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DSR-The Institute Directorate of Sorghum Research (DSR) is the nodal agency of Indian Council of Agricultural Research (ICAR) working on sorghum research and promotion in the country. It also coordinates and facilitates the sorghum research through All India Coordinated Sorghum Improvement Project (AICSIP). It is engaged in basic and strategic research with the vision to transform subsistence farming of sor- ghum into a globally competitive one through cost-efficient production technology, value-addition and marketing to meet significant food, feed, fodder and fuel (bio-energy) requirements of the country. Directorate of Sorghum Research (DSR), Rajendranagar, Hyderabad 500030, Andhra Pradesh Email: [email protected] Telephones: +91-40-24015349, 24018651 www.sorghum.res.in c m y k c m y k DIRECTORATE OF SORGHUM RESEARCH for food, fodder, feed, fuel security and more… COMMERCIALIZATION OF TECHNOLOGIES l Sorghum flakes, pasta, noodles, rawa and multi grain roti have been commercialized l Sweet sorghum technology for power generation has been licensed l Genetic stocks with novel traits have been registered with National Bureau of Plant Genetic Resources (NBPGR) l Extant varieties, hybrids and their parents are being registered with Protection of Plant Varieties and Farmers’ Rights Act (PPV & FRA) Sale of multigrain roti and other Sorghum products at M/s Bakers Point, Rajendranagar, Hyderabad POPULARIZATION OF SORGHUM PRODUCTION IN RICE-FALLOWS Sorghum in rice-fallows in coastal AP, especially in Guntur and adjoining districts, is gaining popularity. It is now grown in nearly 4,000 ha in rice- fallows with an average productivity of 5.7 t/ha, which is the highest in the country. A field demonstration conducted by DSR scientists in Ananthavaram village of Guntur district revealed that the sorghum yields as high as 8.4 t/ha could be achieved using improved sorghum hybrids. The farmers were impressed with the performance of CSH16 and other culti- vars in rice-fallows. A field day was organized on the farms, a press meet convened and a video film made in Telugu to popularize this technology. Sorghum cultivation in rice fallows Marketing Feature l The New Sunday Express, February 28, 2010 Insect Bioassay of Bt transgenic Sorghum tested in the field Recently released kharif sorghum hybrid-CSH 25 Ronald L Modi (centre), Director, Bioprocessing and Industrial value Added Programme, Grain Science and Industry, Kansas State University, Manhattan in discussion with the Director, DSR on the promotion of sweet Sorghum for Biofuel productions Control Sorghum Bt Sorghum CREATION OF DEMAND FOR MILLET FOODS THROUGH PCS VALUE CHAIN DSR is working in a public-private partnership model involving ITC Ltd., National Institute of Nutrition (NIN), Acharya N.G. Ranga Agricultural University (ANGRAU) and many entrepreneurs to create demand for mil- lets, especially sorghum through the National Agricultural Innovation Project (NAIP). The back-end integration is enabled for Rabi and Kharif sorghum in Parbhani (Maharashtra) and Adilabad (Andhra Pradesh) dis- tricts, respectively. The farmers (1000/year) were brought under mar- ket assured buy-back procurement through e-Choupal platform of ITC Ltd. NIN has been proactive in the evaluation of nutritional composition of sorghum foods to alleviate the effect of sorghum diet in the control of diabetes and obesity. Efforts are on to popularize the semi-processed foods such as flakes, rawa, pops, vermicelli, pasta etc. through intense entrepreneurship development and training to reach both urban and rural areas. Business models are evolved with a linkage to the value- chain for enhancing the income of farmers and nutritional security of consumers. Multi-grain rotis/atta and flakes are currently being market- ed under the brand name “Jaicar Foods”. Launching of workshop on intensive Rabi Sorghum cultivation at Parbhani District, Maharashtra ACHIEVEMENTS l New varieties (CSV22), hybrids (CSH25) and improved production tech- nologies for both kharif and rabi sorghum are available l Dual purpose sorghum vari- eties (CSV23) and sweet stalk sorghum hybrids (CSH22SS) are available l Prebreeding lines have been developed using wild relatives of sorghum that will help in the improve- ment biomass and resis- tance to biotic and abiotic stresses l Potential donors for the improvement of tolerance to stresses, sugar content and lignocellulosic bioetha- nol production have been identified l Transgenic and molecular marker-based approaches are being employed for the improvement of grain and fodder quality l Stable Bt transgenic sor- ghum resistant to stem borer has been developed and field tested l DNA markers associated with shoot fly resistance, stem borer resistance, fer- tility restoration and other agronomic traits have been identified l Improvement of parental lines and varieties through marker-assisted selection is undertaken for important traits like drought toler- ance, shoot fly resistance and other stresses l Bioinformatics work rele- vant to comparative genom- ic studies, allele mining for useful genes/alleles and development of genic mark- ers has been initiated

