Market Stretgy in Reliance Communication Gsm&Cdma Postpad Services[1]

8/13/2019 Market Stretgy in Reliance Communication Gsm&Cdma Postpad Services[1]

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SUMMER TRAINING PROJECT REPORT

ON MARKET STRATEGY IN RELIANCE COMMUNICATION

FOR

GSM AND CDMA POSTPAD SERVICES

SUBMITTED FOR PARTIAL FULFILLMENT OF THEDEGREE OF

MASTER OF BUSINESS ADMINISTRATION BY

SANTOSH KUMAR

( Roll No. – 1268670175 )

External Supervisor Internal

Supervision Mr. Vinit joshi Ms.Sunita Sinhal

Tea! "ea#er Assist. $ro%essorRelian&e &o!!uni&ation' AIAM'Ne( Delhi )reaterNoi#a

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A&&urate Institute o% A#van&e# Manae!ent' )reaterNoi#a

*A%%iliate# to U$TU an# Approve# +, AI-TE2013

Accurate Institute of Advanced Manageent (Affiliated to UPTU and A!!roved "# AICTE$

//////////////////////////////////////

HEAD OF MBA PROGRAM’S

CERTIFICATE

This is to &erti%, that Su!!er Trainin $roje&t Report title#0Mar1et Strate, In Relian&e -o!!uni&ation %or )SM 2-DMA $ostpai# Servi&es3 is &arrie# out +, Santosh 4u!ar

' Roll No. 567879:59; a stu#ent o% MBA < III Se!ester atA&&urate Institute o% A#van&e# Manae!ent ' )reater Noi#a' un#er the Supervision o% Mr. Vinit joshi 'Tea! "ea#er'Reliance

communication 'Ne( Delhi.

This is an oriinal (or1 &arrie# out +, the sai# stu#ent tothe +est o% !, 1no(le#e an# I re&o!!en# %or thesu+!ission o% this Su!!er Trainin $roje&t Report to Uttar$ra#esh Te&hni&al Universit,' "u&1no( in the partial %ul%ill!ent

o% the re=uire!ent %or the a(ar# o% MBA Deree.

$ro%. *Dr. A!ar 4r. SaxenaDire&tor'AIAM' )reater Noi#aDate>

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Plot No. 49, Knowledge P!"#$, G!ete! NOIDA#%&'$&( )UP*,

P+one &'%&#%$%-%$, F/ &'%&#%$%&$ E. M0l.in%o?a&&urate.in, 1e2 +tt3www.05.0n

PRE%ACE

The learning process of classroom is incomplete ithout an! practical fiel" e#perience. $t is

%ecause of the reason that our $nstitute li&e an! other' has pro(ision for practical training' so

practical training is (ital. ccor"ingl! e ha" our training ith Reliance communication $n"ia

*t".

This 8 ee&s training ga(e us an insight into the or&ing of an organi+ation an" learn ho

some of the important concepts that e ha(e %een stu"!ing as a stu"ent of management are

applica%le in the fiel". The pro,ect is a sincere attempt to focus on the su%,ect in a luci"

manner. $ sincerel! attempte" to effort to carr! out stu"! in "eep on su%,ect.

-uring this perio" e ha" the opportunit! to o%ser(e the compan!s performance' place in the

in"ustr!' its pro"ucts' pricing' a"(ertisement' promotions an" its goo" ill through our mar&et

sur(e!. $t is hope" that this stu"! ill pro(i"e (alua%le information in (arious issues relate" to

Reliance communication oriente" in"ustries

/T/ 34R

Roll no& 1268670175

$ae

mailto:[email protected]

mailto:[email protected]



AC'NO)E*GMENT

$ am highl! than&ful an" feel pleasure to e#press m! sincere gratitu"e to in"ustrial /uper(isor

r.9init ,osi:Team *ea"er) an" m! facult! s. /unita /inghal ithout hose gui"ance' it

oul" %e ;uite impossi%le to ma&e the report complete < effecti(e. =ith help of their

suggestions' help an" tips $ %ecame a%le to complete this pro,ect successfull!. =ithout their

coopration it as impossi%le to reach up to this stage.

$t is m! moral "ut! to e#press the feeling of gratitu"e < than&fulness to persons ho "irectl!

or in"irectl! help me completing this pro,ect report.

$ am also than&ful to authorities of Reliance $n"ia >ommunication *t" for the cooperation

an" facilities pro(i"e" %! them.

$ am than&ful to the -irector of ccurate $nstitute of "(ance" anagement' ?reater oi"a'

-r. mar /a#ena for his moral %oosting' gui"ance an" support.

t last %ut not the least' $ oul" li&e to e#press m! than&s to those persons ho launche"

e%sites li&e google.com ' =i&ipe"ia.com < scri%".com. These e%sites pro(i"e" me "ata for

completing this pro,ect report

Santos+ ,uar

Roll no - ./01023.24

*ate-

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CONTENTS

1. $ntro"uction of the topic 011@

2. $ntro"uction to the organi+ation 1571

. Research etho"olog! 7277

Title of the stu"! 7

-uration of the stu"! 7

%,ecti(e of the stu"! 7

/cope of stu"! 7@75

/ample si+e <metho" of selecting sample 77

*imitation of stu"! A0A1

@. nal!sis an" "escription 7A87

5. >onclusion 8A

6. Bi%liograph! A2

7. nne#ure A@

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INTRO*UCTION O% T5E

TOPIC

age no.1

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Telecom Industry in India

The telecom industry is one of the fastest growing industries in India. India has nearly

200 million telephone lines making it the third largest network in the world after China

and USA. Indian telecom industry has the growth rate of 26.

India with its high population and de!elopment potential is ha!ing one of the fastest

growing telecom networks in the world. India"s pu#lic sector telecom company $S%&

is the 'th largest telecom company in the world. (eliance) $harti Airtel) Tata Indicom)

*odafone) Idea) *irgin) Aircel and Uninor are other ma+or players in India. ,owe!er)

rural India still lacks with strong infrastructure. The telecom ser!ices market is

regulated #y T(AI -Telecom Regulatory Authority of India)

Telecommunication sector in India can be divided into two

segments:

Fixed Service Provider FSPs) ! "ellular Services#

i/ed line ser!ices consist of #asic ser!ices) national or domestic long distance and

international long distance ser!ices. The state operators -$S%& and T%&1) account

for almost 0 per cent of re!enues from #asic ser!ices. 3ri!ate sector ser!ices arepresently a!aila#le in selecti!e ur#an areas) and collecti!ely account for less than 4

per cent of su#scriptions. ,owe!er) pri!ate ser!ices focus on the #usiness5corporate

Sector) and offer relia#le) high end ser!ices) such as leased lines) IS7%) closed user

group and !ideoconferencing.

Cellular ser!ices can #e further di!ided into two categories8 9lo#al System for o#ile

Communications -9S1 and Code 7i!ision ultiple Access -C7A1. The 9S sector

is dominated #y Airtel) *odafone and Idea Cellular) while the C7A sector is

dominated #y (eliance) Tata Indicom and TS. :pening up of international and

domestic long distance telephony ser!ices are the ma+or growth dri!ers for cellular

industry. Cellular operators get su#stantial re!enue from these ser!ices) and

compensate them for reduction in tariffs on airtime) which along with rental was the

main source of re!enue. The reduction in tariffs for airtime) national long distance)

international long distance) and handset prices has dri!en demand.

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$odern growth

A large population) low telephony penetration le!els) and a rise in consumers; income

and spending owing to strong economic growth ha!e helped make India the fastest

growing telecom market in the world. The first and largest operator is the stateowned

incum#ent $S%&) which is also the 'th largest telecom company in the world in terms

of its num#er of su#scri#ers. $S%& was created #y corporati<ation of the erstwhile

7TS -7epartment of Telecommunication Ser!ices1) a go!ernment unit responsi#le for

pro!ision of telephony ser!ices. Su#se=uently) after the telecommunication policies

were re!ised to allow pri!ate operators) companies such as $harti Telecom) Tata

Indicom) *odafone) T%&) Idea) *odafone and $3& ha!e entered the space of ma+or

operators in India. ,owe!er) rural India still lacks strong infrastructure.

In 200') an article #y Business week maga<ine reported that India;s mo#ile phone

market is the fastest growing in the world) with companies adding some 6 million new

customers a month.

The total num#er of telephones in the country crossed the 42 million mark on April >0

20?2. The o!erall teledensity has increased to '@.'? in April 20?2. In the wireless

segment) 6.40 million su#scri#ers ha!e #een added in April 20?2. The total wireless

su#scri#ers -9S) C7A B&& -11 #ase is more than 2? million now. The wire

line segment su#scri#er #ase stood at >?.@ million in April 20?2.

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%rowth of mobile technology

India has #ecome one of the fastestgrowing mo#ile markets in the world. The mo#ile

ser!ices were commercially launched in August ?4 in India. In the initial 46 years

the a!erage monthly su#scri#ers additions were around 0.04 to 0.? million only andthe total mo#ile su#scri#ers #ase in 7ecem#er 2002 stood at ?0.4 millions. ,owe!er)

after the num#er of proacti!e initiati!es taken #y regulator and licensor) the monthly

mo#ile su#scri#er additions increased to around 2 million per month in the year 200>

0D and 200D04.

Although mo#ile telephones followed the %ew Telecom 3olicy ?D) growth was tardy

in the early years #ecause of the high price of handsets as well as the high tariff

structure of mo#ile telephones. The %ew Telecom 3olicy in ?) the industry

heralded se!eral pro consumer initiati!es. o#ile su#scri#er additions started picking

up. The num#er of mo#ile phones added throughout the country in 200> was ?6

million) followed #y 22 million in 200D) >2 million in 2004 and 64 million in 2006.

The only country with more mo#ile phones than India with 2D6 million mo#ile phones

is China D0@ million. India has opted for the use of #oth the 9S -glo#al system for

mo#ile communications1 and C7A -codedi!ision multiple access1 technologies in

the mo#ile sector. In addition to landline and mo#ile phones) some of the companies

also pro!ide the B&& ser!ice. The mo#ile tariffs in India ha!e also #ecome lowest in

the world. A new mo#ile connection can #e acti!ated with a monthly commitment of

USE0.?4 only. In 2004 alone >2 million handsets were sold in India. The data re!eals

the real potential for growth of the Indian mo#ile market. In April 20?2 the total 9S

and C7A mo#ile su#scri#er #ase in the country was 2? million.

