your expert resource for Coachella Valley real estate market intelligence

O V E R V I E W

I N T R O D U C T I O N

Market Watch, a nationally recognized real estate advisory company, assembles experienced professionals and comprehensive data resources in order to provide clients with carefully formulated market evaluations and strategies. The principals of Market Watch, Vic Cooper and Mike McDonald, have extensive experience in all aspects of residential development and marketing, ranging from initial market opportunity analysis to the closing of the sale of the last home.

Palm Springs Life, California’s Prestige Magazine, partners with Market Watch to provide its print and online audiences with up-to-date coverage of the new and resale home markets, as well as forecasts for the new home market in the Coachella Valley.

4

Subscribe to the Market Watch Desert Housing Report and receive

a FREE annual subscription to Palm Springs Life.

SPECIAL OFFER

The Market Watch Desert Housing Report* contains the

most complete set of data and metrics on the resale and

new home markets available in the Coachella Valley.

Whether you are interested in learning how the market

is changing or where to target your business initiatives,

or you simply want to keep up with developments, this is

the publication for you.

• Monthly Resale Report

» Home prices for the month

» Normal and distressed home sales by city

» MLS and shadow inventories by city

» Months of supply by city

• Quarterly Land, Permit, and New Housing Report

» New home permits

» New home sales by city

» New homes by inventory by city

» New home prices

» Detailed table on every development

in the Coachella Valley

*Including Vic Cooper and Mike McDonald’s interpretation of what it all means.

Annual subscription is $75 per month ($900 per year)

VALUE$42

To subscribe to this package, please contact Market Watch by calling 949-493-1665 and mention this special o�er: Market Watch Subscriber Package.

F E B RUA RY 2 0 1 3 949 - 493 - 1 6 6 5

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Home Sales Per Month by City

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Coachella Valley Distressed Sales February 2013 - REO and Short Sales

Year Ago

SALES BY CITYOnly Palm Desert and La Quinta increased sales in February; all other cities, including Palm Springs, were either unchanged or down. Most of the decline were in cities with the highest levels of distressed selling showing that their markets, which have been driven primarily by investor purchases, are starting to dry up.

DISTRESSED SALESDistress sales continue to decline and the ratio is now approaching only one sale in four. A little over a year ago it was 50 percent of the total. This pattern of decline is found in all the cities in the valley, and we believe distressed sales will continue to decline through out the year.

F E B RUA RY 2 0 1 3 949 - 493 - 1 6 6 5

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"FEB-2013" "1 Year Ago" "2 Years Ago"

% Distressed Sales by City

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Inventory of Homes March - Coachella Valley

Year Ago

DISTRESSED SALES BY CITYThis chart shows the last three years of distressed sales in each of the eleven cities in the valley. The cities of Palm Desert, Palm Springs and La Quinta are now less than 20 percent of sales. At the rate banks are pushing through foreclosures, we see the fi nal end of this problem by this year. The need to do short sales should gradually fade as further price increases reinstate home equity.

COACHELLA VALLEY HOUSING INVENTORYHousing inventory remains fairly low as we enter the buying season. It is important that inventory keeps from rising any further as we move through the best part of the housing year. In fact, we expect the inventory rise, which has happening since September, to stop for the next three months as the rate of home sales increases. We do not want to see it exceed 4,500 units by this summer.

5

editorial

Palm Springs Life HOMES devotes two pages in

each issue on the state of residential real estate

in the Coachella Valley. The features include

up-to-date charts and focus on housing trends

for the buying and selling decision-makers.

A one-page synopsis of the editorial appears

monthly in Palm Springs Life magazine.

Recent and upcoming articles include:

• Price Gain Continues

• The Desirable Desert: As home prices

increase, a� ordability in the Coachella

Valley remains desirable compared to

other Southern California regions.

• Up Next: New construction recovery in

other regions can help the Coachella

Valley market

• Looking Beyond the Numbers: A slight

drop in median price per square foot in

the Coachella Valley upticks in six of the

nine cities

• Change for Valley Housing in 2016:

Two and a half dynamic years

• A New Home Recovery: About a year away

About Palm Springs Life HOMES

Palm Springs Life HOMES is distributed to

more than 200 locations throughout the

Coachella Valley, and the digital edition

appears on palmspringslife.com.

About Palm Springs Life

The award-winning Palm Springs Life magazine

is a celebration of the special lifestyle of the

Palm Springs desert resort communities. Palm

Springs Life editorial includes luxury homes,

automotive, fi ne dining, fashion, golf, the arts,

celebrity and business personalities, as well as

social events, philanthropy and much more.

Palm Springs Life digital edition is delivered

free to all print subscribers.

Subscribe today by visiting palmspringslife.com for special rate o ers.

C a l i f o r n i a ’ s P r e s t i g e M a g a z i n e

Eames Moulded Plywood Lounge Chair Metal Base, 1946. STORY ON PAGE 53

WHAT’S OLDIS NEW AGAIN: THEMODERNISMISSUE

Idol WorshipTiki culture once

flourished in the valley. Has the aloha

spirit returned?

