Market Research Report :Animal Feed Market in India 2012

7/30/2019 Market Research Report :Animal Feed Market in India 2012

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Animal

Feed

Market

– IndiaNovember 2012







4ANIMAL FEED MARKET IN INDIA 2012.PPT

S A M P L E

ANIMAL FEED MARKET IN INDIA 2012.PPT

Introduction

In general, feed refers to the food that are fed to the farm animals, but, in technical terms compound animal

feed is defined as a highly nutritious food component which is specially prepared for animals and can be fed

to them as the sole source of ration for their proper growth and development in order to enhance their

productivity

Price of the raw materials

Factors determining the composition of animal feed

Nutritional value of the components

Nutritional requirements of the specific animal

Rules

and

regulations

of

the

government

As the components used in

preparing animal feed are

mainly agro

‐based,

so,

its

composition is highly

influenced by a country’s

agricultural output

Factors

Just like human beings, animals also require a nutritionally

adequate feed for their proper and healthy growth




S A M P L E

Global Market

– Overview

(1/2)

The changing food consumption pattern worldwide, is

surely going to…

X20__

y20__

Production (mn tonnes)Year

• Animal feed is an essential component in the overall food

production process, especially the livestock based food products

industry

• Generally, its

production

takes

place

in

industrial

feed

mills

or

in

simple

on‐farm mixers

•The global animal feed market is witnessing surging demand

owing to the growth in consumption of animal based food

products

• It has

been

estimated

that

the

consumption

of

meat

and

milk

will

rise at the rate of A% and B% per annum globally

During 20__, the global animal feed

production was found to be around x mn

tonnes, showing a growth of z% from the

previous year

• In terms

of

overall

feed

production, A holds the top

position followed by B,C,D, E and F• In 20__, India ranked as the pth

nation among the top ten feed

producing nations of the world

A6%A5%

A4%

A3%

A2%

A1%

F

E

D

C

B

A


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S A M P L E

Global Market

– Overview

(2/2)

…boost the global feed industry in the upcoming years

• Worldwide, poultry feed accounts for

the biggest share in the overall feed

consumption followed

by

ruminant,

pig, aqua and other species

P6%P5%

P4%

P3% P2%

P1%

OthersLatin AmericaMiddle EastNorth AmericaEuropeAsia

Poultry

R6%

R4%R5%

R3%

R2%

R1%

Pig

Q6%Q5%

Q4%

Q3%

Q2%

Q1%

Ruminant

S5%S6%

S2%S3%

S4%

S1%

Aqua

T4%T5%

T6%

T1%

T2%

T3%

Other Feeds*

*Note:Other feeds include horse feed and pet food

B5%B4%

B3%

B2%

B1%

Other Feeds

Aqua

Pig

Ruminant

Poultry

Region

Wise

Breakup

of

Different

Types

of

Feed

Production

(20__)



S A

M P L E

Indian Market

– Overview

(1/2)

Although the industry is at its nascent phase but, it will witness…

•The first commercial production of animal feed in India started in the year 19__ after the establishment of

medium‐sized feed plants in northern and western India

• During

20__,

the

production

was

around

z

mn

tonnes

which

is

expected

to

reach

v

mn

tonnes

by

20__,

growing at a CAGR of p%

• Although, the industry is highly unorganized in nature, it is gradually converting itself into a more

organized and well planned sector

Animal Feed – Production Volume

0

10

20

30

mn tonnes

P%

20__

g

20__

f

20__

e

20__

d

20__

c

20__

b

20__

a

Production – Segmental Shares (2012e)

X4%

X3%

X2%

X1%

Others

Aqua FeedCattle

Feed

Poultry Feed

*Note: ‘Other’ includes feeds of other animals such as swine, sheep, goat, camel, dog etc



S A M P L E Indian

Market

– Overview

(2/2)

…robust growth in the coming years

India has a rich wealth

livestock population which

accounts for 10.71 per cent

of

world's

livestock

resources which includes

16 per cent share in cattle

and 55 per cent share in

global buffalo population

Livestock sector accounts

for y% of the total farm

output in India, which

clearly implies

that

there

will be rise in demand for

animal feed in the near

future

In the production of any

food product of animal

origin, feed

accounts

for

around z% of the total

production cost

India has a rich wealth

livestock population which

accounts for x per cent of

world's

livestock

resources

which includes a per cent

share in cattle and b per

cent share in global buffalo

population

x1%

X%

WorldIndia

Y1%

Y%

Other Farm OutputsLivestock Sector

Z1%

Z%

Other CostsFeed Cost


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A M P L E

Animal Feed Market Segmentation

Animal Feed

Poultry Cattle Aqua Other*

The Indian

animal

feed

industry

is

primarily

classified

into

three

major

categories

and all the remaining types of animal feeds are considered under the group ‘other’