In April 200@ the Indian 7epartment of Telecom -7oT1 has directed all mo#ile phone

ser!ice users to disconnect the usage of un#randed Chinese mo#ile phones that do

not ha!e International o#ile F=uipment Identity -IFI1 num#ers) #ecause they pose

a serious security risk to the country. o#ile network operators therefore planned to

suspend the usage of around >0 million mo#ile phones -a#out @ of all mo#iles in the

country1 #y April >0.

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%e6t generation net7or,s

In the %e/t 9eneration %etworks) multiple access networks can connect customers to

a core network #ased on I3 technology. These access networks include fi#er optics or

coa/ial ca#le networks connected to fi/ed locations or customers connected through

Bii as well as to >9 networks connected to mo#ile users. As a result) in the future) it

would #e impossi#le to identify whether the ne/t generation network is a fi/ed or

mo#ile network and the wireless access #road#and would #e used #oth for fi/ed and

mo#ile ser!ices. It would then #e futile to differentiate #etween fi/ed and mo#ile

networks #oth fi/ed and mo#ile users will access ser!ices through a single core

network.

Indian telecom networks are not as intensi!e as de!eloped country"s telecom

networks and India;s teledensity is low only in rural areas. 6'0)000 route kilometers

-D?)000 miles1 of optical fi#ers has #een laid in India #y the ma+or operators) e!en in

remote areas and the process continues. $S%& alone has laid optical fi#er to >0)000

Telephone F/changes out of their >6 F/changes. Geeping in mind the !ia#ility of

pro!iding ser!ices in rural areas) an attracti!e solution appears to #e one which offers

multiple ser!ice facility at low costs. A rural network #ased on the e/tensi!e optical

fi#re network) using Internet 3rotocol and offering a !ariety of ser!ices and the

a!aila#ility of open platforms for ser!ice de!elopment) !i<. the %e/t 9eneration

%etwork) appears to #e an attracti!e proposition. i#re network can #e easily

con!erted to %e/t 9eneration network and then used for deli!ering multiple ser!ices at

cheap cost.

Sco&e of Telecom Industry

The telecom industry is growing at a great pace and the growth rate is e/pected todou#le with e!ery passing year. There are many new de!elopments in the telecommsector) including the ingress of >9 technology that the Indian market is witnessing atpresent.

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I'TR(*"TI('

T(

%S$

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$eaning of %#S#$

-9lo#al System for o#ile1

The 9lo#al System for o#ile Communications -9S8 originally from 9rouped

Special o#ile1 is the most popular standard for mo#ile phones in the world. 9S

ser!ice is used #y o!er 2 #illion people across more than 2?2 countries and territories.

The u#i=uity of the 9S standard makes international roaming !ery common

#etween mo#ile phone operators) ena#ling su#scri#ers to use their phones in many

parts of the world. 9S differs significantly from its predecessors in that #oth signaling

and speech channels are 7igital call =uality) which means that it is considered a

second generation -291 mo#ile phone system. The 9S standard is more impro!ed

after the de!elopment of third generation ->91 standard de!eloped #y the >933. 9S

networks will e!ol!e further as they #egin to incorporate fourth generation -D91

standards

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http://en.wikipedia.org/wiki/Mobile_phone

http://en.wikipedia.org/wiki/1000000000_(number)

http://en.wikipedia.org/wiki/Roaming

http://en.wikipedia.org/wiki/Mobile_phone_operator

http://en.wikipedia.org/wiki/2G

http://en.wikipedia.org/wiki/Mobile_phone

http://en.wikipedia.org/wiki/1000000000_(number)


http://en.wikipedia.org/wiki/Mobile_phone_operator




+istory of %S$

The de!elopment and success of 9S has #een an outstanding e/ample of

international enterprises in action. $elow you will find a #rief history of 9S)

descri#ing how it all comes a#out and how the Association was #orn) has grown and

e!ol!ed. Be also include the many people who contri#ute to the association"s

tremendous growth and highlight the ma+or achie!ements and milestones along the

way. This history is complete from ?@' through ?') a further update will #e

a!aila#le in due courses.

The ultimate outcome of the #attle for dominance #etween these two competing

cellular data transmission technologies may lie more in their history ) one need of a

foundation in the forces that con!erged to push one technology ahead of their other.

:ne of the most contentions #attles #eing waged in the wireless infrastructure industry

is the de#ate o!er the efficient use and allocation of finite airwa!es. or se!eral years)

the world"s two methods Code 7i!ision ultiple Access -C7A1 and 9lo#al Systemfor o#ile Communications -9S1 ha!e di!ided the wireless world into opposing

camps.

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The ,uro-Asian alternative: %S$

Analyst consider Hualcomm"s ma+or competiti!e disad!antage to #e its lack of access

to the Furopean market now controlled #y glo#al system for mo#ile communications

-9S1. The wireless world is now di!ided into 9S -much of Bestern Furope1 andC7A -%orth America and parts of Asia1.

$ad timings may ha!e pre!ented the e!olution of one) single glo#al wireless standard.

ust two years #efore C7A"s ?4 introduction in ,ong Gong) Furopean carriers and

manufacturers chose to support the first a!aila#le digital technology Time di!ision

multiple access -T7A1. 9S uses T7A as its core technology. Therefore) since

the ma+ority of wireless users are in Furope and Asia) 9S has taken the worldwide

lead as the technology of choice.

o#ile handset manufacturers ultimately split into two camps) as otorola) lucent and

%e/tel chose C7A) and %okia and Fricsson e!entually pushed these companies out

and dominant 9S players.

Advantages of %S$:

• 9S is already used worldwide with o!er D40 million su#scri#ers.

• International roaming permits su#scri#ers to use one phone throughout

Bestern Furope. C7A will work in Asia) #ut not rance) 9ermany) the U.G.

and other popular Furopean destinations.

• 9S is mature) ha!ing started in the mid@0s. This maturity means a more

sta#le network with ro#ust features. C7A is still #uilding its network.

• 9S"s maturity means engineers cut their teeth on the technology) creating an

unconscious preference.

• The a!aila#ility of su#scri#er identity modules) which are smart card that

pro!ide secure data encryption gi!e 9S mcommerce ad!antages.

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%.(/A. S0ST,$ F(R $(/I., %S$) T,.,P+('0 S($, SA.I,'T

F,AT*R,S:

9S ser!ices are a!aila#le in more than 2?2 countries networks.

$y 2004) 9S networks accounted for more than '4 of the worldwide cellular

network market) ser!ing ?.4 #illion su#scri#ers. In 2004) the first ,S73A capa#le

network also #ecame operational. The first ,SU3A network was launched in 200' and

worldwide 9S su#scri#ers e/ceeded two #illion in 200@.

The 9S Association estimates that technologies defined in the 9S standard ser!e

@0 of the glo#al mo#ile market) encompassing more than 4 #illion people across

more than 2?2 countries and territories) making 9S the most u#i=uitous of the many

standards for cellular networks.

In India) the total num#er of 9S su#scri#ers in the country crossed 6'' million #y

uly 20?2. $,A(TI AI(TF& is the leading 9S operators of India with ?@' million

Su#scri#ers.

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Advantages of %S$

• 9S is matureJ this maturity means a more sta#le network with ro#ust

features.

• &ess signal deterioration inside #uildings.

• A#ility to use repeaters.

• Talktime is generally higher in 9S phones due to the pulse nature of

transmission.

• The a!aila#ility of Su#scri#er Identity odules allows users to switch networks

and handsets at will.

• 9S co!ers !irtually all parts of the world so international roaming is not a

pro#lem.

•

The much #igger num#er of su#scri#ers glo#ally creates a #etter network effect

for 9S handset makers) carriers and end users.

• Tools for unlocking 9S phones are widely a!aila#le. eaning it is easier to

keep the same phone and go with another carrier using the same technology.

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http://en.wikipedia.org/wiki/Radio_repeater

http://en.wikipedia.org/wiki/Subscriber_Identity_Module

http://en.wikipedia.org/wiki/List_of_mobile_network_operators



http://en.wikipedia.org/wiki/Network_effect

http://en.wikipedia.org/wiki/Radio_repeater

http://en.wikipedia.org/wiki/Subscriber_Identity_Module




http://en.wikipedia.org/wiki/Network_effect



%S$ (verall ,fficiency

For Subscriber For o&erators

age no. 12

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*o cost

Cntr! an"set

=i"e>hoice an"

a(aila%ilit! of

han"set

$nternal

Roaming

Cas!/u%scription

Cconomies of

scale "ue to

"ominant mar&etshare in $n"ia

>hoice of

multiple (en"ors

>ape#

optimi+ation

*oersu%scri%er

ac;uisition cost

/eamless



GSM World Coverage Map

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%S$ 122 3 %S$ 4522 $+6 is used in most parts of the world8 Furope) Asia) Australia) iddle Fast) and

Africa.

%S$ 572 3 %S$ 4122 $+6 are used in the United States) Canada) e/ico and most countries of S.

America.

3age no. ?>

%S$ %rowth in India

The su#scri#er growth saw a phenomenal increase from 2002 onwards. This was

mainly due to lowered call tariffs and fullscale implementation of SS ser!ices all

o!er India. 7ecem#er 2002) where India touched the ?0 million mark could #e defined

as a milestone for Indian wireless industry.

Su#scri#er growth continued from 200?2 and there were close to 6@0 millionsu#scri#ers as of uly 20?2.

Two main elements for this phenomenal growth are ?. &owered call tariffs free

incoming calls Consumers who were once reluctant to su#scri#e to mo#ile

su#scriptions founded feasi#le and con!enient to a!ail as now there was hardly any

difference #etween the monthly #ills compared to fi/ed line) and mo#ility was definitely

a crucial element.

The a#o!e phenomenon in India is taking shape #ecause of the presence of huge

middle class population. :n an estimate there are some >00 to >40 million people

#elonging to this group in India. Unlike a car or a tele!ision set -where one is enough

in the family1 with the lowered call tariffs it #ecame possi#le e!en for family mem#ers

to own a mo#ile phone each.

.

