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MARKETIn 2013 United Office Systems decided to increase their market share and on the back of that decision decided to have an exclusive showroom. Thus started the office furniture revolution and there was no looking back. In the short space of just two years United Office Systems established themselves as one of the leading office furniture suppliers in the UAE and had become connected with well-known manufacturers from all over the world. The focus was on quality and service and there was no question of compromising on quality and service.Display and style always creates a vibrant atmosphere. That is what one can see in United Office System’s 13,000 sq ft Showroom at Zabeel Road which is well equipped with office furniture, an exclusive chair gallery and a sofa lounge.

The main products can be categorised asWorkstations, Executive Tables, Seating Solutions,Meetings and Conference Tables, Sofas andLounge Seating’s, Office Filing and StorageCabinets. Their Products are specifically targeted at Office Solutions. Apart from these UnitedOffice Systems undertakes any nature of work that comprises of Fit Out Solutions, Office refurbishments and Interiors both for Commercial and Residential Units.

United Office Systems position themselves as a brand that caters to the mid segment, as they do not concentrate on low end products and being in operations all these years with a sizeable market share and a healthy customer loyalty they have an equitable market share in the region.

UAE as a market thrives on growth and stability.The country has seen exponential growth in the last few years with new businesses thriving for opportunities in the region. With the 2020 Expo effect the market is poised to grow more as moreSME’s and large-scale enterprises would like to advantage of the growth in the region, which would call for more Offices to start operations, which in turn can be capitalising for the furniture business.

ACHIEVEMENTSUnited Office Systems biggest achievement is the recognition that the brand has received for providing Quality Products with excellent service and winning back-to-back Superbrand status for the last two years in a row.

United Office Sytems as a brand was the first to win the Superbrand certification in the Office Furniture Category, for its meticulous product positioning and after sales service.

HISTORYUnited Offices Systems has become one of the most trusted brands in UAE to become a totally independent entity in 2006 as earlier it was a division operating in the Office Furniture space under the banner of ‘United Furniture’.With the experience and in-depth market know how of the emerging market, UOS had its strategy designed to meet customer expectation at a very early stage.

UOS tied up with Della Rovere an Italian based supplier for its premium furniture products. With

renowned designers like Karim Rashid (winner of‘Good Design Award’) they were able to bring panache and a style statement to several offices in the UAE.

Competitive pricing and quality products backed by an excellent customer support and service is the only reason why United Office Systems is a renowned name in the Office Furniture segment.

PRODUCTOffice design plays a crucial role in the operation of a business. Therefore, many companies are experimenting with ways to make their workspaces more productive whether it’s an open office layout or a standard setting broken up by comfortable and creative seating,

In an attempt to create a content workforce every business owner should ensure that each employee feels valued and like they ‘belong’ to an organisation. It’s important to let employees contribute towards the look and feel of the space.This will help boost pride - a major factor when it comes to beating boredom. Based on these principles and United Office Systems study, their products not only bring aesthetic values but also keeping in mind the comfort and purpose of their clients’ business operations.

RECENT DEVELOPMENTSSpace Planning and Consultancy (Service)As your business grows, you are faced with the question of expanding your space. Will your existing location do or will you need to scout

for new locations? If you are looking to set up a new office, the choices are endless but the task of making the right one can be daunting. Will the space be able to accommodate your current budget and your future needs?It can look challenging, but one thing you can be sure of is that you can always count on United Office.

Their process begins with a thorough workplace appraisal. They study your business, your team’s needs, your corporate structure, your operational requirements and your future projections. Their team will analyse the adequacy of prevalent spaces and the means to maximise usage. They then draw insights to conceive the most productive, cost efficient and aesthetic project proposal for your office.Office Design and Build (Service)Conventionally, office fit out has been sourced to multiple contractors based on their specialisations.

Such a process has always proven to be time consuming and a hassle for clients to manage and co-ordinate between multiple entities. Each contractor has a different interpretation of what you need and it ends up distorting the original concept of the office.With your comfort uppermost in mind, United Office has put together a team of the finest experts for appraisals, design, execution and maintenance. When you entrust them with your vision, your project is prioritised as a turkey endeavor with a Project Manager who will oversee its successful execution, while being the single point of contact for you.With the entire scope of work managed under the same roof, teams are well coordinated, work in tandem and stay synced with each other to meet the strict timelines we set for them.United Office Systems join hands withSKB SystemsUOS, in line with their expansion programme, joined hands with SKB Shutters Corporation Berhad, a name that is synonym in Roller Shutters and Steel Doors (Fire Rated and Non-Fire Rated) with more than 50 years of experience it is definitely the leader in the division. The racking and shelving systems have been marketing their products globally through an extensive network of business partners.l Tested by Bath University (United Kingdom).l Certified to S.E.M.A. Codes of Practice for the design of Static Racking (U.K. Storage Equipment Manufacturers Association).

