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SALARY $URVEY 2017 CREATIVE, MARKETING & DIGITAL A PERSPECTIVE ON SALARIES IN THE CREATIVE INDUSTRY

MARKETING & DIGITAL - MajorPlayers... · MARKETING & DIGITAL A PERSPECTIVE ON SALARIES IN THE CREATIVE INDUSTRY. ... followed by PR and marketing. BENEFITS The need for …

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SALARY $URVEY2017 CREATIVE,

MARKETING& DIGITAL

A PERSPECTIVE ON SALARIES IN THE CREATIVE INDUSTRY

There is a strong demand for good people for all business-types and specialisms, butespecially in agencies and for those working in Digital & Tech and UX.

According to the latest figures from the Department for Culture, Media and Sport, the UK’s creative industries grew by 8.9 per cent in 2016, nearly double that of the UK economy as a whole.

The industries overall are worth £84.1 billion to the UK economy, showing how buoyant the sector is.

Major Players has experienced a 16% increase in the number of vacancies across the board over the past year.

To see the full range of roles in more detail,

VISIT WWW.MAJORPLAYERS.CO.UK/JOBS

SALARY REPORT 2017SALARY REPORT 2017 0302

PAY INCREASESThere has been significant pay increases across all disciplines, either by progression in the samecompany or moving jobs.

The highest pay rises were seen in planning and strategy (41%), account handling (38%) and tech/UX (37%) all receiving a pay rise over 10% above the national average of 2.5%.

WHY PEOPLE LEAVE THEIR JOBS? By far the biggest reason for people wishing to leave their jobs is limited career progression in their current role, followed by remuneration.

JOB SATISFACTION Overall, satisfaction in the creative marketing and digital disciplines is high, with around 70% largely satisfied in their current role. The highest satisfaction levels are present in content, editorial and social, followed by PR and marketing.

BENEFITSThe need for a better work-life balance has become increasingly more desirable for all, with flexible working the most sought after benefit. This was favoured even over a bonus.

EDUCATION Those in the industry are well-educated - around 82% have a degree or Master’s.

The survey was compiled by Major Players using data collected from

respondents combined with insight gathered from senior consultants. The table represents an overview of job levels and salary averages in all listed disciplines.

WWW.MAJORPLAYERS.CO.UK/JOBS OR CALL: 020 7836 4041

Welcome to the 2017 salary survey

3,200

08

20

14

26

10

22

16

28

12

24

18

30

ACCOUNT HANDLING

CONTENT, EDITORIAL AND SOCIAL

DESIGN AND BRANDING

EXPERIENTIAL AND EVENTS

CREATIVE AND DESIGN

BUSINESS DEVELOPMENT

MEDIA SALES

RESEARCH AND INSIGHT

DIGITAL CREATIVEAND DESIGN

PR AND COMMUNICATIONS

DIGITAL MARKETING

MARKETING

32 3834 36PROJECTMANAGEMENT

UXSTUDIO PLANNING AND STRATEGY

SALARY REPORT 2017SALARY REPORT 2017 0504

contents

SOURCE:

www.gov.uk

SALARY REPORT 2017SALARY REPORT 2017 0706

the creative industry is worth£9.6m an hour to the UK economy.

PERMANENT FREELANCE

PERMANENT CONTACT:

REBECCA HARRISAccount [email protected] 7845 7208

FREELANCE CONTACT:

TOR SANDFORDAccount [email protected] 7845 7206

Job title MP Salary Average

SalaryMin-Max

• The female-to-male ratio is high in account handling – with around 70% women

• Hours seem to be slightly longer than other specialisms with nearly 15% working longer than 50 hours a week

• 25% received a promotion in the last year and 12% moved for a promotion The most favoured benefits desired by account handlers are a bonus or more holiday allowance

• By far the most favoured way for account handlers to find a new role is through a recruiter followed by recommendations and personal network

• Key trends mentioned include even more integration, IOT, mobile first, virtual reality and more intelligent use of data

• Nearly half are looking to move jobs in the next year and the main reason cited is lack of career progression in the current roles

