed humanresources to matchworld standards.

Lead fundamental and applied research for adoption ofthe state-of-the-

art technologies, breakthrough efficiency improvements and new fuels.

Lead developmentalefforts in theIndian power sector including assistingstate utility reform, policy recoveretc.

Be a socially responsible corporateentity with thrust onenvironment

protection, ash utilization, community development, and energyconservation


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Marketing strategy inManufacturing

and service Industry

Strategy inManufacturing industry : Product Quality exceeding Customer's expectations

Timely Dispatches

Attractive and functional packaging Quick Business Response

Prompt After-Sales service

Adhering to fair and ethical business practices

Strengthening the bond with existing customers

BY deepak chaurasia


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Strategy in Service industry:

Outstanding experience to the customer thro use of

internationally proven technologies from Flying J,Leading HSDretailer inUS

Uniquevalue propositionforeach customer segment

Thrust on cost-effectiveretailnetwork ofhigh quality

Minimum logistics cost to gain competitiveedge Leveraging ofIT/Infocomm infrastructure as a key

differentiator inR&D operations


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TRANSPORT INDUSTRY

RAILWAYS:-

An investment outlay ofRs. 2510 billion proposed for theeleventhplan period.

Huge opportunities are in the offering in thefirm ofup comingdedicated freight corridor and Delhi Mumbai industrial corridorrunning along with it.

The metro rail project dozen selected cities ofthe state


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TRANSPORT INDUSTRY

ROADWAYS:-

NHDI has created the biggest construction opportunity

in theroad and highways sector. It invest 3000 billion at

2007 prices

National Highways 66,754km

State Highways 1,28,000km

District Roads 4,70,000km

Village Roads 26,50,000km


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POWER SECTOR by Achal

It was estimated investment of$150 billion by

2012

In

dianee

d 800GW

power

un

til

2032. Union government decided to add 75000MW

power generation capacity during eleventh

plan period.

A huge investment in transmission and

distributionnetwork .


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Infrastructure Industry(by debasis)

ConstructionSector:-

Afterrecording a spectacular growth ofover 12%, more than thecountrys GDP in the past halfdecade, theIndian constructionsector all of a suddenlost stream inlast fiscallargely due to global

financial turmoil.

Not just this, the turmoil tremors created multiplier impact acrosssectors including steel, cement, power, petroleum, aluminum, ITand ports, besides badly bruising theIndianeconomy.

Constructionequipment industry is now stabilize .


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Infrastructure Industry

UrbanInfrastructureIndustry :- The government has initiated multiple measure to lift infrastructure

and construction sector.

The following measure are :1. JawaharlalNehru UrbanRenewal Mission scheme (Rs 1

trillion )

2. Bharat Norman scheme .( Rs 40,900 core )

3. UrbanInfrastructureDevelopment scheme . ( 64billion)


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Infrastructure Industry

ServiceIndustry:-

There was marked acceleration in services sector growth in

the

e

ightie

s an

dn

ine

tie

s,e

spe

ciall

y in

the

n

ine

tie

s.

While the share ofservices inIndia's GDP increased by 21 per cent pointsin the 50 years between 1950 and 2000, nearly 40 per cent ofthatincrease was concentrated in thenineties.

Almost all service sectors participated in this boom, growth was fastest incommunications, banking, hotels and restaurants, community services,trade and business services.


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GROWTHPATTERNOF


Harshita bhatia


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TRANSPORTATION

INFRASTRUCTURE

GROWTHINRAILWAYS

1. One ofthelargest developed networks in the

world.

2. Approximateearnings basis during April 2010wereUS$ 1.62 billion , an increase of9.69 per

cent overUS$ 1.5 billionearned.


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Government Initiatives

In theUnionRailway Budget for 2010-11, presented onFebruary 24, 2010, theRailways Minister highlightedthefollowing:

117 new train projects to belaunched 28 passenger trains and 52 long distanceexpress trains

to be introduced

WomenRPF personnelfor the security of women

passengers Double-decker coaches to be introduced on pilot basis

Electrification of 1,000 km by 2011


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Private Sector Participation

ABB Limited India, has won orders worth around US$ 32.63 millionfromthe Bhartiya Rail BijleeCompany Limited (BRBCL) for constructing aturnkey substation and power transformers.

Afcons Infrastructure, Shapoorji Pallonji group's infrastructure arm, hasbagged a US$ 205.82 million contract from KolkataMetro RailwayCorporation (KMRC) for a critical stretch oftheUS$ 1.03 billion East-WestMetro that includes three underground stations and a section under theriverHooghly. This is thefirst time that a transportation tunnelrunning 20metre below a river will be built inIndia.

The Bangalore Metro Rail Corporation (BMRCL) is planning to rope inprivate sector companies to help implement the second phase of itsproject. The second phase ofthe metro project will be 60 kilometres(kms), requiring anestimated investment ofUS$ 3.43 billion


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Growth of road infrastructure


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Growth in Airport

India has jumped to 9th position in worlds

aviation market from 12th in 2006.

As per the ministry ofcivil aviation the airline

business is growth at 27percent annum inIndia .

During 2007 the domestic airline passenger traffic

has shown a growth of32.51 per cent. Future,

the schedule domestic air services arenowavailablefrom 82 airport as against 75 in 2006

320 billion is assigned.


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Growth in Power sector

Fifth largest electricity grid.

