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This is an excerpt from the 2011 Geoscape Market Rankings for the top 100 DMAs by Total, White Non-Hispanic, Hispanic, Black Non-Hispanic and Asian Non-Hispanic populations.
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3 | P a g e P. 888.211.9353 | E. [email protected] | URL. www.geoscape.com
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011
The Designated Market Area (DMA) boundaries are defined by Nielsen and for Miami-Fort Lauderdale they include the following counties: Broward, Miami-Dade and Monroe.
HISPANIC POPULATION RANK DMA Hispanic Population (2011) RANK DMA Hispanic Population (2011)
1 Los Angeles 8,089,549 51 Lubbock 166,107
2 New York 4,562,986 52 Greensboro-High Point-Winston Salem 164,701
3 Houston 2,265,482 53 Providence-New Bedford 161,260
4 Miami-Ft. Lauderdale 2,133,711 54 Wichita-Hutchinson Plus 155,592
5 Dallas-Ft. Worth 2,098,131 55 Nashville 153,283
6 Chicago 2,048,440 56 Reno 151,923
7 San Francisco-Oakland-San Jose 1,677,444 57 Grand Rapids-Kalamazoo-Battle Creek 142,940
8 Phoenix (Prescott) 1,553,175 58 Indianapolis 137,212
9 San Antonio 1,355,196 59 Honolulu 119,454
10 Harlingen-Weslaco-Brownsville-McAllen 1,142,940 60 Cleveland-Akron (Canton) 118,571
11 Sacramento-Stockton-Modesto 1,066,866 61 Tyler-Longview (Lufkin & Nacogdoches) 113,182
12 Fresno-Visalia 1,034,175 62 Greenville-Spartanburg-Asheville-Anderson 112,043
13 San Diego 995,127 63 Jacksonville 107,588
14 Denver 901,453 64 Ft. Smith-Fayetteville-Springdale-Rogers 105,707
15 Washington, DC (Hagerstown) 815,253 65 Baltimore 104,996
16 El Paso (Las Cruces) 793,481 66 Harrisburg-Lancaster-Lebanon-York 104,080
17 Albuquerque-Santa Fe 786,969 67 Springfield-Holyoke 100,069
18 Philadelphia 743,601 68 Tulsa 97,801
19 Atlanta 737,520 69 Boise 96,486
20 Orlando-Daytona Beach-Melbourne 709,826 70 New Orleans 96,279
21 Tampa-St. Petersburg (Sarasota) 683,095 71 Omaha 94,620
22 Las Vegas 617,754 72 Spokane 89,634
23 Austin 603,616 73 Norfolk-Portsmouth-Newport News 87,098
24 Boston (Manchester) 493,874 74 South Bend-Elkhart 75,094
25 Tucson (Sierra Vista) 421,539 75 St. Louis 74,161
26 Seattle-Tacoma 404,846 76 Chico-Redding 72,029
27 Portland, OR 398,649 77 Memphis 70,521
28 Bakersfield 396,711 78 Abilene-Sweetwater 69,173
29 Salt Lake City 385,616 79 Columbus, OH 66,032
30 West Palm Beach-Ft. Pierce 347,670 80 Shreveport 64,373
31 Corpus Christi 342,275 81 Wilkes Barre-Scranton 63,649
32 Monterey-Salinas 338,535 82 Richmond-Petersburg 62,611
33 Hartford & New Haven 298,886 83 Toledo 62,302
34 Raleigh-Durham (Fayetteville) 283,269 84 Chattanooga 61,405
35 Ft. Myers-Naples 264,642 85 Birmingham (Anniston And Tuscaloosa) 60,853
36 Charlotte 258,978 86 Little Rock-Pine Bluff 58,687
37 Laredo 253,101 87 Des Moines-Ames 58,201
38 Yuma-El Centro 253,003 88 Rockford 56,514
39 Palm Springs 242,240 89 Savannah 56,053
40 Santa Barbara-Santa Maria-San Luis Obispo 224,651 90 Buffalo 53,511
41 Minneapolis-St. Paul 213,757 91 San Angelo 53,450
42 Milwaukee 212,042 92 Rochester, NY 53,022
43 Yakima-Pasco-Richland-Kennewick 206,331 93 Wichita Falls & Lawton 52,923
44 Odessa-Midland 201,511 94 Louisville 52,730
45 Waco-Temple-Bryan 201,238 95 Huntsville-Decatur (Florence) 52,674
46 Detroit 190,193 96 Davenport-Rock Island-Moline 51,741
47 Kansas City 184,016 97 Lincoln & Hastings-Kearney 51,339
48 Colorado Springs-Pueblo 175,022 98 Greenville-New Bern-Washington 50,093
49 Amarillo 171,012 99 Cincinnati 49,516
50 Oklahoma City 170,042 100 Beaumont-Port Arthur 49,023 This Market Snapshot Ranker is produced by Geoscape and redistribution/republication is hereby granted subject to full attribution and sourcing of the data contained herein to Geoscape®, the American Marketscape DataStream™ Series 2011 and Consumer Spending Dynamix™ Series 2011. All
rights reserved, Copyright 2011 ©. This and other snapshots are available at: www.geoscape.com/msnaps.