Marketing Feature l The New Sunday Express, February 28 ... · Rajendranagar, Hyderabad 500 030 D irectorate of Rice Research (DRR) was established as All India Coordi-nated Rice

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Page 1: Marketing Feature l The New Sunday Express, February 28 ... · Rajendranagar, Hyderabad 500 030 D irectorate of Rice Research (DRR) was established as All India Coordi-nated Rice

DSR-The InstituteDirectorate of Sorghum Research (DSR) is the nodal agency of Indian Council of Agricultural Research (ICAR) working on sorghum research and promotion in the country. It also coordinates and facilitates the sorghum research through All India Coordinated Sorghum Improvement Project (AICSIP). It is engaged in basic and strategic research with the vision to transform subsistence farming of sor-ghum into a globally competitive one through cost-efficient production technology, value-addition and marketing to meet significant food, feed, fodder and fuel (bio-energy) requirements of the country.

Directorate of Sorghum Research (DSR), Rajendranagar, Hyderabad 500030, Andhra Pradesh

Email: [email protected] Telephones: +91-40-24015349, 24018651 www.sorghum.res.in

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DIRECTORATE OF SORGHUM RESEARCHfor food, fodder, feed, fuel security and more…

HigH quality human intellectual capacity, infrastructure capacity, information capac-ity, and organizational capacity provide the critical foundation for high quality scien-tific research. The National Academy of Agricultural Research Management (NAARM) was established at Hyderabad in 1976 to provide for developing these four capacities in the National Agricultural Research Sys-tem ( NARS). The NAARM has the specific mission to enhance the performance and responsiveness of ICAR and SAUs (the pub-lic institutions of Indian NARS) by building national capacities in agricultural research policy and management, human resources management, information and communica-tion management, including education, extension and agri-business management. The Academy is the only institution of its kind in the world. It was founded specifi-cally to impart foundation training to the new entrants of the Agricultural Research Service of ICAR. Subsequently, its role ex-panded to include training research and consultancy in the areas of its mandated activities.

Training: Senior Level / Refresher Courses are offered to middle-level scientists and fac-ulty members of ICAR and AU systems; Management Development Programmes and Executive Development Programmes: for newly-recruited Management Position cadre and senior managers of national in-stitutes under NARS; Off-campus Pro-grammes: tailor-made programmes are designed and offered to the specific needs of various institutions in the country; Inter-national Programmes to the developing countries to provide training support for their human resource development in the areas of agricultural research and education management The Academy has developed expertise and excellent facilities to cater to these increased demands from the NARS of various developing countries.

researcH: The Academy receives significant support for research from ICAR and other agencies through both direct and competi-tive grants. The research in carried out in the areas of Agricultural Research Systems Management and Policies; Information and Communication Management and Human Resource Management.

Linkages: NAARM has a rewarding and rich expe-rience of having partnership with many Indian and International institutions like CGIAR insti-tutions including ICRISAT, IFPRI/ISNAR; Man-

agement institutions like ASCI, ISB, IIMs, MANAGE, NIRD, IPE; private sector

and NGOs; Department of Science and Technol-

ogy (DST);

World Bank, and Food and Agricultural Or-ganization (World Bank & FAO); South Asian Association for Regional Cooperation (SAARC); Department for International Development (DFID, UK); and NARS of Developing Countries like Sri Lanka, Nigeria, Yemen, Tanzania, etc. apart from ICAR system and agricultural uni-versities in India and foreign countries.

educaTion: In keeping with its new vision and mandate to be an integrated school of ag-ricultural management and a global institu-tion of excellence, the Academy has launched Postgraduate Education Pro-grammes in the following areas: PG Diplo-ma in Intellectual Property and Technology Management in Agriculture (PGD-IPTMA) – One year duration and PG Diploma in Management (Agriculture) – Two years duration.

consuLTancy: Both institutional and individual consultancies are undertaken in the areas related to agricultural research policy and management based on specific requests from client organizations.