Job title MP Day Rate Ave

Day RateMin-Max

Graduate

Account Executive

Senior Account Executive

Account Manager

Senior Account Manager

Account Director

Senior Account Director

Group Account Director

Business Director

Board Director

Account Executive

Senior Account Executive

Account Manager

Senior Account Manager

Account Director

Senior Account Director

Group Account Director

Business Director

Board Director

£20,000

£21,000

£28,000

£32,000

£38,000

£47,000

£59,000

£68,000

£82,000

-

£120

£135

£165

£200

£245

£290

£325

-

-

£18,000 - £21,000

£20,000 - £23,000

£26,000 - £29,000

£29,000 - £35,000

£35,000 - £41,000

£41,000 - £53,000

£55,000 - £65,000

£62,000 - £74,000

£75,000 - £90,000

£100,000 +

£100 - £140

£120 - £150

£150 - £180

£180 - £230

£230 - £260

£270 - £320

£300 - £350

£350+

£400+

Nearly

of respondents reported that they work more than

50 hours a week

SALARY REPORT 2017SALARY REPORT 2017 0908

Account handling

15%

SALARY REPORT 2017 10

Job title Job titleSalaryMin-Max

Day RateMin-Max

Junior Designer

Midweight Designer

Senior Designer

Junior Creative Team (AD/CW/Team)

Midweight Creative Team(AD/CW/Team)

Senior Creative Team (AD/CW/Team)

Design Director / Head of Design

Associate Creative Director

Creative Director/ Head of Creative

Executive Creative Director

Junior Designer

Midweight Designer

Senior Designer

Junior Creative Team (AD/CW/Team)

Midweight Creative Team(AD/CW/Team)

Senior Creative Team (AD/CW/Team)

Design Director / Head of Design

Associate Creative Director

Creative Director/ Head of Creative

Executive Creative Director

£22,000

£30,000

£44,000

£25,000

£35,000

£50,000

£65,000

£60,000

£95,000

-

£150

£250

£300

£175

£265

£380

£355

£385

£415

£500

£20,000 - £25,000

£25,000 - £35,000

£38,000 - £50,000

£23,000 - £28,000

£30,000 - £45,000

£45,000 - £80,000

£60,000 - £70,000

£55,000 - £65,000

£85,000 - £110,000

£100,000 +

£120 - £180

£220 - £280

£250 - £350

£150 - £200

£250 - £280

£340 - £420

£310 - £400

£370 - £400

£400 - £430

£450 - £550

• There is a higher proportion of men in the industry at a 65/35 ratio

• 25% received a pay increase of more than 10%, about average across all areas

• Most (35%) see their career progressing within a medium-sized agency

• Flexible hours and a greater holiday allowance are favoured even over a bonus as a desired benefit

• 45% are looking to leave their role in the next year

• The main reasons people are looking to leave is due to limited career progression and pay

• Interesting work and recognition are the main motivating factors for creative and design people

PERMANENT FREELANCE

SALARY REPORT 201711

65%

45%

of respondents working in the creative and design sector,

are male

of respondents are looking to leave their role in

the next year

Creative & Design

PERMANENT CONTACT:

ROSIE BLACKCreative and [email protected] 7845 7247

MP Salary Average

MP Day Rate Ave

FREELANCE CONTACT:

EDWINA WICKHAMCreative and [email protected] 7845 7213

SALARY REPORT 2017SALARY REPORT 2017 1312

Job title Job titleSalaryMin-Max

Day RateMin-Max

Junior Digital Designer

Midweight Digital Designer

Senior Digital Designer

Junior UI Designer

Senior UI Designer

Junior UX Designer

Senior UX Designer

Junior Motion Designer

Senior Motion Designer

Digital Design Director

£25,000

£32,000

£45,000

£70,000

£27,000

£32,000

£40,000

£200

£250

£350

£250

£310

£300

£450

£200

£300

£400

£20,000 - £28,000

£28,000 - £38,000

£40,000 - £50,000

£60,000 - £80,000

£25,000 - £30,000

£30,000 - £35,000

£35,000 - £45,000

£180 - £230

£230 - £280

£300 - £400

£230 - £280

£280 - £350

£275 - £320

£350 - £500

£180 - £230

£250 - £350

£325 - £550

• Digital designers are evenly split in terms of gender

• Confidence in the market is positive 90% have the same or more confidence

• 30% moved companies for a promotion • 25% see their career moving clientside

and 17% to start their own business

• Flexible hours and holiday are the most important benefits to digital designers

