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P ] E B A A I \ E K G H U
Z \ I U I O P I @ P B 4 U F G F I @ \ G F A G O
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AG\NIPKOC
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8/3/2019 Marketing 202
2/17
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8/3/2019 Marketing 202
3/17
L\KIM @IUE\KZPKBO 4 Pfi ebaai|ekgh khhyup|gpiu glboi efkhhkoc
ukpygpkbo sfi|i pfi cy{ pgniu pfi Gy`k\6 gu g fbupgci |gpfi| pfgo
pfi zi|ubo upgo`koc l{/
Pfi zbhkei bmmkei|( likoc ghi|p l{ pfi fbupgciukpygpkbo( `|bzu
pfi cyo go` pfi cy{ iuegziu skpf fkuebazgokbo/
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AIUUGCI4
Pfi GY@K \6 ku gh|ig`{ g ehguuke
Pfi eg| ku g }ghyglhi }ifkehi ko`ii`( i}io ab|i pfgo
pfi zi|ubo upgo`koc l{
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8/3/2019 Marketing 202
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ZBUKPKBOKOC4
Pfi Gy`k \6 p|kiu pb zbukpkbo kpuihm gu g g`}iopy|i go`
zi|mb|agoei eg| lyp skpf hyvy|{ g``i`
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8/3/2019 Marketing 202
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PG\CIP AG\NIP& uicaiopi`+
Cibc|gzfke! Y|lgo g|igu
@iabc|gzfke
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Koebai! Fkcf koebai c|byz
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8/3/2019 Marketing 202
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Zu{efbc|gzfke
Ubekgh Ehguu! yzzi| yzzi|u
Zi|uboghkp{! g`}iopy|byu( hyvy|kbyu go` pf|khhu
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8/3/2019 Marketing 202
8/17
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8/3/2019 Marketing 202
9/17
Z\B@YEP 4 ZGO@G EFIIUI
L\KIM @IUE\KZPKBO 4 Pfi nk` sgopu pb ly{ g Zgo`gEfiiui go` gunu
fku `g` pb cip boi/ Fku `g` |imyuiupb `b ub( ug{koc pfgp pfi{ fg`
gh|ig`{ zy|efgui` g hbpbm kpiau/ Pfku agniu pfi Zgo`g \IGHH[
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goci| mb| obp zg{koc gppiopkbo pb PfiZgo`g Efiiui/
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8/3/2019 Marketing 202
10/17
AIUUGCI4
[BY EGOP UG[ OB PB PFI ZGO@G'
Pfku lgukeghh{ iazfgukuiu bo pfi ivz|iuukbo pfgp pfiZgo`g ku obp
g |icyhg| efiiui pfgp {by ego kcob|i//kpku uziekgh//ub pfkon pskei
limb|i |iukupkoc pfi Zgo`gEfiiui//bpfi|skui {by agni pfi Zgo`g
goc|{//go`zyp {by|uihm ko p|bylhi/
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8/3/2019 Marketing 202
11/17
PG\CIP AG\NIP4
Cibc|gzfke! lbpf y|lgo go` |y|gh
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m
Koebai!ai`kya go` fkcf koebai
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8/3/2019 Marketing 202
12/17
Zu{efbc|gzfke
Ubekgh ehguu!ak``hi ehguu( yzzi| ak``hiu( hbsi|yzzi|u( yzzi|
yzzi|u
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8/3/2019 Marketing 202
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Yokwyi ]ghyi Z|bzbukpkbo4
Uziekgh!obp |icyhg| i}i|{`g{ efiiui
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8/3/2019 Marketing 202
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Z\B@YEP 4 AIOPBU
L\KIM @IUE\KZPKBO4 Ko g |icyhg| hkmi( g upy`iop sfbku hgpi ko
ehguu cipu egycfp l{ pfi pigefi| go` ku uiopbyp/ Fbsi}i|( km {by
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g}bk`
cippkoc egycfp/
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8/3/2019 Marketing 202
15/17
AIUUGCI4
Fko`k!@KAGGC NK LGPPK DGHG@I'
Aigokoc!kp hkcfpiou {by| l|gkou/
Pfbui sfb efis aiopbu g|i `kmmi|iop m|ba |icyhg|zibzhi go` ego
yui pfik| l|gkou lippi| yo`i| uziekghek|eyaupgoeiu
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8/3/2019 Marketing 202
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PG\CIP AG\NIP4
Ebouyai|u! Uabni|u( Uzb|puaio( \icyhg| Zibzhi
Cibc|gzfke! y|lgo go` |y|gh
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Zi|uboghkp{! myo hb}koc
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Yokwyi ]ghyi Z|bzbukpkbo4
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