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Marketing Automation Kostnadseffektiv digital kommunikation i tiden och fin service
Marketing Trends
How do you act before doing a purchase?Research study from IBM Year 2009
Has the webpage as first
step in the buying process50% Has visited the webpage
Before decision is made.90%
Case YALIA – intressant för dig inom din roll?
Möjlighet till kompetensförstärkning!
6
Marketing Automation Kostnadseffektiv digital kommunikation i tiden och fin service
Social Media- Sponsored post
Ad showed10 days
Budget 400 SEK
69 160 persons reached by the post (65383 bought + 3605 organic)
Result
…but product sheet by postal services?
YA – Content focusing on Films
Interactive media & streaming media
Nordic Digital
Marketing & Sales as team, not silos!
Marketing & Sales as team, not silos!
Live data as examples plus MQL & SQL
Google Analytics YA, web2phone included Leadgeneration, servicing TM and/or salesforce MQLTM and/or customer service servicing salesforce with SQL
MQL = Market Qualified LeadsSQL = Sales Qualified Leads
POWER OF « OMNICHANNELIZING »EFFECT WHEN ENABELING TRUE WEB2PHONE IMPACT•
*
*
= 119 k
Marketing & Sales as team, not silos!
Marketing and Sales as team – not silos!
Case YA
LIA – intressant för dig inom din roll?Möjlighet till kompetensförstärkning!
20
Marketing Automation Kostnadseffektiv digital kommunikation i tiden och fin service
Case YA
LIA – intressant för dig inom din roll?
Möjlighet till kompetensförstärkning!
Market Automation & Lead Generation 10 veckor.
14 oktober till 20 december. Sista dag ansökan 4 oktober
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Marketing Automation Kostnadseffektiv digital kommunikation i tiden och fin service
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Kontaktuppgifter DinnovateVid intresse utbildning eller LIA etc
VD: Daniel Dahlén > LinkedIn: https://www.linkedin.com/in/danieldahlenWebsite: www.dinnovate.seE-post: [email protected]: +46 735 44 95 97