• Most designers like to find their roles through a recruiter

• The main reason digital designers look to leave is due to limited career progression

• 14% received a large payrise of more than 25%

PERMANENT FREELANCE

90%of respondents reported the same

or more confidence in the market as last year

25%of respondents reported seeing

their career moving clientside

PERMANENT CONTACT:

ROSIE BLACKDigital Creative and [email protected] 7845 7247

digital Creative and Design

Junior Digital Designer

Midweight Digital Designer

Senior Digital Designer

Digital Design Director

Junior Motion Designer

Midweight Motion Designer

Senior Motion Designer

MP Salary Average

MP Day Rate Ave

FREELANCE CONTACT:

JESS BINKSDigital Creative and [email protected] 7845 7272

• Design & branding is slightly more represented by men than women – 60/40

• Long hours can be expected, around 12% work more than 50 hours a week

• Largely confidence in the market remains the same as last year

• Over half of the recipients stayed in the same job and 20% moved jobs for a promotion

• A large proportion of our recipients 30% were keen to start their own business and 35% see themselves working for a mid-sized agency

• Bonus was by far the most important benefit, followed by flexible working

• The majority preferred to use a recruiter when finding a job

• 55% are looking to leave their job in the next year, the main reason cited is due to limited career progression

Junior Designer

Midweight Designer

Senior Designer

Design Director

Creative Director

Executive Creative Director

Junior Designer

Midweight Designer

Senior Designer

Design Director

Creative Director

Executive Creative Director

£23,000

£34,000

£45,000

£60,000

£100,000

£110,000

£175

£220

£300

£360

£400

£450

£20,000 - £26,000

£29,000 - £38,000

£40,000 - £50,000

£50,000 - £70,000

£80,000 - £120,000

£90,000 - £150,000

£150 - £200

£200 - £250

£250 - £320

£320 - £380

£380 - £450

£400 - £500

design& branding

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

SALARY REPORT 2017SALARY REPORT 2017 1514

FREELANCE CONTACT:

JESS BINKSDesign and [email protected] 7845 7272

PERMANENT CONTACT:

ROSIE BLACKDesign and [email protected] 7845 7247

30%of respondents reported that

they were keen to start their own business

MP Salary Average

MP Day Rate Ave

• Gender is evenly split in media sales with a 50/50 split male and female

• Well over half of respondents work for larger organisations (200+ employees)

• Nearly 80% of those in media sales have a degree or a masters

• 90% received a bonus last year showing the nature and reliance on targets and bonuses in this specialism

• The split is even on whether salaries should be discussed with colleagues

• A bonus and flexible working are the most desired benefits for media sales people

mediasales

Graduate

Sales Executive

Senior Sales Executive

Sales Manager/Ad Director

Sales Director

Head of Sales/ Commercial Director

Publisher

Graduate

Account Executive

Senior Account Executive

Account Manager

Account Director

Commercial Director

Country Manager

£19,000

£23,000

£30,000

£50,000

£70,000

£75,000

£80,000

£22,000

£27,000

£35,000

£40,000

£60,000

£70,000

£100,000

£18,000 - £23,000

£20,000 - £25,000

£25,000 - £35,000

£35,000 - £60,000

£60,000 - £95,000

£60,000 -£100,000

£75,000 - £120,000

£18,000 - £24,000

£25,000 - £29,000

£30,000 - £40,000

£35,000 - £45,000

£45,000 - £85,000

£65,000 - £80,000

£82,000 - £120,000

Job title Job titleSalaryMin-Max

Day RateMin-Max

MEDIA SALES DIGITAL SALES

SALARY REPORT 2017SALARY REPORT 2017 1716

CONTACT:

TIKU SHAHMedia [email protected] 020 7845 7210

90%of respondents received

a bonus last year

MP Salary Average

MP Day Rate Ave

SEO

CRM

Online Marketing Executive

Online Marketing Manager

E-commerce Manager

Digital Marketing Manager

Head of Digital/Online

Head of E-commerce

Director of Online/E-commerce

PPC Executive

PPC Manager

Search Account Manager

Head of PPC/Search

SEO Executive

SEO Manager

SEO Account Director

Head of SEOCRM Executive

CRM Manager

CRM Account Director

Head of CRM

£30,000

£45,000

£50,000

£45,000

£70,000

£90,000

£100,000

£26,000

£35,000

£55,000

£70,000

£24,000

£40,000

£50,000

£75,000£28,000

£50,000

£60,000

£80,000

£25,000 - £35,000

£35,000 - £55,000

£30,000 - £50,000

£35,000 - £60,000

£55,000 - £85,000

£75,000 - £120,000

£85,000 - £150,000

£23,000 - £30,000

£30,000 - £40,000

£45,000 - £65,000

£65,000 - £100,000

£20,000 - £28,000

£30,000 - £40,000

£35,000 - £60,000

£60,000 - £90,000£22,000 - £32,000

£35,000 - £55,000

£55,000 - £65,000

£70,000 - £90,000

• Interestingly from the sample the male female ratio is very balanced in digital marketing

• 70% are in the 25-34 age range

• Budgets are higher than most areas – 33% have a £1million plus budget

• 35% of digital marketers salaries increased by more than 10% showing the strong demand for experts in this field

• Digital marketers have a positive outlook on the job market in this area with 43% having more confidence this year

• A quarter received an internal promotion last year

• Homeworking is fairly prevalent with a quarter working from home on a regular basis

• Biggest trends in digital marketing are automation, programmatic and VR with nearly half agreeing that social media will impact big data exponentially

• Nearly half of the recipients are looking to move roles in the next year, 40% cited they would leave due to limited career progression showing how crucial it is for employers to look at career development to retain staff

• Flexible working and a bonus are equally important to digital marketers as both were cited as the most important benefits over pensions, gym, holiday and healthcare

Digital Marketing

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT PPC

SALARY REPORT 2017SALARY REPORT 2017 1918

FREELANCE CONTACT:

KENNEDY REESDigital [email protected] 020 7845 7201

PERMANENT CONTACT:

KATE BERGMANDigital [email protected] 020 7845 7235

70%of respondents were

aged between 25-34

33%of respondents have a budget

of £1million or more

MP Salary Average

MP Day Rate Ave

• The most preferred benefit even over bonus is an increase in holiday allowance

• Instagram was deemed by 40%, to be the most important social platform for 2017 over Facebook, Snapchat, Twitter etc

• A key trend witnessed is an evolution in creative franchising, working across media and time as advertising evolves into even storytelling

• 35% received a pay rise over 10% in the past year

• 48% are looking to leave their role in the next year

• The main reason people are looking to leave is due to remuneration or limited career progression

Proofreader

Sub-Editor

Editor

Junior Copywriter

Mid-Level Copywriter

Senior Copywriter

Head of Copy

Content Manager

Content Strategist

Community Manager

Social Media Manager

Social Media Strategist

Head of Social

Proofreader

Sub-Editor

Editor

Junior Copywriter

Mid-Level Copywriter

Senior Copywriter

Head of Copy

Content Manager

Content Strategist

Community Manager

Social Media Manager

Social Media Strategist

Head of Social

£30,000

£31,000

£40,000

£22,000

£35,000

£45,000

£60,000

£35,000

£47,000

£30,000

£35,000

£60,000

£80,000

£185

£175

£240

£175

£250

£350

£325

£250

£350

£200

£225

£375

£400

£25,000 - £35,000

£27,000 - £35,000

£35,000 - £45,000

£20,000 - £25,000

£30,000 - £40,000

£40,000 - £50,000

£50,000 - £70,000

£25,000 - £45,000

£35,000 - £60,000

£25,000 - £35,000

£25,000 - £45,000

£45,000 - £75,000

£60,000 - £100,000

£150 - £220

£150 - £200

£200 -£280

£150 - £200

£200 - £300

£300 - £400

£250 - £400

£200 - £300

£300 - £400

£150 - £250

£150 - £300

£300 - £450

£350 - £500

Content, Editorial and Social

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

SALARY REPORT 2017SALARY REPORT 2017 2120

48%of respondents are looking to

leave their role in the next year

MP Salary Average

MP Day Rate Ave

FREELANCE CONTACT:

KENNEDY REESContent, Editorial and [email protected] 020 7845 7201

PERMANENT CONTACT:

KATE BERGMANContent, Editorial and [email protected] 020 7845 7235

• There are more men than women in BD with a ratio of 70/30

• 30% of BD people have a Masters degree

• 32% received a pay rise over 10% in the last year

• Only 4% received an internal promotion whereas 35% moved companies for a promotion

• Unsurprisingly for BD the most motivating factor is a bonus over other types of benefit such as flexible working

• A quarter of BD people are looking to move jobs in the next year

business development

Business Development Executive

Business Development Manager

Senior Business Development Manager

Business Development Director

Head of Department

Business Development Executive

Business Development Manager

Senior Business Development Manager

Business Dev Director /Head of Department

£26,000

£40,000

£55,000

£65,000

£95,000

£170

£250

£320

£380

£23,000 - £28,000

£30,000 - £45,000

£45,000 - £55,000

£55,000 - £80,000

£80,000 - £120,000 +

£130 - £200

£200 - £300

£270 - £400

£400 +

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

SALARY REPORT 2017SALARY REPORT 2017 2322

CONTACT:

TIKU SHAHBusiness Development [email protected] 020 7845 7210

30%of respondents working in

business development were female

Only

MP Salary Average

MP Day Rate Ave

IN-HOUSE PERM

• PR is heavily dominated by females - making up 80% of the recipients

• The profession is well educated with 75% with a Degree and 15% achieving a Masters

• PR is becoming more integrated with most specialising in a mix of PR; traditional, content/social media, corporate etc

• Over a quarter of recipients have received a counter-offer when moving jobs

• 25% received a promotion in the last year and 20% moved jobs for a promotion

• For PR staff a performance related bonus is by far the most desired benefit over flexible working, holiday, gym etc

• Favourite methods to find a job are through a recruiter or direct with the employer with only 10% using Linkedin

• Big trends expected are influencers, Snapchat campaigns, more integration and more content/social media

• 45% are expected to leave their current job in the next year, the reason most cited is due to lack of career progression in their existing role

Account Executive

Senior Account Executive

Account Manager

Senior Account Manager

Account Director

Senior Account Director

Associate Director

Director

Press Assistant/ Comms Assistant

Press Officer / Comms Executive

Senior Press Officer

PR Manager / Comms Manager

Head of PR / Head of Comms

Director of PR / Director of Comms

Press Officer / Comms Executive

PR Manager / Comms Manager

Head of PR / Head of Comms

Director of PR / Director of Comms

Account Executive

Senior Account Executive

Account Manager

Senior Account Manager

Account Director

Senior Account Director

Associate Director

Director

£22,000

£27,000

£35,000

£39,000

£45,000

£55,000

£65,000

£90,000

£21,000

£30,000

£37,000

£50,000

£75,000

-

£115

£220

£355

£500

£115

£135

£165

£200

£235

£385

£375

-

£20,000 - £25,000

£23,000 - £30,000

£30,000 - £40,000

£35,000 - £42,000

£41,000 - £48,000

£50,000 - £60,000

£60,000 - £70,000

£80,000 - £100,000

£20,000 - £23,000

£29,000 - £32,000

£35,000 - £38,000

£40,000 - £60,000

£60,000 - £90,000

£90,000 +

£100 - £130

£190 - £250

£340 - £370

£450 - £550

£100 - £130

£120 - £150

£150 - £180

£180 - £220

£220 - £250

£250 -£520

£350 - £400

£400 +

PR andcommunications

Job title Job titleSalaryMin-Max

Day RateMin-Max

AGENCY PERM FREELANCE

SALARY REPORT 2017SALARY REPORT 2017 2524

PERMANENT CONTACT:

SAMANTHA MCHARG-SHARPPR and [email protected] 7845 7241

FREELANCE CONTACT:

MICHAEL WILLMANPR and [email protected] 7845 7285

75%of respondents have a Degree and

15% reported they have achieved a Masters

MP Salary Average

MP Day Rate Ave

• 61% of those that work in experiential are female

• 55% are between 25-34 years old

• 33% of salaries stayed the same

• 60% are looking to leave their role in the next year. Limited career progression and remuneration are the most cited reasons for why people are looking to leave their roles

• Flexible working is by far the most important benefit, even over a bonus or more holiday

