Market Study (Revised) if i know

Part 2 Market Study

I. INTRODUCTION

Several things such as competition, target market, market’s population size, financial

opportunity and strength of the management team must be considered in conducting a

feasibility study. Demand and supply of the business' products and services should be carefully

studied through a thorough analysis or study of the market. Marketing research can give a

business a picture of what kinds of new products and services may bring a profit. This may help

small businesses like Rice in Roll learn whether to change the package design or tweak delivery

methods--and even whether they should consider offering additional service by researching the

answers to specific questions. "Failure to do market research before you begin a business

venture or during its operation is like driving a car from Manila to Ilo-Ilo without a map or street

signs". A good market research plan indicates where and who your customers are. It will also

tell you when they are most likely and willing to purchase your goods or use your services.

Truly, the success of the business lies on how the market has been studied.

Also, effective marketing of your products and services will probably lead to success of

the business. This can be done through advertisements. Businesses may offer the best quality

products or services in the world but without proper marketing everything might fail. Better

opportunities will come to those businesses whose products and services were made known to

potential customers.

II. OBJECTIVES

Analysis of the market study accompanies all data forecasts to illustrate how the market

responds to emerging industry trends. The objectives of this aspect are the following:

• To describe each service provided by the business,

• To determine prices for each product,

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Part 2 Market Study

• To determine the procedure and process of each service,

• To determine production schedule,

• To identify the machines, machinery and equipment needed in processing the service,

• To determine the accessibility of location to the target market,

• To ensure the availability of utilities such as power supply, water, and telecommunication

for the business,

• To ensure the business is observing the proper waste disposal.

III. RESEARCH AND METHODOLOGY

The first step in order to start up a study is to gather or collect appropriate and sufficient

data or information. The analysts have gathered such information through the survey

questionnaires that have been given to the business’ potential customers and interviews to

some of its competitors. Market segmentation is also a part of the analyst’s methodologies. To

get the population size, we used the Sloven’s formula. Sloven’s formula is used to calculate an

appropriate sample size from a population.

A. Survey Questionnaire

A survey has been conducted by the analysts to have a further knowledge about

the potential customers’ needs and wants. The Sloven’s formula was used to get the sample

size of the target respondents. Six percent (6%) is the margin of error used. To determine the

sample size using Sloven’s Formula, the analysts carried out the population of

PolytechnicUniversity of the Philippines – Taguig Branch. The total population is 2,481 which is

also the total market population used. The analysts have decided to segment the total sample

according to age from 16 years and above.

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Part 2 Market Study

The number of respondents will be computed as follows;

Population Size : 2,481

Target Market Population Size : 2,481

Sloven’s Formula:

where:

N=Market Population sizee = Margin of errorn= Sample size

Solution:

n=

n=

n=

n=

n= 251 respondents

The analysts conducted a survey to the students, faculty and staff of Polytechnic

University of the Philippines personally to have a further knowledge about the potential

customers’ needs and wants.

3

25731+ (2573) (0.06)²

25731+ (2573) (0.0036)

2573 1+ 9.2628

2573 10.2628

Part 2 Market Study

B. Interview

The analysts have conducted interviews on nearby canteen, food stalls and other

similar business to determine average annual sales they gain in their business. The analysts

also asked questions to the interviewee to get some information that is necessary to the study.

C. Consultation

The analysts have conducted consultations regarding unclear and additional

information necessary to the study being discussed. It was also conducted to gain more

knowledge and to be informed about the different business requirements that the study needs.

D. Gathering of Information through Books and Internet

With the help of the books and advance technology, we have conducted a

research to gather more information related to every aspect of the study. We have read several

books related to feasibility study and had a research through the internet which helped us

furnish every aspect of the research. We borrowed some studies related to our research from

the school library and from our professor. We also got information from our previous subjects

related in making a feasibility study and notes which helped us finish this aspect.

E. Market Segmentation

Every business uses some strategies to formulate, implement, and control

strategic marketing plans. One of these strategies mostly used is segmentation. Market

segmentation is the process of defining and subdividing a large homogenous market into clearly

identifiable segments having similar needs, wants, or demand characteristics. Its objective is to

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Part 2 Market Study

design a marketing mix that precisely matches the expectations of customers in the targeted

segment. Few companies are big enough to supply the needs of an entire market; most must

breakdown the total demand into segments and choose those that the company is best

equipped to handle. There are factors that affect market segmentation, these are (1) clear

identification of the segment, (2) measurability of its effective size, (3) its accessibility through

promotional efforts, and (4) its appropriateness to the policies and resources of the company.

To help the business insure the highest return for marketing/sales expenditures,

effective and proper segmentation is needed. To be able to identify the specific type of

customers of Rice in Roll and to focus primarily on the subset of prospects that are "most likely"

to purchase that we’re offering, the larger market may be divided into smaller target markets on

the basis of geographic, demographic, and psychographic as shown below:

Geographic:

Region: NCR

City: Taguig

Location: Lower Bicutan

Density of the Area: Urban

Population: Polytechnic University of the Philippines

Demographic:

Age: 16 and above

Gender: Male

Female

Occupation: Admin and Faculty

Staff

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Part 2 Market Study

Students

Psychographic:

Nature/Personality: Love/Regularly eating rice and Filipino cuisines

F. Major Customers of the Services

Rice in Roll Filipino Fast Food Chain uses geographic, demographic,

psychographic and behavioral segmentation for the bases of their target market. Our target

market is composed of different individuals in Polytechnic University of the Philippines-Taguig

Branch.

1. Admin and Faculty

Both the full time and part time professors in PUPT were included in the

total target market population. These individuals usually go to the canteen during lunch break

or during snack time. Cleanliness in preparing the food should be the first thing to be

considered to make them try the products we are going to offer.

2. Staff

The school staff will truly find our products as unique just like our other

target markets, this will lead them to try new products behind their limited time to find other

place to eat other than the canteen that have limited space for them to eat.

3. Students

Of course, students who form the largest group of individuals in the

university are the main target market of this feasibility study. Most of them do not have time to

prepare food in their homes to bring in the school that’s why they go to the canteen or

carinderias near the university. The students tend to have loads of works to do that they have

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Part 2 Market Study

limited time to eat so it is more convenient for them to buy in our stall because the foods are

handy.

