Market Research On IT Penatration over the city Hyderabad Power Point

8/3/2019 Market Research On IT Penatration over the city Hyderabad Power Point

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MARKET RESEARCH ON

IT Penetration overthe City Hyderabad


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Prepared By :

Nirag Shah


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Objectives of the Study To get feedback by the owners of small and

medium business enterprises about either they use

any IT solutions or not in their business to know

the IT usage over the city Hyderabad.

To know which type of software they are using in

their business so that firm can develop those

softwares through which firm can earn optimum

revenue. To create awareness of the existing products line of

the firm among the business organizations who are

interested to use IT solutions for their business.


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Research Methodology

Research methodology used for the study was ofRandom Sample Method type and the research is

done with few numbers of SMBs.

Source of Data

The main source of collecting data for this project

is primary as well as secondary method. My

survey is based on questionnaires and direct

customer meeting. Period of Study

60 days

Sample size

2000


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Limitations of the Study During the process of a research a person comes

across certain restrictions certain limitations. Some

of these limitations are overcome while come have

to be overlooked for the smooth conducting of the

research. Some of these restrictions are :

IT is such an Industry in which people is having

mentality that only computer literate people can use

IT software and solutions in their business illiteratepeople cant use IT solutions so whenever I went to

such a place, they used to tell me that no we dont

want anything please go from here.


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Due to the wide area of the markets, it wasimpossible to cover each and every retail shop,

hence only few shops were covered.

The project has to be completed in 6-7 weeks,

which is not enough time to cover the market. So

time was the major constraints in conducting the

study.

In this study it is not possible to collect the opinionof all customers owing to personal constraints. So

the assumptions are drawn on the basis of the

information given by the respondents.

Limitations of the Study


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Data Analysis Analysis of data is a process of inspecting,

cleaning, transforming, and modeling data

with the goal of highlighting useful

information, suggesting conclusions, and

supporting decision making


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Data Analysis The data shows that maximum SMBs are not

using any IT solutions in their business.

About 31% SMBs are using Accounting and

Billing System in their business.

Major part of the SMBs is using only computers

without any software.

A large segment of the SMBs is thinking that there

is no need of IT solutions in Small Business

In Consumer Durables Sector a large part of the

segment is using only computers without any

particular software.


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In Consumer Durables, Cosmetics, FMCG,Hardware and Home Appliances, Hotels and

Restaurants Sectors, Textiles a major part of

SMBs are thinking that there is no need of IT

solutions in small business

In Consumer Durables and Healthcare Sectors

a major part of SMBs want to use IT solutions

for their business in future. In Cosmetics, FMCG, Hardware and Home

Appliances, Healthcare, Hotels and

Restaurants, Textiles Sectors major segment is

using accounting softwares and billing system

Data Analysis


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In cosmetics, FMCG, Hardware and HomeAppliances, Healthcare, Hotels and

Restaurants, Textiles sectors smaller part of

the SMBs wants to adopt IT solutions in

future.

Data Analysis


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Findings A small part of the SMBs who are not using any

IT solutions are interested to use IT in the future.

A small segment of SMBs wants company to

contact them with their own IT solutions.

Healthcare Sector is the only sector where major

part of the Segment is Using IT.

Healthcare Sector is the only Sector where about

half of the segment wants company to contactthem with its own IT solutions.

About 31% SMBs who wants company to

contact them with its own softwares are usingAccountin and Billin S stem


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Findings About 70% SMBs are not using IT solutions in

their business because some of them are thinking

that there is no need of IT in small Business and

some of them have never thought to use any IT

solutions.

Company have a strong opportunity in IT

solution .


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Recommendations In IT users client base is strong in FMCG sector ,

consumer durable and textile sectors.

Out of all the collection of softwares accounting

and database management Softwares are famous

and there is a chance to expend business in that

field

Less awareness about need in small business

Only few person is interested to opt IT services infuture


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Documents

Market Research On IT Penatration over the city Hyderabad Power Point