• Most experiential professionals are satisfied or very satisfied in their current roles

experientialand events

Graduate

Account Executive

Senior Account Executive

Event Coordinator

Account Manager

Event Manager

Senior Account Manager

Senior Event Manager

Production Manager

Producer

Account Director

Head of Production

Senior Account Director

Client Services Director

Head of Department

Managing Director

Graduate

Account Executive

Event Coordinator

Account Manager

Event Manager

Senior Account Manager

Senior Event Manager

Production Manager

Producer

Account Director

Head of Production

Senior Account Director

£18,000

£22,000

£27,000

£23,000

£30,000

£30,000

£38,000

£37,000

£40,000

£35,000

£55,000

£60,000

£65,000

£75,000

£80,000

-

£90

£110

£180

£175

£225

£250

£300

£275

£300

£300

£350

£300

£16,000 - £21,000

£20,000 - £25,000

£25,000 - £30,000

£20,000 - £26,000

£26,000 - £35,000

£25,000 - £35,000

£35,000 - £40,000

£35,000 - £40,000

£35,000 - £45,000

£30,000 - £40,000

£45,000 - £65,000

£50,000 - £70,000

£60,000 - £70,000

£65,000 - £85,000

£70,000 - £90,000

£100,000+

£80 - £105

£90 - £120

£150 - £180

£150 - £200

£200 - £250

£200 - £300

£250 - £300

£250 - £350

£250 - £350

£250 - £350

£300- £400

£275 - £400

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

SALARY REPORT 2017SALARY REPORT 2017 2726

PERMANENT CONTACT:

KATE WOODCOCKExperiential and [email protected] 7845 7246

61%of respondents that work in

experiential were female

MP Salary Average

MP Day Rate Ave

FREELANCE CONTACT:

TOR SANDFORDExperiential and [email protected] 7845 7206

• Gender is fairly evenly split between men and women in research and insight

• Education levels are high with 30% achieving a Masters

• Many in research and insight have stayed in their jobs for over 3 years, higher than most areas (30%)

• Favourite methods to find a job are through a recruiter or direct with the employer

• 25% received an internal promotion in the past year

• For research staff a performance related bonus is by far the most desired benefit over flexible working, holiday, gym etc

• Big data, data visualisation and data integration are trends that are expected this year

• Research and Insight people are looking for more pay, 40% are looking to leave their jobs in the next year and the biggest reason cited is due

Research Executive

Senior Research Executive

Research Manager

Associate Director

Research Director

Head of Research

Research Executive

Senior Research Executive

Research Manager

Associate Director

Research Director

Head of Research

£24,000

£32,000

£40,000

£50,000

£67,000

£80,000

£140

£260

£350

£420

£500

£550

£20,000 - £25,000

£25,000 - £35,000

£35,000 - £45,000

£45,000 - £55,000

£55,000 - £75,000

£75,000 - £100,000

£130 - £200

£200 - £340

£320 - £400

£350 - £470

£450 - £580

£500 - £600

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

SALARY REPORT 2017SALARY REPORT 2017 2928

CONTACT:

FIONA CRAIGResearch and [email protected] 7845 7228

40%of respondents are looking to

leave their jobs in thenext year

of respondents received an internal promotion in

the past year

25%

MP Salary Average

MP Day Rate Ave

Marketing Assistant

Marketing Executive

Senior Marketing Executive

Brand Manager

Marketing Manager

Campaign Manager

Senior Marketing Manager

Head of Marketing

Head of Brand

Marketing Director

Marketing Assistant

Marketing Executive

Brand Manager

Marketing Manager

Campaign Manager

Senior Marketing Manager

Head of Marketing

Head of Brand

Marketing Director

£21,000

£30,000

£35,000

£50,000

£50,000

£50,000

£60,000

£78,000

£78,000

£85,000

£100

£120

£220

£220

£220

£275

£300

£350

£420

£18,000 - £25,000

£25,000 - £35,000

£30,000 - £40,000

£40,000 - £60,000

£40,000 - £60,000

£40,000 - £60,000

£50,000 - £70,000

£70,000 - £85,000

£70,000 - £85,000

£100,000 +

£80 - £120

£100 - £140

£180 - £240

£180 - £240

£180 - £240

£240 - £300

£280 - £350

£320 - £400

£350 - £500

• Females dominate the marketing profession, 83% of the sample were female

• Marketing staff are well educated with 90% holding a degree, masters or PHD

• Digital marketing, branding and communication are the key disciplines and areas of expertise