IV. DEMAND

Demand is an economic principle that describes a consumer's desire and willingness to

pay a price for a specific good or service. Holding all other factors constant, the price of a good

or service increases as its demand increases and vice versa. Demand should be determined to

know if the business’ products or services will be patronized in the market by the potential

customers. The success or failure of a business depends on the demand of the potential

customers. Demand analysis can be used. It is a marketing study used to determine what type

of customers are willing to buy a particular product and how many units they are likely to buy

and at what price range. This information is then used to plan advertising strategies, determine

selling cost and make product. Forecasting demand is a very important task not only in food

business but also in other type of industry. Knowledge of how demand will fluctuate enables the

supplier to keep the right amount of stock on hand. If demand is underestimated, sales can be

lost due to the lack of supply of goods. If demand is overestimated, the supplier is left with a

surplus that can also be a financial drain. Understanding demand makes a company more

competitive in the marketplace. Understanding demand and the ability to accurately predict it is

imperative for efficient manufacturers, suppliers, and retailers.

In conducting the above mentioned analysis of demand, the analysts must first find out

the population of the target market. For groundwork, we refer to the population given by the

head of the university’s registrar office.

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Part 2 Market Study

A. Previous Population

The table presented below will be used by analysts to determine past

demand and supply.

Table 2.1: Previous Population Growth Rate

YEARTOTAL POPULATION

(Polytechnic University of the Philippines)

GROWTH RATE

Increase TARGET POPULATION

2010 2,495 2.24% 56 2,5512011 2,551 6.31% 161 2,7122012 2,712 (2.25%) (61) 2,6512013 2,651 (6.15%) (163) 2,4882014 2,488 3.42% 85 2,5732015 2,573 (5.25%) (135) 2,438

Table 2.1 shows population of Polytechnic University of the Philippines for

the past five years. The analyst gathered the information about the total population of

Polytechnic University of the Philippines-Taguig from 2010 to 2015 from the University’s

Registrar’s Office. They get the target population by adding total population to increase

in population.

B. Consumption for the Past Years

Determining and analyzing the past demand will help analyst in their future

decision about the business. To obtain the past demand for the past years, Frequency

of Availability (FOA) and Market Acceptability is necessary to determine. FOA is based

on the frequency of availing of the product/service by the respondent.

Frequency of Availability (FOA) and Market Acceptability were both

derived from the researchers’ survey results.

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Part 2 Market Study

B.1 Consumption of the Past Years for the Industry

Table 2.2: Estimated Demand for the Industry for 2010-2015

YearEstimated

Target Population

Gross Market Acceptability

Market Population

Frequency of Availability

(FOA)

Total Estimated Demand

2010 2,551 79% 2,015.29 792 1,596,109.682011 2,712 79% 2,142.48 792 1,696,844.162012 2,651 79% 2,094.29 792 1,658,677.682013 2,488 79% 1,965.52 792 1,556,691.842014 2,573 79% 2,032.67 792 1,609,874.642015 2,438 79% 1,926.02 792 1,525,407.84

Table 2.2 shows the total estimated demand of the services offered by Rice

In Roll in the industry in Polytechnic University of the Philippines- Taguig.

Where:

Total Estimated Demand = estimated target population x gross

market acceptability x frequency of availability (FOA)

Table 2.3: Frequency of Availment of service according to the result of survey

FREQUENCY

NO. OF RESPONDENTSANNUAL FREQUENCY

(fixed)Once 9 -2-4 Times 213 792More than 5 Times

27 -

Total 249 792FOA 792

Table 2.3 shows the data regarding frequency of availment of the service

in Polytechnic University of the Philippines- Taguig. To compute the Annual Frequency

(FOA):

= 3 rice rolls per day x 6 days x 4 weeks x 11 months

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Part 2 Market Study

= 792 annually

B.2 Consumption of the Past Years for every product

Table 2.4: Estimated Demand for Adobo Roll for 2010-2015

YEAREstimated

Target Population


Market Population


(FOA)


2010 2,551 79% 2,015.29 364 733,5662011 2,712 79% 2,142.48 364 779,8632012 2,651 79% 2,094.29 364 762,3222013 2,488 79% 1,965.52 364 715,4492014 2,573 79% 2,032.67 364 739,8922015 2,438 79% 1,926.02 364 701,071

Table 2.4 shows the total estimated demand of Adobo Roll services in

Polytechnic University of the Philippines- Taguig.

Where:



Table 2.5: Estimated Demand for Afritada Roll for 2010-2015

YEAREstimated

Target Population


Market Population


(FOA)


2010 2,551 79% 2,015.29 71 143,0862011 2,712 79% 2,142.48 71 152,1162012 2,651 79% 2,094.29 71 148,6952013 2,488 79% 1,965.52 71 139,5522014 2,573 79% 2,032.67 71 144,3202015 2,438 79% 1,926.02 71 136,747

Table 2.5 shows the total estimated demand of Afritada Roll services in


Where:

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Part 2 Market Study



Table 2.6: Estimated Demand for Kaldereta Roll for 2010-2015

YEAREstimated

Target Population


Market Population


(FOA)


2010 2,551 79% 2,015.29 118 237,8042011 2,712 79% 2,142.48 118 252,8132012 2,651 79% 2,094.29 118 247,1262013 2,488 79% 1,965.52 118 231,9312014 2,573 79% 2,032.67 118 239,8552015 2,438 79% 1,926.02 118 227,270

Table 2.6 shows the total estimated demand of Kaldereta Roll services in


Where:



Table 2.7: Estimated Demand for Kare-Kare Roll for 2010-2015

YEAREstimated

Target Population


Market Population


(FOA)


2010 2,551 79% 2,015.29 48 96,733.902011 2,712 79% 2,142.48 48 102,839.002012 2,651 79% 2,094.29 48 100,526.002013 2,488 79% 1,965.52 48 94,345.002014 2,573 79% 2,032.67 48 975,68.202015 2,438 79% 1,926.02 48 92,449.00

Table 2.7 shows the total estimated demand of Kare-Kare Roll in two


Where:

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Part 2 Market Study



Table 2.8: Estimated Demand for Mechado Roll for 2010-2015

YEAREstimated

Target Population


Market Population


(FOA)


2010 2,551 79% 2,015.29 48 96,733.902011 2,712 79% 2,142.48 48 102,839.002012 2,651 79% 2,094.29 48 100,526.002013 2,488 79% 1,965.52 48 94,345.002014 2,573 79% 2,032.67 48 975,68.202015 2,438 79% 1,926.02 48 92,449.00

Table 2.8 shows the total estimated demand of Mechado Roll services in


Where:



Table 2.9: Estimated Demand for Menudo Roll for 2010-2015

YEAREstimated

Target Population


Market Population


(FOA)


2010 2,551 79% 2,015.29 103 207,5752011 2,712 79% 2,142.48 103 220,6752012 2,651 79% 2,094.29 103 215,7122013 2,488 79% 1,965.52 103 202,4492014 2,573 79% 2,032.67 103 209,3652015 2,438 79% 1,926.02 103 198,380

Table 2.9 shows the total estimated demand of Menudo Rollservices


Where:

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Part 2 Market Study



Table 2.10: Estimated Demand for PiniritongIsda Roll for 2010-2015

YEAREstimated

Target Population


Market Population


(FOA)


2010 2,551 79% 2,015.29 63 126,9632011 2,712 79% 2,142.48 63 134,9762012 2,651 79% 2,094.29 63 131,9402013 2,488 79% 1,965.52 63 123,8282014 2,573 79% 2,032.67 63 128,0582015 2,438 79% 1,926.02 63 121,339

Table 2.10 shows the total estimated demand of PiniritongIsda Roll

services in Polytechnic University of the Philippines- Taguig.

