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MARKETING AND MANAGEMENT IN HOSPITALITY AND TOURISM
General description of the programme
Qualification awarded Manager in Tourism
Level of qualification First
Specific admission
requirements
High school diploma
An interview in Bulgarian
Test in English
Specific arrangements for
recognition of prior (formal,
non-formal and informal)
IUC recognizes periods of study of student transferring from
other universities or colleges. Credits are recognized by a
commission on the basis of the academic transcript provided by
the student.
Qualification requirements
and regulations
None
Profile of the programme Specialty education emphasizes on interdisciplinary and
innovative educational methods, which helps establishing a
beneficial, liberal education environment and encourage students
to be to more creative. Students have the possibility to study one
or two semesters in partner’s universities abroad, which
cooperates with their intercultural competence and competitive
power improvement.
Key learning outcomes 1. Common skills
• Critical analysis and empiric data assessment
• Analytic interpretation of the information and text
• Information description and analysis
• Knowledge application for solving known and new
problems
• Progress in ability to give a well-founded opinion and
conclusion
• Responsibility taking for continuing educational and
professional self-perfection
• Recognition of moral problems, ethic problems and those
connected with working environment safety
• Presentational and communicative skills
• Mathematical and computer skills
• Communication with other people
• Team working skills
• Solving problems skills
• Self-assessment and work analysis skill
• Planning skill and education process management
2. Special skills
• Analysis and assessment of specific subject ground:
theory, principles and concepts
Organizational and managerial skills regarding tourist
industry
• Developing and offering tourist products
• A handbook of tourist industry events in foreign
language
• Skills for preparing specialists for tourist industry
• Knowing the basic principles, criteria and functional
dependencies, necessary for providing a normal job in different
units
• Analysis and assessment of service systems for offering
food, beverages and accommodation and their putting into
practice and functioning as well
• Taking clients as main activity center and maximum
needs satisfaction
• Analysis of needs and expectations of different types
consumers in tourism and developing adequate strategies for
their satisfaction
• Analysis of the problems essence in service and their
reflection to consumer and service deliverer
• Capability to explain the models and characteristics of
consumer demand in tourism
• Understanding the models of tourists behaviour
• Identifying and adequate attitude to diversity and
difference in tourism industry in connection to concerned parties
such as: tourist services consumers, occupied in hospitality,
accommodation resorts
• Assessment and application of appropriate theories and
concepts from similar management spheres in tourism: operative
management, finance and managerial accounting, human
resources management and organizational behavior, marketing,
information technologies, strategic management
• Analysis and assessment of the business environment and
the influence in tourist industry
• Realization of cultural tourism importance for tourists
and their communities
3. Professional skills
• Skills for working in different tourist companies – tour
agencies, restaurants, information centers, accommodation
resorts
• Successful application of knowledge and effective
dealing with problem situations, typical for hotel industry and in
particular – when servicing guests
• Knowing different specialized tourism kinds
• Skill for involving different tourist resources in
destination tourist product
• Organizational and making package travelling skills
• Organizing and holding special events
• Knowing and using different contracts in tourism
Occupational profiles of
graduates with examples
The specialist in Hospitality is ready to realize in companies
operating in the sphere of tour agencies, hospitality, restaurants,
marketing, advertisement, tourist servicing, reservations and
accommodation.
The acquired knowledge in economics, business
communications, hospitality and restaurants, accounting and
finance, tour operations, skill for communication in two or three
foreign languages, allows graduates to start private business in
tourism, being hired in big and medium tourist or similar
companies as:
Manager in tour agency, hospitality or restaurant industry
Marketing manager in tourism
Employee in tourist information center
Contract manager in tour agency
Guide/tour agency representative
Tourism specialist in municipal administration
Agent in Tourism or Sales departments
Agent or assistant in Marketing/Sales, Congress tourism
Access to further studies Yes
Course structure diagram
with credits (60 per full-
time academic year) № Code Module/Subject ECTS
Year One First semester
Compulsory modules
Module: Economics and business environment 12
ECON101 Economics 9 BUS101 Business environment 3
Module: Marketing and business communications 12
MAR111 Principles of hospitality marketing 8
LAN100 Business communications 4
Module: Foreign languages I 6
LAN101 English for business and tourism 3
LAN102
Second foreign language (English/German/French/Spanish/Russian) 3
Total 30 Second semester Compulsory modules
Module: Research and Statistics 12 RES101 Research and Statistics 8 COM101 Information technologies 4 Module: Accounting and finance 12 ACC101 Introduction to accounting 6 FIN101 Introduction to finance 6 Module: Foreign languages II 6
LAN101 English for business and tourism 3
LAN102
Second foreign language (English/German/French/Spanish/Russian) 3
Total 30 Summer Internship I Summer internship І 6 INT1 Summer internship І 6 Total 6
Year Two Third semester Compulsory modules Module: Management 12 MAN201 Management 6
MAN202 Human Resource Management 6 Module: Introduction to tourism 12
TOUR201 Introduction to hospitality and tourism 8
TOUR202 Tour operators, travel agents and passenger transport 4
Module: Foreign languages III 6 LAN201 English for academic writing 3
LAN202
Second foreign language (English/German/French/Spanish/Russian) 3
Total 30 Fourth semester Compulsory modules
Module: Hotel operations management 12
HSP201 Hotel operations management 6 COM211 Hotel software 3 HSP202 Practice Hotel 3
Elective module Module: Entrepreneurship 12
BUS202 Entrepreneurship 5 BUS204 Project management 3
HSP203 International hotels development and management 4
Module: Business planning 12 BUS203 Business planning 5 BUS204 Project management 3
HSP203 International hotels development and management 4
Compulsory modules Module: Foreign languages IV 6
LAN201 English for academic writing 3
LAN202
Second foreign language (English/German/French/Spanish/Russian) 3
Total 30 Summer Internship II
Summer internship ІІ 6 INT2 Summer internship ІІ 6 Total 6 Year Three Fifth semester Compulsory modules Module: Alternative tourism 10 TOUR301 Alternative tourism 4 Specialising module 1* 3 Specialising module 2* 3
Elective module Module: F&B Management 10 HSP301 F&B management 10
Module: Managing special events in the hotel 10
HSP303 Managing special events in the hotel 10 Module: Applicable project 10 BUS519 Applied project 10 Compulsory modules Module: Foreign languages V 10
LAN301
English (Business, contemporary language and socio-economic environment) 5
LAN302
Second foreign language (English/German/French/Spanish/Russian) 5
Total 30 Sixth semester
Module: Strategic management in hospitality 10
MAN311 Strategic management in hospitality 10 Module: Diploma project** 10
Module: Foreign languages VI 10
LAN301
English (Business, contemporary language and socio-economic environment) 5
LAN302
Second foreign language (English/German/French/Spanish/Russian) 5
Total 30 Total for the three years of study 192
** Students select 1 out of 2 options:
Dissertation DPD
Enterprise project DPE
* Students select 2 of the following specialising disciplines:
Golf tourism TOUR302
Business tourism TOUR303
Adventure tourism TOUR304
Rural and eco tourism TOUR305
Spa and wellness tourism TOUR306
Gambling tourism TOUR307
Heritage tourism TOUR308
Examination regulations,
assessment and grading
The key learning outcomes have been assessed during the
module by different methods including: written exams,
assignments, essays, case study, presentations, practical exams,
reports, etc.
The correspondence between education aims and education
methods is an object of constant control by programme directors,
the commission of quality and exams and external assessment
institutions as well.
Graduation requirements All exams from the third years need to be passed.
Mode of study (full-time,
par t-time, e-learning...),
Full-time
Programme director or
equivalent.
Miroslava Dimitrova, Ph. D.
Description of the individual course units
Course unit title Economics
Course unit code ECON101
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g. first,
second or third)
First
Year of study (if applicable) First year
Semester/trimester when the
course unit is delivered
First semester
Number of ECTS credits
allocated
9 ECTS
Name of lecturer(s) Ivelina Yoveva
Learning outcomes of the
course unit Graph supply and demand and other curves
Use graphical and math analysis with economic problems
Find market equilibrium
Find consumer equilibrium
Analyze market structures
Find comparative advantage
Calculate GDP
Calculate deflator, CPI
Calculate unemployment rate
Understand macroeconomic analysis
Know the functions of the central bank
Calculate maximum money creation
Mode of delivery (face-to-face,
distance learning)
Face-to-face
Prerequisites and co-requisites None
Recommended optional
programme components
Course contents Production Possibilities Frontier, opportunity Costs
Supply and Demand
Elasticity of Supply and Demand
Consumer Equilibrium
Utility
Market Structures
Gross Domestic Product
Inflation
Unemployment
Aggregate Demand and Supply
Recommended or required Аxwel, Мerk, 2012, Handbook for being stable during scrisis.
reading (Аxwel Мerk) “Siela“
Irena Slavova, 2011, Business strategies, planes ,budget.
“Sielа“
Тodor Popov; Теodor Sedlarski, 2012, Institutional
economics: possibilities and unused potential, IU St. Climent
Оhridski
Woren Buffet, 2011, Analysis of financial report. (Мery
Buffet, David Clark) “East-West
Besanko D., (2010), Economics of strategy, John Wiley and
Sons
Campbell McConnell, Stanley Brue, Sean Flynn – 2011,
Economics, Mc Graw Hill
Charles P. Jones – 2009, Investments: Analysis and
Management, Wiley Publishers
Herbert B. Mayo – 2010, Investments: An Introduction,
Cengage Learnoing
Ian Worthington, Chris Britton - 2009 , Business
environment, Pearson
Roger A. Arnold – 2008, Economics, Cengage Learning
William J. Baumol, Alan S. Blinder – 2011, Economics -
Principles and Policy, Cengage Learning,
Zvi Bodie, Alex Kane, Alan J. Marcus – 2011, Investments
and Portfolio Management, McGraw Hill
http://www.imf.org
http://www.wto.org
http://www.oecd.org
http://worldbank.org
http://www.iie.com
http://mkaccdb.eu.int
Planned learning activities and
teaching methods
Lectures 30 hours
Seminars 35 hours
Student Centred Learning 75 hours
Total hours 140 hours
Assessment methods and
criteria
Coursework 3000 words 50%
Examination 2 hours 50%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Business environment
Course unit code
BUS101
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) First year
Semester/trimester when the
course unit is delivered
First semester
Number of ECTS credits
allocated
3.0 ECTS
Name of lecturer(s)
Ivelina Yoveva
Learning outcomes of the
course unit
• Prepare analysis of the business environment of a
business
• Distinguish the different sources of investment for new
businesses
• Understand the different forms of ownership for
business
• Articulate the advantages and disadvantages of the
different forms of ownership
• Know the European sources of funding for businesses
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
Course contents
• Introduction to Business Environment
• Forms of ownership
• Social responsibility of business
• Government policy and regulation regarding business
• Labor force and unions
• Types of investments, European funds
• Banking and insurance system
• Business associations
Recommended or required
reading
Аxwel, Мerk, 2012, Handbook for being stable during scrisis.
