Gaku FunabashiSenior AdvisorIndustrial Dev. & Public Policy Dept.Japan International Cooperation Agency

WIPO Workshop

April 11, 2018

Market Assessment

Different tracks toward Market

University/research

inst.

Research results-based approachEnterprise needs

-based approach

Enterprises as market

Tech.

Start-up with tech

seeds

1. Defining market

Magnetic material Tohoku University

Tokyo Tsushin Kogyo

Photo: Sony website

HoseiUniversity

NSK Echomark

What is the Difference?

Photo: NSK Echomark website

Human engineering

2. Enterprise needs-based approach (1)

?

Enter-prise

Benefit of Networking

University

Univer-sity

Manage-mentsupport inst. Bank

Wait for others approaching you

Let others promote you

Tech. support inst.

2. Enterprise needs-based approach (2)

Enterprise

Products/services

TechnologySeeds ?

Needs ?

Opportunities even inventors don’t recognize

Market

Suggestions ?

3. Research results-based approach (1)

Photo: METI (2008)

Start-up Customers

Other enterprises

Goods dominant

Service dominant

Enlarging the Market

with,,,

3. Research results-based approach (2)

Market

Shift

Melt

Tilt

South hemisphere

Technology

Segment BTarget δ

Segment BTarget γ

Segment ATarget β

Segment ATarget α

Marketing

Management

Requirem

ents

fr

om

mark

et

Technology

Embedded GAP analysis in assess.

Products/services

Capital

3. Research results-based approach (3)

Start-up policy

& procedures

WIPO Workshop

April 11, 2018

Gaku FunabashiSenior AdvisorIndustrial Dev. & Public Policy Dept.Japan International Cooperation Agency

No. of IP used in actual businessesNo. of IP owned

= 5 ~ 25 %

Source: Chesbrough (2006)

Market is small,but risk is also small,

good for start-ups

1. Low rate of used IP ?

Investment /working capital

Foreignbuyer

FinancialInst.

Internal and External Value Chain

Processing/production

Financing/procurement

Merchandise

Raw material

Planning

Domesticbuyer

Investor

Logistics

Distribution

Foreignsupplier

Higher layermanufacturer

IP

Market info.

Component

Packaging

Marketingresearch

Design

ProductDev.

ResearchInst.

DomesticsupplierOutsourcing

Differen-tiation

More productlines

Advisor

Planning

staff

Salesmarketing

Laborskills

Machinery

QualityControl

Collaboration

Head hunting

Support

Source: Compiled from METI (2016)

2. Actions with positive impact on revenue

Support to marketing is critical

3. Procedure support case

- Counseling- Existing literature review, technology evaluation- Registration and maintenance procedure

support

- Coordination with enterprise needs- Contract documentation support- Negotiation and contracting support- Technology valuation

IP registration

Technology transfer

Incubation

- Office facility- Management advisory service- Financing support- Coordination with government organizations

Start-up support by Waseda University

Source: Compiled from Waseda University website

Interacting with senior management, managing relations with faculty

inventors

WIPO Workshop

April 11, 2018

Gaku FunabashiSenior AdvisorIndustrial Dev. & Public Policy Dept.Japan International Cooperation Agency

Researchers

Tech.

UniversityIP Office

PublicIP Office

TTO

IP application,certificate

IP management,application

support Support for application,connect to enterprises,and ,,,

How to interact depends on the defined roles

1. Role of TTO

Marketing

Business planning

Innovation

Total Quality Management

Financial inst.

Manage-ment

support org.

OneStop

Window

Techno-logy

support org.

TTO as OSW, Counselor or Producer ?

Univ. / Researchers

2. Window to open innovation

Capital

Government-Academia-Industry collaboration to boost businesses

WIPO Workshop

April 12, 2018

Gaku FunabashiSenior AdvisorIndustrial Dev. & Public Policy Dept.Japan International Cooperation Agency

Univer-sity

Manage-mentsupport inst.

Bank

Tech. support inst.

Enterprise

Marketing

Business planning

Innovation

Total Quality Management

Financial inst.

Manage-ment

support org.

OneStop

Window

Techno-logy

support org.

Univ. / Researchers

1. Importance of networking

Network meeting

From network complication to integration

Capital

Investment /working capital

Foreignbuyer

FinancialInst.

Internal and External Value Chain

Processing/production

Financing/procurement

Merchandise

Raw material

Planning

Domesticbuyer

Investor

Logistics

Distribution

Foreignsupplier

Higher layermanufacturer

IP

Market info.

Component

Packaging

Marketingresearch

Design

ProductDev.

ResearchInst.

DomesticsupplierOutsourcing

Differen-tiation

More productlines

Advisor

Planning

staff

Salesmarketing

Laborskills

Machinery

QualityControl

Collaboration

Head hunting

Support

Source: Compiled from METI (2016)

2. Importance of marketing

Supports with impacts on revenue growth

Industry-Academia collaboration: What works and what doesn’t

- Experience in Japan -

WIPO Workshop

April 13, 2018

Gaku FunabashiSenior AdvisorIndustrial Dev. & Public Policy Dept.Japan International Cooperation Agency

0

500

1000

1500

2000

2500

TLO Act

IP Basic Act amend.(IP office at univ.)

3 year Plan for 1000 university ventures

Japanese version Bayh-Dole Act

National Univ. Act amend.(possible to invest in TLO by prof.)

Industrial Competitiveness Act (possible to invest in VC by national univ.)

1. Evolution of policies

Source: Compiled from METI (2017), JPO website

Industrial Technology Act (possible to use national univ.facilities for TLO, prof. are able to be enterprise board member)

No. of start-up from universities in JapanTriple capital from enterprises to univ. in 10 years (by PM)

30

20

10

0

No. of TLO

2. Homework from the past

Most collaborative research are small sized with relationship of individual levels, lack of risk management system

The larger collaboration project with enterprise is, the more universities face capital shortage

IP management system of universities is not responding to complicated and diversified businesses

Mobilization of human resources beyond organization barrier of universities and enterprises

Function of university IP office

Shortage of capital

Strategic use of knowledge

Opportunities for human resources

Source: METI (2017)

Problems recognized by the Japanese government

3. New initiatives by the government

Actions for overall coordination

Actions toward enterprises

Capital

- Accounting literacy

- Capital injection to selected

projects through VCs

Human Resources

- Business planning supportincd. IP & risk management

Information

- Seeds database- Univ. IP Fact book

Products/Services

- Inter-departmental projects

for shift, melt & tilt

Actions toward universities

- HR cross-appointment system (dual employment by univ. and enterprise)

- Business matching

- Guideline for enhancing collaboration

Source: Compiled from METI (2017)

4. Business planning support

Cases of IP strategies for start-ups

Source: Compiled from JPO (2018)

- Business direction

- IP strategy

- Organization

structure for IP

actions

- History of activities

- Main focus for IP

utilization

by business stages

Publications from JPO

DB

DB

DB

DB

DB

Universities

DB

DB

Common DB

Enterprises

Enterprises

5. Seeds database

Start-upVCGov.

Capital Capital

Advisory

For the convenience of enterprises

Business navigation network meetings

Start-upwithNewTech.

Potential Business partnersRetired

business persons

6. Business matching

Attempts by SME support center in regions

Support organizations

Chamber of Commerce & Industry

Sector associations

Participants from other communities