Where:



Table 2.11: Estimated Demand for Pochero Roll for 2010-2015

YEAREstimated

Target Population


Market Population


(FOA)


2010 2,551 79% 2,015.29 24 48,367.002011 2,712 79% 2,142.48 24 51,419.502012 2,651 79% 2,094.29 24 50,263.002013 2,488 79% 1,965.52 24 47,172.502014 2,573 79% 2,032.67 24 48,784.102015 2,438 79% 1,926.02 24 46,224.50

Table 2.11 shows the total estimated demand of Pochero Roll services in


Where:

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Part 2 Market Study



Table 2.12: Estimated Demand for Silog Roll for 2010-2015

YEAREstimated

Target Population


Market Population


(FOA)


2010 2,551 79% 2,015.29 87 175,3302011 2,712 79% 2,142.48 87 186,3962012 2,651 79% 2,094.29 87 182,2032013 2,488 79% 1,965.52 87 171,0002014 2,573 79% 2,032.67 87 176,8422015 2,438 79% 1,926.02 87 167,564

Table 2.12 shows the total estimated demand of Silog Roll services in


Where:



C. Projected Population

The table presented below will be used by analysts to determine future

demand and supply.

Table 2.13: Projected Population Growth Rate

YearTotal

Population(TP)Growth Rate(GR) TP X GR Target

Population

2016 2,438 (1.84%) (45) 2,3932017 2,393 3.34% 80 2,4732018 2,473 (2.22%) (55) 2,4182019 2,418 3.31% 80 2,4982020 2,498 3.40% 85 2,583

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Table 2.13 shows population of Polytechnic University of the Philippines-

Taguig for the next five years. The analyst gathered the information about the projected

total population of Polytechnic University of the Philippines-Taguigfor the year 2016 to

2020 from the University’s Registrar’s Office. They get the target population by adding

total population to increase in population. Based from the gathered information, the

analystassume that the PUP Taguig will be accredited of the K-to-12 system, PUP-

Taguig will still accept new freshmen, so the population will be at ease and there will be

no greater decrease fluctuation of the population.

D. Projected Demand

The demand tells the ability or the willingness of the customers to buy the

product/services in a various quantity that will gave an idea if the business will become

profitable or not and will remain standing after years. It is an important factor in

determining the success of the business.

In determining the projected demand, the analyst considered the projected

population of the Polytechnic University of the Philippines- Taguig. Frequency of

Availability (FOA) and Market Acceptability were both derived from the analysts’ survey

results.

D.1 Projected Demand for the Industry

Table 2.14: Projected Demand for the Industry for 2016-2020

YearEstimated

Target Population


Market Population


(FOA)


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Part 2 Market Study

2016 2,393 79% 1,890.47 792 1,497,252.242017 2,473 79% 1,953.67 792 1,547,306.642018 2,418 79% 1,910.22 792 1,512,894.242019 2,498 79% 1,973.42 792 1,562,948.642020 2,583 79% 2,040.57 792 1,616,131.44

Table 2.14 shows the total projected demand of the services offered by

Rice In Roll in the industry in Polytechnic University of the Philippines- Taguig.

Where:

Total Projected Demand = estimated target population x gross


D.2 Projected Demand for the Every Products for 2016-2020

Table 2.15: Projected Demand for Adobo Roll for 2016-2020

YEAREstimated

Target Population


Market Population


(FOA)

Projected Total Demand

2016 2,393 79% 1,890.47 364 688,1312017 2,473 79% 1,953.67 364 711,1362018 2,418 79% 1,910.22 364 695,3202019 2,498 79% 1,973.42 364 718,3252020 2,583 79% 2,040.57 364 742,767

Table 2.15 shows the total projected demand of Adobo Roll services in


Where:



Table 2.16: Projected Demand for Afritada Roll for 2016-2020

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Part 2 Market Study

YEAREstimated

Target Population


Market Population


(FOA)


2016 2,393 79% 1,890.47 71 134,2232017 2,473 79% 1,953.67 71 138,7112018 2,418 79% 1,910.22 71 135,6262019 2,498 79% 1,973.42 71 140,1132020 2,583 79% 2,040.57 71 144,880

Table 2.16 shows the total projected demand of Afritada Roll services in


Where:



Table 2.17: Projected Demand for Kaldereta Roll for 2016-2020

YEAREstimated

Target Population


Market Population


(FOA)


2016 2,393 79% 1,890.47 118 223,0752017 2,473 79% 1,953.67 118 230,5332018 2,418 79% 1,910.22 118 225,4062019 2,498 79% 1,973.42 118 232,8642020 2,583 79% 2,040.57 118 240,787

Table 2.17 shows the total projected demand of Kaldereta Roll services in


Where:



Table 2.18: Projected Demand for Kare-Kare Roll for 2016-2020

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Part 2 Market Study

YEAREstimated

Target Population


Market Population


(FOA)


2016 2,393 79% 1,890.47 48 90,742.602017 2,473 79% 1,953.67 48 93,776.202018 2,418 79% 1,910.22 48 91,690.602019 2,498 79% 1,973.42 48 94,724.202020 2,583 79% 2,040.57 48 97,947.40

Table 2.18 shows the total projected demand of Kare-Kare Roll services in


Where:



Table 2.19: Projected Demand for Mechado Roll for 2016-2020

YEAREstimated

Target Population


Market Population


(FOA)


2016 2,393 79% 1,890.47 48 90,742.602017 2,473 79% 1,953.67 48 93,776.202018 2,418 79% 1,910.22 48 91,690.602019 2,498 79% 1,973.42 48 94,724.202020 2,583 79% 2,040.57 48 97,947.40

Table 2.19 shows the total projected demand of Mechado Roll services in


Where:



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Part 2 Market Study

Table 2.20: Projected Demand for Menudo Roll for 2016-2020

YEAREstimated

Target Population


Market Population


(FOA)


2016 2,393 79% 1,890.47 103 194,7182017 2,473 79% 1,953.67 103 201,2282018 2,418 79% 1,910.22 103 196,7532019 2,498 79% 1,973.42 103 203,2622020 2,583 79% 2,040.57 103 210,179

Table 2.20 shows the total projected demand of Menudo Roll services in


Where:



Table 2.21: Projected Demand for PiniritongIsda Roll for 2016-2020

YEAREstimated

Target Population


Market Population


(FOA)


2016 2,393 79% 1,890.47 63 119,1002017 2,473 79% 1,953.67 63 123,0812018 2,418 79% 1,910.22 63 120,3442019 2,498 79% 1,973.42 63 124,3252020 2,583 79% 2,040.57 63 128,556

Table 2.21 shows the total projected demand of PiniritongIsda Roll

services in Polytechnic University of the Philippines- Taguig.

