MARKETOur 45 years of experience in the international markets has given us great knowledge and understanding of our customers and market needs in countries all the way from Europe, Africa and the Middle East.Our products are available for retail and wholesale globally and are now sold in Kuwait - KSA - UAE - Bahrain - Qatar - Oman - Jordan - Iraq - Egypt - Syria – Tunisia - Libya - Morocco - Algeria - Ethiopia - Djibouti - Sudan - Yemen - Lebanon - India - Pakistan - Bangladesh - Sirilanka - Tanzania - Kenya - UK - France - Netherlands.

ACHIEVEMENTSAl-Sharhan operates the most stringent quality control processes and works in compliance with all relevant International Standards for product safety, quality and service such as:• Certificate of Quality Management System Registrations.• Member of international council Privet Label Manufacturers Association. (PLMA).• Member of The British Institute of Cleaning Science. (BiCS).• Member of International Aerosol Association.

HISTORYAl-Sharhan Industries was established in 1968 when the late Ahmed Abdulla Al-Sharhan was first granted a license to produce aerosol products under the trade name of AL-Sharhan Aerosol Manufacturing Establishment.Al-Sharhan was a visionary with an acute sense

of business; he devoted himself to the project and in March 1969 began the production of Insecticides and Air fresheners under the brand name of KWIK. A few months later he was granted the Liquid Detergent Manufacturing License to produce the LULU brand. This swiftly became the most popular household brand in the market and even today the people of Kuwait still refer to any dishwashing liquid as LULU - the Trust mark of success for any brand.In 1976, the factory was upgraded and a new facility was opened with the latest Aerosol production line from Pamasol. This replaced the old Aero fill machine which not only handled the increasing demand for KWIK aerosol products but also ensured that customer orders are consistently met on time - a standard of service that the company had become known for.In 1994 this thriving operation developed further and was transformed into a company with limited liability, now owned by the heirs of the late Ahmed AbdullahAl Sharhan.In 1996, Al Sharhan Industries took another great step forward when it moved to a multimillion-dollar investment facility. This new site, boasting 20,000 square meter perimeter area, ideally located in the Industrial Area of Shuaiba,

Kuwait. The state of the ar t facility was equipped with 10 modern production lines allowing Al Sharhan to meet ever-increasing demand for its products and services, in 2014 AL-Sharhan Industries launched new company logo to fur ther fit in business world of today and now become known as ASI.

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PRODUCTSAt ASI, we produce over 300 products of different specification and strive to fur ther expand our product ranges in the future to improve the quality of our consumers life style. Our major product categories are: • Insecticides Products (Insect killer Aerosol).• Air Care Products (Air Fresheners aerosol, air sanitizer, roshoush).• Fabric Care Products (Starch spray, anti-static spray, fabric softener, powder detergent, bleach).• Personal Care Products (Hand Wash, Hand Sanitizer, Soap Bars, Wet wipes, Deo).• Home Care Products (Dishwashing liquid, Antiseptic Disinfectant liquid, polish Sprays, multipurpose gel, general cleaners, floor cleaners, glass cleaners, carpet cleaner).• Industrial Products (corrosion inhibitors, sludge removers, degreasers, gas lighter, lubricant spray and liquid).

RECENT DEVELOPMENTASI is now promoting a slogan “world of responsible hygiene”, hence our 2014 products

introductions of KWIK were massively within the areas of sanitizing and antiseptic categories alike of • Disinfectant Multipurpose gel cleaner.• Toilet seat Sanitizer.• Air sanitizer.• Antibacterial soap bar.• Anti-bacterial wet wipes. • Anti-bacterial Dishwashing liquid. And more...ASI launched in-house plastic manufacturing unit

to serve part of our plastic containers demand and currently expanding our machineries to accommodate our increasing volumes in the local and international markets, we are also in the process of qualifying our facility as a GMP manufacturer.

PROMOTIONEndless promotional activities are always running in the trade and offering our consumers good value for money products, ASI also offering its consumer multiple pack solutions for those who have high consumption of our products and looking for a bargain. In 2014, we launched a TVC campaign in local channels for the famous KWIK antiseptic disinfectant and highlighted the product competitive edge.

BRAND VALUESOur responsibility is to continue improving all aspect of home care experience, investing in our staff, contributing to our society and move on with our journey of excellence maintaining our corporate goals of:• Introducing innovative quality products.• Increasing our market share.• Meeting our business partners and consumers’ expectations.

• Setting the highest standards in aerosol and detergent manufacturing.

www.alsharhanind.com

Things you didn’t know aboutAL-Sharhan

• Al-Sharhan Industries established a separate distribution entity specialized in the distribution of FMCG products, to distribute their own brands KWIK and LULU. Our distribution platform was developed to further grow and add more brands to their portfolio. In 2010 they introduced ACDelco Alkaline and heavy duty batteries and immediately gained reasonable market share in such high competitive industry.

• The well-structured sales team from sales and marketing managers, supervisors, modern trade sales force, traditional trade sales force, merchandisers, and promoters are essential assets and strength in the Kuwait market and represent the backbone of the business.

• A logistics infrastructure was developed to serve the entire market sectors at any point of time thanks to a large fleet of delivery trucks and 10,000 m2 warehousing areas to serve the market 24/7 regardless of order quantity.