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How to Design Effective Flyers

Sheryl Roush, DTM, PDG, ASPast District 5 Governor, 1993-94Toastmasters Accredited SpeakerAuthor, Heart of a Toastmaster

CEO, Sparkle Presentations, Inc.Sheryl@SherylRoush.comSherylRoush.comHeartofaToastmaster.comSparklePresentations.comSpeakAndMarketLikeAPro.com©2020 Sheryl L. Roush. All Rights Reserved.

District 5 Toastmasters Leadership Institute

Saturday, January 25, 2020San Diego County Office of Education

“Be Brilliant”

Market Like A Pro! Sheryl Roush, DTM, PDG, Accredited Speaker© 2018-2020 Sheryl Roush. All Rights Reserved. SherylRoush.com SpeakAndMarketLikeAPro.com PAGE 2

What is your event... and Who is it for?

“Begin with the end in mind.” - Dr. Stephen Covey

Identify Your Market(s):

1) WHO is your ideal audience attendee, guest, member, etc.? Who do you need to attract?

2) What are their PAINS or NEEDS (fears, key problems, issues or challenges) that you/your event can SOLVE?• ___________________________________• ___________________________________• ___________________________________• ___________________________________• ___________________________________• ___________________________________• ___________________________________

What are the Benefits to THEM?Why would they attend, join, etc.?• ___________________________________• ___________________________________• ___________________________________• ___________________________________• ___________________________________• ___________________________________• ___________________________________

Event: ____________________________________________________________q Club Flyer q Open House q Pathways Training q Speech Contest

q Speechcraft Series q Special Event q New CLub Launch

q _______________________

Theme: ___________________________________________________ Date: _______________Notes:

Building Your Event:

q Ask “How does this serve the Member?”q Focus on the end result(s) to the Memberq Reinforce the benefits (take-aways)q Envision the event outcome(s)q Energize your vision with excitementq Share your vision with othersq Pay attention to the small detailsq Offer the Members abundant valueq Show on-going appreciation to othersq Promote the #hashtags everywhere!q Ask the end-user (attendee) for inputq Add the Sparkle Factor with images!

38 Words Proven to Attract Reader’s Attention:

FreeYou / YourHow to...BenefitMoneyValueExploreRevolutionaryChallenge

NewProvenSafeNowGuarantee(d)LoveIntroducing...SaveBargain

EasyHealthFun / EnjoyTodayResultsDiscoverQuick TipsBreakthroughHurry

SuddenlyAnnouncingJust ArrivedImprovementAmazingSensationalRemarkableMagicCompare

3 Stages of Marketing Communication:

1) _____________________________________. Q: Should I read it, file it, toss it, click out?

Answers the “_____________?” Time available: ______________

2) ____________________________________.Q: Was I right? Does it __________ to me?

Time available: ______________

3) ___________________________________.Q: What do I do now?

Time available: ______________

Market Like A Pro!

Market Like A Pro! Sheryl Roush, DTM, PDG, Accredited Speaker© 2020 Sheryl Roush. All Rights Reserved. SherylRoush.com SpeakAndMarketLikeAPro.com PAGE 3

Ideas:

Understanding what your Readers need:

_____ % Non-ReadersSimple words and text - photographs, visuals; Numbers in layout, phone numbers, video

_____ % Avid ReadersRead everything provided; Need facts, details, statistics; Prefer more conservative layouts

_____ % SkimmersScan and Browse through text; Appreciate graphic design, photos, color; Prefer progressive layouts

PAGE 4

TI Branding Colors, Fonts and Images:

Brand Portal, https://www.toastmasters.org/resources/brand-portalTitled: Logos, Images and Templates, the portal and may be accessed in the Leadership Central section of the website, ordownloaded from the Resources section of the website.By creating materials that follow Toastmasters’ protocol, youcontribute to the organization’s brand awareness and consistency. You also help protect the intellectual property andglobal perception of Toastmasters International. • Use only branded colors for all materials, including text. (Brand Manual, page. 28)• Branded fonts must be used for all text. Arial is the most commonly used font. (Brand Manual, pgs. 39-43)• The Toastmasters logo must not be altered or truncated in any way. Do NOT create a unique design, logo or tagline for your specific club or district. (Brand Manual, page 36)

• Clip art and cartoons must never be used alongside any Toastmasters trademarks.

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What are the main typefaces?

Please review pages 42–46 in the Brand Manual.

• Our primary typeface is Gotham, used for headlines and subheads.

• Our secondary typeface is ITC Lubalin Graph Std and should be reserved for callout boxes and taglines.

• Our body copy typeface is Myriad Pro.