Sticks and Stones

Diamonds the size of bowling balls?

Modernism Secrets

A photographic essay on our hidden

midcentury marvels.

The Last WexlerMore than 20

years in the making, the architect’s final

design takes shape.

each issue on the state of residential real estate

WHATATA ’S OLDIS NEW AGAIN: THEMODERNISMISSUE

Idol WorshipWorshipWTiki culture once

flourished inthevalley. Has the aloha

spirit returned?

Market WatchRancho MirageSolid pricegains and rising inventories

On the CoverBrady SandahlHÔM Sotheby’s International RealtyMovie Colony Masterpiece

Special SectionModernism Modernism Home Map Guide to what’s modern on the market

palm

sprin

gslif

ehom

es.c

om

HOMESFEBRUARY 2016

MODERNISM

6

Palm Springs Life Market Watch will hold

three or four real estate events each year,

targeted to the homebuyer, builders, and

real estate fi nancial and sales professionals.

The events are open to the public, and each

focuses on a current real estate topic specifi c

to the Coachella Valley area.

Visit palmspringslife.com and

marketwatchllc.com for enhanced

content including:

• videos

• newsletters

• articles and editorial excerpts

• maps, graphs, and charts

TE

ST

IMO

NIA

LS

Today’s breakfast was one of the most

informative I have ever attended in all

my years of local, state and national

meetings. Talk about information you

can take to the bank! Wow! And Palm

Springs Life just keeps getting better and

better. Very sleek and sophisticated.

— Craig Wesley, former president of the Desert Association of Realtors, Prudential Realtor, and active in new home sales.

Thanks for the invitation to this event

today— really enjoyed it, and very well

done!

— Christy Majors, Vice President, Business Banking, Bank of Southern California

I sat next to you today at the Market

Watch presentation, and you asked me

if I thought the material was worth my

time. It was! It’s so important for me to

know my numbers and to understand the

market. I greatly appreciate your support,

and thank you for sponsoring this event.

— Mark Wasserman

in association withDEMOGRAPHICS AND AFFORDABILITY WATCH

WHAT’S HAPPENING IN THE VALLEY’S HIGH-END HOUSING MARKET

Wednesday, April 22, 2015

VIL

LA P

OR

TOFI

NO

SPONSORED BY

in association withDEMOGRAPHICS AND AFFORDABILITY WATCH

WHAT’S HAPPENING IN THE VALLEY’S HIGH-END HOUSING MARKET

Wednesday, April 22, 2015

VIL

LA P

OR

TOFI

NO

F A L L 2 0 1 5 S E M I N A RAre we heading into another housing bubble and financial crisis?

7

sponsorship + advertising opportunities

A sponsorship with Palm Springs Life Market

Watch places your business and services directly

in front of the real estate homebuyer— in print,

online, and in all Market Watch real estate event

promotions.

Advertising in Palm Springs Life reaches more

than 52,500 monthly readers who represent one

of the most concentrated wealth pockets in the

United States.

• 66% live in the Greater Palm Springs area

• 34% live in a¤ uent enclaves of Southern

California and markets nationwide

• Average household income is $373,800

• Average net worth is $3,040,000

Palm Springs Life HOMES delivers results for real

estate agents, with 20,000 copies distributed

to more than 200 locations throughout the

Coachella Valley nine times a year.

The website editions of Palm Springs Life and

HOMES, at palmspringslife.com, receive

200,000 unique monthly visitors.

For more information on sponsorship and

advertising opportunities, please call

760-325-2333.

and

For more information on sponsorship and

C a l i f o r n i a ’ s P r e s t i g e M a g a z i n e

Eames Moulded Plywood Lounge Chair Metal Base, 1946. STORY ON PAGE 53

WHAT’S OLDIS NEW AGAIN: THEMODERNISMISSUE

Idol WorshipTiki culture once

flourished in the valley. Has the aloha

spirit returned?

Sticks and Stones

Diamonds the size of bowling balls?

Modernism Secrets

A photographic essay on our hidden

midcentury marvels.

The Last WexlerMore than 20

years in the making, the architect’s final

design takes shape.

Idol WorshipWorshipWTiki culture once

flourished inthevalley. Has the aloha

spirit returned?

Sticks and Stones

Diamonds the size of bowling balls?

Modernism Secrets

A photographic essay on our hidden

midcentury marvels.

ye

Market WatchRancho MirageSolid pricegains and rising inventories

On the CoverBrady SandahlHÔM Sotheby’s International RealtyMovie Colony Masterpiece

Special SectionModernism Modernism Home Map Guide to what’s modern on the market

palm

sprin

gslif

ehom

es.c

omHOMES

FEBRUARY 2016

MODERNISM

CO

NT

AC

T

For more information on Market Watch, please call 949-493-1665, or visit marketwatchllc.com

For more information on sponsorships or advertising, please call 760-325-2333.

For information on subscribing to Palm Springs Life magazine, please visit palmspringslife.com

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FEBRUARY 2016