PoLicy suPPorT: The Academy supports the NARS by suggesting policy options to im-prove the efficiency and effectiveness, consolidated through brainstorming ses-sions/high powered committee meetings addressing concerns like bio-security, tech-nology forecasting, food and nutritional security, precision agriculture, good gov-ernance, public-private partnerships, cli-mate change and agricultural develop-ment.

infrasTrucTure faciLiTies: The infrastructure available on the campus include air condi-tioned lecture halls with modern amenities, conference halls and auditorium, Wi-Fi enabled broadband Internet service with access both in classrooms and hostels, in-door and outdoor games, excellent hostel facilities, in-campus hospital and a well equipped library. NAARM has also a digital library which has many publications in dig-ital format. As a member of the consortium for e-resources in agriculture, NAARM has direct access to over 2000 journals from EBSCO, CSIRO, Springer, and Open J-gate.

excellent laboratory and other facilities are available for:

l VIDEO PRODUCTION l GEOGRAPHICAL INFORMATION SYSTEMS l DIGITAL MULTIMEDIA l AUDIO VISUAL AIDS l PHOTOGRAPHY l INFORMATION AND COMMUNICATION TECHNOLOGY l OFFSET PRINTING PRESS l INFORMATION SEARCH AND RETRIEVAL l ORGANIzATIONAL BEHAVIOUR ExERCISES

For further details, contact:directornational academy of agricultural research Management rajendranagar, Hyderabad - 500 407, indiaTelephones : (040) 24015070, 24581322, 24581357fax : (040) 24015912e-mail : [email protected] http://icar.naarm.ernet.in

National Academy of AgriculturalResearch Management

COMMERCIALIZATION OF TECHNOLOGIESl Sorghum flakes, pasta, noodles, rawa and multi grain roti have been

commercialized

l Sweet sorghum technology for power generation has been licensed

l Genetic stocks with novel traits have been registered with National Bureau of Plant Genetic Resources (NBPGR)

l Extant varieties, hybrids and their parents are being registered with Protection of Plant Varieties and Farmers’ Rights Act (PPV & FRA)

Sale of multigrain roti and other Sorghum products at M/s Bakers Point, Rajendranagar, Hyderabad

POPULARIZATION OF SORGHUM PRODUCTION IN RICE-FALLOWSSorghum in rice-fallows in coastal AP, especially in Guntur and adjoining districts, is gaining popularity. It is now grown in nearly 4,000 ha in rice-fallows with an average productivity of 5.7 t/ha, which is the highest in the country. A field demonstration conducted by DSR scientists in Ananthavaram village of Guntur district revealed that the sorghum yields as high as 8.4 t/ha could be achieved using improved sorghum hybrids. The farmers were impressed with the performance of CSH16 and other culti-vars in rice-fallows. A field day was organized on the farms, a press meet convened and a video film made in Telugu to popularize this technology.

Sorghum cultivation in rice fallows

Marketing Feature l The New Sunday Express, February 28, 2010

Insect Bioassay of Bt transgenic Sorghum tested in the field

Recently released kharif sorghum hybrid-CSH 25

Ronald L Modi (centre), Director, Bioprocessing and Industrial value Added Programme, Grain Science and Industry, Kansas State University, Manhattan in discussion with the

