Marketing 9/28/15

• Continue on last week’s journals.• You are part of the teen target market.

Which products do you think try to appeal significantly to teens. List at least 3 products.

• Why do you think these products are marketed to teens?

• Please review my teacher webpage for assignments for the week.

SEM2 Journal 9/28/15

• Continue on last week’s journals• Why is sports and entertainment data important to

the industry? • What is a database of information? Give me some

examples of sports or entertainment databases you use. (If you need to conduct some internet research, feel free to do that at this time).

• Please review my teacher webpage for assignments for the week.

• REMEMBER: BINDER CHECK TOMORROW!

IBCC Journal 9/28/15• Start a new set of journals: I see….. I think….. I wonder…..?

• Please check my webpage for the week.

Marketing Journal 9/29/15

• We have been learning A LOT about company’s Target Markets.

• Select a national company and search on the internet to determine their target market. Identify 3 things that company does to appeal to that market and WHY you think they have selected that goal/strategy/tactic.

• Be prepared to share your findings with class.

Marketing 1.05 Activity

• You may work individually, with a partner or with a group of 3 (need to do both)

• Create a satisfaction survey for customers in which you develop at least 8 questions that can be used to enhance or improve marketing efforts. (i.e. school cafeteria could include food, floor plan, service etc.)

• Create a customer loyalty/rewards program for a business. You need to include: type of information required to get the “card,” benefits for being a loyal customer and what type of information you want to track from customer purchases.

• Be creative and appropriate!!!

SEM2 Journal 9/29/15

• Tell me one thing that is going on in the sports world that you find interesting.

• Tell me one thing that is going on in the entertainment world that you find interesting.

• Be sure that you have at least 3 sentences if you want FULL journal credit.

IBCC Journal 9/29/15

• “In expanding the field of knowledge we but increase the horizon of ignorance” (Henry Miller). Is this true of the recent developments in IT? (TOK Prompt)

Marketing Journal 9/30/15

• Describe at least 3 ways marketers use marketing information – give specific examples.

• Is Your BINDER ready for the 1st 6 weeks check tomorrow?

SEM2 9/30/15

• How is your Consumer Research Process Team Project going?

• What was your process for assigning roles?

• What is your role and why do you think you are best suited for it? 

IBCC Journal 9/30/15

• Most of you have been working (either in an internship or part time job): What are some basic workplace terms or sayings?

• Be prepared to share your answers with class.

Marketing Journal 10/1/15

• Respond to the following in your journals:

Data Diving; Gray Zone; Shane works in marketing for a major manufacturer of household goods, such as laundry detergent, dish soap, shampoo, and deodorant. Over the past year, the company has been losing market share due to increasing competition from another business.

Shane’s friend Drew works for this competitor. She tells Shane that the company is getting ready to launch a brand-new product and offers to give him details about the project.

Shane isn’t sure what to do. He knows it’s unethical for Drew to give out inside information about her company, but is it unethical for him to listen to and use the data to help his marketing team? What do you think?

SEM2 10/1/15

• What is data handling, data mining and data correlation?

• Why do researchers manipulate data? • Why is having good data important to

researchers?

 

IBCC Journal 10/1/15

• Take a few minutes and go over the requirements for the ITGS Internal Assessment The Project in your binder (Pink assessment handout begins on page 59).

• List 2 things about the ITGS Project. What questions do you have about the ITGS Project.

• Be ready to discuss your findings with class today.

Marketing Journal 10/2/15Who? What? Where? Why? How?

PRINT and TURN IN your journals for the last 2 weeks. (10 of them).

Marketing Exit Ticket

• No names needed (anonymous)

• 3 things YOU learned in Unit 1

• 2 things you would change or add to make your learning better for Unit 1(Suggested activities or projects are appreciated)

• 1 comment or question

SEM2 10/2/15

• What went well on your Consumer Research Project? • What could have been improved on your Consumer

Research Project? • What grade would you give yourself for this project and

explain WHY you gave yourself that grade.• PRINT and TURN IN your journals for the last 2 weeks.

(10 of them). Be sure to include all the words of the day and definitions.

SEM2 Unit 1 Exit Ticket

• No Names needed for this Ticket Out!

• 3 things YOU learned in Unit 1.01-1.08

• 2 things you would change or add to make your learning better for Unit 1.01-1.08 (Suggested activities or projects are appreciated)

• 1 comment or question

• You will turn this in as you EXIT the room today! THANK YOU for your feedback!

IBCC Journal 10/2/15

• NONE due to leaving early!!!!!

• SAVE your Journals for the week!