(Аxwel Мerk) “Siela“
Irena Slavova, 2011, Business strategies, planes ,budget. “Sielа“
Тodor Popov; Теodor Sedlarski, 2012, Institutional economics:
possibilities and unused potential, IU St. Climent Оhridski
Woren Buffet, 2011, Analysis of financial report. (Мery Buffet,
David Clark) “East-West
Besanko D., (2010), Economics of strategy, John Wiley and
Sons
Campbell McConnell, Stanley Brue, Sean Flynn – 2011,
Economics, Mc Graw Hill
Charles P. Jones – 2009, Investments: Analysis and
Management, Wiley Publishers
Herbert B. Mayo – 2010, Investments: An Introduction, Cengage
Learnoing
Ian Worthington, Chris Britton - 2009 , Business environment,
Pearson
Roger A. Arnold – 2008, Economics, Cengage Learning
William J. Baumol, Alan S. Blinder – 2011, Economics -
Principles and Policy, Cengage Learning,
Zvi Bodie, Alex Kane, Alan J. Marcus – 2011, Investments and
Portfolio Management, McGraw Hill
http://www.imf.org
http://www.wto.org
http://www.oecd.org
http://worldbank.org
http://www.iie.com
http://mkaccdb.eu.int
Planned learning activities
and teaching methods
Lectures 5 hours
Seminars 20 hours
Student Centred Learning 25 hours
Total hours 50 hours
Assessment methods and
criteria
Coursework 3000 words 100%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Principles of marketing
Course unit code
HM031
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) First year
Semester/trimester when the
course unit is delivered
First semester
Number of ECTS credits
allocated
5.0 ECTS
Name of lecturer(s) Elena Zheynova
Learning outcomes of the
course unit
• Be able to analyse the marketing environment of a
company
• Be able to analyse the strengths and weaknesses of a
company
• Know about the way consumers think and make
decisions
• Be able to identify profitable market segments
• Be able to develop successful consumer products
• Know about the different pricing approaches
• Be able to identify potential distribution channels for
specific products
• Be able to develop a marketing plan for a small
company
• Know about the available options to promote the
product
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
Course contents • Introduction to marketing
• Role of marketing in strategic planning
• The marketing environment of the company
• Consumer behaviour
• Business buyer behaviour
• Marketing information system
• Marketing research
• Market segmentation, targeting and positioning
• Product
• Pricing the product
• Distributing the product
• Integrated marketing communications
• Marketing plan
• Relationship marketing
Recommended or required
reading
1. Ivanov, St., V. Zhechev(2011) Marketing in hospitality,
Varna: Zangador. 2. Kotler, P., J. Bowen, J. Makens (2010)
Marketing for Hospitality & Tourism. Harlow: Prentice Hall; 3.
Bowie, D., F. Buttle (2003) Hospitality marketing. Oxford:
Butterworth-Heinemann; 4. Morgan, N., A. Pritchard (2003)
Advertising in tourism and leisure. Oxford: Butterworth-
Heinemann; 5. Horner, S., J. Swarbrooke (2005) Leisure
marketing: a global perspective. Oxford: Butterworth-
Heinemann; 6. Middleton, V. T. C., J. Clarke (2005) Marketing
in travel and tourism. Oxford: Butterworth-Heinemann 7.George
Belch and Michael Belch (2011) Advertising and Promotion: An
Integrated Marketing Communications Perspective, McGraw-
Hill/Irwin
8.Terence A. Shimp (2008) Advertising Promotion and Other
Aspects of Integrated Marketing Communications, Cengage
Learning 9.Courtland L. Bovee and John V. Thill (2009)
Business Communication Essentials (4th Edition), Pearson
10.Micael Dahlen, Fredrik Lange and Terry Smith (2009)
Marketing Communications: A Brand Narrative Approach, John
Wiley & Sons 11. Kotler, P.,G. Armstrong (2009) Principles of
Marketing (13th Edition), Pearson 12. Kotler, P., K. Keller
(2011) Marketing Management(14thEdition),PrenticeHall 13.
Blagoev, В. (2003) Мarketing. Sofia: International University
Planned learning activities
and teaching methods
Lectures 20 hours
Seminars 40 hours
Student Centred Learning 65 hours
Total hours 125 hours
Assessment methods and
criteria
Coursework with PowerPoint presentation 2500 words 40%
Written test during the module 1 hour 25%
Written examination 2 hours 35%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Business Communications
Course unit code
HM032
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) First year
Semester/trimester when the
course unit is delivered
First semester
Number of ECTS credits
allocated
2.5 ECTS
Name of lecturer(s) Dimitrina Kamenova
Learning outcomes of the
course unit
• Apply their knowledge for communication in business
environment
• Be able to lead discussions in working environment
• Be able to present their verbal and nonverbal
communication skills
• Be able to listen and deliver working messages
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
Course contents • Essence and significance of business communications
• Skills of listening and talking
• Effective listening and presenting
• Nonverbal communications
• Strategies for written communications. Correspondence
• Distance conversations
• Organization communications
• Business etiquette
Recommended or required
reading
1.Аleksieva, S. Business Communications, issued by NBU,
2011.
2.Dimitrova, D., Kostov, K, Kamenova, D. Research of
communicative inspirational techniques. IUC- yearbook, t. V, p.
2., 2012.
3.Kamenova, D. The model: „idea–inspiration–impulse” in
teaching Leadership, in Collection Inovations and interactive
techniques in education, S., 2012, p. 116-124.
4.Kamenova, D. Developing of conflict competence by subject
Business Communication in college educational course,– IUC-
yearbook, t. І, 2008, p. 71-76.
5.Klaton, P. Body language of working environment, Sofia,
2009.
6. Petev, Т., D. Sotirova, H. Panayotov. Communications and
ethics in public administration, S., 2001.
7. Kostov ,K., Dimitrova, D., Kamenova ,D. Bulgarian national-
psychological characteristics and modern methods for
motivation, IUC - yearbook, t. V, p. 2., 2012.
8. Penchev, D., Husein, S., Kamenova, D. Developing saction as
an entrepreneurship method for motivation, IUC- yearbook, t. V,
p. 2., 2012.
9. Raykov, Z.Creative communication, issued by Darmon, 2010.
10. Rizova, М. Business communications, issued by Мartilen,
2009.
11. Silberman, М., Hansburg, F. Smart people – successful in
communications. How to influence people and to solve
problems, issued by Health and happiness, 2010.
12. Locker, K., St. Kaczmarek (2010) Business Communication:
Building Critical Skills, McGraw-Hill/Irwin
Planned learning activities
and teaching methods
Lectures 10 hours
Seminars 15 hours
Student Centred Learning 40 hours
Total hours 65 hours
Assessment methods and
criteria
Written Examination 1.5 hours 50%
Presentation of a project 50%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Second Foreign Language
Course unit code
LAN102/202/302
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) First, second and third year
Semester/trimester when the
course unit is delivered
All semesters
Number of ECTS credits
allocated
3.0 ECTS (I and II year)
5.0 ECTS (III year)
Name of lecturer(s) Miglena Staneva
Learning outcomes of the
course unit
• achieve increasing language proficiency to convey
information and express personal views competently and
confidently in the foreign language on a wide range of subject
areas
• synthesize and present both orally and in writing
information drawn from a variety of sources
• develop an increased knowledge and critical awareness
of cultural aspects of the foreign country
• comment in an informed way on culturally specific
issues, drawing comparisons between their home country and
the country of the language studied
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Recommended optional
programme components
Course contents Students will practise eliciting and synthesizing information
from a variety of documents in the foreign language, thus
acquiring the language that will enable them to express informed
opinions on a range of topics such as modern lifestyles, urban
living and the environment, attitudes to travel and tourism,
working conditions and career prospects.
Recommended or required
reading
French
J.Carter, J.Janetta, Nouvelles Perspectives: Repères. Hodder &
Stoughton 2003
T.Marriott, M. Ribière. Help yourself to essential French
Grammar. Longman 1997
R.Roesch et R.Rolle-Harold, La France au Quotidien. Presse
Universitaire de Grenoble 2001
Dedicated websites.
Spanish
S.C. Gomez, El Punto en Cuestion. Chancerel. 1998
B. Young, M. Cosgrave, E. Green, Exito. Hodder & Stoughton.
1998
P. Turk, M. Zollo, Ahora Mismo. Hodder & Stoughton. 1998
F.J.Huriz, B Harling, En el Mundo Hispanico. Chancerel. 2000
Dedicated websites
German
French
J.Carter, J.Janetta, Nouvelles Perspectives: Repères. Hodder &
Stoughton 2003
T.Marriott, M. Ribière. Help yourself to essential French
Grammar. Longman 1997
R.Roesch et R.Rolle-Harold, La France au Quotidien. Presse
Universitaire de Grenoble 2001
Dedicated websites.
Spanish
S.C. Gomez, El Punto en Cuestion. Chancerel. 1998
B. Young, M. Cosgrave, E. Green, Exito. Hodder & Stoughton.
1998
P. Turk, M. Zollo, Ahora Mismo. Hodder & Stoughton. 1998
F.J.Huriz, B Harling, En el Mundo Hispanico. Chancerel. 2000
Dedicated websites
German
Webster.P, The German Handbook, second edition. CUP 2004
Durrell,M. Using German, a guide to contemporary usage. CUP
1994
McNeill, J., Ram Prasad, J., Williams, S. NEUE AUSSICHTEN:
Etappen. Hodder & Stoughton 2000
Kohl, J., McNeill, J., Williams, S. NEUE AUSSICHTEN: Ziele.