Where:



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Part 2 Market Study

Table 2.22: Projected Demand for Pochero Roll for 2016-2020

YEAREstimated

Target Population


Market Population


(FOA)


2016 2,393 79% 1,890.47 24 45,371.302017 2,473 79% 1,953.67 24 46,888.102018 2,418 79% 1,910.22 24 45,845.302019 2,498 79% 1,973.42 24 47,362.102020 2,583 79% 2,040.57 24 48,973.70

Table 2.22 shows the total projected demand of Adobo Roll services in


Where:



Table 2.23: Projected Demand for Silog Roll for 2016-2020

YEAREstimated

Target Population


Market Population


(FOA)


2016 2,393 79% 1,890.47 87 164,4712017 2,473 79% 1,953.67 87 169,9692018 2,418 79% 1,910.22 87 166,1892019 2,498 79% 1,973.42 87 171,6882020 2,583 79% 2,040.57 87 177,530

Table 2.23 shows the total projected demand of Silog Roll services in


Where:



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Part 2 Market Study

VI. SUPPLY

Supply the total amount of a specific good or service that is available to

consumers. This relates closely to the demand for a good or service at a specific price;

all else being equal, the supply provided by producers will rise if the price rises because

all firms look to maximize profits. If people demand a good and are willing to pay more

for it, producers will add to the supply.

As the supply increases, the price will fall given the same level of demand. It is

affected by: (1) Good's own price: The basic supply relationship is between the price of

a good and the quantity supplied. Although there is "Law of Supply", generally, the

relationship is positive, meaning that an increase in price will induce an increase in the

quantity supplied (2) Prices of related goods: For purposes of supply analysis related

goods refer to goods from which inputs are derived to be used in the production of the

primary good. (3) Conditions of production: The most significant factor here is the state

of technology. If there is a technological advancement in one good's production, the

supply increases. (4) Expectations: Sellers' are concerning future market conditions can

directly affect supply. If the seller believes that the demand for his product will sharply

increase in the foreseeable future the firm owner may immediately increase production

in anticipation of future price increases. (5) Price of inputs: Inputs include land, labor,

energy and raw materials. If the price of inputs increases the supply curve will shift left

as sellers are less willing or able to sell goods at any given price. (6) Number of

suppliers: The market supply curve is the horizontal summation of the individual supply

curves. As more firms enter the industry the market supply curve will shift out driving

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Part 2 Market Study

down prices. (7) Government policies and regulations: Government intervention can

have a significant effect on supply. Government intervention can take many forms

including environmental and health regulations, hour and wage laws, taxes, electrical

and natural gas rates and zoning and land use regulations.

.

A. Supply for the Past Years

The supply for the past years wrap up how much supply the existing direct

and indirect competitors produced for the past five (5)years with increasing and

decreasing demand.

Table 2.24: Available Market Share

COMPETITORS % of Market Share

Jego’s Refreshment .38Magsino’s Canteen .33Total Market Shares .88

Available Market Shares for Rice In Roll .12Table 2.24 shows the direct competitor’s market share which is computed

using total estimated annual sales of competitors gained through interview divided by

the current year’s projected demand. From this data, the available market share for Rice

in Roll is determined as an excess of total market shares.

Table 2.25: Estimated Past Supply for the Industry for 2010-2015

YearTotal Estimated

DemandContribution of

Competitors (88%)Total Estimated Supply

2010 1,596,109.68 1,404,577 1,404,5772011 1,696,844.16 1,493,223 1,493,223

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Part 2 Market Study

2012 1,658,677.68 1,459,636 1,459,6362013 1,556,691.84 1,369,889 1,369,8892014 1,609,874.64 1,416,690 1,416,6902015 1,511,017.20 1,329,695 1,329,695

Table 2.25 shows the total estimated past supply of Rice in Roll services

in the industry.

Where:

Total Estimated Supply = Total Estimated Demand x

% Contribution of Competitors

Table 2.26: Estimated Past Supply for the Adobo Roll for 2010-2015

YEARTotal Estimated


Competitors (88%)Total Estimated

Supply

2010 733,566 645,537.69 645,537.692011 779,863 686,279.19 686,279.192012 762,322 670,842.97 670,842.972013 715,449 629,595.37 629,595.372014 739,892 651,104.85 651,104.852015 701,071 616,942.73 616,942.73

Table 2.26 shows the total estimated past supply of Adobo Roll service in


Where:



Table 2.27: Estimated Past Supply for the Afritada Roll for 2010-2015

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Part 2 Market Study

YEARTotal Estimated



Supply

2010 143,086 125,915.32 125,915.322011 152,116 133,862.15 133,862.152012 148,695 130,851.24 130,851.242013 139,552 122,805.69 122,805.692014 144,320 127,001.22 127,001.222015 136,747 120,337.73 120,337.73

Table 2.27 shows the total estimated past supply of Afritada Roll service in


Where:



Table 2.28: Estimated Past Supply for the Kaldereta Roll for 2010-2015

YEARTotal Estimated



Supply

2010 237,804 209,267.71 209,267.712011 252,813 222,475.12 222,475.122012 247,126 217,471.07 217,471.072013 231,931 204,099.60 204,099.602014 239,855 211,072.45 211,072.452015 227,270 199,997.92 199,997.92

Table 2.28 shows the total estimated past supply of Kaldereta Roll service

in Polytechnic University of the Philippines- Taguig.

Where:



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Part 2 Market Study

Table 2.29: Estimated Past Supply for the Kare-Kare for 2010-2015

YEARTotal Estimated



Supply

2010 96,733.90 85,125.85 85,125.852011 102,839.00 90,498.36 90,498.362012 100,526.00 88,462.81 88,462.812013 94,345.00 83,023.56 83,023.562014 97,568.20 85,859.98 85,859.982015 92,449.00 81,355.08 81,355.08

Table 2.29 shows the total estimated past supply of Kare-Kare Roll

service in Polytechnic University of the Philippines- Taguig.

