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Marketing and generating awareness around .eu

ccNSO meeting, Nairobi, 9 March 2010

2009 initiatives

@ your service

Together Reaching out

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service• Registrars • Registrars

and registrants

out• Targeted

groups

@ your service

Registrars

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Registrar lunches

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Registrar meetings

• 27 registrars visited by the southern team

• 18 registrars visited by the central team

• 40 registrars visited by the western team

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• 40 registrars visited by the western team

• 20 registrars visited by the northern team

• 17 overseas registrar meetings (divided over 13 registrars)

Chatline launched in Q1 2009

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2009 Registrar Satisfaction SurveyEURid’s responsiveness ratings

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2009 Registrar Online Satisfaction SurveyPreferred channels to contact EURid

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• .eu domains are seen as highly reliable: 88% of respondents scored this aspect at least 7 out of 10

• .eu domains are seen as generally easy to sell by registrars in Europe

1. The Perceived Role of the .eu Domain

2009 Registrar Phone Survey

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• The domain is seen as adding value to SMEs by 56%, to trans-border businesses by 93%, to public authorities by 47%, to individuals by 31%

Q9

%

In overall terms, how would you rate the overall quality of your relationship with EURid, considering all of your experiences with them?

Would you say it is...

1.1

12.6

41.4

44.8

0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0

Fair

Good

Very Good

Excellent

2009 Registrar Phone SurveyRelationship with EURid

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Mean Resps

EURid Overall 4.30 - 87

Region

Europe 4.28 -0.6 80

Rest of the World 4.57 6.3 � 7

% Diff. v

Overall

Scale : 5 =Excellent, 4 = Very Good, 3 = Good, 2 = Fair, 1 =Poor

45

44

57

41

41

43

13

14

0

1

1

0

0

0

0

Very Good Good FairExcellent Poor

0.0

1.1

Poor

Fair

• 86% of respondents rated their relationship with EURid as either Excellent or Very good

• The figure for customer service is even higher, at 94%

2009 Registrar Phone SurveyEURid as partner

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94%

• 86% rated the ability of EURid to help them on their most recent contact, as either Excellent or Very go od

Together

Registrars and registrants

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registrants

Co-Funded Marketing

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Co-Funded Marketing

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Co-Funded Marketing

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Reaching out

Targeted groups

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Local awareness activities

• Over 20 local activities developed in 2009

• 2 major banner campaigns• Transport sector• IDNs launch

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• Monitoring and measurement in place for each initia tive

• 5 marketing channels experienced

• Some examples

8 Reasons leaflet

Registrar logo

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Campaign on the trains in Slovakia

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Top banner running on ‘Den Store Danske ’

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Picture contest in EstoniaWinning picture

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Transport campaign in Lisbon

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Participation in fairs/events

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Participation in fairs/events

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EurActiv Blog Awards November 2009

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The European comic strip

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European school in Belgium

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Transport campaign in Lisbon

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Postcards in The Netherlands and Austria

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