Marketing

Anna Goatman

The story so far…BMAN10101 Marketing Foundations

BSc Management Specialising in marketing – Year 2

• BMAN20390 Marketing Applications and Communications (20)

• AND then choose 20 credits from:– Business Law 1: Law, Business Liabilities and the Consumer – Consumer Behaviour– e-Business & e-Marketing– Introduction to non-profit and social marketing– Sustainable Innovation Management– Marketing Research

BSc ITMBSpecialising in marketing – Year 2

• BMAN20390 Marketing Applications and Communications (20)

• BMAN20471 e-Business & e-Marketing (10)

• AND then choose 10 credits from:– Consumer Behaviour– Sustainable Innovation Management– Marketing Research

Services marketingStrategic

MarketingBusiness-to-

business marketing

International Marketing

BMAN20390 Marketing Applications*…

Not-for-profit

marketing

Retail Marketing

Place Marketing

Relationship Marketing

*Indicative content

… and communications

Models of communication Branding Advertising

Media planningPublic relationsCommunications

strategy

Sponsorship Digital marketing Direct marketing

BSc ManagementSpecialising in Marketing - Year 3

60 credits from:

• Marketing Dissertation (30)

• Critical Consumption and Ethics in Marketing (10)

• Foundations of Supply Chain Management (10)

• Globalisation, the World Economy and Multinational Enterprises (10)

• International Marketing (10)

• Retail Marketing (10)

• Services Marketing (10)

• Strategic Marketing Management (10)

• Behavioral strategy (10)

This is the course list for 2014-15. Please note that this is an indicative list. Courses are subject to change from year to year.

BSc ITMBSpecialising in Marketing - Year 3

• ITMB Project (30) – expected to have a significant marketing focus

AND then choose 30 credits from:

• Critical Consumption and Ethics in Marketing (10)

• Foundations of Supply Chain Management (10)

• Globalisation, the World Economy and Multinational Enterprises (10)

• Retail Marketing (10)

• Services Marketing (10)

• Strategic Marketing Management (10)

• Behavioral strategy (10)

This is an indicative list. Courses are subject to change from year to year.

A marketing dissertation

BMAN20851Research

Methodology

BMAN20362Marketing Research

Pre-requisites…

IBFE

• IBFE– BMAN20832 Marketing or BMAN30021 Marketing– BMAN31752 Consumers and Markets

This is the course list for 2015-16. Please note that this is an indicative list. Courses are subject to change from year to year.

Marketing careers