Where:



Table 2.30: Estimated Past Supply for the Mechado Roll for 2010-2015

YEARTotal Estimated



Supply

2010 96,733.90 85,125.85 85,125.852011 102,839.00 90,498.36 90,498.362012 100,526.00 88,462.81 88,462.812013 94,345.00 83,023.56 83,023.562014 97,568.20 85,859.98 85,859.982015 92,449.00 81,355.08 81,355.08

Table 2.30 shows the total estimated past supply of Mechado Roll service


Where:



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Part 2 Market Study

Table 2.31: Estimated Past Supply for the Menudo Roll for 2010-2015

YEARTotal Estimated



Supply

2010 207,575 182,665.89 182,665.892011 220,675 194,194.39 194,194.392012 215,712 189,826.45 189,826.452013 202,449 178,154.73 178,154.732014 209,365 184,241.21 184,241.212015 198,380 174,574.45 174,574.45

Table 2.31 shows the total estimated past supply of Menudo Roll service


Where:



Table 2.32: Estimated Past Supply for the PiniritongIsda Roll for 2010-2015

YEARTotal Estimated



Supply

2010 126,963 111,727.678 111,727.6782011 134,976 118,779.09 118,779.092012 131,940 116,107.44 116,107.442013 123,828 108,968.43 108,968.432014 128,058 112,691.22 112,691.222015 121,339 106,778.55 106,778.55

Table 2.32 shows the total estimated past supply of PiniritongIsda Roll

service in Polytechnic University of the Philippines- Taguig.

Where:



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Part 2 Market Study

Table 2.33: Estimated Past Supply for the Pochero Roll for 2010-2015

YEARTotal Estimated



Supply

2010 48,367.00 42,562.92 42,562.922011 51,419.50 45,249.18 45,249.182012 50,263.00 44,231.40 44,231.402013 47,172.50 41,511.78 41,511.782014 48,784.10 42,929.99 42,929.992015 46,224.50 40,677.54 40,677.54

Table 2.33 shows the total estimated past supply of Pochero Roll service


Where:



Table 2.34: Estimated Past Supply for the Silog Roll for 2010-2015

YEARTotal Estimated



Supply

2010 175,330 154,290.60 154,290.602011 186,396 164,028.27 164,028.272012 182,203 160,338.84 160,338.842013 171,000 150,480.21 150,480.212014 176,842 155,621.22 155,621.222015 167,564 147,456.09 147,456.09

Table 2.34 shows the total estimated past supply of Silog Roll service in


Where:



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Part 2 Market Study

B. Projected Supply

The projected supply shows how much supply the existing direct

competitors can produce for the next five (5) years with the increasing and decreasing

demand.

Table 2.35: Projected Supply for the Industry for 2016-2020

YearTotal Estimated


Competitors (88%)Total Projected Supply

2016 1,497,252.24 1,317,582 1,317,5822017 1,547,306.64 1,361,630 1,361,6302018 1,512,894.24 1,331,347 1,331,3472019 1,562,948.64 1,375,395 1,375,3952020 1,616,131.44 1,422,196 1,422,196

Table 2.35 shows the total projected supply of Rice in Roll in the industry.

Where:



Table 2.36: Projected Supply for the Adobo Roll for 2016-2020

YEARTotal Estimated


Competitors (88%)Total Projected

Supply

2016 688,131 605,555.35 605,555.352017 711,136 625,799.57 625,799.572018 695,320 611,881.67 611,881.672019 718,325 632,125.89 632,125.892020 742,767 653,635.38 653,635.38

Table 2.36 shows the total projected supply of Adobo Roll service in


Where:

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Part 2 Market Study



Table 2.37: Projected Supply for the Afritada Roll for 2016-2020

YEARTotal Estimated



Supply

2016 134,223 118,116.57 118,116.572017 138,711 122,065.30 122,065.302018 135,626 119,350.55 119,350.552019 140,113 123,299.28 123,299.282020 144,880 127,494.81 127,494.81

Table 2.37 shows the total projected supply of Afritada Roll service in


Where:



Table 2.38: Projected Supply for the Kaldereta Roll for 2016-2020

YEARTotal Estimated



Supply

2016 223,075 196,306.40 196,306.402017 230,533 202,869.09 202,869.092018 225,406 198,357.24 198,357.242019 232,864 204,919.93 204,919.932020 240,787 211,892.79 211,892.79

Table 2.38 shows the total projected supply of Kaldereta Roll service in


Where:

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Part 2 Market Study



Table 2.39: Projected Supply for the Kare-Kare Roll for 2016-2020

YEARTotal Estimated



Supply

2016 90,742.60 79,853.45 79,853.452017 93,776.20 82,523.02 82,523.022018 91,690.60 80,687.69 80,687.692019 94,724.20 83,357.26 83,357.262020 97,947.40 86,193.68 86,193.68

Table 2.39 shows the total projected supply of Kare-Kare Roll service in


Where:



Table 2.40: Projected Supply for the Mechado Roll for 2016-2020

YEARTotal Estimated



Supply

2016 90,742.6 79,853.45 79,853.452017 93,776.2 82,523.02 82,523.022018 91,690.6 80,687.69 80,687.692019 94,724.2 83,357.26 83,357.262020 97,947.4 86,193.68 86,193.68

Table 2.40 shows the total projected supply of Mechado Roll service in


Where:

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Part 2 Market Study



Table 2.41: Projected Supply for the Menudo Roll for 2016-2020

YEARTotal Estimated



Supply

2016 194,718 171,352.20 171,352.202017 201,228 177.080.65 177.080.652018 196,753 173.142.34 173.142.342019 203,262 178.870.79 178.870.792020 210,179 184.957.26 184.957.26

Table 2.41 shows the total projected supply of Menudo Roll service in


Where:



Table 2.42: Projected Supply for the PiniritongIsda Roll for 2016-2020

YEARTotal Estimated



Supply

2016 119,100 104,807.66 104,807.662017 123,081 108,311.46 108,311.462018 120,344 105,902.60 105,902.602019 124,325 109,406.40 109,406.402020 128,556 113,129.20 113,129.20

Table 2.42 shows the total projected supply of Piniritong Isda Roll service


Where:

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Part 2 Market Study



Table 2.43: Projected Supply for the Pochero Roll for 2016-2020

YEARTotal Estimated



Supply

2016 45,371.30 39,926.73 39,926.732017 46,888.10 41,261.51 41,261.512018 45,845.30 40,343.85 40,343.852019 47,362.10 41,678.63 41,678.632020 48,973.70 43,096.84 43,096.84