• Homeworking is fairly prevalent with marketers, around 30% do this on a regular basis

• Confidence in the job market in this area remains the same as last year (70%) with 13% having less confidence

• Content, big data, customer experience and personalisation are all key trends for next year

• Money motivation is high - a bonus is the most important benefit to marketing people over extra holiday, flexible working, pensions and healthcare

• Most marketing staff find a new job through a recruiter

• Most( 40%) see their career progressing through a big name brand

• 55% are looking to move roles in the next year, the reason most cited as why people want to

Marketing

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

SALARY REPORT 2017SALARY REPORT 2017 3130

CONTACT:

RICHA ARORAMarketing [email protected] 7845 7223

CONTACT:

RAOUL RECHNITZMarketing [email protected] 7845 7202

55%of respondents are looking

to move roles in the next year

83%of respondents working in

Marketing were female

MP Salary Average

MP Day Rate Ave

PERM DIGITAL

• PM folk can work longer hours than other specialisms with 15% working more than 50 hours a week

• Salary increases were modest in PM with only 10% receiving an increase over 10% this year. However we have witnessed lots more demand early this year and are seeing more pay rises as a result

• 10% received an internal promotion but 26% moved jobs for a promotion

• Flexible working hours and more holiday are the most desired benefit over a bonus

• The most favoured method to find a job is through a recruiter around 60%

• Over half are looking to move jobs in the next year

projectmanagement

Junior PM/Producer

Midweight PM/Producer

Senior PM/Producer

Resource/Traffic Manager

Senior Resource/Traffic Manager

Studio Manager

Head of Project Management/CSD

Junior PM/Producer

Midweight PM/Producer

Senior PM/Producer

Resource/Traffic Manager

Senior Resource/Traffic Manager

Studio Manager

Creative Service Manager

Head of Project Management/CSD

Junior PM/Producer

Midweight PM/Producer

Senior PM/Producer

Resource/Traffic Manager

Senior Resource/Traffic Manager

Studio Manager

Creative Service Manager

Head of Project Management/CSD

Operations Director

£25,000

£37,000

£47,000

£42,000

£60,000

£40,000

£80,000

£180

£220

£300

£280

£275

£240

£320

£350

£25,000

£38,000

£55,000

£35,000

£50,000

£40,000

£55,000

£75,000

£95,000

£20,000 - £30,000

£32,000 - £42,000

£40,000 - £55,000

£35,000 - £50,000

£50,000 - £70,000

£35,000 - £45,000

£70,000 - £90,000

£150 -£200

£200 - £250

£250 - £350

£250 - £300

£250 - £300

£200 - £280

£280 - £350

£350 +

£20,000 - £30,000

£30,000 - £45,000

£45,000 - £65,000

£30,000 - £40,000

£45,000 - £55,000

£35,000 - £45,000

£45,000 - £65,000

£65,000 - £80,000

£90,000 - £100,000

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERM INTEGRATED/PRINT FREELANCE

SALARY REPORT 2017SALARY REPORT 2017 3332

FREELANCE CONTACT:

TIFFANY TRIGGProject [email protected] 7845 7207

PERMANENT CONTACT:

BEN HUMPHRIESProject [email protected] 7845 7239

More than

of respondents are lookingto move jobs in the

next year

50%

MP Salary Average

MP Day Rate Ave

• 20% of our sample received a pay rise of over 10%

• Confidence remains static with 60% seeing the job market at similar levels to last year

• 9% moved companies for a promotion and 9% received a promotion in their existing company

• A bonus and pension are the most desired benefits for studio and design people

• The most favoured way to find a new role is through a recruiter followed by Linkedin