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age no. 1@

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RE)IANCE

COMPAN8

PRO%I)E

age no. 15

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COMPAN8 PRO%I)E

Reliance Counications )iited

(eliance communication -formally reliance Info com1)along with (eliance Telecom and

lag Telecom) is part of (eliance communication *enture-(C:*&1.It"s an Indian

Telecommunication company.

The &ate 7hiru#hai Am#ani dreamt of a digital India K an India where the common

man would ha!e access to afforda#le means of information and communication.

7hiru#hai) who singlehandedly #uilt India"s largest pri!ate sector company !irtually

from scratch) had stated as early as ?.

It was with this #elief in mind that (eliance Communications -formerly (eliance Info

com1 started laying 60)000 route kilometers of a panIndia fi#re optic #ack#one. This

#ack#one was commissioned on 2@ 7ecem#er 2002) the auspicious occasion of

7hiru#hai"s '0th #irthday) though sadly after his une/pected demise on 6 uly 2002.

(eliance Communications has a relia#le) highcapacity) integrated -#oth wireless and

wire line1 and con!ergent -!oice) data and !ideo1 digital network. It is capa#le of

deli!ering a range of ser!ices spanning the entire info com -information and

communication1 !alue chain) including infrastructure and ser!ices K for enterprises as

well as indi!iduals) applications) and consulting. Today) (eliance Communications is

re!olutioni<ing the way India communicates and networks) truly #ringing a#out a new

way of life.

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5ead 9uarter- Navi Mu"ai: India

'e# Peo!le- C+airan- Mr& Anil * A"ani

Product- C*MA: GSM and ;road "and services

USP- Unliited

<ision of Reliance Counication )td

/y 82479 be amongst the to& most valuedIndian com&anies9

Providing Information9 "ommunication! ,ntertainment services9 and being theindustry benchmar; in

"ustomer ,x&erience9 ,m&loyee"entricity and Innovation#

age no. 17

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COMPAN8 ;AC'GROUN*

A"out Reliance Counication

(eliance Communications &imited founded #y the late Shari. 7hiru#hai , Am#ani

-?>220021 is the flagship company of the (eliance Anil 7hiru#hai Am#ani 9roup. It

has a market capitali<ation of USE ?4 #illion) net assets USE ' #illion. The A7A9

(eliance 9roup has a #usiness presence that e/tends to o!er 2D)000 towns and 6

lakhs -600)0001 !illages in India) and across the glo#e. The shareholder #ase is o!er

?2 million) among the largest in the world. The group is present in many sectors

including Telecom) Capital) 3ower) Infrastructure) Fntertainment and ,ealth.

rated among LAsia;s Top 4 ost *alua#le Telecom CompaniesL) (eliance

communications is India;s foremost and truly integrated telecommunications ser!ice

pro!ider. The company) with a customer #ase of o!er ?24 million including o!er 2.4

million indi!idual o!erseas retail customers) ranks among the Top 4 Telecom

companies in the world #y num#er of customers. (eliance Communications; corporate

clientele includes 2?00 Indian and multinational corporations) and o!er 200 glo#al

carriers.

(eliance Communications has esta#lished a panIndia) ne/t generation) integrated

-wireless and wire line1) con!ergent -!oice) data and !ideo1 digital network that is

capa#le of supporting #estofclass ser!ices spanning the entire infocomm !aluechain) co!ering o!er ?4)000 towns and D00)000 !illages. (eliance Communications

owns and operates the world;s largest ne/t generation I3 ena#led connecti!ity

infrastructure) comprising o!er ?64)000 kilometers of fi#re optic ca#le systems in

India) USA) Furope) iddle Fast and the Asia 3acific region.The &ate 7hiru#hai

Am#ani dreamt of a digital India K an India where the common man would ha!e

access to afforda#le means of information and communication.

age no. 18

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http://en.wikipedia.org/wiki/Market_capitalization

http://en.wikipedia.org/wiki/Market_capitalization



7hiru#hai) who singlehandedly #uilt India"s largest pri!ate sector company !irtually

from scratch) had stated as early as ?8 Make the tools of information and

communication a!aila#le to people at an afforda#le cost. They will o!ercome thehandicaps of illiteracy and lack of mo#ility.N

It was with this #elief in mind that (eliance Communications -formerly (eliance

Infocomm1 started laying 60)000 route kilometers of a panIndia fi#re optic #ack#one.

This #ack#one was commissioned on 2@ 7ecem#er 2002) the auspicious occasion of

7hiru#hai"s '0th #irthday) though sadly after his une/pected demise on 6 uly 2002.

(eliance Communications has a relia#le) highcapacity) integrated -#oth wireless and

wire line1 and con!ergent -!oice) data and !ideo1 digital network. It is capa#le of

deli!ering a range of ser!ices spanning the entire infocomm -information and

communication1 !alue chain) including infrastructure and ser!ices K for enterprises as

well as indi!iduals) applications) and consulting.

Today) (eliance Communications is re!olutionising the way India communicates and

networks) truly #ringing a#out a new way of life.

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COMPAN8 IN%ORMATION

T!pe Pu"lic (;SE- RCOM$

Doun"e" /33>

ea";uarter Navi Mu"ai: Ma+aras+tra India

3e! eople .& Mr& Anil * A"ani

/& Satis+ Set+: <ice C+airan

. S&P S+u,la

$n"ustr! Telecounications

ro"ucts C*MA Services: GSM Services:

;road"and: Internet Services

Re(enue US? >&.4 ;illion

Cmplo!ees /=:333

=e%sites 777&rco&co&in

age no. 20

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Shri# hirubhai + Ambani

ecember 859 418- <uly =9 8228)

ew men in history ha!e made as dramatic a contri#ution to their country"s economic

fortunes as did the founder of (eliance) Sh. 7hiru#hai , Am#ani. ewer still ha!e left

#ehind a legacy that is more enduring and timeless.

About the Founder

$irthplace8 >illage of "horwad in %u?arat

ather"s %ame8 +irachand %ovardhandas Ambani

other"s %ame8 <amunaben +irachand Ambani

Bife"s %ame8 @o;ilaben hirubhai Ambani

our Children8 Two sons9 $u;esh Ambani and Anil Ambani.

Two aughter9 i&ti Salgaocar and 'ina @othari#

age no. 21

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"areer:

In ?D) at the age of ?') he went to Aden -now Oemen1 in search of opportunity) and

worked as a dispatch clerk for A. $esse Co. The sole selling distri#utor for shell

products. ,e returned to India in ?4@ company named (eliance Commercial

Corporation was started this was his irst Company. In ?62) he identified an

emerging opportunity in yarn trading the name of his company to (eliance Te/tile

Industries &imited.

In ?66) he purchased land in %aroda) 9u+arat) to set up a te/tile mill. In ?'') the

company went pu#lic. In ??) he set up (eliance ,a<ira) for the manufacture ofpetrochemicalsKthe ne/t link in the #ackward integration chain. At the time) (eliance

,a<ira represented the single largest in!estment made #y a pri!ate sector group in

India at a single location. eanwhile) 7hiru#hai had firmed up plans of setting up a

massi!e grassroots refineryKthe ne/t #ig leap in his o!erall strategic roadmap for

(eliance. Concei!ed as the world"s largest grassroots refinery at the time) amnagar

in 9u+arat was to ha!e an annual capacity of 2' million tonnes.

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hirubhai >ision:

MBe will le!erage our strengths to e/ecute comple/ glo#alscale pro+ects to facilitate

leadingedge information and communication ser!ices afforda#le to all indi!idual

consumers and #usinesses in India. Be will offer unparalleled !alue to create

customer delight and enhance #usiness producti!ity. Be will also generate !alue for

our capa#ilities #eyond Indian #orders and ena#le millions of India;s knowledge

workers to deli!er their ser!ices glo#ally.N

Shri# hirubhai Ambanis Stam&

:n 2@th 7ecem#er 2002) inistry of Communications) 9o!ernment of India released

a commemorati!e postage stamp on industrialist and founder of the (eliance 9roup of

Industries) Shri 7hiru#hai Am#ani in um#ai. Issued #y the 7epartment of 3osts) the

stamp is in the denomination of (s. 4.

age no. 2

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A/(*T T+, "+AIR$A'- R">.

Anil hirubhai Ambani

/orn on: <une B9 4171

/irth&lace: $umbai9 India

Fathers name: hirubhai +irachand Ambani

$others name: @o;ilaben hirubhai Ambani

,ducation:

/achelor of Science from the *niversity of $umbai and

$/A from the Charton School9 *niversity of Pennsylvania9 *SA

Family:

$arried to Tina and has two sons <ai Anmol and <ai Anshul

/usiness address:

Reliance "ommunications .imited9 I /loc;9 8nd

Floor9 hirubhai Ambani @nowledge "ity9 'avi $umbai - B22D429 India

Telephone8 P? 22 >0>' 4422) P? 22 >0>' 44>D) a/8 P? 22 >0>' 44''

,mail: anil#ambaniErelianceada#com

age no. 2@

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"hairmans Profile

(egarded as one of the foremost corporate leaders of contemporary India) Shri Anil 7

Am#ani) 4>) is the chairman of all listed companies of the (eliance) 9roup) namely)

(eliance Communications) (eliance Capital) (eliance Fnergy) (eliance Capital and

(eliance %atural (esources limited. ,e is also Chairman of the $oard of 9o!ernors of

7hiru#hai Am#ani Institute of Information and Communication Technology) 9andhi

%agar) 9u+arat.

Till recently) he also held the post of *ice Chairman and anaging 7irector of

(eliance Industries &imited -(I&1) India"s largest pri!ate sector enterprise.

Anil 7 Am#ani +oined (eliance in ?@> as CoChief F/ecuti!e :fficer) and was

centrally in!ol!ed in e!ery aspect of the company"s management o!er the ne/t 22

years.

,e is credited with ha!ing pioneered a num#er of path#reaking financial inno!ations

in the Indian capital markets. ,e spearheaded the country"s first forays into the

o!erseas capital markets with international pu#lic offerings of glo#al depositary

receipts) con!erti#les and #onds. Starting in ??) he directed (eliance Industries in

its efforts to rise o!er USE 2 #illion. ,e also steered the ?00year Oankee #ond issue

for the company in anuary ?'.

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"hairmans $essage

A 'ew Reliance for a 'ew Corld

If the last century was a#out meeting human needs) the new millennium is a#out

matching human aspirations. Be li!e in a world where the young are reaching higher)

dreaming #igger and demanding moreJ a world that is challenging the limits of hope

and possi#ility. %owhere is this more strikingly !isi#le than in Indiaa country that

wakes up e!ery morning a little younger in age) #ut infinitely more am#itious in spirit.