With this association UOS is geared to contribute to the requirements for Total Storage Solutions in the UAE offering light-duty, medium-duty and heavy duty racking systems and supplies to large scale distributors and warehouses in the region.

They also collaborate with warehouse solution providers to cater for automated storage systems.

PROMOTIONWhen you don’t use your voice you are not heard and United Office Systems realise the significance of constantly having a brand recall value. To enrich this, they constantly endeavour to appear in leading design magazines, which are related to Interiors and Architects and Business newspapers.Their association with their media partners has helped them gain the right exposure.

Digital being the biggest marketing channel, UOS has ensured that they are not behind. With a fresh website and running campaigns across social media channels like Facebook, Twitter, Pinterest, Google+ and lots more…

Every year UOS has its Annual Furniture Sale at their showroom located at Zabeel Road, Karama.The sale usually covers a rebate of 40-50% flat on products that are displayed at the showroom.

Customers take maximum benefit during this one month period, as the products not only become price effective but also they get the advantage of having the latest designs and office furniture installed in their office.

“Creating Beautiful and Affordable Workspaces” is United Office Systems mantra. By applying this principle UOS have been able to surpass customer satisfaction with quality and the best price in the market. Frequent flyers are designed and circulated along with leading newspapers, which are selected keeping their Target Audience in mind.

United Office Systems educates its customers with upcoming products and market trends through the use of E-mailers that are designed explicitly for their list of customers.

BRAND VALUESQuality, Service and Affordability is what definesUnited Office Systems. United Office Systems has come to epitomize the fine balance between form and function, artistry and pragmatism, awe inspiring and cost-effective. They offer specialized services for interior designing and fit out besides providing an exceptional choice of office furniture, home furniture, seating solutions and flooring solutions. Over the years they have extended their expertise to some of the most prestigious companies in the region by designing and fitting out corporate offices, banks, call centres, retail showrooms and more.

Creating furniture and furnishing a place is a great responsibility. It is the fine art of bringing life to the inanimate, of lending soul to spaces. It is responsibilities that United Office Systems fulfill with élan, taking lofty ideals of innovation, quality and value to newer heights.

UOS believes that for a brand to survive in a competitive and lucrative market, its imperative to abide by the principles of what your loyal customers seek in the brand. Their job is not to just close sales, but provide a service to ensure customer satisfaction is given high priority with competitive pricing.

Every organisation is only as good as its people and United Office Systems are proud of the highly accomplished team they have brought together under a single roof. Coming from diverse backgrounds and specialisations, their Sales Consultants, Designers, Supervisors, Carpenters and others are united by the same passion for excellence. Their skill is backed by sound logistics including their own warehousing and joinery facility in DIP. By consistently delivering on timelines, maintaining impeccable quality and being cost-effective, United Office Systems have set the benchmark for the market.

In 2016, United Office Systems changed their brand identity to focus more on ‘Office’, which

l UOS have a range of high-quality and affordable furniture solutions.l UOS have a skilled joinery facility located at DIP to bring you customised solutions that meet your requirements and budgets.l UOS have their own warehousing and logistics.l UOS offers specialised services in Interior Decoration and Fit Out.l United Office Systems is not only an Office Furniture Company.l A massive 14,000 sq ft showroom located in the heart of the city at Zabeel Rd, Karama.l Their Business partners are across the world, which gives diverse flavours and culture of office furniture to choose from.

THINGS YOU DIDN’T KNOW ABOUTUNITED OFFICE SYSTEMS

for all these years was considered as a ‘Home Furniture’ segment in the market.

The new logo is more vibrant and has a strong brand recall value. Using Red and Black as primary colours, UOS intends to set an impression in the minds of their valued customers. The new identity defines simplicity, yet modern and resonates a world-class product and service.

UOS has always been in the forefront of providing cost effective and quality furniture and they ensure that all its products are funneled through a quality check procedure right at the manufacturers and suppliers level. Their buyers do regular factory visits to manufacturers who are spread across the world. This not only gives them the commitment and trust, but also helps to build a stronger relation with their suppliers who update them with the latest trends and designs in the markets, enabling them to introduce in the UAE market for their customers.

www.unitedofficesys.com