Hodder & Stoughton 2001
Dallapiazza, R.-M., von Jan (et al.), TANGRAM. Deutsch als
Fremdsprache. Lehr- und Arbeitsbuch vol.2A/2B Kurs- und
Arbeitsbuch. Hueber 2000/ January 2002
Dedicated websites.
Planned learning activities
and teaching methods
72 hours of workshops
128 hours of SCL
Assessment methods and Coursework 3000 50%
criteria Examination 2 hours 50%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title English for Business and Tourism
Course unit code
LAN101/201/301
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) First, second and third year
Semester/trimester when the
course unit is delivered
All semesters
Number of ECTS credits
allocated
3.0 ECTS
Name of lecturer(s) Neda Dimitrova, Valentin Genov, Albena Ivanova, Mariyana
Todorova
Learning outcomes of the
course unit
• Select and employ the style appropriate to the writing
of abstracts, essays and dissertations.
• Express themselves coherently in writing
• Critically appraise, analyse and evaluate key issues
• Respond to written arguments
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
Course contents • Concepts of advanced academic writing including
research methodology, dissertations vs. essay writing
• Grammar: syntax, semantics, phraseology
• Detailed study of samples of academic writing, quality
press articles
• Argumentation techniques
• Summarising, paraphrasing and quoting sources
• Writing a first draft
• Working with, revising and polishing a draft
Recommended or required
reading
Required
R R Jordan. Academic Writing Course. Longman. 1999
A Brookes & P Grundy. Writing for Study Purposes. CUP. 2003
I Leki. Academic Writing (second edition). CUP. 1998
M Wallace. Study Skills in English. CUP. 1980
M McCarthy & F O’Dell. English Vocabulary in use Advanced.
CUP. 1987
Recommended
L Hamp-Lyons & B Heasley. Study Writing. CUP. 1987
W R Smalzer. Write to Be Read. CUP 1996
F Grellet. Writing for Advanced Learners of English. CUP.
1996
Reference
Cambridge Advanced Learners Dictionary (New) Paperback
with CD-ROM. 2003
Planned learning activities
and teaching methods
Workshops centred on the development of the writing skills
through teacher and student led seminars. Directed studies:
individual or group work carried out outside class time, with
guidance from tutor. Independent learning: open access and
computer language packages.
Workshops: 72 hrs
Student Centred Learning: 128 hrs
Total: 200hrs
Assessment methods and
criteria
Coursework 5,000 100%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Research and Statistics
Course unit code
RES101
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) First year
Semester/trimester when the
course unit is delivered
Second semester
Number of ECTS credits
allocated
8.0 ECTS
Name of lecturer(s) Emil Penchev
Learning outcomes of the
course unit
• Apply different methods for collection, organizing and
analysis of information.
• Use the methods for hypotheses testing, types of
statistical relations
• Use the methods for statistical interpretations
• Use software products as Microsoft Excel and SPSS
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
Course contents • Research process and methods for information collection
• Types of research methods
• Statistical variation, normal distribution
• Statistical relations
• Hypotheses testing
• Introduction to Microsoft Excel
• Introduction to SPSS
Recommended or required
reading
Petrov, V. and oth. Economic statistics: [Student Book]. - V.
Тarnovo : Аbagar, 2010.
Petrov, V. and oth. A statistics handbook - III. issued by. -
Svishtov : Academic issue Tsenov, 2009.
Radilov, D. and oth. Statistics - Varna: Science and economics
UE, 2010.
Staykov, R. and oth. Statistics: Theory and sum. - Varnа: VFU
Chernorizec Hrabar, 2010.
Nikolov, Georgi Nikolov . Statistics : A sum handbook. - Sofia :
University for по insurance and finance, 2010.
Lambova, M. and oth. Statistics - Varnа : Steno, 2008.
Nikolova, N. Statistics : Common theory .- 2. issued by. - Sofia:
Tempo, 2008.
Gatev, K. and oth. Statistics : Statictics methods in emperical
research. - Sofia : Paradigma, 2008.
Tsvetkov, St. Statistics research analysis of the system. - Sofia :
University issue. Economy, 2011.
Hadzhiev, V. and oth. Statistics and econometric software. -
Varna : Science and economics, 2009.
Staykov, R. and oth. Statistics methods in economy and
management. - Varna : VFU. Chernorizets Hrabar, 2008.
Karashtranova, El. Interactive education in possibilities and
statistics. Blagoevgrad : University issue. Neofit Rilski, 2010.
Petrov, V. and oth. Introduction to statistics: - 4. issued by - V.
Тarnovo : Аbagar, 2009.
Huck, S. (2011), Reading Statistics and Research (6th Edition)
Dowdy, Sh., Weardon, St., Chilko, D. (2005) Statistics for
Research
Stanev, St. and oth. Introduction to computer information. -
Shumen : University issue. Bishop Konstantin Preslavski, 2007.
Valova, Ir. Data base: Introduction to SQL. - Rouse : Rouse
University Angel Kanchev, 2009.
Varbanov , R and oth . Business information - Svishtov :
Academic issue Tsenov, 2008.
Аtanasova, Т. Information technologies. - Varna : Steno, 2009.
Information technologies : Word, Escel, PowerPoint. - Rouse
:Rouse University Angel Kanchev, 2009.
Еmilova, P. and oth. Information technologies. - Svishtov :
Academic issue Tsenov, 2010.
Romanski, R. and oth. Information technologies in business.. -
Sofia : Scientists union in Bulgaria, 2009.
Planned learning activities
and teaching methods
Lectures 20 hours
Seminars 30 hours
Student Centred Learning 65 hours
Total hours 115 hours
Assessment methods and
criteria
Written Examination 2 hours 70%
Coursework 1500 words 30%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Information Technologies
Course unit code
COM101
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) First year
Semester/trimester when the
course unit is delivered
Second semester
Number of ECTS credits
allocated
4.0 ECTS
Name of lecturer(s) Ertan Geldiev
Learning outcomes of the
course unit
• Know and apply methods for systematical planning,
usage and evaluation of information
• Work out and present their presentations through
different media
• Define operational systems
• Work with MS Office applications
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
Course contents • General presentation skills
• Visual means – role, functions and design
• Multimedia in business – role, function and design
• Internet in business – role and functions
• Computer and operational systems
• MS Office applications – Word, Excel, PowerPoint
Recommended or required
reading
Petrov, V. and oth. Economic statistics: [Student Book]. - V.
Тarnovo : Аbagar, 2010.
Petrov, V. and oth. A statistics handbook - III. issued by. -
Svishtov : Academic issue Tsenov, 2009.
Radilov, D. and oth. Statistics - Varna: Science and economics
UE, 2010.
Staykov, R. and oth. Statistics: Theory and sum. - Varnа: VFU
Chernorizec Hrabar, 2010.
Nikolov, Georgi Nikolov . Statistics : A sum handbook. - Sofia :
University for по insurance and finance, 2010.
Lambova, M. and oth. Statistics - Varnа : Steno, 2008.
Nikolova, N. Statistics : Common theory .- 2. issued by. - Sofia:
Tempo, 2008.
Gatev, K. and oth. Statistics : Statictics methods in emperical
research. - Sofia : Paradigma, 2008.
Tsvetkov, St. Statistics research analysis of the system. - Sofia :
University issue. Economy, 2011.
Hadzhiev, V. and oth. Statistics and econometric software. -
Varna : Science and economics, 2009.
Staykov, R. and oth. Statistics methods in economy and
management. - Varna : VFU. Chernorizets Hrabar, 2008.
Karashtranova, El. Interactive education in possibilities and
statistics. Blagoevgrad : University issue. Neofit Rilski, 2010.
Petrov, V. and oth. Introduction to statistics: - 4. issued by - V.
Тarnovo : Аbagar, 2009.
Huck, S. (2011), Reading Statistics and Research (6th Edition)
Dowdy, Sh., Weardon, St., Chilko, D. (2005) Statistics for
Research
Stanev, St. and oth. Introduction to computer information. -
Shumen : University issue. Bishop Konstantin Preslavski, 2007.
Valova, Ir. Data base: Introduction to SQL. - Rouse : Rouse
University Angel Kanchev, 2009.
Varbanov , R and oth . Business information - Svishtov :
Academic issue Tsenov, 2008.
Аtanasova, Т. Information technologies. - Varna : Steno, 2009.
Information technologies : Word, Escel, PowerPoint. - Rouse
:Rouse University Angel Kanchev, 2009.
Еmilova, P. and oth. Information technologies. - Svishtov :
Academic issue Tsenov, 2010.
Romanski, R. and oth. Information technologies in business.. -
Sofia : Scientists union in Bulgaria, 2009.
Planned learning activities
and teaching methods
Lectures 10 hours
Seminars 25 hours
Student Centred Learning 40 hours
Total hours 75 hours
Assessment methods and
criteria
Written Examination 1.5 hours 50%
Course project 1500 words 50%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Introduction to Accounting
Course unit code
ACC101
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) First year
Semester/trimester when the
course unit is delivered
First semester
Number of ECTS credits
allocated
6.0 ECTS
Name of lecturer(s) Plamen Petrov
Learning outcomes of the
course unit
• Know and apply methods for double-entry accounting
rule
• Work out main financial statements – Balance Sheet,
Income Statement, Cash Flow Statement
• Work out bookkeeping in accounting
• Work out financial result for a given accounting period
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and Business Environment
Recommended optional
programme components
Course contents • Introducing the world of accounting
• Accounting in context /accounting as the basis for
business decisions/
• Balance sheet
• Income statement
• Cash flow statement
• Using accounts
• The bookkeeping base of accounting
Recommended or required
reading
Nikolova, N (2007) Corporate finance. Siela; 9. Nenkov, D.
(2008) Finance management – hort course. UNWE
Arnold, G. (2007) Essentials of Corporate Financial
Management. London: Financial Times Prentice Hall
Brearley, R., Myers, S. and Marcus, A. (2007) Fundamentals of
Corporate Finance. New York: McGraw Hill
Bozhkov, Vasil, (2010) Managerial accounting : Course book
for professional and economic high / Vasil Bozhkov, Georgi
Iliev, Slavka Petrova . - 7. Sofia : Goreks Pres .
Durin, Stoyan and oth., Managerial accounting school aids /
Stoyan Durin, Daniela Durina . - Sofia : ForKom, 2007 .
