Market Mapping & Strategy Product · collecting some more real-world users for quantitative and qualitative user testing. ⊲ Component sourcing: When needed, we will craft and run

Product Development & EngineeringNowlabsInc.com // 415.471.7010

Product Development & Engineering

Market Mapping & Strategy

Scouting & Partnership

Product Development& Engineering

Design Services

Content Creation & Operations


21st Century Makers

We co-create disruptive prototypes and solutions.

Whether it’s applications, websites or software, our talented team of engineers & developers are passionate about building anything from the firmware up.

Our engineers range from 30 years of experience architecting large, complex scalable systems, to younger super-bright coders wanting to contribute to expanding the landscape of technological advancement.

Read about our development process.

BUSINESS CASE

COMET GROUPOPERATIONS & SERVICES

SCIENCE & TECHNOLOGY

PRODUCTS

PARTNERSHIPS

ORGANIZATION

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Code as a Living Process

From our perspective, software is more than lines of code, we see it as a living process — it requires foresight, energy, and care to

truly thrive. It will always adapt and evolve with the environment. We know how to build and bring something to life, but we also know how to nurture it and keep it up and running.

As operators, we are also committed to building technology in the context of building the business around it: How can the architecture, functionality and experience contribute to customer acquisition, retention and growth? PEOPLE & WORK

Industrial X-ray

COMET Industrial X-ray offers its employees an innovative, success-oriented environment with a strong international focus

ATTRACTIVE EMPLOYER

CORE VALUES ORGANIZATION


Discovery & EstimationWe start at the glass.

That is to say, we start with the user experience. Who is using it? What’s their day like? What do they need to get done? How does each action or transaction behave? How do users interact with one another? What constraints are we working with? What is the context (technical or practical) of their use? In short, what is supposed to happen here?

We map out connection points.

Are there any existing systems will we need to interact with? What APIs and interaction points will be needed?

We survey the terrain.

The “Core Sample”: How is the current (if any) stack setup? What technologies we can leverage? What technologies will we need to build from the ground up? We create detailed wireframes and architectural plans, mapping engineering needs to your business goals and market requirements.

PHASE 1


Design & Build

Once a market opportunity has been identified, we move rapidly to prototype and build applications. Because iteration and

communication are essential, we have developed a flexible production workflow that is highly collaborative and uses a virtuous cycle of design, development and testing, balancing our ethos of excellence and iteration.

In the early stages of prototyping, our design and development teams run parallel to one another. We do early release planning, aiming to get to a minimum viable product, and then add on secondary features in rapid release cycles, alternating between front-end and back-end ‘sprints”.

PART 1Front-end process

PART 2Back-end process

PHASE 2


Front-endPART 1

Beauty is an Experience

Great software is more than the application of code and theory, it requires artistry, imagination and sensitivity to the experience and needs of your core users. In our User Experience (UX) and User Interface (UI) design process, we are looking for the optimal balance of simplicity, beauty and functionality.

Typical front-end prototype process includes:

⊲ User research: Expert interviews & discussions, product functionality & analytics audit; moderated user testing

⊲ Design analysis & ideation: Product use-case scenarios, user flows and story-boarding; persona creation

⊲ Fast prototyping: Interaction studies & component diagrams; paper prototypes, wireframing, and information architecture

⊲ Visual design: Hi-fidelity visual comps and interactive components

⊲ User testing at each iteration

See our full Design Capabilities


Back-endPART 2

Good Bones

A robust, flexible solution requires a solid foundation. Once the project scope has been defined we select a Technology Lead (usually a senior engineer with the greatest project specific expertise) who is then responsible for distributing the tasks, stories and debugging assignments to other team members. This engineering project lead is accountable for the entire back-end development work.

Back-end prototype process often includes:

⊲ Alpha builds: fast-track technical implementation in web, software, and apps.

⊲ Beta builds: soft launches with user participation.

⊲ Gamma build: Go-to-market product; start collecting some more real-world users for quantitative and qualitative user testing.

⊲ Component sourcing: When needed, we will craft and run full processes for system components.

⊲ Make it to break it: In software, all the way to working code, in hardware or 3D, through to depository printing. 17

Macro

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Cluster of Mainstream Perspectives

Delphi Forum :: Methodology

Delphi Forum :: methoDology

The Problem:

Unfiltered noise Because of the high number of unfiltered per-

spectives in the current economic research and

financial media landscape, it is extremely diffi-

cult to determine what information sources are

worth your time and attention.

