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DEFENCE21%
DIGESTION12%
FRUIT8%
LUXURY3%
TREATS12%
HEALTHY GROWTH15%
DRINKS2%
HEART HEALTH10%
DAIRY FREE1%
NATURAL 2%
OTHER NATURAL HEALTH
0%
LOW FAT8%
ORGANIC6%
Total Dairy – all mults €147.6m, +1.6% MAT € 30.8m, -7% 12 w € 10.6m, -11.6% 4 w
Source: ACNielsen Scantrack, 12 Wks to 25/01/09
€6. 4m (-10%)
€0.6m (-22.2%)
€3.7m (+7.8%)
€3.2m (-5.6%)
€1.7m (+19.1%)
€0.4m (-1.7%)
€0.5 (2.8%)
€0.1m (-6.8%)
€2.5m (-12.5%)
€2.6m (-12.8%)
€0.8m (-17.0%)
€3.7m (-9.3%)
€4.5m (-11.6%)
Organic is the fastest growing segment at +27% MAT, +19% 12w, +10% 4w
0%
1%
2%
3%
4%
5%
6%
7%
27-J
an-08
24-F
eb-0
8
23-M
ar-0
8
20-A
pr-0
8
18-M
ay-0
8
15-J
un-08
13-J
ul-08
10-A
ug-0
8
07-S
ep-0
8
05-O
ct-08
02/1
1/200
8
30-N
ov-0
8
28-D
ec-0
8
25-J
an-09
PL
Glenisk Goats
Glenisk Kids
Glenisk Organics
Source: ACNielsen Scantrack, MAT to 25/01/09
Glenisk Monthly Total market ShareGlenisk Monthly Total market Share
4.5%
78% 76% 78% 80% 81% 81% 81% 79% 78%73% 77% 80% 81%
9%9% 8% 7% 8% 7% 8% 12% 13% 21% 16% 14% 13%
9% 12% 11% 9% 8% 8% 6% 5% 5% 3% 4% 3% 3%4% 4% 3% 4% 4% 4% 4% 4% 4% 3% 4% 3% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan-08 Feb-08
Mar-08
Apr-08
May-08
Jun-08 Jul-08 Aug-08
Sep-08
Oct-08 Nov-08
Dec-08
Jan-09
Org
anic
Mar
ket
Val
ue
Sh
are
%
Private Label
Yeo Valley
Rachels
Glenisk
Source: ACNielsen Scantrack, MAT
25/01/09
Total Mults€7.4m, +27.2% MAT€1.7m, +19.1% 12 w€ 0.6m, +10.1% 4w
Organic Yogurt Market PositionOrganic Yogurt Market Position
50000
100000
150000
200000
250000
300000
Wk1
Wk3
Wk5
Wk7
Wk9
Wk11
Wk13
Wk15
Wk17
Wk19
Wk21
Wk23
Wk25
Wk27
Wk29
Wk31
Wk33
Wk35
Wk37
Wk39
Wk41
Wk43
Wk45
Wk47
Wk49
Wk51
2008 2009 B09
Source: Internal - Weekly Gross Sales
Glenisk Weekly Sales (€)Glenisk Weekly Sales (€)
NPD – Glenisk 0% fatNPD – Glenisk 0% fat
Glenisk 4 packs sales
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Q1 08 Q2 08 Q3 08 Q4 08 Q1 09
Tropical Fruit 0%
Straw /Promomgranate 0%
Raspberry 4x125g
Straw berry 4x125g
Blueberry 4x125g
Natural 4x125g
Incremental sales
- vs - - vs -
Low Fat 4 pks Promo: Extra Fill vs. Low Fat 4 pks Promo: Extra Fill vs. MultibuysMultibuys
• Better uptake in sales (during & after promo)
Promotions
Guerrilla Sampling
PR
On-packPartnerships
Glenisk presents…
NPD
Website relaunch
NEW!
Loyalty Programme+
Main Actions for 2009Main Actions for 2009
Baby Baby Sugar Free Sugar Free Fromage FraisFromage Frais
Natural Health21.6%
Diet Yogurts9.8%
Luxury3.2%
Corners9.4%
Desserts26.2%
Children13.0%
Traditional6.2%
Active Health Drinks10.5%
Total UK Dairy MarketTotal UK Dairy Market
MA
T V
alu
e S
har
e
Source: ACNielsen Scantrack, MAT 24/01/09
Natural & Greek21.1%
Flavoured Bio6.8%
Active Health Yogurts47.0%
Organic21.3%
Soya & Dairy free3.8%
Natural Health SegmentNatural Health Segment
Organic MAT value Organic MAT value share of total Dairy share of total Dairy market is 4.6%market is 4.6%