India"s demographic transition is an e/traordinary moment in world history. Today)

o!er 600 million young people) or more than ? in 2 Indians are #elow the age of 24.In?4 years) this num#er is set to touch '00 million) making India the largest community

of youth anywhere in the world. %ew India show the Impatience of youthJ the desire for

real and rapid changeKfor a =uality of life that is second to none. Transportation)

communication) energy) information) entertainment) technology) education) healthcare

and personal finance) %ew India wants world class products and ser!ices. (eliance

Anil 7hiru#hai Am#ani 9roup em#odies the spirit of this new resurgent India. :ur goal

is not +ust to #uild a great enterprise for our stakeholders) #ut more importantly) to

#uild a great future for our country and the whole at largeJ to gi!e hundreds of millions

of people the power to fulfill their dreams) shape their own destiny) and the means to

reali<e their true and di!erse potential.

Fnergy and communications) financial ser!ices and infrastructure) new economy and

oldour #usiness will span the entire !aried landscape of emerging human

aspirations. Be will work with commitment and resol!e to create pathways that

connect am#itions to achie!ement) promise to performance) and potential to reality.

age no. 26

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Be will #ridge the gap #etween =uantity and =uality8 le!eraging our strength in

managing large scale operations e!en as we deli!er #est ofclass products and

ser!ices to our customers. ocusing on the #urgeoning aspiration of our young

consumers will remain one of our key dri!ing !alues. Be will rethink e!ery #usiness

process) product and ser!ice from the standpoint of the consumerswith a commitment

to enhance e/perience at e!ery touch point. :ur founder) the legendary 7hiru#hai

Am#ani) ga!e us a simple mantra for entrepreneurship8NThink $ig. Think ast. Think

AheadN

Be will think #igger. Be will think faster. $ut) most important of all) we will think

$etterto stay ahead of competition and of our times.

Belcome to the (eliance Anil 7hiru#hai Am#ani 9roup.

It is the %ew (eliance for the %ew BorldQ

Anil hirubhai Ambani

%rou& "hairman ! ",(

age no. 27

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R,.IA'", "($P,TIT(R

age no. 28

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AirTel: AirTel is the largest 9S operator. AirTel is the most prominent of all

the 9S networks in India. AirTel is owned #y $harti 9roup. AirTel num#ers start

with ;@D;) ;@66;) ;00;) ;D;) ;@;) ;4;) ;@00@;) ;?'';)

;6>;);642;);4'>;);'0?;);000;);6?@;);440;);0@;);'0D;);4>>;);402;);6'6;);60

0;);'@;)640)@?0)?0)'?')'24)''>@.

<odafone: *odafone Fssar group owned *odafone has a pretty good user

#ase #ecause of the many attracti!e packages it offers. *odafone num#ers start

with ;@@; or ;66; or ;?60; or ;4@?; or ;'0>; or ;042; or ;6D2;) or ;4?0;) or'@>@.

Idea Cellular: Idea Cellular &imited is part of $irla &imited. R3re!iously TATA

ATT were also partners. Idea num#ers start with ;@D@;) ;D@;) ;?2;) ;404;)

;604;) ;60>;);666;) ;'04;);6D0;);0?0;);4?;);@0;.

;SN): $S%&;s mo#ile arm Cellone has a !ery good rural and su#ur#an user

#ase. 3repaid cards are sold as F/cel. $S%& num#ers start with

;DD0;);DD?;);D0;);D?;);D2;);DD2;.

Aircel: Aircel is Chennai#ased and the leader in Tamil %adu. Aircel has !ery

good) cheap and inno!ati!e offers. Aircel num#ers start with ;'00) @@0?) @6@6?.

Tata *ocoo: :ne of India;s leading C7A operators) Tata Teleser!ices &td.

-TTS&1 in association with apan;s leading 9S operator %TT 7:C::

launched its operations in Andhra 3radesh on uly ?6) 200.

;0>0;);0>2;);@0?;);@?2?;.

age no. 2A

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http://en.wikipedia.org/wiki/AirTel

http://en.wikipedia.org/wiki/Vodafone_Essar

http://en.wikipedia.org/wiki/Idea_Cellular

http://en.wikipedia.org/wiki/BSNL

http://en.wikipedia.org/wiki/Aircel

http://en.wikipedia.org/wiki/AirTel

http://en.wikipedia.org/wiki/Vodafone_Essar

http://en.wikipedia.org/wiki/Idea_Cellular

http://en.wikipedia.org/wiki/BSNL

http://en.wikipedia.org/wiki/Aircel



Uninor : I%7IA;S Unitech Bireless Company in association with %orway;s

Telenor Company launched U%I%:( in 7ecem#er 200.

>irgin: M*irgin o#ileN #rand is India"s first" national youthfocused mo#ile ser!ice.

M*irgin o#ileN #randed ser!ices are #eing offered to the Indian consumers #y Tata

Teleser!ices through a #rand franchise with *irgin o#ile.

<ideocon : The *ideocon Telecommunications &td.) which was planning to

launch its telecom ser!ices in Andhra 3radesh shortly) is shutting "on its

operations e!en as it remains uncertain whether it would lose its license as

recommended #y Telecom (egulatory Authority of India -TR$1 following the

29 spectrum scam.

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http://en.wikipedia.org/w/index.php?title=UNINOR&action=edit&redlink=1



http://en.wikipedia.org/w/index.php?title=VIDEOCON&action=edit&redlink=1



http://timesofindia.indiatimes.com/city/hyderabad/Videocon-shuts-down-AP-operations/articleshow/6961855.cms


http://en.wikipedia.org/wiki/TRAI





http://en.wikipedia.org/wiki/TRAI



A/(*T IFF,R,'T S,R>I", PR(>I,R I' T,.,"($ I'*STR0:

AIR",. .I$IT,

The Aircel group is a +oint !enture #etween a/is Communications $erhad of

alaysia and Apollo ,ospital Fnterprise &td of India) with a/is Communications

holding a ma+ority stake of 'D.

Aircel commenced operations in ? and #ecame the leading mo#ile operator in

Tamil %adu within ?@ months. In 7ecem#er 200>) it launched commercially in Chennai

and =uickly esta#lished itself as a market leader a position it has held since.

Aircel #egan its outward e/pansion in 2004 and met with unprecedented success in

the Fastern frontier circles. It emerged a market leader in Assam and in the %orth

Fastern pro!inces within ?@ months of operations. Till today) the company gained a

foothold in ?@ circles including Chennai) Tamil %adu) Assam) %orth Fast) :rissa)

$ihar) ammu Gashmir) ,imachal 3radesh) Best $engal) Golkata) Gerala) Andhra

3radesh) Garnataka) 7elhi) U3-Best1) U3-Fast1) aharashtra 9oa and um#ai.

The Company has currently gained a momentum in the space of telecom in India post

the allocation of additional spectrum #y the 7epartment of Telecom) 9o!t. of India for

2> new circles across India. These include 7elhi -etro1) um#ai -etro1) Andhra

3radesh) 9u+arat) ,aryana) Garnataka) Gerala) adhya 3radesh) aharashtra 9oa)

(a+asthan) 3un+a#) U3 -Best1 and U3 -Fast1.

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age no. 1

Aircel has won many awards and recognitions. *oice and 7ata ga!e Aircel the highest

rating for o!erall customer satisfaction and network =uality in 2006. Aircel emerged as

the top midsi<e utility company in $usiness world"s &ist of $est idSi<e Companies"

in 200'. Additionally) Tele.net recogni<ed Aircel as the #est regional operator in 200@.

Bith o!er 6> million happy customers in the country) Aircel the fast growing telecom

company in India has re!!ed up plans to #ecome a fullfledged national operator #y

end of 20?2.

+,AG*ART,RS: "hennai9 India

@ey Peo&le8 ",( - $R# Sandi& as.

+ead (&erating division - <ean Pascal

>ision: $ecome the Ser!ice 3ro!ider of choice for the Fnterprise Segment

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/+ARTI AIRT,.

$harti Airtel &imited is a leading integrated telecommunications company with

operations in 20 countries across Asia and Africa. ,ead=uartered in %ew 7elhi) India)

the company ranks amongst the top 4 mo#ile ser!ice pro!iders glo#ally in terms of

su#scri#ers. In India) the company;s product offerings include 29) >9 and D9

ser!ices) fi/ed line) high speed #road#and through 7S&) I3T*) 7T,) enterprise

ser!ices including national international long distance ser!ices to carriers. In the rest

of the geographies) it offers 29) >9 mo#ile ser!ices. $harti Airtel had o!er 2D6 million

customers across its operations at the end of une 20?2.

Airtel comes to you from $harti Airtel &imited) India"s largest integrated and the first

pri!ate telecom ser!ices pro!ider with a footprint in all the 2> telecom circles. $harti

Airtel since its inception has #een at the forefront of technology and has steered the

course of the telecom sector in the country with its world class products and ser!ices.

The #usinesses at $harti Airtel ha!e #een structured into three indi!idual strategic

#usiness units -S$U"s1 o#ile Ser!ices) Airtel Telemedia Ser!ices Fnterprise

Ser!ices. The mo#ile #usiness pro!ides mo#ile fi/ed wireless ser!ices using 9S

technology across 2> telecom circles while the Airtel Telemedia Ser!ices #usiness

offers #road#and telephone ser!ices in 4 cities and has recently launched India;s

#est 7irectto,ome -7T,1 ser!ice) Airtel digital T*. The Fnterprise ser!ices pro!ideendtoend telecom solutions to corporate customers and national international long

distance ser!ices to carriers. All these ser!ices are pro!ided under the Airtel #rand.

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+eadHuarters: 'ew elhi9 India

@ey Peo&le: "hairman9 $R# Sunil $ittal

*SP: %ood 'etwor;

>ision:

$y 20?4 Airtel will #e the most lo!ed #rand) enriching the li!es of millions.

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/+ARAT SA'"+AR 'I%A$ .I$IT,7

$S%& is a pu#lic sector telecommunication company in India. Its head=uarter are at

$harat sanchar $hawan) ,arish Chandra athur &ane) anpath) %ew 7elhi. It has a

status of ini (atna) a status assigned to reputed pu#lic sector companies in India.