Table 2.43 shows the total projected supply of Pochero Roll service in


Where:



Table 2.44: Projected Supply for the Silog Roll for 2016-2020

YEARTotal Estimated



Supply

2016 164,471 144,734.38 144,734.382017 169,969 149,572.98 149,572.982018 166,189 146,246.44 146,246.442019 171,688 151,085.04 151,085.042020 177,530 156,226.04 156,226.04

Table 2.44 shows the total projected supply of Silog Roll service in


Where:

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Part 2 Market Study



VII. Demand and Supply Analysis

Demand analysis is used to find out the customer demand for a product or

service in a particular market. It can tell whether a substantial demand exists for the

product/service and given the other information like number of competitors, size of

competitors, industry growth etc. it helps to decide if the company could enter the

market and generate enough returns to sustain and advance its business. Supply

analysis is a system of input and output equations used to determine supply responses

to changing circumstances by producers (including households). It takes into account

changes in both output supply and input/factor demand. It is central to policy decisions

in that it helps us understand the impact that alternative policy packages may have on

the producers themselves. The demand and supply analysis determines if the supply

satisfies the demand of a certain good or service and if there are demands that are still

unsatisfied especially in the projections. The gap between demand and supply will show

if there is still a place of opportunity for new upcoming business ventures in the market.

As shown in the tables below, a massive portion of demand is still left unsatisfied.

The gap is the overall demand which is the available market share that is still

unsupplied as well.

Table 2.45: Demand and Supply Analysis for Adobo RollYEAR Projected Demand Projected Supply Unsatisfied Demand Gap2016 688,131 605,555.35 82,575.73

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Part 2 Market Study

2017 711,136 625,799.57 85,336.312018 695,320 611,881.67 83,438.412019 718,325 632,125.89 86,198.992020 742,767 653,635.38 89,132.10

Table 2.45 shows the unsatisfied demand gap between the projected demand

and supply of Adobo Roll.

Table 2.46: Demand and Supply Analysis for Afritada RollYEAR Projected Demand Projected Supply Unsatisfied Demand Gap2016 134,223 118,116.57 16,106.802017 138,711 122,065.3 16,645.272018 135,626 119,350.55 16,275.072019 140,113 123,299.28 16,813.542020 144,880 127,494.81 17,385.66


and supply of Afritada Roll.

Table 2.47: Demand and Supply Analysis for Kaldereta RollYEAR Projected Demand Projected Supply Unsatisfied Demand Gap2016 223,075 196,306.40 26,769.062017 230,533 202,869.09 27,663.972018 225,406 198,3,57.24 27,048.722019 232,864 204,919.93 27,943.672020 240,787 211,892.79 28,894.47


and supply of Kaldereta Roll.

Table 2.48: Demand and Supply Analysis for Kare-Kare RollYEAR Projected Demand Projected Supply Unsatisfied Demand Gap2016 90,742.6 79,853.45 10,889.112017 93,776.2 82,523.02 11,253.14

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Part 2 Market Study

2018 91,690.6 80,687.69 11,002.872019 94,724.2 83,357.26 11,366.902020 97,947.4 86,193.68 11,753.68


and supply of Kare-Kare Roll.

Table 2.49: Demand and Supply Analysis for Mechado RollYEAR Projected Demand Projected Supply Unsatisfied Demand Gap2016 90,742.60 79,853.45 10,889.112017 93,776.20 82,523.02 11,253.142018 91,690.60 80,687.69 11,002.872019 94,724.20 83,357.26 11,366.902020 97,947.40 86,193.68 11,753.68


and supply of Mechado Roll.

Table 2.50: Demand and Supply Analysis for Menudo RollYEAR Projected Demand Projected Supply Unsatisfied Demand Gap2016 194,718 171,352.20 23,366.212017 201,228 177,080.65 24,147.362018 196,753 173,142.34 23,610.322019 203,262 178,870.79 24,391.472020 210,179 184,957.26 25,221.45


and supply of Menudo Roll.

Table 2.51: Demand and Supply Analysis for PiniritongIsda RollYEAR Projected Demand Projected Supply Unsatisfied Demand Gap2016 119,100 104,807.66 14,291.952017 123,081 108,311.46 14,769.75

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Part 2 Market Study

2018 120,344 105,902.60 14,441.262019 124,325 109,406.40 14,919.062020 128,556 113,129.20 15,426.71


and supply of PiniritongIsda Roll.

Table 2.52: Demand and Supply Analysis for Pochero RollYEAR Projected Demand Projected Supply Unsatisfied Demand Gap2016 45,371.30 39,926.73 5,444.562017 46,888.10 41,261.51 5,626.572018 45,845.30 40,343.85 5,501.432019 47,362.10 41,678.63 5,683.452020 48,973.70 43,096.84 5,876.84


and supply of Pochero Roll.

Table 2.53: Demand and Supply Analysis for Silog RollYEAR Projected Demand Projected Supply Unsatisfied Demand Gap2016 164,471 144,734.38 19,736.512017 169,969 149,572.98 20,396.312018 166,189 146,246.44 19,942.702019 171,688 151,085.04 20,602.502020 177,530 156,226.04 21,303.55


and supply of Silog Roll.

Table 2.54: Demand and Supply Analysis for the Industry

Year Projected Demand Projected Supply Unsatisfied Demand Gap2016 1,497,252.24 1,317,582 179,670.27

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Part 2 Market Study

2017 1,547,306.64 1,361,630 185,676.802018 1,512,894.24 1,331,347 181,547.312019 1,562,948.64 1,375,395 187,553.842020 1,616,131.44 1,422,196 193,935.77


and supply of Rice in Roll in the Industry.

VII. Market Share

Out of total purchases of a customer of a product or service, what percentage

goes to a company defines its market share. Increases and decreases of the business’

market share is what investors carefully look at. It can be used as their basis as to the

relative competitiveness of the company's products or services. There are various types

of market share. Market shares can be value or volume. Value market share is based

on the total share of a company out of total segment sales. Volumes refer to the actual

numbers of units that a company sells out of total units sold in the market. The value-

volume market share equation is not usually linear: a unit may have high value and low

numbers, which means that value market share may be high, but volumes share may

be low. Market share is a measure of the consumers' preference for a product over

other similar products. A higher market share usually means greater sales, lesser effort

to sell more and a strong barrier to entry for other competitors. A higher market share

also means that if the market expands the leader gains more than the others. By the

same token, a market leader - as defined by its market share - also has to expand the

market, for its own growth.

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Part 2 Market Study

The analysts established their proposed minimum production volume to each of

their service on the first year of operation based on the capacity of the store against the

projected demand, the Unsatisfied Demand Gap in the Demand and Supply Analysis for

the industry (See table 54).

