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MARKET ANALYSIS TOOLS. PREPARED BY: Asanda Languza DIRECTORATE: INTERNATIONAL TRADE. 1. MARKET ANALYSIS PROCESS. Market analysis. Business contacts. Qualitative Analysis. Quantitative Analysis. Research market characteristics Standards Map & Trade competitiveness Map. Define your product. - PowerPoint PPT Presentation
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MARKET ANALYSIS TOOLS
PREPARED BY: ASANDA LANGUZA
DIRECTORATE: INTERNATIONAL TRADE
1. MARKET ANALYSIS PROCESS1. MARKET ANALYSIS PROCESS
Define your product
Quantitative Analysis
Qualitative Analysis
Business contacts
Market analysis
Screen the marketsScreen the markets
Trade Map & Market Access MapTrade Map & Market Access Map
World Trade AtlasWorld Trade Atlas
Research market characteristicsResearch market characteristics
Standards Map & Trade Standards Map & Trade competitiveness Mapcompetitiveness Map
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2. QUANTITATIVE ANALYSIS2. QUANTITATIVE ANALYSIS
What are the fastest growing markets?What are the fastest growing markets?Which countries are supplying to those markets?Which countries are supplying to those markets?What is the position of our products in those markets?What is the position of our products in those markets?What are the access conditions for those markets?What are the access conditions for those markets?
Quantitative Tools www.trademap.org - FREE www.macmap.org - FREE
Register mas-admintools.intracen.org/accounts/Registra-tion.aspx DAFF & NAMC has access to the link
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2.1 Trade map• Easy to use• Constantly upgraded• The department is running a training with International trade
Centre• Provinces are involved• Some industries
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EXPORTERS OF MIXTURES OF EDIBLE NUTS AND DRIED FRUITS
Exporters Market share Value exported in 2010 (in thousand
US$)WORLD 100% 280 664.00
UNITED STATES OF AMERICA
16% 45 380.00
GERMANY 14% 39 727.00
ITALY 13% 37 051.00
IMPORTERS OF SA PRODUCTS
Importer Market share
ZIMBABWE 15.8%
ZAMBIA 13%
AUSTRALIA 12.8%
Fastest growing markets
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2.2 Market Access – MAP (www.macmap.org)
What are the tariffs faced by a SA exporter in the target markets?
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MARKET ACCESS MAP (www.macmap.org)MARKET ACCESS MAP (www.macmap.org)
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TARIFFS FACED
MARKET SUPPLIER TARIFF
ZIMBABWE South Africa 0%
ZAMBIA South Africa 0%
AUSTRALIA South Africa 5%
Turkey 5%
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3. ADDITIONAL SOURCES – TRADE INFORMATION 3. ADDITIONAL SOURCES – TRADE INFORMATION
DIRECTORYDIRECTORY ( (www.daff.gov.za/international trade/trade facilitation) trade/trade facilitation)
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Cont……………………………Cont……………………………
Trade information Directory includes additional sources, itcovers a wide range of topics:Market access barriers and tariffs: European Union Tariffs SACU tariffs
Trade analytic databases: SADC Trade data Trade and Industry Policy Secretariat (TIPS)
Economic and trade research: Agribusiness online National Agricultural Marketing Council
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4. QUALITATIVE ANALYSIS4. QUALITATIVE ANALYSIS
Qualitative Tools www.p-maps.org - FREE www.standardsmap.org - FREE
Is used to address:What are the market characteristics?What are the packaging and labeling requirements?How should the product be priced?How is the product distributed in the target market?What are the options for promoting the product?
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THANK YOU
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CONTACT DETAILSCONTACT DETAILS
Directorate: International TradeTel: 012 319 8452Fax: 012 319 8001E-mail: [email protected]
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