Dushanov, Ivan, Common theory in accounting / Ivan
Dushanov . - 4. - Sofia : Romina, 2008 .
Dimitrova, Christina, Economics and business environment.
Financial characteristics : Module Book 4 / Christina Dimitrova .
- Dobrich : Asociation for helping eco and rural tourism, 2008 .
Maslarov, Svetoslav, International finance / Svetoslav Maslarov
. - Sofia : NBU, 2010 .
Мihailov, Dimitar, Financial tools / Dimitar Mihailov . - Sofia :
New Star, 2010 .
Stoimenov, Мilcho, International finance / Milcho Stoimenov .
– 2nd edition. . - Sofia : Advertisement Agency Eyes, 2008 .
Genov G., Todorov G. and oth. (2009) Introduction to
accounting, University issue – UE Varna
Genov G., Todorov G. and oth. (2009)Accounting theory,
University issue – UE - Varna
Genov G., Todorov G and oth. (2008) Collection of sums in
introduction to accounting, University issue – UE - Varna
Yoveva, I., Ivanov, St. „Introduction to accounting and finance -
IUC, 2008
Kasarova, V., Tsonchev, R., Dimitrova, R. „Financial solutions:
research and practice”, NBU, 2009
Liudmila Burdin and oth., 2011, financial accounting,
Petrov, G. and oth. „Corporate Finance”, Тrakia-M, 2007
Тodor Popov; Тeodor Sedlarski, 2012, Institutional economics:
opportunities and unused potential , UI St Kliment Ohridski
Woren Buffet, 2011, Financial account analysis. (Mery Buffet,
David Clark) “East-West
Andrew Chisholm – 2009, An Introduction to International
Capital Markets: Products, Strategies ..., Wiley Publishers
Besanko D., (2010), Economics of strategy, John Wiley and
Sons
Campbell McConnell, Stanley Brue, Sean Flynn – 2011,
Economics, Mc Graw Hill
Charles P. Jones – 2009, Investments: Analysis and
Management, Wiley Publishers
Eugene F. Brigham, Michael C. Ehrhardt - 2010 – Financial
management, Cengage learning
Fabozzi and Modigliani (2008), Capital Markets, Institutions and
Instruments, Prentice Hall
Herbert B. Mayo – 2010, Investments: An Introduction, Cengage
Learning
Robert T. Slee Private Capital Markets: Valuation,
Capitalization, and Transfer of Private .Wiley Publishers
Jae K. Shim, Joel G. Siegel – 2008, Financial management,
Barrons
Roger A. Arnold – 2008, Economics, Cengage Learning
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 45 hours
Student Centred Learning 65 hours
Total hours 125 hours
Assessment methods and
criteria
Written Examination 2 hours 100%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Introduction to Finance
Course unit code
FIN101
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) First year
Semester/trimester when the
course unit is delivered
Second semester
Number of ECTS credits
allocated
6.0 ECTS
Name of lecturer(s) Plamen Petrov
Learning outcomes of the
course unit
• Know and apply methods for evaluating time value of
money
• Manage financially small enterprise by using available
resources in an optimal way
• Define the return on investments in long-term assets
• Define the risk within financial investments
• Be able to apply capital budgeting techniques
• Be able to make basic financial analysis of a company
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and Business Environment
Recommended optional
programme components
Course contents • Introduction to finance
• The financial system
• Time value of money
• Capital budgeting
• Financial analysis
• Loan amortization
• Long-term financing
• Short-term financing
• Leasing
Recommended or required
reading
Nikolova, N (2007) Corporate finance. Siela; 9. Nenkov, D.
(2008) Finance management – hort course. UNWE
Arnold, G. (2007) Essentials of Corporate Financial
Management. London: Financial Times Prentice Hall
Brearley, R., Myers, S. and Marcus, A. (2007) Fundamentals of
Corporate Finance. New York: McGraw Hill
Bozhkov, Vasil, (2010) Managerial accounting : Course book
for professional and economic high / Vasil Bozhkov, Georgi
Iliev, Slavka Petrova . - 7. Sofia : Goreks Pres .
Durin, Stoyan and oth., Managerial accounting school aids /
Stoyan Durin, Daniela Durina . - Sofia : ForKom, 2007 .
Dushanov, Ivan, Common theory in accounting / Ivan
Dushanov . - 4. - Sofia : Romina, 2008 .
Dimitrova, Christina, Economics and business environment.
Financial characteristics : Module Book 4 / Christina Dimitrova .
- Dobrich : Asociation for helping eco and rural tourism, 2008 .
Maslarov, Svetoslav, International finance / Svetoslav Maslarov
. - Sofia : NBU, 2010 .
Мihailov, Dimitar, Financial tools / Dimitar Mihailov . - Sofia :
New Star, 2010 .
Stoimenov, Мilcho, International finance / Milcho Stoimenov .
– 2nd edition. . - Sofia : Advertisement Agency Eyes, 2008 .
Genov G., Todorov G. and oth. (2009) Introduction to
accounting, University issue – UE Varna
Genov G., Todorov G. and oth. (2009)Accounting theory,
University issue – UE - Varna
Genov G., Todorov G and oth. (2008) Collection of sums in
introduction to accounting, University issue – UE - Varna
Yoveva, I., Ivanov, St. „Introduction to accounting and finance -
IUC, 2008
Kasarova, V., Tsonchev, R., Dimitrova, R. „Financial solutions:
research and practice”, NBU, 2009
Liudmila Burdin and oth., 2011, financial accounting,
Petrov, G. and oth. „Corporate Finance”, Тrakia-M, 2007
Тodor Popov; Тeodor Sedlarski, 2012, Institutional economics:
opportunities and unused potential , UI St Kliment Ohridski
Woren Buffet, 2011, Financial account analysis. (Mery Buffet,
David Clark) “East-West
Andrew Chisholm – 2009, An Introduction to International
Capital Markets: Products, Strategies ..., Wiley Publishers
Besanko D., (2010), Economics of strategy, John Wiley and
Sons
Campbell McConnell, Stanley Brue, Sean Flynn – 2011,
Economics, Mc Graw Hill
Charles P. Jones – 2009, Investments: Analysis and
Management, Wiley Publishers
Eugene F. Brigham, Michael C. Ehrhardt - 2010 – Financial
management, Cengage learning
Fabozzi and Modigliani (2008), Capital Markets, Institutions and
Instruments, Prentice Hall
Herbert B. Mayo – 2010, Investments: An Introduction, Cengage
Learning
Robert T. Slee Private Capital Markets: Valuation,
Capitalization, and Transfer of Private .Wiley Publishers
Jae K. Shim, Joel G. Siegel – 2008, Financial management,
Barrons
Roger A. Arnold – 2008, Economics, Cengage Learning
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Student Centred Learning 35 hours
Total hours 65 hours
Assessment methods and
criteria
Written Examination 2 hours 100%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Summer internship I
Course unit code
INT1
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) First year
Semester/trimester when the
course unit is delivered
Second semester
Number of ECTS credits
allocated
6.0 ECTS
Name of lecturer(s) Ivelina Yoveva
Viktoriya Gedinach
Learning outcomes of the
course unit
• Have had a traineeship for at least 10 weeks
• Have improved their practical skills
• Be more motivated to study
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Completed all courses from the first year
Recommended optional
programme components
Course contents • The region where the company is located
• History and location of the company
• Description and categorization of the working place
• Organizational structure of the company, the means of
communication and the company functions in practice
• Standards of performance
• Description of the department where the trainee worked
and the duties he/she performed - analysis and control of the
working process
• The way in which the student was able to put theory in to
practice
• Establishing gaps in the theoretical education
• Personal impressions and recommendation
Recommended or required
reading
-
Planned learning activities
and teaching methods
Consultations 30 hours
Student centred learning 370 hours
Total hours 400 hours
Assessment methods and
criteria
Coursework 3000 words 50% written part
50 % defence
Language of instruction Bulgarian
Work placements Restaurant/Hotel
Description of the individual course units
Course unit title Management
Course unit code
MAN201
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
First semester
Number of ECTS credits
allocated
6.0 ECTS
Name of lecturer(s) Viktoriya Gedinach
Learning outcomes of the
course unit
• Set priority managerial goals
• Prepare analysis for the environment
• Formulate business strategies and mechanisms for their
fulfillment
• Be able to prepare an organizational structure of a
company
• Know about different management functions
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
Course contents • Business organization elements
• Organizational structure
• Managerial process in business organizations
• Development of managerial thought
• Making decisions within business organizations – models
and methods
• Essence of managerial functions
• Planning
• Organizing
• Directing
• Controlling
• Organization culture
Recommended or required
reading
1. Tony Greener, Understanding Organisations –Part I –
2010
2. Ian Pownall Effective Management Decision Making An
Introduction - 2012
3. Mullins, L. J. Management and Organisational
behaviour. Financial Times, current edition
4. Mullins, L. J. Hospitality Management and
Organisational behaviour. Pearson, current edition
5. Robbins, S., D. DeCenzo. Fundamentals of management.
Prentice Hall, current edition
6. Tony Greener, Understanding Organisations –Part II –
2010
7. Tony Greener, Understanding Organisations –Part I –
2010
8. Susan Quinn Management Basics- 2010
9. Svein Arne Jessen Project Leadership – Step by Step:
Part I A Handbook on How to Master Small-and Medium-Sized
Projects- 2010
Planned learning activities
and teaching methods
Lectures 20 hours
Seminars 20 hours
Consultations 10 hours
Student Centred Learning 50 hours
Total hours 100 hours
Assessment methods and
criteria
Written Examination 2 hours 70%
Course work 1500-2000 words 30%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Human Resource Management
Course unit code
MAN202
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
Third semester
Number of ECTS credits
allocated
6.0 ECTS
Name of lecturer(s) Dimitrina Kamenova
Learning outcomes of the
course unit
• Acquire basic knowledge, models and approaches for
human resource management
• Be able to apply technical skills connected with
selection, recruitment, analysis and evaluation of human
resources
• Have participated in a management games and have
skills for proper behaviour within an organisation
• Know about the different factors affecting the
management of human resources in the company
• Be able to prepare a strategy and a programme for
motivation of human resources
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and Business environment
Introduction to management and tourism
Marketing and Business communications
Recommended optional
programme components
Course contents • Introduction in human resource management theory
• Strategic human resource management
• Human resource management and the labour market
• Human resource planning
• Recruitment and selection
• Managing equality and diversity
• Learning and development
• Management development
• The employee relationship and employee rights at work
• Establishing the terms and conditions of employment
• Reward and performance management
• Employee participation and involvement
• International HRM
Recommended or required
reading
1. Vunova-Narleva, K. (2009), -Human resources
management.