$S%& is India"s oldest and largest communication ser!ice pro!ider. It had a customer

#ase of 4 million as of une 20??. It is the largest pro!ider of fi/ed telephony and

fourth largest mo#ile telephony pro!ider in India) and is also a pro!ider of #road#and

ser!ices. It has footprints throughout India e/cept for the metropolitan cities of um#ai

and %ew 7elhi which was managed #y T%&.

Availability: India wide exce&t elhi and $umbai

Founded: 41th century9 incor&orated 8222

(wner: The government of India

@ey Peo&le: R @ *&adhyay "$)

>ision: /e the leading telecom service &rovider in India with global &resence#

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Idea "ellular

Incorporated as $irla Communications &imited. :#tained licenses for pro!iding 9S

$ased ser!ices in the 9u+arat and aharashtra Circles following the original 9S

license #idding process. Changed name to $irla ATT Communications &imited

following +oint !enture #etween 9rasim Industries and ATT Corporation. erged with

Tata Cellular &imited) there #y ac=uiring original license for the Andhra 3radesh

Circle. Idea has reached the one million su#scri#er mark. Changed name to Idea

Cellular &imited and launched LIdeaL #rand name. irst operator in India to

commercially launch F79F ser!ices 2004. The operator announced that I7FA >9

ser!ices will #e a!aila#le in 200 towns of ?? >9 circles #y midApril 20??)

progressi!ely growing at the rate of ten towns per day to co!er '40 towns #y mid20??

and D000 towns #y the end of 20?2.Idea crossed ??' million su#scri#er mark

Su#scri#er #ase as on une) 20?2.

+eadHuarters: $umbai9 Indore9 elhi9 Pune#

@ey Peo&le: "hairman: @umar $angalam /irla

$: +imanshu @a&ania

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>odafone India

*odafone India)

formerly *odafone

Fssar and ,utchison Fssar) is the thir" largest mo%ile netor&

operator in $n"ia after irtel and (eliance Communications. It is #ased in um%ai'

aharashtra and which operates nationally. It has appro/imately ?4>.'0 million

customers as of une 20?2.

:n uly 20??) *odafone 9roup agreed terms for the #uyout of its partner Fssar from

its Indian mo#ile phone #usiness. The UG firm paid E4.D6 #illion to its Indian

counterpart to take Fssar out of its >> stake in the Indian su#sidiary. It will lea!e

*odafone owning 'D of the Indian #usiness) while the other 26 will #e owned #y

Indian in!estors) in compliance with Indian law. :n ?? e#ruary) 200') *odafone

agreed to ac=uire the controlling interest of 6' held #y &i Ga Shing ,oldings in

,utchFssar for USE??.? #illion) pipping (eliance Communications) ,indu+a 9roup)

and Fssar 9roup) which is the owner of the remaining >>. The whole company was!alued at US7 ?@.@ #illion. The transaction closed on @ ay) 200'.

It offers #oth prepaid and postpaid 9S cellular phone co!erage throughout India

with good presence in the metros. *odafone India pro!ides 2.75? ser!ices #ased on

00 ,< and ?@00 ,< digital 9S technology. *odafone India

launched ? ser!ices in the country in the anuaryarch =uarter of 20?? and plans to

spend up to E400 million within two years on its >9 networks.

+eadHuarters: $umbai9 $aharashtra9 India#

(wners: >odafone %rou&

age no. 7

$ae @@

http://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_India


http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Bharti_Airtel


http://en.wikipedia.org/wiki/Mumbai,_Maharashtra


http://en.wikipedia.org/wiki/2.75G





http://en.wikipedia.org/wiki/India




http://en.wikipedia.org/wiki/2.75G




Tata Teleser!ices &imited -TTS&1 is an Indian #road#and and telecommunications

ser!ice pro!ider #ased in um#ai) aharashtra) India. It is a su#sidiary of the Tata

9roup) an Indian conglomerate. It operates under the #rand name Tata 7oCoo in

!arious telecom circles of India.

In %o! 200@) apanese telecom giant %TT 7ocomo picked up a 26 per cent e=uity

stake in Tata Teleser!ices for a#out (s ?>)0'0 crore -E2.' #illion1 or an enterprise

!alue of (s 40)26 crore -E?0.>@ #illion1.

In e# 200@) TTS& announced that it would pro!ide C7A mo#ile ser!ices targeted

towards the youth) in association with the *irgin 9roup on a ranchisee model #asis.

Tata Teleser!ices pro!ides mo#ile ser!ices under the following #rand names8

Tata o"o$o "$A ! %S$ mobile o&erator9 wireless broadband)

>irgin $obile "$A ! %S$ mobile o&erator)

T8B $obile %S$ mobile o&erator 1. Tata Teleser!ices is one of India;s leading

pri!ate telecom ser!ice pro!iders. The company offers integrated telecom solutions to

its customers under the Tata Indicom #rand) and uses the latest C7A >9?

technology for its wireless network. Tata Teleser!ices limited) along with Tata

Teleser!ices-aharashtra1 &imited) ser!es o!er @4 million customers in more than

D40)000 towns and !illages across the country) with a #ou=uet of telephony ser!ices

encompassing the 9S) C7A and >9 platforms) offering o#ile ser!ices) Bireless

7esktop 3hones) 3u#lic $ooth Telephony and Bire line 7ata Ser!ices across one

unified and integrated #rand TATA 7:C::. Tata Communications is a leading

glo#al pro!ider of a new world of communications. Bith a leadership position in

emerging markets) Tata Communications le!erages its ad!anced solutions capa#ilities

and domain e/pertise across its glo#al and panIndia network to deli!er managed

solutions to multinational enterprises) ser!ice pro!iders and Indian consumers.

age no. 8

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Tata Communications &imited is listed on the $om#ay Stock F/change and the

%ational Stock F/change of India and its A7(s are listed on the %ew Oork Stock

F/change. -%OSF8 TC&1.

,ead=uarters 'avi$umbai9 India

Gey people8 "hairman: $r# Ratan ' Tata

$ ! ",(): Srinath 'arasimhan

US3 Su&erior >oice "larity

>ision:

7eli!er a new world of communications to ad!ance the reach and leadership of our

customer. 7eli!er a new world of communications to ad!ance the reach and

leadership of our customers.

age no. A

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>irgin $obile

M*irgin o#ileN #rand is India"s first" national youthfocused mo#ile ser!ice. M*irgin

o#ileN #randed ser!ices is #eing offered to the Indian consumers #y Tata

Teleser!ices through a #rand franchise with *irgin o#ile. *irgin o#ile India will

pro!ide Tata Teleser!ices with e/perience and e/pertise in designing) marketing and

ser!icing of M*irgin o#ileN #randed products for the youth segment. *irgin o#ile) a

leading #randed !enture capital organi<ation) is one of the world;s most recogni<ed

and respected #rands. Concei!ed in ?'0 #y Sir (ichard $ranson) the *irgin o#ile

9roup has gone on to grow !ery successful #usinesses in sectors ranging from mo#ile

telephony) to transportation) tra!el) financial ser!ices) leisure) music) holidays)

pu#lishing and retailing. *irgin o#ile has created more than 200 #randed companies

worldwide) employing appro/imately 40)000 people) in 2 countries. Its re!enues

around the world in 2006 e/ceeded V?0 #illion -appro/. USE20 #illion1.

,ead=uarter ,ngland

Gey 3eople "hairman: $r# Richard /randson

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'ew ,ntrants

4# >ideocon &romoted atacom

8# *ninor

# .oo& Telecom

The a#o!e mentioned pro!iders will #e pro!ided D.D ,< spectrum for starting the

9S #ased ser!ices. The mo!e indicates that the Communication ministry is all set to

allocate radio fre=uencies to the new players in other circles as well.

%ew operators could result in lower tariffs and #etter =uality of ser!ices for customers.

The 9o!ernment has introduced mo#ile num#er porta#ility which had made it easy for

e/isting su#scri#ers to new operators without gi!ing up on their phone num#ers.

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9S -9lo#al System for o#ile communication1 3layers

in %ew delhi

AI(TF&

$S%&

4# AIRT,.:

MAs we spread wings to e/pand our capa#ilities and e/plore new hori<ons) the

fundamental focus remains unchanged8 seek out the #est technology in the world and

put it at the ser!ice of our ultimate user8 our customer.N

Sunil $harti ittal -Chairman and 9roup anaging 7irector1

$harti Tele!entures limited were incorporated on uly ') ?4 for promoting

in!estments in telecommunications ser!ices. Its su#sidiaries operate telecom ser!ices

across India. Airtel is the world;s fourthlargest mo#ile telecommunications company

with o!er 2D6 million su#scri#ers across 20 countries as of arch 20?2. It is the

largest cellular ser!ice pro!ider in India) with o!er ?@'.>0 million su#scri#ers at theend of une 20?2.

age no. @2

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$usiness strategy8

$harti Tele!entures strategic o#+ecti!e is MTo capitali<e on the growth opportunities

that the company #elie!es are a!aila#le in the Indian telecommunications market and

consolidate its position to #e the leading integrated telecommunications ser!ices

pro!ider in key markets in India) with a focus on pro!iding mo#ile ser!ices.N The

company has de!eloped the following strategies to achie!e its strategic o#+ecti!e8

• ocus on ma/imi<ing re!enue and margins.

• Capture ma/imum telecommunications re!enue potential with minimum

geographical co!erage.

• :ffer multiple telecommunications ser!ices to pro!ide customers with a Mone

stop shopN solution.

• 3osition itself to tap data transmission opportunities and offer ad!anced mo#ile

data ser!ices.

• ocus on satisfying and retaining customers #y ensuring high le!el of customer

satisfaction.

• &e!erage strengths of its strategic and financial partnersJ and

• Fmphasi<e on human resources de!elopment to achie!e operational

efficiencies.

age no. @

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$usinesses8

$harti Tele!entures current #usinesses include

• o#ile ser!ices

• i/ed line

• %ational and international long distance ser!ices

• *SAT) internet ser!ices and network solutions

Competiti!e strengths8

$harti Tele!entures #elie!es that the following elements will contri#ute to the

company"s success as an integrated telecommunication ser!ices pro!ider in India and

will pro!ide the company with a solid foundation to e/ecute its #usiness strategy8

• %ationwide footprint as of Septem#er >0) 200D) appro/imately 4 of India"s

total mo#ile su#scri#ers resided in the company"s se!enteen mo#ile circles.