UnstrUCtUred debateAt the same time, the wide variety of media

channels (research reports, financial publica-

tions, TV, digital, etc) and unstructured nature

of the debate make it hard to gain true perspec-

tive on a given issue. Players do not respond

directly to one another, and the prominence of

a given idea is as much the result of its volume

as its merit.

Market aMPlifiCation of Media eCho ChaMberBecause financial research and media sources

repeatedly trumpet the same mainstream

ideas, high-value “outlier” ideas often go

unnoticed or are dramatically undervalued by

the market. Since market pricing itself reflects

the “average” perspective in a given area, it is

extremely difficult to identify high-value outli-

ers through direct market observation.

outlier Perspectives

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Methodology

KEY: Circle size indicates potential investment value


NowLabs Technical ExpertisePlatforms

⊲ IOS: Objective-C, Xcode: iPAD/iPhone et al

⊲ Android: Java, Visual Studio, Eclipse

⊲ Xamarian: C# cross platform core mobile coding

⊲ Java J2EE Server

⊲ Rabbit MQ: Messaging architectures

⊲ MYSQL, SQL, Oracle, DB2 and many other Databases

⊲ Amazon Web Service Integration and hosting

⊲ IBM Watson integration

⊲ Linux, Windows Hosting customization

⊲ Mobile network operator (MNO) infrastructure has span from 1G-AMPS, 2G-GSM-CDMA-TDMA, 3G-UMTS, and 4G-LTE.

⊲ Drupal CMS extensions

⊲ Wordpress extensions

Programming Languages & Frameworks

⊲ C# .NET

⊲ ASP.NET

⊲ PHP

⊲ ColdFusion

⊲ AJAX

⊲ HTML5

⊲ CSS3

⊲ Web Services: SOAP, JAX/RPC, HRXML, Sales Force XML, Work Day, JSON/REST, and RESTful.

⊲ Jetty

⊲ Hibernate (Java/.NET both)

⊲ Spring Frameworks (Java/.NET)

Expertise ⊲ Enterprise software

⊲ Consumer applications

⊲ Marketplaces

⊲ Mobile apps

⊲ Servlets

⊲ Video transcoding

⊲ Audio transcoding

⊲ Multimedia manipulating

⊲ Computer vision via OpenCV and EMGU

⊲ Distributed architectures for scaling

⊲ Content delivery network design

⊲ Reporting and analytics interfaces


Example: The Stone Clinic

UX & Prototypes

⊲ Research

⊲ Analysis

⊲ Web user interface design

⊲ Stoneclinic.com

Front-end

⊲ HTML5, CSS3, Java Script

⊲ Fully responsive

⊲ Self-diagnosis web app

Back-end

⊲ Drupal instillation CMS

http://www.stoneclinic.com


Example: Panasonic North America

UX & Prototypes:

⊲ Research

⊲ Analysis

⊲ Web User Interface design

Presentations:

⊲ CES

⊲ Connected Screens

Architecture:

⊲ Anyplace: Architecture, RFPs, HW/SW integration, and at the glass

⊲ Panasonic Aupeo


Example: Ecoeos MercuryWise

UX & Prototypes

⊲ Research

⊲ Analysis

⊲ Web user Interface design

Front-end

⊲ HTML5, CSS3, Java Script

⊲ Fully responsive

⊲ Custom Report Web App

Back-end

⊲ Drupal installation CMS


App Example

Trumpet:Connecting Social Media and Commerce

⊲ Trumpet is a a platform that connects social media and commerce. Merchants have the ability to communicate directly with customers through unique posts and special offers.

⊲ Customers have the ability to respond via purchases and to share offers and purchases with their friends and followers on various social networks.

⊲ Trumpet’s website and app will be released in Q1 2015


App Example

Megafone: Situation Alerts

⊲ Megafone is a social network that helps users get things done.

⊲ More efficient than phone, text, email and large social networks, Megafone gets you help from from close family and friends for any situation (daily needs, tasks and events and for emergency situations)

⊲ Each situation has its own help group that can be alerted with a single tap.