They assumed that there will be a 4% annual increase in their volume.

To get the market share:

Market Share = Annual Sales Volume

Projected Demand

Table 2.55: Market Share of Rice in Roll in the Industry

YEAR Projected Demand Annual sales Volume Market Share2016 1,497,252.24 179,670.27 12.00%2017 1,547,306.64 186,857.08 12.08%2018 1,512,894.24 194,331.36 12.85%2019 1,562,948.64 202,104.62 12.93%2020 1,616,131.44 210,188.80 13.01%

The table 2.55 shows that the business can capture an average of 12.57% of the

total market share of the Rice in Roll in the industry.

Table 2.56: Market Share of Rice in Roll in Adobo RollYEAR Projected Demand Annual sales Volume Market Share2016 688,131.08 68,274.70 9.92%

2017 711,135.88 71,005.69 9.98%

2018 695,320.08 73,845.92 10.62%

2019 718,324.88 76,799.75 10.69%

2020 742,767.48 79,971.74 10.75%The table 2.56 shows that the business can capture an average of 10.39% of the

total market share of the Adobo Roll.

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Part 2 Market Study

Table 2.57: Market Share of Rice in Roll in Afritada RollYEAR Projected Demand Annual sales Volume Market Share2016 134,223.37 14,373.62 10.71%2017 138,710.57 14,948.57 10.78%2018 135,625.62 15,546.51 11.46%2019 140,112.82 16,168.37 11.54%2020 144,880.47 16,815.10 11.61%


total market share of the Afritada Roll.

Table 2.58: Market Share of Rice in Roll in Kaldereta RollYEAR Projected Demand Annual sales Volume Market Share2016 223,075.46 23,357.13 10.47%2017 230,533.06 24,291.42 10.54%2018 225,405.96 25,263.08 11.21%2019 232,863.56 26,273.60 11.28%2020 240,787.26 27,324.54 11.35%


total market share of the Kaldereta Roll.

Table 2.59: Market Share of Rice in Roll in Kare-Kare RollYEAR Projected Demand Annual sales Volume Market Share2016 90,742.56 8,983.51 9.90%2017 93,776.16 9,342.85 9.96%2018 91,690.56 9,716.57 10.60%2019 94,724.16 10,105.24 10.67%2020 97,947.36 10,509.44 10.73%


total market share of the Kare-Kare Roll.

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Part 2 Market Study

Table 2.60: Market Share of Rice in Roll in Mechado RollYEAR Projected Demand Annual sales Volume Market Share2016 90,742.56 8,983.51 9.90%2017 93,776.16 9,342.85 9.96%2018 91,690.56 9,716.57 10.60%2019 94,724.16 10,105.24 10.67%2020 97,947.36 10,509.44 10.73%


total market share of the Mechado Roll.

Table 2.61: Market Share of Rice in Roll in Menudo RollYEAR Projected Demand Annual sales Volume Market Share2016 194,718.41 19,763.73 10.15%2017 201,228.01 20,554.28 10.21%2018 196,752.66 21,376.45 10.86%2019 203,262.26 22,231.51 10.94%2020 210,178.71 23,120.77 11.00%


total market share of the Menudo Roll.

Table 2.62: Market Share of Rice in Roll in PiniritongIsda Roll

YEAR Projected Demand Annual sales Volume Market Share2016 119,099.61 12,576.92 10.56%2017 123,081.21 13,080.00 10.63%2018 120,343.86 13,603.20 11.30%2019 124,325.46 14,147.32 11.38%2020 128,555.91 14,713.22 11.44%


total market share of the PiniritongIsda Roll.

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Part 2 Market Study

Table 2.63: Market Share of Rice in Roll in Pochero Roll

YEAR Projected Demand Annual sales Volume Market Share2016 45,371.28 5,390.11 11.88%2017 46,888.08 5,605.71 11.96%2018 45,845.28 5,829.94 12.72%2019 47,362.08 6,063.14 12.80%2020 48,973.68 6,305.66 12.88%


total market share of the Pochero Roll.

Table 2.64: Market Share of Rice in Roll in Silog RollYEAR Projected Demand Annual sales Volume Market Share2016 164,470.89 17,967.03 10.92%2017 169,969.29 18,685.71 10.99%2018 166,189.14 19,433.14 11.69%2019 171,687.54 20,210.46 11.77%2020 177,529.59 21,018.88 11.84%


total market share of the Silog Roll.

IX. Projected Sales

To compute for the projected sales of Rice in Roll, the researchers multiply the

selling price of each service to its proposed sales volume. Total projected demand,

market share of its service and the capacity of the business are considered in

determining the proposed sales volume.

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Part 2 Market Study

The projected sales presents below with proposed 4% annual increase in their

sales volume. Each service is assumed to increase by Php 2.00 every two (2) years due

to inflation and other increase in expenses.

Rice in Roll (whole)

Year Sales Volume Price Projected Sales VAT (12%) Net Sales

2016179,670.27

20.003,593,405.38

431,208.64 3,162,196.73

2017186,857.08

20.003,737,141.59

448,457.00 3,288,684.60

2018194,331.36

22.004,275,289.98

513,034.80 3,762,255.18

2019202,104.62

22.004,446,301.58

533,556.19 3,912,745.39

2020210,188.80

24.005,044,531.25

605,343.75 4,439,187.50

Adobo RollYear Sales Volume Price Projected Sales VAT (12%) Net Sales

2016 68,274.70 20.001,365,494.04

163,859.29 1,201,634.76

2017 71,005.69 20.001,420,133.80

170,413.66 1,249,700.15

2018 73,845.92 22.001,624,610.19

194,953.22 1,429,656.97

2019 76,799.75 22.001,689,594.60

202,751.35 1,486,843.25

2020 79,971.74 24.001,916,921.87

230,030.62 1,686.891.25

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Part 2 Market Study

Afritada RollYear Sales Volume Price Projected Sales VAT (12%) Net Sales2016 14,373.62 20.00 287,472.43 34,496.69 252,975.742017 14,948.57 20.00 298,971.33 35,876.56 263,094.772018 15,546.51 22.00 342,023.20 41,042.78 300,980.412019 16,168.37 22.00 355,704.13 42,684.50 313,019.632020 16,815.10 24.00 403,562.50 48,427.50 355,135.00

Kaldereta RollYear Sales Volume Price Projected Sales VAT (12%) Net Sales2016 23,357.13 20.00 467,142.70 56,057.12 411,085.582017 24,291.42 20.00 485,828.40 58,299.41 427,529.002018 25,263.08 22.00 555,787.70 66,694.52 489,093.172019 26,273.60 22.00 578,019.20 69,362.30 508,656.902020 27,324.54 24.00 655,789.06 78,694.69 577,094.37