In terms of volume wise

consumption, poultry

feed

accounts for the largest

share of around a%,

followed by cattle feed

(b%) and aqua feed (c%)

D%C%

B%A% Others

Aqua FeedCattle

Feed

Poultry Feed

*Note: ‘Other’ includes feeds of other animals such as swine, sheep, goat, camel, dogs etc



S A M P L E

Import of Major Types of Animal Feed (1/3)

Compounded Animal

Feed Major

Importing

Nations

(2011*)

Major Importing Nations (2011*)Concentrated Compound Animal Feed

0

500

1,000

1,500

2,000

2,500

0

5,000

10,000

15,000

‘000 KgINR mn

20__

b4

a4

20__

b3

a3

20__

b2

a2

20__

b1

a1

ValueVolume

13.5%

2.1%4.4%

8.2%

21.5%

50.3%

F

E

D

C

B

A

33.0%

10.5%

11.2%

13.1%

15.9%

16.3%

U

T

S

R

Q

P

Note: HS Code 23099010 (Compounded animal feed), HS Code 23099020 (Concentrated compound animal feed), (2011*) implies figures between Apr ‐Dec 2011

0

500

1,000

1,500

0

2,000

4,000

6,000

8,000

d1

‘000 KgINR mn

20__

d4

c4

20__

d3

c3

20__

d2

c2

20__

c1

Volume Value





S A M P L E

Key Trends ‐ Summary

Replacement of

Molasses

Exhibitions and

Events

Usage of Information

Technology (IT)

Bypass Protein

Strategic ActivitiesFeed Production from

Unusual Sources

Trends



S A M P L E

Public: Domestic Company – Company A (1/4)

Key People

Products and Services

Company Information Offices and Centres – India

Corporate Address

Company A, Street A

City B

State C

Tel No. 91 124 7239

Fax No. 91

124

4734111

Website www.company.co.in

Year of Incorporation 1767

Ticker Symbol 123456

Stock Exchange ABC

MermaidFish Feed

Category Products/Services

Prawn Feed Profeed, Titan, Manamei, Champ

Scampi Feed Classic, Scampro

DirectorPerson D

Name Designation

Person A MD, CEO

Person B. Director

Person C Director

Head Office

City B



S A M P L E

Key Ratios

Financial Summary

• The company earned a net profit of INR y1 mn in FY 20__, as

compared to net loss of INR y2 mn in FY 20__

• The company reported total income of INR x1 mn in FY 20__,

registering an increase of z per cent over FY 20__

• The company earned an operating margin of z1 per cent in FY 20__,

an increase of a1 percentage points over FY 20__

• The company reported debt to equity ratio of z2 in FY 2011, an

increase of a2 per cent over FY 20__

Key Financial Performance Indicators

Net Profit / Loss

Total Income

0

1,000

2,000

3,000

‐100‐50

0

50

INR mn INR mn

20__

y1

x1

20__

y2

x2

20__

y3

x3

20__

y4

x4

Indicators Value (dd/mm/yyyy)

Market Capitalization (INR mn) p

Total Enterprise Value (INR mn) q

EPS (INR) r

PE Ratio (Absolute) s

Particulars y‐o‐y change

(2011‐10)2011 2010 2009 2008

Profitability RatiosOperating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost RatiosOperating costs (% of Sales)

Administration costs (% of

Sales)

Interest costs (% of Sales)

Liquidity RatiosCurrent Ratio

Cash Ratio

Leverage RatiosDebt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency RatiosFixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working

Capital

TurnoverCapital Employed Turnover

Improved Decline

Financial Snapshot





S A M P L E Key Business Segments Key Geographic Segments

Business

Highlights

(1/2)


Description News

Overview

• Company A is primarily engaged in manufacturing business of prawn and fish feeds and supplies its

products to the farmers of aqua culture

• The company is also involved in shrimp processing and has its presence in the shrimp ready‐to‐eat and

ready‐to

‐cook

segment

under

the

brand

name

‘Prawn

King’

