Marketing Assessment For Sanctuary on Michigan - Penn Consulting Group has created a comprehensive “Marketing Assessment” for the sole purpose of engaging

Marketing Assessment For Sanctuary on Michigan

-Penn Consulting Group has created a comprehensive “Marketing Assessment” for the sole purpose of engaging the client in a discussion to produce a plan of direction that will produce ideas and thought direction that will increase visibility and business.

- Implementation of any item discussed in this assessment, will be at the sole discretion of the client based on an executed contract agreement with Penn Consulting Group. All information contained in this assessment is solely owned by Penn Consulting Group , its subsidiaries and or its affiliates and cannot be reproduced without its permission.

- Results may differ from client to client in part due to factors such as industry, capitalization, seasonal implications and market trends. Any and all results from any implementation from this assessment, are not guaranteed.

NoticeNotice

The Assessment for Sanctuary on Michigan The Assessment for Sanctuary on Michigan will be presented in five components:will be presented in five components:

1.) Brand Awareness and Implementation

2.) Database Capture and Management

3.) Development of Commercial Accounts

4.) Ancillary Revenue Stream Development

5.) Event Marketing

The Assessment for Sanctuary on Michigan The Assessment for Sanctuary on Michigan will be presented in five components:will be presented in five components:

1.) Brand Awareness and Implementation

2.) Database Capture and Management

3.) Development of Commercial Accounts

4.) Ancillary Revenue Stream Development

5.) Event MarketingSANCTUARY on MICHIGANSANCTUARY on MICHIGAN

SANCTUARYSANCTUARYSANCTUARYSANCTUARYMUSIC AND AESTHETICS MUSIC AND AESTHETICS MUSIC AND AESTHETICS MUSIC AND AESTHETICS

[email protected]@SANCTUARYONMICHIGAN.COM

CHARLES E. JONESCHARLES E. JONES

(312) 772-6205(312) 772-6205

SANCTUARYSANCTUARY on on MICHIGANMICHIGAN

How is ‘Sanctuary on Michigan’ defined?How is ‘Sanctuary on Michigan’ defined?- Currently defined as a ‘Meridian Music Store’ Currently defined as a ‘Meridian Music Store’ - The ‘Porsche’ of Audio MusicThe ‘Porsche’ of Audio Music- ‘ ‘Music and Aesthetics’Music and Aesthetics’- Core Prospects are Males 40 and overCore Prospects are Males 40 and over

SanctuarySanctuary - - The term "sanctuary" has further come to be applied to any space set aside for private use in which others are not supposed to intrude, such as a “man cave.”

- Other than the tag line ‘Music and Aesthetics,’ there is no visual reference to listening music pleasure.

- Recommendation of card and logo design to reflect information and meaning to core audience.

- Use QR Code for a 2-sided card for mobile marketing purposes such as migrating prospects to your website or to a short 30 second video about Meridian Audio or Sanctuary

- Retool the Tag Line.

How is ‘Sanctuary on Michigan’ defined?How is ‘Sanctuary on Michigan’ defined?- Currently defined as a ‘Meridian Music Store’ Currently defined as a ‘Meridian Music Store’ - The ‘Porsche’ of Audio MusicThe ‘Porsche’ of Audio Music- ‘ ‘Music and Aesthetics’Music and Aesthetics’- Core Prospects are Males 40 and overCore Prospects are Males 40 and over

SanctuarySanctuary - - The term "sanctuary" has further come to be applied to any space set aside for private use in which others are not supposed to intrude, such as a “man cave.”

- Other than the tag line ‘Music and Aesthetics,’ there is no visual reference to listening music pleasure.

- Recommendation of card and logo design to reflect information and meaning to core audience.

- Use QR Code for a 2-sided card for mobile marketing purposes such as migrating prospects to your website or to a short 30 second video about Meridian Audio or Sanctuary

- Retool the Tag Line.