2. Koev, Y., Vunova, K. (2008) - Human resources
management in citizens’ society structure.
3. Nikolova, V., (2008) – Human resources management in
citizens’ society structure.
4. Vasileva, M., Маneva, I., Kamenova, D. (2012) Talents
management as a entrepreneurship strategy, IUC year-book, t. V,
p. 2.
5. Vladimirova, K. (2009) Human resources’ strategic
management.
6. Danailovа, I. (2009) Professional orientation and human
resources effectiveness, issued by Personal Consult.
7. Doraliiski, А. Strategic Management, 2008.
8. Ivanova, S., Kamenova, D. Entrepreneurship methods in
managerial function for human resources’ survival, IUC year-
book t. V, p. 2
9. Kamenova D. (June, 2008). Organisational skills for
consolidation of managerial capacity of citizens’ society
structure. Operative programme „Administrative capacity”.
10. Kostov ,K., Dimitrova, D., Kamenova ,D. Bulgarian
national specialty and actual methods for motivation, IUC year-
book, t. V, p. 2., 2012.
11. Peycheva, M. (2010) HRM, issued by International
management consult.
12. Penchev, D., Husein, S., Kamenova, D. (2012)
Developing sanction in role of entrepreneur method for
motivation, IUC year-book, t. V, p. 2.
13. Popov, G. (2010) Human capital in 21st c., issued by
Personal Consult.
14. Stefanov, N., Keremedchiev, N. (2009) HRM.
Theoretical and practical methods, issued by Personal Consult.
15. Stoycheva, B. Milcheva (2008), Е. issued by Informa
Intelekt.
16. Coleman Patterson Management Briefs Management and
Leadership Theory Made Simple - 2010
17. Susan Quinn, From Reactive to Proactive: High Impact
Strategic HR - 2011
18. Zorlu Senyucel Managing the Human Resource in the
21st century, 2011
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 35 hours
Student Centred Learning 50 hours
Total hours 100 hours
Assessment methods and
criteria
Written Examination 2 hours 50%
Participation in management game 25%
Current assessment 25%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Introduction to Hospitality and Tourism
Course unit code
TOUR201
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
Third semester
Number of ECTS credits
allocated
8.0 ECTS
Name of lecturer(s) Miroslava Dimitrova
Learning outcomes of the
course unit
• Know the theoretical and practical backgrounds of
hospitality
• Know about the hotel’s and restaurant’s daily
operations
• Gain basic knowledge in the field of hotel and
restaurant operations
• Be more motivated to study
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
Course contents • Types of hotels and restaurants
• Proper staff behaviour
• Guest cycle – reservation, accommodation, check-in,
check-out
• Housekeeping department
• Organization of the service in the restaurant
• Main rules of service in the bar and restaurants
• Events
• Catering
Recommended or required
reading
Recommended Reading/Learning Materials
• Walker, J. R. Introduction to hospitality. Prentice Hall,
current edition
Planned learning activities
and teaching methods
Lectures 10 hours
Seminars 30 hours
Student Centred Learning 50 hours
Total hours 90 hours
Assessment methods and
criteria
Coursework 3000 words 50%
Examination 2 hours 50%
Language of instruction English
Work placements
Description of the individual course units
Course unit title Tour operations, travel agents and passenger transport
Course unit code
TOUR202
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
Fourth semester
Number of ECTS credits
allocated
4.0 ECTS
Name of lecturer(s) Maya Ivanova
Learning outcomes of the
course unit
• Be able to prepare different types of package tours
• Be able to effectively sell package tours and other
travel products
• Be able to effectively negotiate as hotel managers with
tour operators
• Gain knowledge about different types of transport –
road, air, water and rail
• Be bale to prepare travel brochures
• Be able to work with hotel reservation systems
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and business environment
Introduction to management and tourism
Marketing and business communications
Recommended optional
programme components
Course contents • Basic concepts in travel agencies operations
• Characteristics of specific services and products offered
by travel agencies
• Characteristics of tour operators
• Package tours
• Travel agents
• Legal aspects and documentation in the outgoing travel
agency
• Advertising materials – brochures, leaflets, posters,
catalogues
• Online hotel reservation systems
• Characteristics of passenger transport
• Passenger rail transport
• Passenger road transport
• Passenger air transport
• Passenger water transport
• Incoming travel agencies
• Tour operator representatives
• Tour guiding
• Legal aspects and documentation in the incoming travel
agency
• Handing with complaints
• Managing tourist flows
Recommended or required
reading
Neshkov, М. (2007) Tour agencies and transport in tourism. UE
publication– Varna; 2. Neshkov, М. (2000) Tour operations. UE
publication– Varna; 3. IATA/UFTAA (2006) International travel
and tourism training programme. Foundation course. Montreal &
Geneva: IATA/UFTAA; 4. Lumsdon, L. M. Stephen Page (eds.)
(2003) Tourism and transport. Issues and agenda for the new
millennium. Oxford: Pergamon; 5. Syratt, G. (2003) Manual of
travel agency practice. London: Longman, 3rd ed.; 6. Yale, P.
(1995) The business of tour operations. London: Longman
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Consultations 15 hours
PBL/CBL 5 hours
Student Centred Learning 65 hours
Total hours 125 hours
Assessment methods and
criteria
Written examination 2 hours 100%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Hotel Operations Management
Course unit code
HSP201
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
Fourth semester
Number of ECTS credits
allocated
6.0 ECTS
Name of lecturer(s) Miroslava Dimitrova
Learning outcomes of the
course unit
• Identify characteristics of various sectors of the hotel
industry
• Discuss current issues affecting hoteliers
• Identify the hierarchy of food and beverage operations
• Discuss banqueting operations, with examples of
planning for functions
• Identify legal liabilities and guest and property safety
issues
• Develop a plan for a purchase of a hotel including
selecting a property or plot, financing and start up
• Identify the characteristics of franchise agreements
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to hospitality
Introduction to management and tourism
Recommended optional
programme components
Course contents • The Hotel Industry
• Hotel departments
• Front office operations
• Housekeeping operations
• Food and Beverage operations
• Safety and Property Security
• Facility engineering and maintenance
• The general manager
• Purchasing a Hotel
Recommended or required
reading
Kostov Е. (1997), Economics and hospitality management,
Dionis 2. Ribov М. (2003), Hospitality and restaurants, Trakia 3.
Hadzhinikolov Hr. (1996), Restaurant and hotels, Economy, 4.
Stamov S., Aleksieva Y. (1998), Hospitality: Technologies,
organization, management, Kota ООД 5. Baker, S., J. Huyton, P.
Bradly (2003) Principles of front office operations. London:
Thomson Ball, S., P. Jones, D. Kirk, A. Lockwood (2003)
Hospitality operations. A systems approach. London: Continuum
6. Hayes, David, Ninemeier Jack, Hotel Operations
Management, BH 2003 7. Hayes, D.K. & Ninemeier, J. D.
(2005) Hotel Operations Management. Pearson Prentice Hall 8.
Kappa, M., A. Nitsche, P. Schappert (1997) Managing
housekeeping operations. 2nd ed. Educational Institute of the
American Hotel and Motel Association
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Student Centred Learning 35 hours
Total hours 65 hours
Assessment methods and
criteria
Written exam 100%
Language of instruction Bulgarian
Work placements Hotel
Description of the individual course units
Course unit title Hotel software
Course unit code COM211
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
Fourth semester
Number of ECTS credits
allocated
3.0 ECTS
Name of lecturer(s) Irina Petkova
Learning outcomes of the
course unit
• Be able to input different types of rooms in the system
• Determine room rates
• Be able to check-in and check-out guests
• Generate financial statements from the system
• Prepare payment documents
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to hospitality
Recommended optional
programme components
Course contents • Introduction to the system and its modules
• Creating various types of rooms
• Creating different types of rates
• Reservations - individual and group
• Check-in
• Check-out
• Payment documents
• Accounting issues
• Interaction between different departments
• Additional services
Recommended or required
reading
Bardi, J. (2010) Hotel Front Office Management, Willey
Abbott, P., Lewry, S. (2012), Front Office, BH
O’Fallon, M., Rutherford, D. (2010), Hotel Management and
Operations, Wiley
Kotler, P., Bowen, J., Makens, J. (2009), Marketing for
Hospitality and Tourism (5th Edition), Prentice Hall ISBN-10:
0135045592\
Jones, T. (2008), Professional Management of Housekeeping
Operations, Wiley
Hayes, D., Ninemeier J. (2008), Human Resources Management
in the Hospitality Industry, Wiley
Ninemeier, J., Hayes, D. (2009), Procurement of Hospitality
Resources, Prentice Hall
Ninemeier, J. (2011), Outlines&Highlights for Discovering
Hospitality and Tourism: Worlds Greatest Industry, Cram 101
Hayes, D., Ninemeier J. (2007), Hotel Operations Management,
Prentice Hall
Ivanov, S., Zhechev, V. (2011), Marketing in hospitality,
Zangador, ISBN: 9789549278613
Stamov, S, K, Nikovska, /2009/, Organization and hotel
functioning, Matkom, Sofia,
Stamov, S., Y.Aleksieva, /2005/, Hospitality-technology,
organization, management, Plovdiv,
Todoriev, V, /2008/, Hotel operations, Matkom, Sofia
Ribov М., (2003), Hotels and restaurants, Тrakia
Planned learning activities
and teaching methods
Seminars 15 hours
Student Centred Learning 35 hours
Total hours 50 hours
Assessment methods and
criteria
Practical exam 1 hour 100%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Practice: Hotel
Course unit code
HSP202
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
Fourth semester
Number of ECTS credits
allocated
3.0 ECTS
Name of lecturer(s) Irina Petkova
Learning outcomes of the
course unit
• Use standard business communication to plan and
organize visits to various sectors of the hotel and catering
industry
• Understand the importance of health and safety and of
appropriate behaviour as an ambassador of the College
• Evaluate the success and relevancy of these visits
• Discuss and compare various sectors of the hotel and
catering industry
• Learn how to work in the reservation and front office
departments of the hotel
• Learn how to work in a housekeeping department of a
hotel
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to hospitality
Recommended optional
programme components
Course contents • Nature of the industry
• Hotel reservations
• Check-in / check-out
• Visit planning strategies
• Formal/informal methods of business communication
• Evaluation techniques
• Expected behaviour and conduct
• Health and Safety issues
Recommended or required
reading
Bardi, J. (2010) Hotel Front Office Management, Willey
Abbott, P., Lewry, S. (2012), Front Office, BH
O’Fallon, M., Rutherford, D. (2010), Hotel Management and
Operations, Wiley
Kotler, P., Bowen, J., Makens, J. (2009), Marketing for
Hospitality and Tourism (5th Edition), Prentice Hall ISBN-10:
0135045592\
Jones, T. (2008), Professional Management of Housekeeping
Operations, Wiley
Hayes, D., Ninemeier J. (2008), Human Resources Management
in the Hospitality Industry, Wiley
Ninemeier, J., Hayes, D. (2009), Procurement of Hospitality
Resources, Prentice Hall
Ninemeier, J. (2011), Outlines&Highlights for Discovering
Hospitality and Tourism: Worlds Greatest Industry, Cram 101
Hayes, D., Ninemeier J. (2007), Hotel Operations Management,
Prentice Hall
Ivanov, S., Zhechev, V. (2011), Marketing in hospitality,
Zangador, ISBN: 9789549278613
Stamov, S, К, Nikovska, /2009/, Organization and hotel
functioning , Мatkom, Sofia,
Stamov, S., Y. Аleksieva, /2005/, Hospitality-technologies,
organization, management, Plovdiv,
Todoriev, V, /2008/, Hotel Operations, Matkom, Sofia
Ribov М., (2003), Hotels and restaurants, Тrakia
Planned learning activities
and teaching methods
Practice 25 hours
Student Centred Learning 25 hours
Total hours 50 hours
Assessment methods and
criteria
Plan/organise a visit 50%
Coursework Assignment 50%
Language of instruction Bulgarian
Work placements Hotel
Description of the individual course units
Course unit title Entrepreneurship
Course unit code
BUS202
Type of course unit
(compulsory, optional)
Optional
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
Fourth semester
Number of ECTS credits
allocated
5.0 ECTS
Name of lecturer(s) Viktoriya Gedinach
Learning outcomes of the
course unit
• Write a business plan
• Defend a business plan
• Know how to start their own business
• Know where to seek funding
• Use the Chicago Method to calculate company value
• Know the pitfalls of business creation
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and business environment
Marketing and business communications
Management
Human resource management and organisational behaviour
Marketing communications and marketing research
Recommended optional
programme components
Course contents • Introduction. What is Entrepreneurship? Brief history.
