Marketing - Harry Potter

By Luca Riccio

Trailers

http://www.youtube.com/watch?v=_EC2tmFVNNE

An official trailer of the film was made and all YouTube users exchange thoughts and interact with each other about it.

Facebook

This was one way that this film marketed their film through social networking sites because they are very popular.

Twitter

This is the same as Facebook as it markets the film and franchise very well.

Website

http://www.harrypotterwizardscollection.com/index.php?country=uk

http://harrypotter.warnerbros.co.uk/hp7b/dvd/

Interviews

• http://www.youtube.com/watch?v=hqkXKPgzTnA

Interviews are used as a marketing technique as people can go and watch the interviews on YouTube and find out more information about the film and will make them want to go and watch the film.

Posters

The reason they had a range of posters of different characters was because the scale of their marketing for this film was very large.