SANCTUARY on MICHIGANSANCTUARY on MICHIGAN

SANCTUARYSANCTUARY SANCTUARYSANCTUARY ‘ ‘EXPERIENCE THE SOUND’ EXPERIENCE THE SOUND’ TMTM ‘ ‘EXPERIENCE THE SOUND’ EXPERIENCE THE SOUND’ TMTM

[email protected]@SANCTUARYONMICHIGAN.COM CHARLES E. JONESCHARLES E. JONES (312) 772-6205(312) 772-6205

Powered by Audio Powered by Audio ©©

WWW.SANCTUARYONMICHIGAN.COMWWW.SANCTUARYONMICHIGAN.COM


1400 S. MICHIGAN AVENUE 1400 S. MICHIGAN AVENUE CHICAGO IL 60605CHICAGO IL 60605

Mock Card FRONTMock Card FRONT

SANCTUARYSANCTUARY SANCTUARYSANCTUARY ‘ ‘EXPERIENCE THE SOUND’ EXPERIENCE THE SOUND’ TMTM ‘ ‘EXPERIENCE THE SOUND’ EXPERIENCE THE SOUND’ TMTM

Powered by Audio Powered by Audio ©©


Mock Card BACKMock Card BACK

1400 S. MICHIGAN AVENUE 1400 S. MICHIGAN AVENUE CHICAGO IL 60605CHICAGO IL 60605

(312) 772-6205(312) 772-6205


Sanctuary has done an admiral job in branding Sanctuary has done an admiral job in branding the name with customers and prospects…the name with customers and prospects…

- Cigars- Cigars- Cigar Cutters- Cigar Cutters- Ink Pens- Ink Pens- Wine Glasses, etc…- Wine Glasses, etc…

Items such as these have tremendous value in Items such as these have tremendous value in branding as giveaways but as items that can branding as giveaways but as items that can produce and generate revenues.*produce and generate revenues.*


Improvement with brand awareness can be done Improvement with brand awareness can be done in several forms…in several forms…

- A leave behind collateral such as a tri-fold brochureA leave behind collateral such as a tri-fold brochure- A total re-modification of the Sanctuary websiteA total re-modification of the Sanctuary website- Attracting more women (giveaway products for her)Attracting more women (giveaway products for her) (Tote Bags, Cell Phone Covers, Key Chains, etc.)(Tote Bags, Cell Phone Covers, Key Chains, etc.)- A different variety of cultural events that will draw core A different variety of cultural events that will draw core prospects. prospects. - A quarterly electronic newsletter that will talk about audio A quarterly electronic newsletter that will talk about audio (Troubleshooting, Meridian Upgrades & Technology, (Troubleshooting, Meridian Upgrades & Technology, Audio Shows, etc.) This can be a driver for data capture.**Audio Shows, etc.) This can be a driver for data capture.**


Every person that calls, stops in you meet or visit should Every person that calls, stops in you meet or visit should wind up in your database…wind up in your database…It is the lifeblood of your business’ existence!It is the lifeblood of your business’ existence!

There should always be a minimum capture of information:There should always be a minimum capture of information:

- Name - Name - Address, City, State, Zip Code- Address, City, State, Zip Code - Cell Number - Cell Number - Email Address(es)- Email Address(es) - Do they own a business? (Y/N)- Do they own a business? (Y/N) - Are they on Facebook? (Y/N)- Are they on Facebook? (Y/N) - Are they on Twitter? (Y/N)- Are they on Twitter? (Y/N) - Organizational Affiliation(s)- Organizational Affiliation(s) - Referrals (3)- Referrals (3)


Are you using any database management tool or Are you using any database management tool or software?software?

How often do you update your database?How often do you update your database?- Daily, Weekly, Monthly?Daily, Weekly, Monthly?

How do you prospect?How do you prospect?How do you qualify your prospects?How do you qualify your prospects?

Is there interest in buying lists?Is there interest in buying lists?- HooversHoovers- ExperianExperian- GoldmineGoldmine Do you have entree’ into celebrity circles? Do you have entree’ into celebrity circles?


Your prospecting activities should take you to a ton of Your prospecting activities should take you to a ton of commercial accounts. Sources of commercial business commercial accounts. Sources of commercial business that can be developed:that can be developed:

- School Districts (Elementary, Middle, High Schools)School Districts (Elementary, Middle, High Schools) (Jr. Colleges, Small Colleges and Universities)(Jr. Colleges, Small Colleges and Universities)- Hotels, Restaurants & Banquet HallsHotels, Restaurants & Banquet Halls- Shared Office FacilitiesShared Office Facilities- Corporations that have training and banquet facilitiesCorporations that have training and banquet facilities- Suburban MunicipalitiesSuburban Municipalities- Trade Show Exposition CentersTrade Show Exposition Centers- Single Family Home & Condo Builders, High Rise RentalsSingle Family Home & Condo Builders, High Rise Rentals-Entertainment FacilitiesEntertainment Facilities- Radio and Television StationsRadio and Television Stations- Independent Production HousesIndependent Production Houses- Mega ChurchesMega Churches


Your prospecting activities should take you where Your prospecting activities should take you where Chamber Organizations are represented all over Chamber Organizations are represented all over Chicagoland…Chicagoland…