• In addition to this, the company has 4 windmills with a capacity of 3.2 MW at Chitradurga, Karnataka for

generating and selling electricity

Manufacturing Units

• The company has three prawn and a fish feed manufacturing units at Kovvur, Vemuluru in Andhra

Pradesh and Pardi in Gujarat

• The plants

have

a production

capacity

of

capacity

of

90,000

MT

per

annum

• The shrimp processing and exports unit is situated at Gopalapuram in Andhra Pradesh

0%

50%

100%

20__

A4%

B4%C4%

20__

A3%

B3%

C3%

20__

A2%

B2%

C2%

20__

A1%

B1%

C1%

0%

50%

100%R1%

20__

P4%

Q4%R4%

20__

P3%

Q3%

R3%

20__

P2%

Q2%

R2%

20__

P1%

Q1%

CBA RQ P




S A M P L E

Business Highlights (2/2)


• In 2011‐12, the company plans to expand its feed manufacturing facility of its existing Kovvur plant

• For this,

the

company

had

already

purchased

a land

of

4.94

acresFuture

Plans

• During 2010‐11, the company went for capacity expansion of its shrimp feed manufacturing units

Old machineries were replaced with new higher capacity machines and new godowns were set up for enhancing storage

capacity

Production capacities of the plant increased to 1,10,000 MT per annum from 52,000 MT per annum

Expansions

• The company exports its processed shrimps to shrimps to the United States, Europe, Japan, Australia,

and the Middle EastExport

• In the shrimp feed segment, the company witnessed an increase in sales by 125% and the processing

and export division sales grew by 58.4%

• During the 1st quarter of 2012‐13, the overall growth rate of the company was around 20%

Company Performance

Description News

Production Facilities• The processing plants are well equipped with plate freezers, blast freezer, IQF (Individual Quick

Freezing), state‐of ‐art cold storage facility, flake ice manufacturing facility and block ice manufacturing

facility

Quality Standards

• The prawn

and

fish

feed

manufacturing

units

are

ISO

9001:2008

certified

and

the

shrimp

processing

and exports unit is ISO 22000: 2005 certified

• The processing plants are in accordance with the HACCP, USFDA, EU & BRC Global standards

• In addition to this, the plants are ACC Certified for following best aquaculture practices in their

manufacturing processes.

• The company also has in‐house laboratory for conducting special tests for detecting the presence of

micro organisms

and

anti

‐biotics in

the

final

products

to

ensure

that

it

is

absolutely

contamination

free




Appendix

Ratio Calculations

Operating Margin (Operating

Income/Revenues)*100

Net Margin (Net Profit / Revenues) *100

Profit Before Tax Margin (Income Before

Tax

/ Revenues

*100

Return on Equity (ROE) (Net Income / Shareholders Equity)*100

Return on Capital (ROCE) EBIT / (Total Assets – Current

Liabilities)*100

Return on Working Capital (Net Income / Working Capital) *100

Return on Assets (Net Income / Total Assets)*100

Return on Fixed Assets (Net Income / Fixed Assets) *100

Operating Costs (% of Sales) (Operating Expenses / Sales) *100

Administration Costs (% of Sales)

(Administrative Expenses / Sales) *100

Interest Costs (% of Sales) (Interest Expenses

/ Sales)

*100

Ratio Calculations

Current RatioCurrent Assets / Current

Liabilities

Cash Ratio

{(Cash & Bank Balance +

Marketable Securities) / Current

Liabilities)}

Debt to Equity

Total Liabilities / Shareholders

Equity

Debt to Capital Ratio{Total Debt / (Shareholders

Equity + Total Debt)}

Interest Coverage Ratio EBIT / Interest Expense

Fixed Asset Turnover Sales / Fixed Assets

Asset Turnover Sales / Total Assets

Current Asset Turnover Sales / Current Assets

Working Capital Turnover Sales / Working Capital

Capital Employed Turnover Sales / Shareholders Equity




Sources of Information

Secondary Research

Print Medium

Leading Newspapers

Journals / Magazines

Business Magazines

Electronic Medium

Company Websites

Government Websites / Resources

Online Magazines

Online Journals / Articles

Premium Databases

Social Networking Space

Primary Research

Interviews

Leading Industry Vendors

Industry Stakeholders

Industry Experts

Surveys Conducted in Social / Technology Focused Forums



19ANIMAL FEED MARKET IN INDIA 2012 PPT

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Market Research Report :Animal Feed Market in India 2012