These ?' circles collecti!ely accounted for appro/imately 46 of India"s

landmass.

• ocus on telecommunications to ena#le the company to #etter anticipate

industry trends and capitali<e on new telecommunications related #usiness

opportunities.

• The strong #rand name recognition and a reputation for offering high =uality

ser!ice to its customers. age no. @@

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8# /S'.:

:n :cto#er ?) 2000 the department of telecom operations) 9o!ernment of India

#ecame a corporation and was christened $harat Sanchar %igam &imited -$S%&1.

$harat Sanchar %igam &imited -a##re!iated $S%&1 is an Indian stateowned

telecommunications company head=uartered in %ew 7elhi) India. It is the largest

pro!ider of fi/ed telephony and fourth largest mo#ile telephony pro!ider in India) and is

also a pro!ider of #road#and ser!ices. ,owe!er) in recent years the company;s

re!enue and market share plunged into hea!y losses due to intense competition in

Indian telecommunications sector.$S%& is India;s oldest and largest communication

ser!ice pro!ider -CS31. It had a customer #ase of 4 million as of une 20??. It has

footprints throughout India e/cept for the metropolitan cities of um#ai and %ew

7elhi) which are managed #y ahanagar Telephone %igam -T%&1. As of une >0)

20?0) $S%& had '4 market share of fi/ed lines. Today) it has a#out D>.'D million

line #asic telephone capacity) @.@> million B&& capacity) '2.60 million 9S capacity)

>')@@4 fi/ed e/changes) 6@)?62 9S $TSs) ?2)0'? C7A Towers) ?' Satellite

Stations) 6)@6)6DD (Gm. of :C) 40)D>0 (Gm. of microwa!e network connecting 62>

districts) '>>0 cities5towns 4.@ lakhs !illages .

$S%& is the only ser!ice pro!ider) making focused efforts planned initiati!es to

#ridge the ruralur#an digital di!ide in ICT sector. In fact there is no telecom operator

in the country to #eat its reach with its wide network gi!ing ser!ices in e!ery nook

corner of the country operates across India e/cept %ew 7elhi um#ai. Bhether it

is inaccessi#le areas of Siachen glacier or %orthFastern regions of the country) $S%&

ser!es its customers with a wide #ou=uet of telecom ser!ices namely Bire line) C7A

mo#ile) 9S mo#ile) Internet) $road#and) Carrier ser!ice) 3&S*3%) *SAT) *oI3)

I% Ser!ices) TT,) etc. $S%& is numero uno of India in all ser!ices in its license area.

The company offers wide ranging most transparent tariff schemes designed to suit

e!ery customer. $S%& has 0.0 million cellular 4.06 million B&& customers as on

>?.0'.20??. >9 acility has #een gi!en to all 29 connections of $S%&. In #asic

ser!ices) $S%& is miles ahead of its ri!als) with 2D.4@ million wire line phone

su#scri#ers i.e. '?.> share of the wireline su#scri#er #ase.

age no. @5

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$S%& has set up a world class multigiga#it) multiprotocol con!ergent I3

infrastructure that pro!ides con!ergent ser!ices like !oice) data !ideo through the

same $ack#one $road#and Access %etwork. At present there are @.0 million

#road#and customers.

The company has !ast e/perience in planning) installation) network integration

maintenance of switching transmission networks also has a world class IS: 000

certified Telecom Training Institute.

7uring the 20?0??) turno!er of $S%& is around (s. 2)'00 Crore.

age no. @6

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I'TR(*"TI('

T(

"$A

age no. @7

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$eaning of "##$#A

-Code di!ision multiple access1

Code di!ision multiple access -C7A1 is a form of multiple/ing and a method of

multiple access that di!ides up a radio channel not #y time) nor #y fre=uency -as in

fre=uencydi!ision multiple access1) #ut instead #y using different pseudorandom

code se=uences for each user. C7A is a form of LspreadspectrumL signaling) since

the modulated coded signal has a much higher #andwidth than the data #eing

communicated.

C7A also refers to digital cellular telephony systems that make use of this multiple

access scheme) such as those pioneered #y Hualcomm) and BC7A #y the

International Telecommunication Union or ITU. C7A has #een used in many

communications and na!igation systems) including the 9lo#al 3ositioning System and

in the :mniT(ACS satellite system for transportation logistics.

age no. @8

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http://en.wikipedia.org/wiki/Multiplexing


http://en.wikipedia.org/wiki/Multiple_access

http://en.wikipedia.org/wiki/Time

http://en.wikipedia.org/wiki/Frequency

http://en.wikipedia.org/wiki/Frequency-division_multiple_access

http://en.wikipedia.org/wiki/Spread_spectrum

http://en.wikipedia.org/wiki/Bandwidth

http://en.wikipedia.org/wiki/Cellular_network

http://en.wikipedia.org/wiki/Qualcomm

http://en.wikipedia.org/wiki/W-CDMA

http://en.wikipedia.org/wiki/International_Telecommunication_Union

http://en.wikipedia.org/wiki/Global_Positioning_System



http://en.wikipedia.org/wiki/Multiple_access

http://en.wikipedia.org/wiki/Time

http://en.wikipedia.org/wiki/Frequency

http://en.wikipedia.org/wiki/Frequency-division_multiple_access

http://en.wikipedia.org/wiki/Spread_spectrum

http://en.wikipedia.org/wiki/Bandwidth

http://en.wikipedia.org/wiki/Cellular_network


http://en.wikipedia.org/wiki/W-CDMA

http://en.wikipedia.org/wiki/International_Telecommunication_Union

http://en.wikipedia.org/wiki/Global_Positioning_System




+istory of "$A

Code 7i!ision ultiple Access -C7A1 is #oth a modulation

and multiple access schemes.

(esearches started e!en from ?40"s

Claude Shannon and (o#ert 3ierce had pro!ided C7A

framework in ?D.

7e(osa(ogoff defined the direct se=uence spread spectrum

method in ?40.

(ake recei!er was first patented #y 3rice and 9reen in ?46

Cellular spreadspectrum application was suggested #y Cooper

And %ettleton in ?'@.

IS4) the narrow #and C7A mo#ile network) has #een

Standardi<ed in ?> and commercial networks were introduced

in ?4.

>9 wide#and C7A systems) such as C7A2000 in U.S. and

Furopean BC7A de!eloped from ?0s and still ongoing.

At present) C7A commercial networks are esta#lished in a#out

D0 countries. Almost 20 of all users in the world.

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"$A Segment overview

• 3resent Standard8 cdma2000 ?/F*7*.

• Started in April 200>

• &9 and Samsung hold ma+ority de!ice

arket share

• Streaming media options

• Always on internet connecti!ity from?DD k#ps to >.?m#ps.

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"$A growth drivers

• %ationwide roaming

• $undled internet facility

• C7A phones come with a data port where consumers can connect to internet

at ?DD k#ps to >.?m#ps.

• Fasy su#scription a!aila#ility) starting from Furo ?0 only

• ,uge !ariety of content

• :nline #ill !iew

• SS #ased ser!ice acti!ations

• Aggressi!e launch

There was a #ig de#ate in India +ust #efore the launch of C7A ser!ices that will itSucceed or notW (ecent trends re!eal that C7A is here to stay) #ut that doesn;t

mean that it is going to o!erpower 9S.

%ationwide roaming helped to #oost su#scri#er #ase) option of connecting to

Internet using a simple data ca#le pro!ed as a catalyst in promoting C7A ser!ices in

India.

The call tariffs o!er C7A were initially lower as compared to 9S #ut today C7A

and 9S call tariffs are moreo!er same.

The calls are tariffed again on the distance parameter) which is already e/plained

earlier. (eliance Infocomm was the first pri!ate operator to start with the C7A

ser!ices in India. ,owe!er) $S%& and T%& offered C7A #efore (eliance they

were una#le to tap su#scri#ers.

(eliance"s strategic alliance with &9 and Samsung to offer their handsets along with

their su#scriptions pro!ed to #e a catalyst in the process.

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age no. 51

Tata Indicomm) which was the second pri!ate operator to offer C7A ser!ices

initially) failed to attract consumers #ut since early 200D) it has re!i!ed its strategy and

has #een a#le to gain some market share.TS the third pri!ate operator which offers

C7A ser!ices.

TS India is the Telecommunication Company of (ussian o#ile Telesystems

head=uartered in %ew 7elhi with ?6 million su#scri#ers in 20??. TS pro!ides

technology of C7A) F*7: to main states of India. The ownership shared to Sistema

-46.6@1) Shyam 9roup -2>.@1) and (ussian 9o!ernment -?'.?D1.

C7A operators hold a#out 20 market share of wireless su#scri#ers in India and

ha!ing ??D million su#scri#ers in India at a present.

age no. 52

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"$A (P,RAT(RS

(F&IA%CF

TATA 7:C::

TS

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"$A (P,RAT(RS :-

"$A (&erators R,.IA'",

• $rand %ame8 (I (eliance India o#ile

• %etwork8 C7A 2000?/

• %etwork Co!erage8 22 Telecom circles

• Su#scri#er #ase8 X ?4?.64 million

• arket Share8 @0

• Su#scriptions8 3ost 3aid) 3re 3aid

age no. 5@

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http://www.relianceadagroup.com/adportal/ADA/index.jsp



&ate 7hiru#hai Am#ani #uilt (eliance from scratch to

#e in the reckoning for a place in the glo#al fortune 400 lists the achie!ement is e!en

more significant due to the fact) that the entire growth was achie!ed in an organic

manner and in a span of +ust 24 years.

7huri#hai was not +ust firmly rooted in traditional Indian !alues) #ut was also a

=uintessentially modern man the man of the new millennium. This was clearly

reflected in his passion for megasi<ed pro+ects) the most ad!anced technology and

highest le!el of producti!ity.

The corporate philosophy he followed was short simple and succinct MThink #ig.

Think differently. Think fast. Think ahead. Aim for the #est.N ,e inspired the (eliance

team to do #etter than the #est not only in India #ut also in the world.

7hiru#hai Am#ani) ounder Chairman of the (eliance 9roup) had an acute sense

that education alone empowers people. ,e was the great communicator. ,e

communicated to inspire) to guide) to educate and to moti!ate.