Director, DSR on the promotion of sweet Sorghum for Biofuel productions

Control Sorghum Bt Sorghum

CREATION OF DEMAND FOR MILLET FOODS THROUGH PCS VALUE CHAINDSR is working in a public-private partnership model involving ITC Ltd., National Institute of Nutrition (NIN), Acharya N.G. Ranga Agricultural University (ANGRAU) and many entrepreneurs to create demand for mil-lets, especially sorghum through the National Agricultural Innovation Project (NAIP). The back-end integration is enabled for Rabi and Kharif sorghum in Parbhani (Maharashtra) and Adilabad (Andhra Pradesh) dis-tricts, respectively. The farmers (1000/year) were brought under mar-ket assured buy-back procurement through e-Choupal platform of ITC Ltd. NIN has been proactive in the evaluation of nutritional composition of sorghum foods to alleviate the effect of sorghum diet in the control of diabetes and obesity. Efforts are on to popularize the semi-processed foods such as flakes, rawa, pops, vermicelli, pasta etc. through intense entrepreneurship development and training to reach both urban and rural areas. Business models are evolved with a linkage to the value-chain for enhancing the income of farmers and nutritional security of consumers. Multi-grain rotis/atta and flakes are currently being market-ed under the brand name “Jaicar Foods”.

Launching of workshop on intensive Rabi Sorghum cultivation at Parbhani District, Maharashtra

ProjecT Directorate on Poultry, a constituent of In-dian Council of Agricultural Research is located at Rajendranagar, Hyderabad in the premises of ANGRAU. Primarily, the Directorate aims at de-veloping superior germplasm of chicken with high potential for egg and meat production, through an organized network of centres (14) across the country under an All India Coordina-tion Research Project (AICRP). The directorate is also running several collaborative research projects with other leading Research Institutes of CSIR, ICMR, DBT & SAUs and reputed commer-cial companies. This institute undertakes spe-cific research programs at its headquarters in breeding, nutrition, health care and molecular genetics in the following areas.

Project Directorate on Poultry in the service to the nation

contact : director, Project directorate on Poultry, rajendranagar, Hyderabad 500 030, andhra PradeshPhone : 040-24017000, 24015651, fax: 040-24017002 [email protected] ; www:pdonpoultry.org

recogniTionsl ICAR Team Research Awardl ICAR Young Scientist Award – two timesl IPSA awards for Best Research Workl University Gold Medals for scientific and technical staffl World Poultry Science Association Awards for contribution in Poultry Sciencel National Productivity Council Awardl Compound Livestock Feed Manufacturers Association Award (CLFMA)l Hindi Implementation Awards

serVicesl Supply of chicken germplasm for free range (Gramapriya and Vanaraja) and

intensive (Krishi-bro) poultry farming in the form of fertile eggs, day-old and grown-up chicks

l Supply of embrionated eggs for vaccine productionl Technical consultancy services to poultry farmers and industry l Training in poultry farm operations and allied activitiesl Analysis of poultry feeds, serum, semen samples, etc.

V i s i o nl To enhance productivity of chicken for household nutritional security, income and employment generation. M i s s i o nl To develop and propagate improved varieties of chicken for sustainable production under intensive and extensive systems.M a n d a T el To coordinate and monitor ICAR-sponsored network research programmes.l To undertake applied research on genetics and breeding, and conservation of improved chicken germplasm with supportive research on nutrition, disease control and management. l To lay emphasis on development of chicken varieties for meeting the needs of rural/tribal and other under-privileged sections of the society.

r e s e a r c H P r i o r i T i e sl Co-ordination and monitoring of research under AICRP on poultry breeding l Development of suitable chicken varieties for backyard / free range farming l Development of nutritional and health care package of practices for both improved and rural chicken varietiesl Biotechnological approaches to enhance the production performance of layers and broilersl Improvement of colored broiler and white layer populations for specific objectives

Vanaraja bird

TecHnoLogies deVeLoPedl Evolved Vanaraja and Gramapriya, suitable for free range / backyard farming;

Krishi-bro and Krishi-layer for intensive poultry farming l Defined nutritional requirements of layer, broiler and rural chicken varieties for

higher production and immunity l Identified alternate feed resources for expensive maize and soybean meal l Evolved effective and economic ways of detoxifying different mycotoxins in

poultry feedl Standardized vaccination and health care practices for various chicken varieties

Gramapriya bird

DIRECTORATE OF RICE RESEARCH

Rajendranagar, Hyderabad 500 030

www.drricar.org

Directorate of Rice Research (DRR) was established as All India Coordi-nated Rice Improvement Project (AICRIP) by the Indian Council of Agricul-tural Research (ICAR), New Delhi during 1965 at Hyderabad.