Third largest transmission and distribution network.


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GROWTH IN INDUSTRY &

SERVICE SECTOR

Binita pradhan


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GROWTH INMANUFACTURING


Industry and manufacturing are the two major

contributors to theeconomy.

C

on

sisten

tl

y high gr

owthr

ate

in

past twoyears.

Vigorous growth of12% in sep 2006 as

compared to 8.9% in 2005 in manufacturing.

Industry sectorrecorded a growth rate of8.7%

in 2006 as compared to 8.6% in 2005.


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FOREIGNDIRECTINVESTMENT

Equity component ofFDI inflows was US $ 4.4billion in 2006 as compared to US $2.2 billionin 2005.

FDI inflows for sep 2006 was US $ 916 millionwhich was US $ 282 million in sep 2005.

Industrial growth ( April 2006 to Sep 2006 )was 10.9 % as compared to 8.5% in 2005.


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GROWTHIN VARIOUSSECTOR

Sl.N

o.

Sector Inflows in US$

million

Growth (%)

compared tofirst half of

2006-07

1. Services Sector 1508.6 350.16

2. Electricalequipment 777.9 246.273. Telecommunications 405.2 950.39

4. Transportation industry 258.7 124.91

5. Fuels (power & Oil

Refinery)

138.3 677.63


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MAJORSECTORSSHOWINGHIGH

GROWTHPOTENTIAL (2006)

1) Beverages , Tobacco & related products :19.8% .

2) Basic metal & Alloy industries : 19.8%.

3) Wood & its products : 19.6%.

4) Furniture & fixtures : 19.6%.

5) Non - metallic mineral products : 16.7%.

6) Cotton textiles : 14.5%.

7) Basic chemicals & chemical products : 13%.


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GROWTHINSERVICE


Presently India is the second fastest growingeconomy in the world.

Growth inIndian construction industry is 20%

for past 5 years. Contributing 8% to GDP, andcreating 31 million jobs.

Government proposes to achieve 9% GDP

growth th

rough

eleventh p

la

n. For achieving this adequate infrastructure is

the most basic requirement.


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DELHI LAND ANDFINANCE

DLF is one the biggest player in infrastructureindustry.

Actively involved innew shopping &

entertainment spaces, luxury malls hotels etc. SEZ (specialeconomic zones) : DLFeven help

to establish SEZs in different parts ofIndia.

It includes state ofthe art infrastructure,roads, and other public services, residentialfacilities, schools, hospitals etc.


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FUTURESCOPE & CHALLENGES

OFINFRASTRUCTUREINDUSTRY

Chandra bhushan


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Transportation infrastructure

Railways infrastructure Scope

GDP on a high-growth trajectory.

Railways on a perfect launching pad for a take-off.

Fre

ight tr

aff

ic to gr

ow at 8-10% p.a. Passenger traffic to grow at 6-8% p.a

Infrastructureneeds to be in place to fully capitalise on theopportunity

Chance to realise thevision to emerge as a world class Railway

Targeted investment for augmentation ofcapacity and removal ofbottle necks .

Harnessing new technology likeIntroducing Magnetic train.


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Roadways Infrastructure Scope:

The road traffic increases over time, a

number offourlane highways willneed to be

up expanded to six lanes. The current plan

calls for upgrade ofabout 5,000 km offour-laneroad.


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Scope ofAir ports

Boomin

ge

con

omy More private sectors coming infor aviation

industry

Legalisation ofair transport


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FutureGrowth ofPorts inIndia

Cargo handling at all the ports is projected to grow at 7.7% p.a. till2013-14 withMinor ports growing at a faster rate of 8.5%compared to7.4% for the Major ports.

Traffic estimated to reach 960 million tonnes by 2013-14.

Containerized cargo is expected to grow at 17.3% over the next9years .

The New Foreign Trade Policy envisages doubling ofIndias sharein global exports in next five years to $150 billion.

Growth in merchandise exports projected at over 13% p.a.

underlines the need for large investments in port infrastructure Investment need of$13.5 billion in the major ports under

NationalMaritime Development Program (NMDP) to boostinfrastructure at these ports in the next nine years .


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Power Sector infrastructure

Dinesh chand


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Future scope of power industry:-

Huge demand growth

Multiple sale options

Improving creditworthiness Creating around 25 GW ofnew capacity every

year.

Replace old capacity and add spinning reserve Create 300MT ofadditional ofcoal availability

Diversify fuel mix


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Industry Infrastructure


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Future scope ofmanufacuturing

Indust

ry

The direct relationship is with the economicvision.

To be a mighty locomotiveforexpanding andcatering to a huge domestic market.

To makeIndia a power house ofsupply to theglobal world.

To carry Indian Manufacturing capabilitiesoverseas, based on strategic consideration, withlinkages to IndianTechnology, Capital andManagement.


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Service Industry


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Future scope ofservice industry Strengthening thefoundations ofthe bankingsystem so as to providefinancial help.

Streamlining procedures, upgrading technology and

humanresource development

Structural changes in the political system.

These would cover aspects of various industries andfocus on institutional, supervisory and legislativedimensions.


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CONCLUSION

Hence marketing is one ofthe most important

factor in the whole ofthe infrastructure industry

for its allround development .

And due to proper marketing infrastructure

industries is growing at a phenomenalrate be it

transportation or power sector or

manufacturing..

Documents

Marketing in Infrastructure Industry 1234