Upload
nikita-sanghvi
View
217
Download
0
Embed Size (px)
Citation preview
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
1/22
STUDENTSCOLLOQUIUM
presentation
PRODUCT SURVEY ON
CASUAL COTTON APPAREL
PRESENTED BY:
Akash Thakur
Bharat Maheshwari
Dipa ShahGirish Nair
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
2/22
Content outline IntroductionFeatures of Indian apparel industry
Classification of apparel market
Major branded players in Iindia
Characteristics of casual cotton apparel retail sector
Emergence & survival of international companies
Price mechanism
Rationale of sales promotionSWOT analysis
Conclusion
Reference
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
3/22
Introduction Cotton textiles count among the oldest industries in
India.
One can follow it back to the times of Indus ValleyCivilization, when cotton fabrics of India were ingreat demand even in the countries of Europe andWest Asia.
Used for cottage or village industry.
Early 19th century Roots of Modern CottonIndustry
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
4/22
Features ofIndian apparel IndustryMost traditional and esteemed industry
Second largest Employer
Labor Intensive
Accounts for 4% GDPConstitutes 1/3rd of Indias export earning
Fabrics are produced in 3 sectors in India
1.Mills 5.3%
2.Powerlooms 70%
3.Handlooms 20.3%
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
5/22
Classification ofapparel MARKET
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
6/22
MAJOR BRANDED PLAYERSIN INDIA Indian brands : Arrow, Van Heusen , Color Plus ,
Park Avenue, Parx, Connexions, Stanza , AllenSolly, Raymond , Reid And Taylor , WranglerRuff, Biba, Rimanika, Fabindia & many more.
International Brands: L Philip , Dockers , PeterEngland, John Players, Thomas Scott, Gotti,Manzoni, Wills Lifestyle , Black Berry, Lee,Ucb , Levis , Pepe, Gas, Tommy Hilfiger,
Woodland, Killer, Hoffmen, Fi, Satyapaul,Bizare, Espirit, Plus, Status Quo & many more.
SOURCE: www.naukrihub.com
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
7/22
Top Retail companiesin India
Shoppers stop
Westside
Pantaloon
LifestyleWills lifestyle
Globus
Pyramid
SOURCE: www.naukrihub.com
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
8/22
CHARACTERISTICS OF CASUALCOTTON APPAREL RETAIL SECTOR
Teenagers - the trend setters
Role of bollywoodSeasonal variations on stocking pattern
Need to clear inventory at the end of season
Importance of sales promotions
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
9/22
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
10/22
Market share
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
11/22
EMERGENCE & SURVIVAL
OFINTERNATIONAL COMPANIES
5% of the Total population of India prefers
branded clothes Indian economy growing at faster pace
The purchasing power of the people increasing
Shift of preference to branded clothes
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
12/22
Price mechanismFour phases for establishing the price in the market:
Introductory price phase
High price phaseMarkdown price phase
Clearance price phase
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
13/22
Price mechanismORGANISED SECTOR
Assortment drivers : Size, Style, Colour
Price setting: Decided by head office
Profit margin:
min. 50% on each product
UNORGANISED SECTOR
Assortment drivers :
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
14/22
PRICE RANGEBRAND NAME SHIRTS / T-
SHIRTS PRICE (Rs.)TROUSERS PRICE(Rs.)
TOMMY HILFIGER(brand outlet)
1600-3500 -
ESPIRIT (brandoutlet)
1800-2000 2000-2500
COLOR PLUS(brand outlet)
1400-1600 1800-2500
LEE (brand outlet) 849-1599 1799-2299
RATANAM(ARVIND MILLSOUTLET) (local
brand outlet)
350-3000 500-2500
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
15/22
Rationale ofsales promotionObjective
Organised sector:
Reducing the piled up inventory
Mainly done through end of season sale
Time period set by head offices of the outlets.Unorganised sector:
Done according to the market needsGenerally promotional activities in festive season
Main motive -to push up the sales & demand
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
16/22
sales promotionKhadi :
No sales promotion
Discount offer on Gandhi Jayanti
Fabindia
No promotional activities
Advertisement by events- display of full inventory
Competitors: sales in branded outlets, local handicraft outlets, roadside vendors.
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
17/22
Product bundling
Known as combo scheme or pack scheme inapparel market
Common technique for sales promotion mainly inorganised sector
Preparation of basket of apparel according to thetrend
The retailer is the KING of the supply chain
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
18/22
SWOT ANALYSIS
STRENGTH
Raw material baseLabour
Flexibility
Rich Heritage
Domestic market
WEAKNESS
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
19/22
SWOT ANALYSIS
OPPURTUNITY
Growing IndustryMarket access through bilateral negotiation
Integration of Information technology
Opportunity in High Value Items
THREATS
Decreasing Fashion Cycle
Formation of Trading Blocks
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
20/22
CONCLUSION
Readymade garment segment aware ofrunning trends, and demand the newest infashion and products at a reasonable cost.
Readymade garment segment has becomemore lucrative.
It is anticipated that the readymade garment
segment will be the main segment in thenext five years.
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
21/22
reference www.fibre2fashion.com www.allbusiness.com www.in.kpmg.com www. naukrihub.com www. gurjari.com
www.iimahd.ernet.inBrand outlets at Iscon Mall, S.G.Road- Tommy Hilfiger Lee Raymonds
Levis Pepe Fabindia At Judges Bunglow RoadBrand Outlets At C.G.Road- Kewal Sons My My Navkala
8/8/2019 MARKET SURVEY ON CASUAL COTTON APPAREL
22/22
THANK YOUTHANK YOU