Our Expertise for Your Business

Strategies Unlimited offers comprehensive market

research and B2B research services that help businesses

large and small re� ne their marketing strategy, better

understand consumer buying habits, identify new

markets, and develop new product and service lines.

Strategies Unlimited is now able to deliver our

market knowledge to your business through our new

survey products. Our research analysts are all highly

knowledgeable in the LED, lighting, and laser industries,

which will allow for maximized analysis and insight

into the survey creation and results analysis.

Market Research Representative Sampling Surveys

Custom SurveyStrategies Unlimited works exclusively with a speci� c client to createand distribute your market survey to the corresponding readership list of LEDs Magazine and Lux Review for the lighting industry or Laser Focus World and Industrial Laser Solutions for the laser industry. Strategies Unlimited then compiles, analyzes, and creates a report detailing the responses from the survey.

In-house SurveyStrategies Unlimited creates annual lighting surveys, which it distributes to either readers of LEDs Magazine and Lux Review for the lighting industry or Laser Focus World and Industrial Laser Solutions for the laser industry. These surveys consist of 20-25 questions created by Strategies Unlimited analysts to gather the overall opinion of industry experts on how their market is evolving. A la carte question options are available for customers who do not wish to purchase the entire survey.

Show SurveyStrategies Unlimited offers its custom survey option, with the added bene� t of having the survey conducted on the show � oor of its partner trade shows:

a. Lux Live (Nov 18-19, 2015)b. Laser & Photonics Marketplace Seminar (Feb 15, 2016)c. Strategies In Light (March 1-3, 2016)

Voice of the Customer (VOC) SurveyOur VOC Surveys capture the opinions, preferences, experiences, and feedback of consumers of a product or company. This survey type is ideal for companies looking to better capture customer’s expectations, preferences and experiences. Ideal candidates for this product include:

• Manufacturers • Financial Institutions • Marketing � rms

Market SurveyOur market surveys capture opinions, insights, and trends of the overall market from industry experts and followers. This survey type is ideal for companies looking to focus production, R&D, and marketing in a speci� c area. Ideal candidates or this product include:

• Manufacturers • Marketing � rms • Research & Development

Survey Options That Cover EveryFacet of the Lighting & Laser Industries

1

3

Surv

ey S

ervi

ces

2

of LEDs Magazine and Lux Review for the lighting industry or Laser Focus

What lighting communication technology do you think will be winning in indoor lighting in 3-5 years? You may choose up to three options for each application.

What wireless protocol do you think will win out in the connected lamp (light bulb) market in the next three years?

How are clients (and/or you) funding connected lighting installations? (1 being most popular funding source and 5 being least popular funding source)

Sample Questions and Tables

■ LOANS

■ GOVERNMENT/REBATES SUBSIDES

■ ESCO

■ INTERNAL FUNDS

■ WI-FI – 40%

■ Hybrid Zigbee/Bluetooth – 17%

■ Bluetooth – 16%

■ Zigbee – 11%

■ Don’t Know – 14%

■ DALI■ DMX■ Li-Fi■ Zigbee■ Bluetooth■ WI-FI■ 6LoWPAN■ Power Line Com.■ Analog■ EnOCean■ Power over Ethernet

12

34

Retail Of� ce Hospitality Industrial

Contact UsTim CarliDirector of SalesStrategies Unlimited650-946-3163tcarli@pennwell.com

Philip SmallDirector of LED & Lighting ResearchStrategies Unlimited(512) 632-9612philips@pennwell.com

Allen NogeeSenior Analyst, Laser ResearchStrategies Unlimited(480) 235-2727allenn@pennwell.com