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MarketingRafael Camacho P.
History
After men created a market for the exchange of goods and services, marketing was born.
HistoryWord-of mouth was the most credible and influencing source of information.
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Mkt Vs. Ad
Advertising only equals one piece of the pie in the strategy.
Advertising
Marketing
What’s Marketing?
Marketing is used to identify the customer, to keep the customer and satisfy the costumer.
Marketing is the process by which companies create customer interest in products or services.
What’s Marketing?
“Satisfying needs and wants through an exchange process.”
Philip Kotler
How it works?Research and analysis
How it works?Research and analysis
Establish goals
How it works?Research and analysis
Establish goals
Strategic Planning
Research & Analysis
Knowing You
Knowing Your Product
Knowing you means...
Knowing your enviroment
Micro
Knowing you means...
Knowing your enviroment
Micro
Macro
Internal
Knowing you means...
Knowing your enviroment
Micro
Macro
Knowing your product
BRIEF
Trough...
SWOTPLC
The identity of the brand
Brief
Who you’re selling?
What you’re selling?
SWOT
Strengths
SWOT
Strenghts
Weaknes
SWOT
Strenghts
Weaknes
Opportunities
SWOT
Strenghts
Threats
Weaknes
Opportunity
Product Life CycleIntroduction
Growth
Maturity
Decline
• Segmentation
• Target
• Position
Establish goals
S - T - P
T - P
Establish goals
Segm
entat
ion
- P
Establish goals
Segm
entat
ion
Targe
ting
Establish goals
Segm
entat
ion
Targe
ting
Posit
ioning
Segmentation
• By:
Geography
Psychographics
Socio-cultural
Demography
Targeting
Targeting
Total Population
Targeting
Potential MarketTotal Population
Targeting
Potential Market
Available Market
Total Population
Targeting
Potential Market
Available Market
Target Market
Total Population
Targeting
Potential Market
Available Market
Target Market
Penetrated Market
Total Population
Positioning
Position you currently own Position you want to own
Marketing Mix
Product Promotion
Price Place
Where is it Going?
New Trends
Product
Price
Promotion
Place
Client
Cost
Convinience
Communication
4 P’s into 4 C’s
New Trends
Social Media
Blended Marketing
Marketing 360º
BTL
Experienced Mkt
Green Mkt
Social Mkt
Lovemark
Neuro Mkt
Mkt Online (3.0)
Traditional is dead...
Social Media
New Trends Examples
Blended Mkt
Mkt 360º
Experience Mkt
New Trends Examples
Social Mkt
New Trends Examples
BTL
New Trends Examples
Mkt Guru’s
Philip Kotler
Kevin Roberts
Al Ries
Saatchi brothers
Mkt quote...
“The customer is not an idiot, is your wife”
-David Ogilvy