Chambers of Commerce throughout Chicagoland:Chambers of Commerce throughout Chicagoland:

- Chicagoland Chamber of CommerceChicagoland Chamber of Commerce- Illinois Hispanic Chamber of CommerceIllinois Hispanic Chamber of Commerce- River North AssociationRiver North Association- Variety Club of IllinoisVariety Club of Illinois- Lakeview East Chamber of CommerceLakeview East Chamber of Commerce- Lincoln Park Chamber of CommerceLincoln Park Chamber of Commerce- Hyde Park Chamber of CommerceHyde Park Chamber of Commerce- Andersonville Chamber of CommerceAndersonville Chamber of Commerce- Wicker Park-Bucktown Chamber of CommerceWicker Park-Bucktown Chamber of Commerce- Streeterville Chamber of CommerceStreeterville Chamber of Commerce- South Loop Chamber of CommerceSouth Loop Chamber of Commerce


Revenue Development can be driven by many different Revenue Development can be driven by many different ideas and factors. There are many items that are being ideas and factors. There are many items that are being given away for promotional purposes that could be sold given away for promotional purposes that could be sold for a profit. for a profit.

And continue to use private labeling…And continue to use private labeling…

- Open an online Sanctuary StoreOpen an online Sanctuary Store (Items such as caps, golf shirts, gloves etc., that can (Items such as caps, golf shirts, gloves etc., that can carry the Sanctuary brand) carry the Sanctuary brand) - Sell cigars, accessories and other items at events Sell cigars, accessories and other items at events - Look to sell items that attract womenLook to sell items that attract women (Travel Size Lotions, tissues, bar soaps and sanitizers)(Travel Size Lotions, tissues, bar soaps and sanitizers)- Private Label items such as Wine and various snacksPrivate Label items such as Wine and various snacks


Other ideas and services that can drive revenues require Other ideas and services that can drive revenues require more caution and deliberation that will not confuse more caution and deliberation that will not confuse prospects about what your core business is:prospects about what your core business is:

- Detailing for luxury automobilesDetailing for luxury automobiles- Audio-Visual Equipment Rental and Setup (Off-Location)Audio-Visual Equipment Rental and Setup (Off-Location)- Memberships that provide discounts Memberships that provide discounts - Franchise OpportunitiesFranchise Opportunities


Hosting Events can be a consistent revenue driver basedHosting Events can be a consistent revenue driver basedupon type of event, frequency and appeal to certain upon type of event, frequency and appeal to certain demographics. Some examples are:demographics. Some examples are:

-Men’s Night Out Men’s Night Out (NFL, NBA, MLB, NHL, NCAA’s, Bowl Games, Super (NFL, NBA, MLB, NHL, NCAA’s, Bowl Games, Super Bowl, Boxing, MMA’s)Bowl, Boxing, MMA’s)-- Women’s Night Out Women’s Night Out- Local Music Talent Listening EventsLocal Music Talent Listening Events- Working with local A-List Talent for Listening EventsWorking with local A-List Talent for Listening Events- Book SigningsBook Signings- Celebrity Personal AppearancesCelebrity Personal Appearances- Political FundraisersPolitical Fundraisers- Networking Events (Local Organizations)Networking Events (Local Organizations)- Space Rental to Businesses and OrganizationsSpace Rental to Businesses and Organizations


This comprehensive strategy should give Sanctuary on This comprehensive strategy should give Sanctuary on Michigan additional tools to generate revenues that can Michigan additional tools to generate revenues that can perpetuate the brand for long term success.perpetuate the brand for long term success.

This plan can be done in phases, but once the foundation This plan can be done in phases, but once the foundation of this plan has been implemented, it should be to the of this plan has been implemented, it should be to the advantage of Sanctuary on Michigan to consider the advantage of Sanctuary on Michigan to consider the timeliness of moving things forward.timeliness of moving things forward.

Finally, I ask that Sanctuary on Michigan view this Finally, I ask that Sanctuary on Michigan view this assessment as a long term investment in the development assessment as a long term investment in the development and marketing of the Sanctuary brand.and marketing of the Sanctuary brand.

I believe if followed carefully will yield benefits for years I believe if followed carefully will yield benefits for years to come…to come…

Penn Consulting Group Thanks You Penn Consulting Group Thanks You

For Your Time and Attention…For Your Time and Attention…

Documents

Marketing Assessment For Sanctuary on Michigan - Penn Consulting Group has created a comprehensive “Marketing Assessment” for the sole purpose of engaging