Arial is our web-safe typeface for online purposes and external communication (Word, PowerPoint, email) and can be used if access to other fonts is l  

Images that should never be used alongside the Toastmasters brand:

AnimalsLandscapeChildrenFood and appliances (this includes toast and toasters)MedicineCartoonsArchitectureOther images or designs

Use images of people that look engaged, approachable and empowered. Incorporate images from Toastmasters-related settings:

Club meetingsPresentations and speakersNetworkingConferences and trainingSpeech contests

I

COLOR PALETTE

BRANDED COLORS

TYPOGRAPHY

IMAGES TO USE IMAGES NOT TO USE

Need to give presentations, reports or briefings?Want insights to quickly craft effective speeches?

Tips on providing (and receiving) feedback?

Conquer those fears, gain confidence and practice in a supportive environment!

SpeechcraftA 6-week Communication Skills Training Series

Need a career boost?Your career success depends on how well youconfidently express yourself. If you want toimprove your performance in business meetings,job interviews, presentations, sales, conversationsand problem-solving situations... participating inthis series can help!

Experiential Learning.During the course you will prepare and present shortspeeches and practice impromptu speaking in a relaxed, safeand supportive environment. You will gain confidence in allaspects of communication, including written and oralimpromptu speeches, use of body language and listening.Materials are provided. Experienced members ofToastmasters International present the fundamentals ofpublic speaking, and serve as your mentors throughout theprogram.

Benefit immediately.The skills gained will serve you in all areas of your life. On the job, you will be able to communicate better withyour boss, co-workers, patients, suppliers and customers.

Enroll Today!Give your career a boost. Reserve your place!

Dates: Wednesday evenings, 4:30-6:00pmJune 19-26, and July 3-10-17-24

Tuition: $50 inclusive of all training materials andweekly Club meetings through Sept. 30, 2019

Coordinator Contact:Name: Email: Phone:

Sharp Hospital - Chula Vista751 Medical Center Court, Chula Vista, CA 91911Nellie Barrington Meeting Room, Lower Level< club website >

This series is hosted by Sharp Toastmasters Club.Toastmasters is a non-profit educational organization dedicated to

enhancing communication and leadership skills.

Immediate Benefits Include:o Gaining confidence in public speakingo Developing communication and language skillso Learning to think quickly and clearlyo Becoming an effective listenero Offering effective feedback to otherso Using body language, slides and visual aidso Advancing your interpersonal skillso Enhancing your leadership skillso Improving job or promotion prospectso Learning meeting and time management

Participating in this series can also help you in:3Problem-solving3Speaking before groups3Selling your ideas or products3Conducting effective meetings3Managing nervousness3Speech structure, flow and organization3Body language and using gestures3Vocal variety, projection and range3Meeting management3Connecting with your audiences

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�Grab attention and boost attendance� Know what is needed in your promotion� Identify branding for your Toastmaster promotions

Sheryl Roush, DTM, Past District 5 Director, Accredited SpeakerA District 46 favorite! Sheryl was the keynote presenter for our January District LeadershipConference, with her inspirational Star Trek-themed message of “To Boldly Go!” While here shealso conducted a webinar on Promoting Speechcraft to build and retain membership. Sheryl brings40 years of experience in marketing to our program. She is an award-winning graphic designer,and a 17-time published author, with 5 of those books on this topic! She is a top-rated internationaltrainer with over 3,000 presentations on this topic. Sheryl has owned five graphic design studios,and received numerous design and journalism awards, including four Toastmasters Top Ten (in theworld) Newsletter Design awards. Her Solid Gold Newsletter Design book was also a course bookat the University of Ottawa. An active Toastmaster since 1987, Sheryl has received: Area Directorof the Year; Division Director of the Year, District TM of the Year, and the Presidential Citation. She is the author of the Heart of a Toastmaster, which earned “Best Anthology” from the Int’l BookAwards. Sheryl is the CEO of Sparkle Presentations, Inc., based in San Diego, California. Visit: SherylRoush.com SparklePresentations.com SpeakAndMarketLikeAPro.com

How to Create an EffectiveSpeech Contest Flyer

Need to create a flyer for your speech contest?Or for your club, area and division events?

Want better results from your efforts?

Attend this engaging “how to” free graphic design webinar!

Discover proven tips to:

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FFRREEEE OONNEE--HHOOUURR LLIIVVEE WWEEBBIINNAARRhttps://zoom.us/j/685099815

No pre-registration is required!Log on from your computer or smart device to see the VISUALs!

District 46Hosted by Division A

Sample Flyers

http://bit.ly/speechcontestflyerwebinar