• Creative Destruction-Joseph Schumpeter revisited. The
role of entrepreneurs in society’s economic development.
• The Entrepreneurial Life.
• Opportunity Recognition and Selection. Methods of
entrepreneurial analysis.
• Entrepreneurial strategies. Traditional and modern.
• Competitive advantage.
• Forms of entrepreneurship: starting a business, obtaining
somebody else’s business, team entrepreneurship,
entrepreneurial corporate management.
• Managing People.
• Social responsibility and entrepreneurial culture.
Entrepreneurial culture in Bulgaria.
• Lifecycle of an enterprise.
• Financing options and analysis. Venture Capital.
• Components of a business plan.
Recommended or required
reading
Aydogan N (2009) Innovation Policies, Business Creation, and
Economic Development (International Studies in
Entrepreneurship) Springer
Barringer, B and Ireland (2008) Entrepreneurship ; successfully
launching new ventures 2nd Edition Pearson International
Edition
Drucker. Peter (2007) Management Challenges in the 21st
Century 2nd Edition Butterworth-Heinemann
Kuratko, Donald F. (2008) Entrepreneurship: Theory, Process
and Practice, 8th edition South Western Educational Publishing
Prahalad, C.K. and Krishnan, M.S. (2008) The New Age of
Innovation: Driving Cocreated Value Through Global Networks
MaGraw-Hill Professional
Tidd, J and Bessant J. (2009) Managing Innovation: Integrating
Technological, Market and Organizational Change 4th Edition
John Wiley & Sons
Trott, P (2008) Innovation Management and New Product
Development 4th edition Prentice Hall
Lazarov, Georgi, Introduction to entrepreneurship or practice
in real business / Georgi Lazarov . - Sofia : Galik, 2009 .
Lindner, Johannes and oth., Entrepreneurship and management
II / Johannes Lindner and oth . - Sofia : Dionis, 2008 .
Lindner, Johannes and oth., Entrepreneurship and management
III / Johannes Lindner . - Sofia : Dionis, 2009 .
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Consultations 10 hours
Student Centred Learning 50 hours
Total hours 90 hours
Assessment methods and
criteria
Coursework-business plan with PowerPoint presentation and
defense 4000 words 100%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Project management
Course unit code
BUS204
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
Fourth semester
Number of ECTS credits
allocated
3.0 ECTS
Name of lecturer(s) Viktoriya Gedinach
Learning outcomes of the
course unit
• Selection of business project
• Evaluation of the new product or service
• Analysis of the business environment
• Analysis of the available resources
• Analysis of the institutions
• Creating a project plan. Operational project plans.
• Managing the project
• Closing the project
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and business environment
Marketing and business communications
Management
Recommended optional
programme components
Course contents • Define the characteristics of a project
• Roles and responsibilities of project team members
• Statement of work
• Work breakdown structure
• Task-flow network
• Gantt charts
Recommended or required
reading
Aydogan N (2009) Innovation Policies, Business Creation, and
Economic Development (International Studies in
Entrepreneurship) Springer
Barringer, B and Ireland (2008) Entrepreneurship ; successfully
launching new ventures 2nd Edition Pearson International
Edition
Drucker. Peter (2007) Management Challenges in the 21st
Century 2nd Edition Butterworth-Heinemann
Kuratko, Donald F. (2008) Entrepreneurship: Theory, Process
and Practice, 8th edition South Western Educational Publishing
Prahalad, C.K. and Krishnan, M.S. (2008) The New Age of
Innovation: Driving Cocreated Value Through Global Networks
MaGraw-Hill Professional
Tidd, J and Bessant J. (2009) Managing Innovation: Integrating
Technological, Market and Organizational Change 4th Edition
John Wiley & Sons
Trott, P (2008) Innovation Management and New Product
Development 4th edition Prentice Hall
Lazarov, Georgi, Introduction to entrepreneurship or practice
in real business / Georgi Lazarov . - Sofia : Galik, 2009 .
Lindner, Johannes and oth., Entrepreneurship and management
II / Johannes Lindner and oth . - Sofia : Dionis, 2008 .
Lindner, Johannes and oth., Entrepreneurship and management
III / Johannes Lindner . - Sofia : Dionis, 2009 .
Planned learning activities
and teaching methods
Seminars 15 hours
Consultations 10 hours
Student Centred Learning 25 hours
Total hours 50 hours
Assessment methods and
criteria
Coursework (preparation of a project for EU programmes) 2000
words 100%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title International hotels development and management
Course unit code
HSP203
Type of course unit
(compulsory, optional)
Optional
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
Fourth semester
Number of ECTS credits
allocated
4.0 ECTS
Name of lecturer(s) Miroslava Dimitrova
Learning outcomes of the
course unit
• Know the phases in developing new hotel in an
international environment
• Identify the ways for expanding or joining a hotel chain
• Know about cultural differences and human resource
management in a multicultural environment
• Be able to manage hotel operations in a multicultural
environment
• Be able to market the hotel in an international
environment
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and business environment
Introduction to management and tourism
Hotel operations management
Marketing and business communications
Recommended optional
programme components
Course contents • Introduction to international hotel development and
management – hotel chains and globalisation
• Political aspects of international tourism
• Financing international investment projects in hotel
industry
• Hotel chains
• Developing a project for a new hotel abroad
• International contracts – management contracts,
franchising, marketing consortia, joint ventures
• International human resource management
• International hotel operations management
• International hotel standards and classifications
• International hotel marketing management
Recommended or required
reading
Gee, C. (2008) International hotels development and
management. Educational Institute of American Hotel and
Lodging Association
Economics of strategy : International student version / David
Besanko et al . - 5. ed. . - Hoboken, NJ : John Wiley and Sons,
2010 .
Johnson, Gerry et al., Exploring corporate strategy / Gerry
Johnson, Kevan Scholes, Richard Whittington . - 8. ed. . -
Harlow et al. : FT Prentice Hall, 2008 .
Davidkov, Tsvetan, Values for enrichment: Entrepreneurs in
Bulgaria during the period 1991-2004/ Tsvetan Davidkov . -
Sofia : University Issue St. Kliment Ohridski, 2010 .
Lazarov, Georgi, (2009) Introduction to entrepreneurship or
practice in real business Sofia.
Lindner, Johannes and oth., (2008) Entrepreneurship and
management II / Johannes Lindner and oth . - Sofia: Dionis.
Lindner, Johannes and oth., (2009) Entrepreneurship and
management III / Johannes Lindner and oth . - Sofia: Dionis.
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Student Centred Learning 30 hours
Total hours 60 hours
Assessment methods and
criteria
Written assignments with PowerPoint presentations 2 written
group assignments 1500-2000 words each 50% (25% each
written assignment)
Written examination 2 hours 50%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Business Planning
Course unit code
BUS203
Type of course unit
(compulsory, optional)
Optional
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
Fourth semester
Number of ECTS credits
allocated
5.0 ECTS
Name of lecturer(s) Robert Stevenson
Learning outcomes of the
course unit
• Write a business plan
• Defend a business plan
• Know how to start their own business
• Know where to seek funding
• Know the pitfalls of business planning
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and business environment
Marketing and business communications
Management
Human resource management and organisational behaviour
Marketing communications and marketing research
Recommended optional
programme components
Course contents • Analysis of the external environment
• Analysis of the internal environment
• SWOT analysis and confrontation matrix
• Setting goals and objectives
• Strategies
• Marketing plan
• Financial plan
• Human resource plan
• Operations plan
• Control
Recommended or required
reading
Economics of strategy : International student version / David
Besanko et al . - 5. ed. . - Hoboken, NJ : John Wiley and Sons,
2010 .