,e employed telephone as a powerful tool to achie!e these goals. ,e used telephone

to defeat distance) to compress time and to remain a#reast of e!ents. ,e was acutely

aware of the power of information and communication. ,e would often say8 Mmake the

tool of infocomm a!aila#le to people at an afforda#le cost) they will o!ercome the

handicaps of illiteracy and lack of mo#ility.N

,e wanted a telephone call to #e cheaper than a postcard. This) he #elie!ed) would

transform e!ery home) empower e!ery Indian) remo!e the road#locks to opportunity

and demolish the #arriers that di!ide our society.

7huri#hai Am#ani was of the con!iction that infocomm would energi<e enterprises)

gal!ani<e go!ernance) make li!elihood an en+oyment) learning an e/perience) and

li!ing an e/citement.

(eliance infocomm is a fascinating outcome of this con!iction. It is a ma+or initiati!e to

translate his inspiring dream into reality.

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I%:C: $USI%FSS

(eliance Infocomm will offer a complete range of telecom ser!ices) co!ering mo#ile

and fi/ed line telephony including #road#and) national and international long distance

ser!icesJ data ser!ices and wide range of !alue added ser!ices and application that

will enhance producti!ity of enterprises and indi!iduals.

(eliance India o#ile) the first of infocommYs initiati!es was launched on 7ecem#er

2@) 2002 the '0th #irthday of the (eliance group founder) Sh. 7hiru#hai ,. Am#ani.

This makes the #eginning of (eliance"s dream of ushering in the digital re!olution in

India #y #ecoming a ma+or catalyst in impro!ing =uality of life and changing the face of

India. Its aim to achie!e this #y putting the power of information and communication in

the hand of the people of India at afforda#le costs.

(eliance Infocomm will e/tend its efforts #eyond the traditional !alue chain to de!elop

and deploy telecom solution for India"s farmers) #usinesses) hospitals) go!ernmentand pu#lic sector organi<ations.

The (eliance 9roup founded #y 7hiru#hai ,. Am#ani -?>220021 is India;s largest

#usiness house with total re!enues of o!er (s )000 crore -USE 22.6 #illion1) cash

profit of (s ?2)400 crore -USE 2.@ #illion1) net profit of (s 6)200 crore -USE ?.D #illion1

and e/ports of (s ?4)00 crore -USE >.6 #illion1.

The 9roup;s acti!ities span e/ploration and production -F31 of oil and gas) refining

and marketing) petrochemicals -polyester) polymers) and intermediates1) te/tiles)financial ser!ices and insurance) power) telecom and infocom initiati!es. The 9roup

e/ports its products to more than ?00 countries the world o!er. (eliance emerged as

India;s ost Admired $usiness ,ouse) for the third successi!e year in a T%S ode

sur!ey for 200>.

(eliance 9roup re!enue is e=ui!alent to a#out >.4 of India;s 973. The 9roup

contri#utes nearly ?0 of the country;s indirect ta/ re!enues and o!er 6 of India;s

age no. 56

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e/ports. An in!estor family of o!er >.? million India"s largest) trusts reliance.

(eliance Industries &td. India;s largest pri!ate sector company

(eliance Industries &imited -(I&1 is India;s largest pri!ate sector company on all ma+or

financial parameters with gross. In 20?? its re!enue crossed (s. 2)40)000 crore mark

-(s. 2)4@)64? crore) USE [email protected] #illion1) %et 3rofit crossed (s. 20)000 crore mark -(s.

20)2@6 crore) USE D.4 #illion1 and Total Assets crossed (s. 2)@0)000 crore mark -(s.

2)@D)'? crore) USE 6>.@ #illion1) unparalleled in the Indian 3ri!ate sector. 7uring the

year 20?0) (I& and $3 announced a strategic partnership in the oil and gas #usiness.

This partnership comprises $3 taking >0 per cent stake in 2> oil and gas production

sharing contracts that (eliance operates in India) including the G976 #lock) and the

formation of a +oint !enture -408401 for sourcing and marketing gas in India.

(I& emerged as the only Indian company in the list of glo#al companies that create

most !alue for their shareholders) pu#lished #y inancial Times #ased on a glo#al

sur!ey and research conducted #y 3rice water house Coopers in 200D. (I& features in

the or#es 9lo#al list of world;s D00 #est #ig companies and in T 9lo#al 400 list of

world;s largest companies.

(I& emerged as the ;$est anaged Company; in India in a study #y $usiness Today

and A.T. Gearney in 200>. The company emerged ;India;s #iggest wealth creator; in

the pri!ate sector o!er a 4year period in a study #y $usiness Today Stern Stewart in

200D.

:ne out of e!ery four in!estors in India is a (eliance shareholder. Bith glo#ally

competiti!e capital and operating cost positions) (eliance 9roup dominates the rapidly

growing Indian market deri!ing o!er @0 of its re!enues from the domestic market.

(I& alone accounts for8

?' per cent of the total profits of the pri!ate sector in India

' per cent of the profits of the entire corporate sector in India

6 per cent of the total market capitali<ation in India

Beightage of ?4 per cent in the $SF Sense/

Beightage of ?2 per cent in the %ifty Inde/.

age no. 57

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TATA ("($(

• $rand %ame8 TATA or TATA 7:C::

• %etwork8 C7A 2000?/

• %etwork Co!erage8 22 Telecom circles

• Su#scri#er #ase8 X @>.' million

•arket Share8 @

• Su#scriptions8 3ost 3aid) 3re 3aid

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age no. 58

TATA ("($(

Tata Teleser!ices is part of the I%( 6D)>40 Crore -USE?D.> #illion1 Tata 9roup) that

has o!er 0 companies) o!er 2?0)000 employees and more than 2.?6 million

shareholders. Bith an in!estment of o!er I%( )000 Crore -USE 2 #illion1 in Telecom)

the 9roup has a formida#le presence across the telecom !alue chain. The Tata 9roup

plans an additional in!estment of around I%( 0005 Crore -USE 2 #illion1 in this

sector in the ne/t two years.

Tata Teleser!ices spearheads the 9roup;s presence in the telecom sector.

Incorporated in ?6) Tata Teleser!ices was the first to launch C7A mo#ile ser!ices

in India with the Andhra 3radesh circle.

Starting with the ma+or ac=uisition of ,ughes Tele.com -India1 &imited Rnow renamed

Tata Teleser!ices -aharashtra1 &imited in 7ecem#er 2002) the company has swung

into e/pansion mode. Tata Teleser!ices operates in 20 circles i.e. Andhra 3radesh)

Chennai) 9u+arat) Garnataka) 7elhi) aharashtra) um#ai) Tamil %adu) :rissa) $ihar)

(a+asthan) &ucknow) ,aryana) ,imachal 3radesh) Uttar 3radesh -F1) Uttar 3radesh

-B1) Gerala) Golkata) adhya 3radesh and Best $engal. The company has a

customer #ase of o!er > million. The in!estment in the company as of arch 200D

totals I%( 44 Crore -USE ?200 million1.

,a!ing pioneered the C7A >9?/ technology platform in India) Tata Teleser!ices has

esta#lished a ro#ust and relia#le telecom infrastructure that ensures =uality in its

ser!ices. It has partnered with otorola) Fricsson) &ucent and FCI Telecom for the

$ae 66

http://www.tataindicom.com/misc/ttml/ttml.asp





deployment of a relia#le) technologically ad!anced network.

age no. 5A

The company) which heralded con!ergence technologies in the Indian telecom sector)

is today the market leader in the fi/ed wireless telephony market with a customer #ase

of ?.@ million.

Tata Teleser!ices; #ou=uet of telephony ser!ices includes o#ile ser!ices) i/ed

Bireless 3hones) 3u#lic $ooth Telephony) and Bireline ser!ices. :ther ser!ices

include !alue added ser!ices like !oice portal) roaming) postpaid Internet ser!ices) >

way conferencing) group calling) Bii Internet ser!ices and data ser!ices.

Tata Teleser!ices has recently) marked its entry into the prepaid segment #y

launching ?00 Sacchai True 3aid) across all its e/isting 20 circles. Bith the latest

initiati!e) Tata Indicom has opened up new frontiers for the Indian prepaid customers

#y offering ?second pulse and ?00 talktime on True 3aid. The company will #e

shortly launching a new ser!ice for Corporate called 3ushToTalkZ -first across theworld to partner with Hualcomm for $(FB Chat1. This ser!ice will #e a!aila#le for the

masses across the country. Tata Indicom has also launched a collection of ?000

mo#ile games one of the largest collections of mo#ile games in the world.

The company has launched prepaid B3 and pu#lic phone #ooths) new handsets)

e/pand Bii across pu#lic hotspots) new !oice data ser!ices such as $(FB

games) picture messaging) polyphonic ring tones) interacti!e applications like news)

cricket) astrology) etc.

Tata Teleser!ices has a strong workforce of 4400. The company is in the process of

recruiting personnel for its new circles and will create more than 20)000 +o#s #y arch

2004) which will include ?0)000 indirect +o#s through outsourcing of its manpower

needs.

Today) the company ser!es more than > million customers in o!er @2D towns. Bith an

am#itious rollout plan #oth within e/isting circles and across new circles) Tata

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Teleser!ices will offer worldclass technology and userfriendly ser!ices to o!er ?000

cities in 20 circles #y arch 2004.

age no. 60

$TS I'IA

[ $rand %ame8 TS

[ %etwork8 C7A ?/

[ %etwork Co!erage8 ?4 Telecom circles

[ Su#scri#er #ase8 X ?6 million

[ arket Share8 ?.'@

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[ Su#scriptions8 3ost 3aid) 3re 3aid

age no. 61

$TS

o#ile TeleSystems or simply TS India is an Indian su#di!ision of (ussian o#ile

TeleSystems Telecommunication Company head=uartered in %ew 7elhi) India. It

pro!ides wireless !oice) #road#and Internet) messaging and data ser!ices in India.

TS India is a su#sidiary of (ussian conglomerate Sistema and operates across India

with o!er ?6 million customers.