• 40% are looking to leave their role in the next year and main reason cited is due to remuneration followed by a seeking a good work/life balance

studio

Junior Artworker

Midweight Artworker

Senior Artworker

Retoucher

High-end Retoucher

3D Visualiser

Junior Artworker

Midweight Artworker

Senior Artworker

Retoucher

High-end Retoucher

3D Visualiser

Marker Visualiser

£21,000

£30,000

£40,000

£30,000

£50,000

£40,000

£135

£175

£235

£265

£295

£295

£350

£18,000 - £23,000

£25,000 - £35,000

£35,000 - £45,000

£25,000 - £35,000

£40,000 - £55,000

£35,000 - £45,000

£120 - £150

£160 - £190

£220 - £250

£250 - £280

£280 - £310

£280 - £310

£300 - £400

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

SALARY REPORT 2017SALARY REPORT 2017 3534

CONTACT:

JESS [email protected] 7845 7272

40%of respondents are looking to

leave their role in the next year

MP Salary Average

MP Day Rate Ave

Junior Planner

Planner

Strategist

Midweight Planner

Senior Planner

Strategy Director

Planning Director

Head of Planning

Planner

Midweight Planner

Senior Planner

Planning Director

Head of Planning

£23,000

£30,000

£32,000

£45,000

£60,000

£85,000

£90,000

-

£200

£290

£400

£500

-

£20,000 - £26,000

£26,000 - £35,000

£28,000 - £35,000

£35,000 - £55,000

£55,000 - £65,000

£75,000 - £95,000

£80,000 - £100,000

£100,000+

£190 - £220

£220 - £370

£300 - £450

£450 - £550

£550 +

• Gender is fairly evenly split between men and women in planning & strategy

• Long hours can be expected with over 14% working 50 hour plus weeks

• Planning & strategy staff are clearly valued, nearly 40% received a pay rise of more than 10% last year

• 42% stayed in the same role last year but 17% received a promotion and 15% moved jobs for a promotion

• Clearly the long hours can take their toll, the most desired benefit for planners and strategist is more holiday or flexible working

• Most find a new job through a recruiter followed by Linkedin

• Satisfaction is high in this area , 65% are either very satisfied or satisfied in their job. 22% are neutral

• 43% are looking to leave their job in the next year, the main reason cited is limited career progression

Planningand strategy

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

SALARY REPORT 2017SALARY REPORT 2017 3736

CONTACT:

FIONA CRAIGPlanning and [email protected] 7845 7228

More than

of respondents reported that they are very satisfied or satisfied

in their job

65%

MP Salary Average

MP Day Rate Ave

• There is an unsurprising male dominance in UX with 85% being male

• The main technologies used are iOS, Javascript and Android

• Longer hours are often worked and with around 10% working over 50 hours a week

• Pay rises remain fairly average across all areas with 20% receiving a pay rise over 10%

• Around 30% work from home

• The most important desired benefit is flexible working hours

• 60% are looking to leave their existing role in the next 6 months with the main reason down to remuneration or loss of interest in work

ux

Job title Job titleSalary Average

Day Rate Average

SalaryMin-Max

Day RateMin-Max

PERMANENT CONTRACT

SALARY REPORT 2017SALARY REPORT 2017 3938

UX UX

Big Data Big Data

Junior UX Designer

Midweight UX Designer

Senior UX Designer

Head of UX

UX Designer

UX Architect

Lead UX Designer

Engineers

Architects

Data Scientist

Devops

Engineers

Architects

Data Scientist

Devops

£30,000

£40,000

£58,000

£100,000

£375

£450

-

£60,000

£70,000

£60,000

£58,000

£500

£600

£500

£450

£25,000 - £35,000

£30,000 - £45,000

£50,000 - £65,000

£70,000 - £140,000

£300 - £450

£350 - £550

£500 +

£60,000 - £70,000

£60,000 - £80,000

£55,000 - £65,000

£50,000 - £65,000

£450 - £550

£550 - £650

£450 - £550

£400 - £500

FREELANCE CONTACT:

JESS [email protected] 7845 7272

PERMANENT CONTACT:

ROSIE [email protected] 7845 7247

30%of respondents work

from home

60%of respondents are looking to leave their existing role

in the next 6 months

About the surveyThe survey was compiled by Major Players using data collected from 3,200 respondents combined with insight gathered from senior consultants. The table represents an overview of

job levels and salary averages in all listed disciplines. For full information on specific job roles, visit:

www.majorplayers.co.uk/jobs or call: 020 7836 4041

SALARY $URVEY2017