Johnson, Gerry et al., Exploring corporate strategy / Gerry
Johnson, Kevan Scholes, Richard Whittington . - 8. ed. . -
Harlow et al. : FT Prentice Hall, 2008 .
Davidkov, Tsvetan, Values of enrichment: Contractors in
Bulgaria in the period 1991-2004 / Tsvetan Davidkov . - Sofia :
University issiue St. Climent Ohridski, 2010 .
Lazarov, Georgi, (2009) Introduction to entrepreneurship or
practice of real business Sofia .
Lindner, Johannes and oth., Entrepreneurship and management
2 / Johannes Lindner and oth . - Sofia : Dionis, 2008 .
Lindner, Johannes and oth., Entrepreneurship and
management3 / Johannes Lindner and oth . - Sofia : Dionis, 2009
Мarinov, Georgi, Economics and competitive power of
entrepreneurship activity : Тheoretical and applied aspects /
Georgi Мarinov, Mladen Velev, Оlga Geraskova . - Sofia :
Entrepreneurship and Management Institute and oth., 2008 .
Commercial Law
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Consultations 10 hours
Student Centred Learning 50 hours
Total hours 90 hours
Assessment methods and
criteria
Coursework-business plan with PowerPoint presentation and
defence 4000 words 100%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Summer internship II
Course unit code
INT2
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Second year
Semester/trimester when the
course unit is delivered
Fourth semester
Number of ECTS credits
allocated
6.0 ECTS
Name of lecturer(s) Ivelina Yoveva
Viktoriya Gedinach
Learning outcomes of the
course unit
• Have had a traineeship for at least 10 weeks
• Have improved their practical skills
• Be more motivated to study
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Completed all courses from the first and second year
Recommended optional
programme components
Course contents • Analysis of the macro environment
• Analysis of the hospitality industry
• History, location and mission of the company
• Analysis of the company’s microenvironment
• Internal environment of the company
• SWOT analysis
• Departments where the trainee worked and the duties
he/she performed
• The way in which the student was able to put theory into
practice
• Establishing gaps in the theoretical education;
• Recommendation
Recommended or required
reading
-
Planned learning activities
and teaching methods
Consultations 30 hours
Student centred learning 370 hours
Total hours 400 hours
Assessment methods and
criteria
Coursework 3000 words 50% written part
50 % defense
Language of instruction Bulgarian
Work placements Hotel/Restaurant
Description of the individual course units
Course unit title Alternative tourism
Course unit code
TOUR301
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Third year
Semester/trimester when the
course unit is delivered
Fifth semester
Number of ECTS credits
allocated
4.0 ECTS
Name of lecturer(s) Miroslava Dimitrova
Learning outcomes of the
course unit
• Be able to identify the special interest travel motives
• Be able to prepare special interest tours
• Be able to prepare promotional materials (leaflets) for
special interest tours
• Know about the different types of special interest
tourism and their characteristics
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to management and tourism
Recommended optional
programme components
Course contents • Conceptual framework of studying alternative and
special interest tourism
• Alternative tourism and sustainable development
• Cultural tourism
• Religious tourism
• Heritage tourism
• Eco- and rural tourism
• Sports / golf tourism
• Adventure and extreme tourism
• Wine and beer tourism
• Culinary tourism
• Medical tourism
Recommended or required
reading
Raychevski St. Synagogues and cultural heritage of Jews in
Bulagria. Issued by National museum of Bulgarian book, Sofia,
2009.
Acad. Gaidarski Tsv. Тhracian chronicles, issued by Foundation
the town, Sofia 2010.
Team cultural tourism – the future of Bulgaria, UE – Varna,
2010.
Stamov, S., Nikovska, K. (2011), Specialized kinds tourism, I
and II part, Kota
Robinson, P., S. Heitmann, P. Dieke (eds). (2011). Research
themes for tourism. Wallingford: CAB International;
Croce, E.&Perri, G. (2010), Food and Wine Tourism, CABI
Tourism Texts ISBN-10: 1845936612
Frenzel F., Koens K., Steinbrink, M. (2012), Slum Tourism:
Poverty, Power and Ethics, Contemporary Geographies of
leisure, tourism and mobility, Routledge, ISBN-10: 0415698782
Sharpley, R., Stone, P. (2009), The Darker Side of Travel: The
Theory and Practice of Dark Tourism (Aspects of Tourism),
Channel View Publications, ISBN-10: 1845411145
Stausberg, M. (2010), Religion and Tourism: Crossroads,
Destinations and Encounters, Routledge ISBN-10: 0415549329
Diamond, J. (2009), Around the World in 80 Lays: Adventure in
sex travel, Skyhorse Publishing, ISBN-10: 1602392870
Wright, K. (2008), Christian Travel Planner, Thomas Nelson
ISBN-10: 1401603742
Helms, H. (2007), Top Secret Tourism: Your Travel Guide to
Germ Warfare Laboratories, Clandestine Aircraft Bases and
Other Places in the United States You're Not Supposed to Know
About, Feral House ISBN-10: 1932595236
Dimitrova, М., Hristova, L. (2004), Untraditional tourism,
Avangard Prima
Kostov Е. Religious tourism in Bulgaria: yesterday, today and
tomorrow 2000 Sofia, Issued by “Litse”;
Kostov, Е. Culture tourism, 2001 Sofia University publication
“Stopanstvo”
Douglas, N., N. Douglas, R. Derrett (2002) Special Interest
Tourism. John Wiley and Sons
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Student Centred Learning 35 hours
Total hours 65 hours
Assessment methods and
criteria
Written assignment with PowerPoint presentation 4000-4500
words 50%
Written exam 50%
Language of instruction Bulgarian
Work placements
Course unit title Special interest tourism 1 and 2
Course unit code TOUR302, TOUR303, TOUR304, TOUR305, TOUR306,
TOUR307, TOUR308
Type of course unit
(compulsory, optional)
Optional
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Third year
Semester/trimester when the
course unit is delivered
Fifth semester
Number of ECTS credits
allocated
3.0 ECTS
Name of lecturer(s) Stanislav Ivanov, Miroslava Dimitrova, Rumen Nikolov, Krasen
Rusev
Learning outcomes of the
course unit
Learn about the various issues related to the specific special
interest tourism
Identify the stakeholders
Be able to prepare products related to the specific type of
special interest tourism
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to tourism
Recommended optional
programme components
n/a
Course contents Students select 2 of the following types of tourism:
Eco and rural tourism
Golf tourism
Cultural tourism
Business tourism
Adventure tourism
SPA and Wellness tourism
Gambling tourism
For each type of tourism the subject includes the following
topics:
Tourist resources
Tourism demand
Tourism supply
Tourist products
Stakeholders
Tourism impacts
Sustainability issues
Recommended or required
reading
Academic articles from Annals of Tourism Research, Tourism
Management, European Journal of Tourism Research, Journal of
Travel Research, etc.
Planned learning activities
and teaching methods
Lectures and seminars 20 hours
Student centred learning 30 hours
Total hours 50 hours
Assessment methods and
criteria
Assignment 3000 words 100%
Language of instruction Bulgarian
Work placements n/a
Description of the individual course units
Course unit title F&B Management
Course unit code
HSP301
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Third year
Semester/trimester when the
course unit is delivered
Fifth semester
Number of ECTS credits
allocated
10.0 ECTS
Name of lecturer(s) Irina Petkova
Learning outcomes of the
course unit
1. Assess and propose responses to changes in
government policy / legislation as they affect operational issues
within food and beverage departments both in general and as
they relate to current debates..
2. Assess and evaluate current issues which are
influencing types of food and beverage provision and consumer
demand and managerial responses to them;
3. Assess and evaluate the application of a systems
approach to the management of food and beverage in the
control of resources and their efficient and effective operation
in the achievement of outputs;
4. Analyse and discuss the consumer product relationship
as a process in order to understand and effect its successful
development and adaptation;
5. Evaluate techniques of measuring and appraising the
performance of food and beverage operations and consider and
apply approaches to strategic decision making;
6. Evaluate the role of planning, implementation and
management of food and beverage provision within the
different sectors of the hospitality industry.
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to Hospitality
Recommended optional
programme components
Course contents
• Characteristics of the industry which influence the
manner in which food and beverage operations are managed, e.g.
“the nature of the industry”, casualisation, labour issues,
customer perceptions, quality issues
• The application of systems thinking to the management
of food and beverage within two distinct dimensions. i.e. design,
planning, control and the management of operating systems
within a food and beverage provision. e.g. the importance of the
menu and wine list as a marketing tool and the implications of
the use of this point of sale
• The importance of developing a consumer-product
relationship as dynamic, organic and continuous. e.g. trends and
developments that influence dining out to an increasingly more
aware and discerning customer
• The appraisal of a food and beverage operation to involve
individual consideration of a range of operational variables and
the consideration of the operation as a whole in order to provide
a basis for making strategic management decisions
• The determination of elements that are central to the
management of Human Resources in service
Recommended or required
reading
Ninemeier, J. (2010), Management of Food and Beverage
Operations, Educational Institute of the American Hotel Motel
Associ., 5th edition ISBN-13: 978-0866123440
Foskett, D. et al (2011), Food and Beverage Management,
Goodfellow Publishers, 3th edition
Bernard D., Lockwood, A. (2012), Food and Beverage
Management, BH, 5th edition, ISBN-10: 0080966705
Ninemeier, J. (2010), Management of Food and Beverage
Operations, Educational Institute of the American Hotel Motel
Associ., 5th edition ISBN-13: 978-0866123440
Kotas,R., Jayawardena, C. (2010), Profitable Food and
Management, Hodder&Stoughton
Arduser, L., Brown, D. (2004), The Waiter & Waitress and
Waitstaff Training Handbook: A Complete Guide to the Proper
Steps in Service for Food & Beverage Employees, Atlantic
Publishing Group, ISBN-10: 0910627479
Hickey, P. J., R. F. Cichy (2005) Managing Service in Food and
Beverage Operations. 3rd ed., American Hotel and Lodging
Educational Institute
Тodorov, D. (2010), Restaurants, Мatkom
Ribov (2007), Restaurants and hospitality, Тrakia М
Planned learning activities
and teaching methods
Lectures 30 hours
Seminars 30 hours
Consultations 30 hours
Student centred learning 100 hours
Total 190 hours
Assessment methods and
criteria
Written examination
Organizing a party
Language of instruction Bulgarian
Work placements Restaurant
Description of the individual course units
Course unit title Managing Special Event in the Hotel
Course unit code
HSP303
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Third year
Semester/trimester when the
course unit is delivered
Fifth semester
Number of ECTS credits
allocated
10.0 ECTS
Name of lecturer(s) Irina Petkova
Learning outcomes of the
course unit
• Produce an outline plan of an event, using sound
financial and marketing strategies
• Within a team, present the event plan to a ‘Board of
Directors’ for consideration
• Within a team, market and plan for the chosen even
• Work within a team to realise and manage an event
• Produce an individual evaluation of the success of the
event and their own role, making valid recommendations for
improvement
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to hospitality
Recommended optional
programme components
Course contents • Client group and marketing strategies
• Financial Planning and cost controls
• Business Communication and presentation skills
• Problem Solving
• Type of Function and Service Style
• Work Schedules, time management and menu planning
• Facility, skills and equipment analysis
Recommended or required
reading
Anderson J. L. (2010) Event Management Simplified.