Sistema Shyam TeleSer!ices &td. -SST&1 is a !enture) in!ol!ing e=uity participation

#y Sistema oint Stock inancial Corporation of (ussia -MSISTFA SCN1) the

(ussian ederation and the Shyam 9roup of India. Sistema SC is the ma+ority

shareholder in the Company. Appro/imately 2.4 e=uity stake is held #y pu#lic. The

company has #een awarded Unified Access Ser!ices &icense -MUAS&N1 #y the

7epartment of Telecommunication) 9o!ernment of India to pro!ide telecom ser!ices

across all 22 telecom circles of India.

In 200@) Sistema formed 'D826 +oint !enture with India"s Shyam 9roup to form

Sistema Shyam Teleser!ices -SST&1) and ac=uired 3anIndia license to pro!ide

C7A ser!ices in the country. In arch 200) SST& launched the TS #rand in state

of Tamil %adu) followed #y neigh#oring state Gerala and B.$engal in April and ay

respecti!ely.. As of ?4 arch 20?? the total su#scri#er #ase of TS India is o!er ?0

million present in ?4 circles) +ust launched in Uttar 3radesh Fast and Best.

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age no. 62

SC(T Analysis of

Telecom Industry

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age no. 6

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SC(T Analysis of Telecom Industry

Strengths

• ,uge wireless su#scri#er potential

• astest growing mo#ile market in the world

• Consumers are ready to pay for cutting edge ser!ices

• 9o!ernment proposes to hike 7I limit in Telecom to 'D

• Unified license regime

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Cea;ness

• &owest call tariffs in the world

•

arket strongly regulated #y 9o!ernment #ody 9o!erning

$oth IS3 and Telecom sectors

• Too many authorities ruling the sector

• ,uge potential for low end and cheap handsets

• Bide scale Consumer churn in Telecom and IS3

Bide spread *AS deployment is restricted due to language and literacy pro#lems

primarily a !oice #ased market

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(&&ortunity

• To offer !alue added ser!ices on 9S) C7A and I3

• &anguage independent ser!ices

• o#ile arketing concepts

• Content influenced #uy local culture and 9lo#al success stories

• Commerce

• Unified messaging platforms

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Threats

• &ow cost ser!ice pro!iders no possi#ility of #reaking e!en in

Short term

• Beak I3( protection

• Software and digital content 3iracy

• 3olitical insta#ility

• (egulatory interference

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%rowth of %S$ ! "$A Till 8242

age no. 68

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S*/S"RI/,RS %S$ A' "$A /AS, ," 8242

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age no. 6A

%S$!"$A /ase - F,/ 8244

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age no. 70

"($PARISI(' "$A >S %S$

age no. 71

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Research $ethodology

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Title of t+e stud# ar&et /trateg! $n Reliance >ommunication for

?/<>- ostpa" /er(ices

*uration of t+e stud#- 20th a! to 15th Eul! : 8 ea&s ).

(b?ectives of the Research

To know a#out a+or player in ser!ice pro!ider.

To find general pro#lems in ser!ices of (eliance Communication.

To analysis the Satisfaction le!el of retailers from there ser!ice pro!ider.

To collect the suggestion of retailers regarding there ser!ice pro!ider.

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Sco&e of the Study

Scope defines the units to #e co!ered and the practical implications of the study. To

get good results there must #e a specific area and a respondent to which yours study

is concerned. Therefore we co!ered following areas for our study

9handewalan

Garol#agh

&akshmi nagar

Canaughat place

I met the people of all ages groups with any type of demographical profiles #ecause

mo#ile is today a ser!ice which is used #y e!eryone.or con!enience of the study)my

respondents are (etailers.

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%S$

Airtel

$S%&

*odafone

"$A

(eliance infocom

Tata 7ocomo

TS

The finding of the sur!ey will #e useful for the a#o!e mentioned ser!ice pro!iders.

They will #e a#le to know a#out where they stand in the market and how to reposition

them to gain a differential ad!antaged.

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age no. 76


Sam&ling esign

Sampling design is a definite plan) which is determined #efore any data are actually

collected for o#taining a sample from a gi!en population. I ha!e used con!enience

sampling techni=ues. In this type of sampling techni=ue data is collected as per the

con!enience of the researcher.

Sam&ling unit

A decision has to #e taken concerning a sampling unit #efore selecting sample

sampling unit of my study includes only retailers.

Sam&le Si6e

Sample si<e refers to the num#er of times to #e selected from the uni!erse to

constitute a sample. It should #e optimum and must lead to the population so that it

leads to relia#le results. In our study the sample si<e of respondent I ha!e ?00

retailers.

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ata "ollection $ethod

I ha!e used primary as well as secondary data in my study.

• Primary ata to collect retailer"s response.

• Secondary ata to study the positioning strategy of leading players in

telecom industry#

ata collection Instrument

A structured Huestionnaire was used for primary data collection. or secondary data

collection !arious maga<ines) newspapers and Internet were used for study.

$ae 86



age no. 78

ATA A'A.0SIS A'

I'T,RPR,TATI('

$ae 87



age no. 7A

$ae 88



ATA A'A.0SIS A' I'T,RPR,TATI('

?. 7o you ha!e new outletW

Ta#le %o. ?

9raph %o. ?

Interpretation8 @4 retailer don"t ha!e ha!e new outlet and remaing ?4 are

ha!ing new outlet.

$ae 8A

Sr# 'o# @nowledge Res&ondents

? OFS ?42 %: @4



age no. 80

2. 7o you ha!e latest posters 8 a1 %3 #1 %et 3lans c1Tarrif

Ta#le %o. 2

9raph %o. 2

Interpretation8 '4 retailer ha!ing the latest poster and remaing 24 are not

ha!ing.

age no. 81

>. 7o you ha!e facility of FT:3W

$ae A0


? OFS '42 %: 24



Ta#le %o. >

9raph %o. >

Interpretation8 60 retailer ha!ing the facility of FT:3 and D0 are not

ha!ing.

age no. 82

$ae A1


? OFS 602 %: D0



D. 7o you ha!e all schemes of (eliance communication in writingW

Ta#le %o. D

9raph %o. D

Interpretation8 44 retailer ha!ing the written schemes and D4 are not ha!ing.

age no. 8

$ae A2


? OFS 442 %: D4



$ae A



4. 7o you remem#er all our schemesW

Ta#le %o. 4

9raph %o. 4

Interpretation8 ?00 retailer remem#er all our schemes.

$ae A@


? OFS ?00

2 %: 0



age no. 8@

6. Are you satisfied from the :S5ser!icesW

Ta#le %o. 6

9raph %o. 6

Interpretation8 @0 retailers satisfy from the :S5ser!ice.

$ae A5

Sr# 'o# @nowledge Res&ondents? OFS @02 %: 20



age no. 85

$ae A6



'. 7o you ha!e any pro#lem relating to (eliance Company 5distri#utorW

Ta#le %o. '

9raph %o. '

$ae A7


? 7isplay 242 Claim >4> Sim Acti!ation 4D $alance Cut 44 %etwork 246 Sales an 4



Interpretation8 24 retailers says pro#lem relating to display) >4 says claim)

24 says network and remaining ?4 are e=ually distri#uted #etween sim

acti!ation) $alance cut and sales man pro#lem.

86

$ae A8



@. ark the point on scale indicating the o!erall satisfaction le!elW

Ta#le %o. @

9raph %o. @

$ae AA


?F/cellent

4

29ood

42

> A!erage

2'

D3oor

@

4*ery 3oor

>



Interpretation8 42 retailers says o!erall good satisfaction le!el) 4 says e/cellent)

2' says a!erage) @ says poor and remaining > says !ery poor

age no. 87.

"('".*SI('

$ae 100



age no. 88

$ae 101



CONCLUSION

Telecom sector is #ooming sector. Its market is =uite competiti!e in 7elhi with so

many companies !enturing here. (eliance Company is ha!ing high #rand image and

large num#er of su#scri#ers) #ut retailers are not satisfied with its distri#ution ser!ice.

ost of the customers are associated with Airtel due to its good connecti!ity

co!erage. *odafone idea has lost its market share due to its low good connecti!ity

co!erage. 7ue to the growing need for mo#ile phones) it"s no wonder that ser!ice

pro!iders are going all out to capture) as much market space as they can. As the

num#er of mo#ile phone users are estimated to rise to a#out in 20?D) it"s not

surprising that most of the leading ser!ice pro!iders in India ha!e started #randing and

marketing their ser!ices more aggressi!ely .India"s telecommunication sector has

#een touted as one of the most lucrati!e markets for mo#ile ser!ice pro!iders and also

for glo#al mo#ile companies.

age no. 8A

$ae 102



.I$ITATI('S (F T+,

ST*0

$ae 10



age no. A0

$ae 10@



.I$ITATI('S (F T+, ST*0

The respondent may #e #iased while gi!ing their !iews.

The pro+ect study is limited to 7elhi and hence generali<ation of findings

cannot #e done.

It is difficult to state) e/actly) the marketing strategies as retailers used layman

language.

age no. A1

$ae 105



/I/.I(%RAP+0

age no.A2

$ae 106



/I/.I(%RAP+0

BF$ SITFS8

www.telecomtalk.info

www.wikipedia.org

www.tatateleservices.com

www.rcom.co.in

www.vodafone.in

%FBS 3A3F(8

Economic times

Times of India

age no. A

$ae 107



A'',J*R,

$ae 108



age no. A@

$ae 10A



G*,STI(''AIR, F(R R,TAI.,RS

(etailer"s %ame\\\\\\\\\\.

Contact %o\\\\\\.....................

Area\\\\\\\\\\\\\\

?. 7o you ha!e new outlet.

Oes %o

2. 7o you ha!e latest posters 8 a1 %3 #1 %et 3lans c1Tarrif

Oes %o

>. 7o you ha!e all schemes of (eliance communication in writingW

Oes %o

D. 7o you remem#er all our schemesW

Oes %o

4 .7o you ha!e facility of FT:3W

C7A 9S

6. Are you satisfied from the :S5ser!icesW

Oes %o

age no. A5

$ae 110



'. 7o you ha!e any pro#lem relating to (eliance Company 5distri#utorW

7isplay

Claim

Sim Acti!ation

$alance Cut

%etwork

Sales an

@. ark the point on scale indicating the o!erall satisfaction le!elW

?. F/cellent

2. 9ood

>. A!erage

D. 3oor

4. *ery 3oor

Any feed#ack recommended #y youW \\\\\\\\\..

Documents

Market Stretgy in Reliance Communication Gsm&Cdma Postpad Services[1]