⊲ Megafone is currently available for iOS with V2 coming out in Q1 2015


App Example

Comet Technology with Passion

⊲ Management, HR, and business development sales tool. Unifying international and sales team with same message

⊲ Complex 90+ touch screen interface, animated interactions, flyout menus, global navigation, embedded document library

⊲ Internal Android Tablet App

Technology with Passion

ATTRACTIVE EMPLOYER

Industrial X-ray › People & Work

We offer �exible working times, modern job pro�les and a

pro�t-sharing program for all employees. A strong package

of bene�ts is a given. The company cafeteria prepares

fresh food for our employees on a daily basis. The compa-

ny's of�ces in Flamatt are well connected to the transpor-

tation infrastructure. Parking is free. The train station is four

minutes away on foot.

BENEFITS & INFRASTRUCTURE

Industrial X-ray › People & Work

ATTRACTIVE EMPLOYER

PEOPLE & WORK

Industrial X-ray

COMET Industrial X-ray offers its employees an innovative, success-oriented environment with a strong international focus

ATTRACTIVE EMPLOYER

CORE VALUES ORGANIZATION


App Example

Electron beam divison of Comet

⊲ Management, HR, and business development sales tool. Unifying international and sales team with same message

⊲ Complex 130+ touch screen interface, animated interactions, flyout menus, global navigation, embedded document library

⊲ Internal Android Tablet App

BUSINESS CASE

COMET GROUPOPERATIONS & SERVICES


PRODUCTS

PARTNERSHIPS

ORGANIZATION

BUSINESS CASE

Blue Is the New Green

Curing

Sterilization

Environmental Technology

Plastics

Tetra Pak Case

Dividends of Blue Technology

Blue Is the New Green

Detoxebeam technology safely replaces chemically intensive processes, detoxing the manufacturing environment and making products safer.

Say goodbye to silane, organic peroxides, ETO, methyl bromide, Cobalt 60, and H2O2.

ebeam is a brand of the COMET Group, a global leader in industrial X-ray.

COMET Technology

COMET GROUP

ebeam Dividends

Technology

ebeam enables shelf-life extension via sterilization offood packaging.

ebeam uses 1/2 to 1/10th the energy of alternativetechnologies.

ebeam safely replaces chemically intensive processes.

ebeam allows the creation of novel materials with radicalnew properties.

Feed Energize Detox Synthesize


Technology

ebeam Parameters

Research & Development

Core Know-How

ebeam Team

ORGANIZATION

Core Team Biographies

A Company that Spans the Globe

COMET GROUP

There are only three parameters to manage

ebeam Parameters

1. Energy (keV)The penetration into some solids is a function of energy.

We operate between 80 – 300 keV.

go to pdf


NowLabs Tactical Experience

⊲ Computer vision providing leading edge image detection (identify a person, car or any other object by still and motion picture feeds).

⊲ Still and motion picture image processing, providing advanced image processing (e.g., Instagram for still picture and Viddy for motion picture).

⊲ Deployed architectures for mobile App and server side processing of video compression.

⊲ Component sourcing: When needed, we will craft and run full RFP processes for system components. If an affect recognition, payment system, or CMS is needed as part of your solution, we will select the best technical partner or vendor for the job.

⊲ Video infrastructure to scale massive amounts of different video inputs to tag, sort and process video (still and motion picture).

⊲ Optical Character Recognition (OCR). Any language support for video detection will enable automated character recognition and image detection.

⊲ Image effects processing. Video filtering for color, brightness, depth, images to stand out, etc.

⊲ Video processing and infrastructure by means of neural networking.

⊲ Adaptive video streaming with MPEG4 (from ground up). Rewrote MPEG4.

⊲ Built two CDN (Content Delivery Network) We are in the process of developing a third CDN (CDN software like Akamai).

⊲ Extensive scalable, critical up-time and efficient server platforms.

⊲ Extensive mobile Apps development, including low-level proprietary O/S integrations. SIM / USIM /Secure Element Applet development, including OTA and TSM experience for Applet distribution.

⊲ Web development and web services integration.

Product & engineering know-how


Christine Mason

President

[email protected]

415.471.7010

NowLabsInc.com

Materializing Vision

Documents

Market Mapping & Strategy Product · collecting some more real-world users for quantitative and qualitative user testing. ⊲ Component sourcing: When needed, we will craft and run