The mandate was to organize multi-location evaluation of varietal and crop production technologies for all the rice growing ecologies. During the past four and half decades, AICRIP has been instrumental in release of over 850 rice varieties for all these ecologies.

Status of the Institute was elevated to DRR in 1975 with addition of an-other mandate of conducting lead research on all aspects of irrigated rice ecology for enhancing and sustaining rice productivity. Excellent green-house, laboratory, library, field facilities, hostel and guest house have been added since then. It is manned by 54 scientists, 46 technical, 28 administrative and 20 support personnel with an annual budget of Rs.2,600 lakh.Project Director is the administrative head of the Institute and is it is under the domain of DDG, Crop Science Division of the ICAR.

research achievementsl Released over 860 rice varieties including 43 hybrids through AICRIPl DRR has developed 62 varieties, including three hybridsl Area under rice hybrids has crossed 1.4 million ha.l Eight Central and 4 State improved basmati varieties have been

developed l Developed DUS test guidelines for Ricel A DNA-based hybrid seed purity developed and commericialisedl About 1,300 tons of breeder seed of varieties and parental lines

produced l Use of leaf color charts to save nitrogen fertilizer popularisedl Package of practice for hybrids, scented rice and direct seeded ricel Eight row drum seeder developed and popularised for water and

labour savingl New sources of pest resistance identified.l IPM packages developed and popularized for safe pest managementl Over 130 training programmes organised and 2500 personnel

trained in rice production technologiesl More than 1500 Frontline demonstrations are organized, annually

DRR coordinates rice research across the country with 47 centres manned by 350 scientists

services & TrainingEvaluation Agro-chemicals, breeding lines, hybrids, transgenic lines for biotic stress, quality, seed purity etc..Contract research Tailor made projects Licensing Hybrids & parental lines, improved germplasm, varietiesTraining Short term (6 days) and mid term (15 days) courses on rice production technologiesM.Sc. Project work in rice biotechnology (3/6 months)Ph.D. through UGC recognized Universities under externally funded projects (currently over 25 projects with an outlay of Rs.20 crore in operation)

new rice varieties & hybridaksHaya dHan (IET 19367) for Jharkhand, Andhra Pradesh, Tamil Nadu, Karnataka.VaradHan (IET 18940) for Haryana, Uttarakhand, Jharkhand and Uttar PradeshsaMPada (IET 19424) for Bihar, Chhattisgarh, Maharastra, Tamil Nadu and KeralaiMProVed saMBa Masuri (IET 19046) - A MAS derived for Andhra Pradesh, Chhattisgarh, Orissa, Jharkhand, Bihar, Gujarat and Maharashtra drrH 3 – A 130 day duration hybrids with excellent cooking quality, grain type for South India

For more information contactProjecT direcTor

directorate of rice researchRajendranagar , Hyderabad 500030

fax: 040-24591217 e-mail: [email protected] drrH-3 BPT-5204 improved samba Mahsuri

ACHIEVEMENTSl New varieties (CSV22),

hybrids (CSH25) and improved production tech-nologies for both kharif and rabi sorghum are available

l Dual purpose sorghum vari-eties (CSV23) and sweet stalk sorghum hybrids (CSH22SS) are available

l Prebreeding lines have been developed using wild relatives of sorghum that will help in the improve-ment biomass and resis-tance to biotic and abiotic stresses

l Potential donors for the improvement of tolerance to stresses, sugar content and lignocellulosic bioetha-nol production have been identified

l Transgenic and molecular marker-based approaches are being employed for the improvement of grain and fodder quality

l Stable Bt transgenic sor-ghum resistant to stem borer has been developed and field tested

l DNA markers associated with shoot fly resistance, stem borer resistance, fer-tility restoration and other agronomic traits have been identified

l Improvement of parental lines and varieties through marker-assisted selection is undertaken for important traits like drought toler-ance, shoot fly resistance and other stresses

l Bioinformatics work rele-vant to comparative genom-ic studies, allele mining for useful genes/alleles and development of genic mark-ers has been initiated