Kare-Kare RollYear Sales Volume Price Projected Sales VAT (12%) Net Sales2016 8,983.51 20.00 179,670.27 21,560.43 158,109.842017 9,342.85 20.00 186,857.08 22,422.85 164,434.232018 9,716.57 22.00 213,764.50 25,651.74 188,112.762019 10,105.24 22.00 222,315.08 26,677.81 195,637.272020 10,509.44 24.00 252,226.56 30,267.19 221,959.37

Mechado RollYear Sales Volume Price Projected Sales VAT (12%) Net Sales2016 8,983.51 20.00 179,670.27 21,560.43 158,109.842017 9,342.85 20.00 186,857.08 22,422.85 164,434.232018 9,716.57 22.00 213,764.50 25,651.74 188,112.762019 10,105.24 22.00 222,315.08 26,677.81 195,637.272020 10,509.44 24.00 252,226.56 30,267.19 221,959.37

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Part 2 Market Study

Menudo RollYear Sales Volume Price Projected Sales VAT (12%) Net Sales2016 19,763.73 20.00 395,274.59 47,432.95 347,841.642017 20,554.28 20.00 411,085.58 49,330.27 361,755.312018 21,376.45 22.00 470,281.90 56,433.83 413,848.072019 22,231.51 22.00 489,093.17 58,691.18 430,402.002020 23,120.77 24.00 554,898.44 66,587.81 488,310.62

Piniritong Isda RollYear Sales Volume Price Projected Sales VAT (12%) Net Sales2016 12,576.92 20.00 251,538.38 30,184.61 221,353.772017 13,080.00 20.00 261,599.91 31,391.99 230,207.922018 13,603.20 22.00 299,270.30 35,912.44 263,357.862019 14,147.32 22.00 311,241.11 37,348.93 273,892.182020 14,713.22 24.00 353,117.19 42,374.06 310,743.12

Pochero RollYear Sales Volume Price Projected Sales VAT (12%) Net Sales2016 5,390.11 20.00 107,802.16 12,936.26 94,865.902017 5,605.71 20.00 112,114.25 13,453.71 98,660.542018 5,829.94 22.00 128,258.70 15,391.04 112,867.662019 6,063.14 22.00 133,389.05 16,006.69 117,382.362020 6,305.66 24.00 151,335.94 18,160.31 133,175.62

Silog RollYear Sales Volume Price Projected Sales VAT (12%) Net Sales2016 17,967.03 20.00 359,340.54 43,120.86 316,219.672017 18,685.71 20.00 373,714.14 44,845.70 328,868.462018 19,433.17 22.00 427,529.00 51,303.48 376,225.52

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Part 2 Market Study

2019 20,210.46 22.00 444,630.16 53,355.62 391,274.542020 21,018.88 24.00 504,453.13 60,534.37 443,918.75

X. Marketing Program and Strategies

To achieve a sustainable competitive advantage and increase sales, programs or

strategies should be implemented. Marketing strategy must be used to achieve those

objectives. It includes all basic, short-term, and long-term activities in the field of marketing that

deal with the analysis of the strategic initial situation of a company and the formulation,

evaluation and selection of market-oriented strategies and therefore contributes to the goals of

the company and its marketing objectives. It will help the business communicate its products or

services to its potential customers.

A. Product Strategy

Based on the responses from our survey; Adobo Roll (38%),Afritada Roll

(8%), Kaldereta Roll (13%), Kare-Kare Roll (5%), Mechado Roll (5%), Menudo Roll

(11%), PiniritongIsda Roll (7%), Pochero Roll (3%) and Silog Roll (10%) are the

services that we will provide to our customer. We also consider the responses from the

survey that tells about the top most food quality that attract more customers.

Affordability and Deliciousness are what they are looking for which the analyst

considers most, they will offer every roll for only PHP. 20.00 and make sure that the rice

rolls are delicious.

B. Place Strategy

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Part 2 Market Study

Rice in Roll is located at Polytechnic University of The Philippines - Taguig

Branch at General Santos Avenue Lower Bicutan, TaguigCity. We noticed that the

students of the university tend to go outside of the school premises just to buy food for

lunch because the canteen or the other food stalls are not enough to cater all of them or

maybe they just want to try something new. So here we are offering them something

great in taste and budget friendly.

Location Map of Rice in Roll

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Part 2 Market Study

C. Pricing Strategy

Based on the survey conducted, 66% of the respondents have P10-P50

budget for lunch. Based on this result, we have been able to set the minimum price to

our customers but we have also considered other factors like competitors price of one

rice meal and the cost that we will incur in preparing for the product. So, we used cost

plus strategy to set the price of our service. The computation would be:

Product Cost + Operating Cost+ VAT + Mark Up = Selling Price

Products/Services Price

Adobo Roll Php. 20.00

Afritada Roll Php. 20.00

Kaldereta Roll Php. 20.00

Kare-Kare Roll Php. 20.00

Mechado Roll Php. 20.00

Menudo Roll Php. 20.00

PiniritongIsda Roll Php. 20.00

Pochero Roll Php. 20.00

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Part 2 Market Study

Silog Roll Php. 20.00

D. Promotion Strategy

Tarpaulin

The tarpaulin will be placed in front of our store. It will able to call

the attention of the customers because the information is provided as well in the

tarpaulin. The color and design will surely catch the attention of our customers. One

tarpaulin will be used with a size of 4ft. x 5ft. with the price of P200.00.

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Rice Rolls

Part 2 Market Study

Sample Design of our Tarpaulin

Flyers

Flyers will be used to designate the information to a wide range of

target customer from the Polytechnic University of the Philippines-Taguig. The food stall

will produce 300 flyers during the opening of the store. These flyers will only be

distributed in the first2 months because of the small population of the market. Flyers

will be given until it will get its loyal customers

The computation would be:

No. of Pcs. X Unit Price

300 X P0.50 = Php.150.00

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Part 2 Market Study

Sample design of flyers

Social Media

For small businesses, Social media represents an opportunity to

increase their reach. With unsurpassed audience reach and strong targeting options,

social media such as Facebook and Twitter is a great choice for businesses hoping to

maximize brand exposure. The service’s extensively customizable targeting functionality

enables advertisers to tailor their messaging to highly specific demographics of their

target market to increase awareness without incurring any cost at all.

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Rice in Roll

Part 2 Market Study

Facebook Page

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Part 2 Market Study

Twitter Page

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Documents

Market Study (Revised) if i know