Bloomington: AuthorHouse
Raj R, Walters P. and Rashid T. (2009) Events Management: An
Integrated and Practical Approach.London: Sage Publications
Ltd.
Chaturvedi A. (2009) Event Management: A Professional and
Development Approach. New Delhi: Global India Publication
Pvt Ltd.
Jordan L. et al. eds., (2011) Sports Event Management: The
Caribbean Experience.Farnham: Ashgate Publishing Ltd.
Kilkenny S. (2011) The Complete Guide to Successful Event
Planning. 2nd Ed. Ocala: Atlantic Publishing Group, Inc.
Rogers T. (2013) Conferences and Conventions: A Global
Industry, Tailor&Francis, 3th edition
Davidson R. & Rogers T. (2012) Study Guide for Marketing
Destinations and Venues for Conferences, Conventions and
Business Events, Cram 101
Bowdin, G., J. Allen, W. O’Toole, R. Harris, I. McDonnell
(2010) Events Management. 3nd ed., Oxford: Butterworth-
Heinemann
Allen, J. (2009), Event Planning, 2th edition, John Wiley &
Sons
Goldblat, D. (2006), Special events, Roy Communication
Nelson R. (2004) Current Issues in Convention and Exhibition
Facility Development.New York: The Haworth Hospitality Press
Dimitrova, M., Hristova , L. (2004), Untraditional tourism,
Avangard Prima
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Student Centred Learning 35 hours
Total hours 65 hours
Assessment methods and
criteria
Presentation of Event 15 minutes 25%
Contribution to the Event 25%
Written Evaluation 25%
Professionalism 25%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Applied Project
Course unit code
BUS519
Type of course unit
(compulsory, optional)
Optional
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Third year
Semester/trimester when the
course unit is delivered
Fifth semester
Number of ECTS credits
allocated
10.0 ECTS
Name of lecturer(s) Miroslava Dimitrova (Module leader)
Stanislav Ivanov
Maya Ivanova
Irena Pencheva
Robert Stevenson
Learning outcomes of the
course unit
On completion of this module, the student should be able to:
• Examine and assess industry based operational issues
and/or problems, or entrepreneurial initiatives;
• Evaluate political and business factors influencing
specific issues, problems, or entrepreneurial activities;
• Plan, initiate and progress a team based project
following set criteria, and within a given timescale;
• Apply theoretical principles to business practice
formally present group findings and recommendations to staff
and industry representatives
• Effectively demonstrate individual learning
development, interactions and contributions to team based
activities;
• Effectively demonstrate a range of transferable skills
including liaison with industry representatives;
• Critically reflect upon and evaluate their approaches to
project planning and implementation, and the learning process
involved
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
Course contents • Operational practices, procedures and initiatives
considered and undertaken in the Hospitality, Tourism or Events
industries including problems that arise as a result of direct and
indirect influences
• Entrepreneurial initiatives considered by small, medium
and large enterprises
• Business factors which influence operational
management decisions including issues relating to marketing,
financial demands, the management of personnel, facilities and
legislation
• Ethical, sustainability and risk management issues
• Individual and team development incorporating
transferable and organisational skills
• Formal presentations of findings and recommendations
including oral, visual and written formats
• Reflective and self analytical skills
Recommended or required
reading
Required reading:
Bryman, A and Bell, E. (2007) Business Research Methods, 2nd
edition, Oxford University Press, Oxford
Burke, R., (2003) Project Management, 4th edition, John Wiley
and Sons Ltd.
Markham C, (2000) How to be Your Own Management
Consultant: Consulting Tools and Techniques, Kogan Page
Teare, R. (Ed.) (Latest Edition) Managing Projects in Hospitality
Organisations. Cassell. London
Wickham P.A., Wickham, and L Cope, M (2008) The Severn
Seas of Consulting; the Definitive Guide to the Consultancy
Process, 2nd edition, Prentice Hall
Recommended reading:
Subject-specific material supported by key Masters texts in
Tourism, Hospitality and Events Management as appropriate to
each project.
Planned learning activities
and teaching methods
Lectures 15 hours
Consultations 45 hours
Student Centred Learning 30 hours
Total hours 90 hours
Assessment methods and
criteria
Group Presentation 50%
Individual Report 50%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Strategic Management
Course unit code
MAN311
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Third year
Semester/trimester when the
course unit is delivered
Sixth semester
Number of ECTS credits
allocated
10.0 ECTS
Name of lecturer(s)
Learning outcomes of the
course unit
• Describe the strategy process, and provide a critical
evaluation of different approaches to strategy
• Critically evaluate the business models of various
organizations and discuss the appropriateness of their
approaches to strategy
• Distinguish between external and internal analysis, and
how they are used in the strategy process
• Evaluate a range of strategies at the business, corporate
and global level
• Critically evaluate the main factors and requirements
for the successful implementation of new strategies, innovation
and change
• Select and apply appropriate strategic management
tools and techniques to analysis business problems and issues
and be able to evaluate the implications from such an
application
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
Course contents • The strategy process and strategy creation
• Visions, missions and business models
• Strategic thinking and environmental influences: industry
analysis
• Resource-led strategy
• Competitive advantage and its sustainability
• Business level strategy: differentiation or cost leadership
• Corporate level strategy: integration or diversification
• Corporate performance, governance and business ethics
• Managing change: power and politics and leadership
• Managing change: culture
Recommended or required
reading
Quinn, R. E., S. R. Faerman, M. P. Thompson, M. R. McGrath,
L. S. St. Clair (2007) Becoming a master manager. A competing
values approach. 4th ed., Hoboken, New Jersey: John Wiley and
Sons;
Semerdzhiev, Tsv. Strategy: environment, resources,
characteristics, planning. Sofia, Klasika i stil, 2007 г.
Johnson, G., K. Scholes, R. Whittington Exploring corporate
strategy. 7th ed., Harlow: FT-Prentice
Hall, Jim Rowe Studying Strategy © 2008
Neil Ritson, Strategic management, 2009
Planned learning activities
and teaching methods
Lectures 15 hours
Consultations 15 hours
Seminars 15 hours
PBL/CBL 15 hours
Student Centred Learning 65 hours
Total 125 hours
Assessment methods and
criteria
Written exam – 100%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Dissertation
Course unit code
DPD
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Third year
Semester/trimester when the
course unit is delivered
Fifth and Sixth semester
Number of ECTS credits
allocated
10.0 ECTS
Name of lecturer(s)
Learning outcomes of the
course unit
1. Critically discuss the nature, types and processes of
academic research;
2. Implement all stages of the research process and
demonstrate awareness of the pitfalls in research designing;
3. Discuss how original contributions to knowledge are
progressed;
4. Demonstrate expertise in the area researched;
5. Demonstrate enhanced approaches and skills in critical
analysis, synthesis and evaluation;
6. Work independently in designing and executing a
research project.
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Completed all modules from previous 5 semesters
Recommended optional
programme components
Course contents
Specific research topic.
Recommended or required
reading
Bell, J. (11993) Doing Your Research Project, Open University
Press.
Black, T.R. (1993) Evaluating Social Science Research, Sage.
Schutt, R.K. (1995) Investigating the Social World, Pine Forge.
Planned learning activities
and teaching methods
Supervisory meetings > 3 hours
(on-going supervision is given to each individual student by an
appointed supervisor, specific to the dissertation research topic
and research method(s) in question; students are given a
dissertation handbook and required to attend a minimum number
of tutorials with their supervisor).
SCL < 300 hours.
Assessment methods and
criteria
One written thesis 12-14000 words 100%
Language of instruction Bulgarian
Work placements
Description of the individual course units
Course unit title Enterprise project
Course unit code
DPE
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) Third year
Semester/trimester when the
course unit is delivered
Fifth and Sixth semester
Number of ECTS credits
allocated
10.0 ECTS
Name of lecturer(s)
Learning outcomes of the
course unit
• Evaluate a market and cost and plan the production or
delivery of a good or service;
• Research the demand for the good or service through a
thorough market study;
• Consider innovation protection and other legal aspects
of the enterprise process;
• Construct a business plan; establish a location for
development and locate finance for the enterprise;
• Demonstrate expertise in the area researched;
• Independently determine and evaluate sources of help,
and discuss the enterprise with support agencies
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
All compulsory Level 2 modules
Recommended optional
programme components
Course contents
Specific research topic
Recommended or required
reading
Required Reading
Barrow, C, Burke, G, Molian, D, Brown, R. (2005) Enterprise
Development. Thompson Learning.
Bridge, S, O’Neill, K, Cromie, S. (2003) Understanding
Enterprise, Entrepreneurship and Small Business, (2nd edition),
Palgrave MacMillan.
Wickham, PA, (2004) Strategic Entrepreneurship. (3rd
edition), Financial Times/Prentice Hall.
Recommended Reading
Barrow, C. (2006) The Complete Small Business Guide. (8th
edition) Capstone
Burns, P (2006). Entrepreneurship and Small Business. (2nd
edition) MacMillan
Williams, S. (2009) Business Start-up, (21st edition,),
Financial Times/Prentice Hall
Planned learning activities
and teaching methods
Workshops 12 hours
Tutorials 5 hours
Student-centred learning 383 hours
Assessment methods and
criteria
Enterprise Project 13,000 words 100%
Language of instruction Bulgarian
Work placements