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MarketWith more than 140 successful years, Valvoline has the richest heritage in the oil industry. It is the leading manufacturer of high quality products and assortments, which have been recognised by millions of users worldwide. Valvoline has been present on the Croatian market for more than 20 years, operating in line with the highest standards. The company Val-Int Maziva d.o.o. is the authorised distributor for Croatia.

AchievementsBy fulfilling the highest technical standards, Valvoline creates unique solutions, providing its partners business success by lowering working costs and increasing reliability and lifetime of engines, i.e. plants where the lubricant is used. Valvoline has been constantly following the demands set by new technologies with the quality of its lubricants, i.e. they have satisfied the highest standards relating to the use of engines and thus they are constantly providing their clients the best maintenance of their motor vehicles, engines and plants.

HistoryThe name Valvoline is a synonym for the manufacturing of high quality oils and lubricants for automotive, industrial and commercial purposes, as well as for car care and maintenance products. Dr John Ellis, the founder of Valvoline company, produced the first engine oil before the introduction of the first car. In his own laboratory, he produced oil for lubrication of steam engines from raw oil, which was at the same time the first lubricant in the world that has been developing over the years at the same pace as the industry.

Several years after, W. Dixon Ellis, the founder’s son, presented high quality oil for industrial engines, which was exported to Europe, as well as other parts of the world, thus as early as 1880, Valvoline lubricants were being used on all continents.

With the beginning of rapid development of the automotive industry, Valvoline kept expanding more and more, and the lubricant sales profit was invested in new production plants, and, more importantly, in further development and research. The very name Valvoline appeared in 1866 and has remained unchanged till the present day. It

symbolises the words Valve and Oils. Along with the development of trends, their logo also developed, however only through the change of shape, background and font and colour, while the name remained unchanged for already 140 years. Unlike some other companies, since the very beginning, Valvoline has focused only on the production of lubricants and engine oil, because they wanted to be the best in what they do and focus on the development and advancement of that automotive industry segment.

Nowadays, Valvoline is a full member of the Ashland Inc. Corporation, producer of special chemicals, and with Valvoline on the manufacturing of lubricants and engine oils,

as well as car care products. Valvoline headquarters are located in Lexington, Kentucky, USA, while its branches, distributors and dealerships are located worldwide.

With big investments in the development of new products and

advancement of the existing ones, Valvoline did not forget about

nature. Ecology is nowadays of primary importance and they are investing considerable funds in the preservation of natural flora and fauna. Thus Valvoline was the first company to begin using recycled plastic packaging for their products.

Nowadays, the Valvoline product range is bigger and wider than ever. Every part of that range, every product, has been carefully designed in order to meet the highest demands of today’s market. However, quality is not the only thing that makes Valvoline

so successful. Global reputation also includes innovativeness in the field of lubrication. One could say that precisely this is the key to success, the philosophy that, within years, created products which, by following all trends, at the same time determined the pace and necessity of the occurrence of new products.

ProductThe Valvoline range offers the following products:

Engine oils: the basic Valvoline product is represented by premium engine oils, highly refined and made in accordance with the strictest standards and norms. They are made of base oils and additives. Since the beginning, Valvoline has nourished the tradition of using the best base oils and additives, which guarantee the best properties with all engines and usage conditions.

steam engines from raw oil, which was at the same time the first lubricant in the world that has been developing over the years at the same pace as the

Several years after, W. Dixon Ellis, the founder’s son, presented high quality oil for industrial engines, which was exported to Europe, as well as other parts of the world,

manufacturing of lubricants and engine oils, as well as car care products. Valvoline

headquarters are located in Lexington, Kentucky, USA, while its branches, distributors and dealerships are located worldwide.

With big investments in the development of new products and

advancement of the existing ones, Valvoline did not forget about

nature. Ecology is nowadays of primary importance

for their products.

Valvoline product range is bigger and wider than ever. Every part of that range, every product, has been carefully designed in order to meet the highest demands of today’s market. However, quality is not the only thing that makes Valvoline

291SUPERBRANDS

Valvoline’s programme includes premium engine oils for all internal combustion engines and for all purposes, beginning with the mineral 15W-40 and 20W-50, semi-synthetic 5W-30 and 10W-40, to the fully synthetic oils of the new generation SAE, 0W-30, 5W-30 and 5W-40. The new generation engine oils are in accordance with the latest ACEA 2008 standards and their properties surpass the level of strict technological norms: API SM/CF, ACEA A3/B4-08, MB 229.5 (including MB 229.3), VW 502.00/505.00 and Opel GMLL-B-025. The result is the high thermal and oxidation stability, prevention from all types of sludge, increased resistance of oil film and protection from wear, minimal volatility and consumption in extreme conditions, and excellent characteristics for cold engine start.

Valvoline range includes:· Conventional mineral engine oils· Oils for engines with mileage over 100,000 km· Semi-synthetic engine oils· Synthetic engine oils· Engine oils for racing engines· Engine oils for diesel engines· Engine oils for motorcycles and ATV vehicles· Engine oils for small engines

Coolants and products for radiator cleaning ensure the best properties of the cooling system and prevent corrosion and the cooling product loss.

Brake fluids: intended for all types of ABS, drum or disc brake systems requiring DOT 3 or DOT 4 standard.

Power steering fluids provide premium protection from wear and ensure the best protection from leakage for all types of power steering units in personal and commercial vehicles.

Automatic transmission fluids: they are intended for all types of vehicles and ensure total efficiency and

protection in all conditions.Fuel additives: intended for cleaning of

the entire fuel system, especially injectors, improvement of properties of LPG and octane value, prevention from frozen gas and removal of water from the cooling system.

Spray lubricants: for the improvement of belt performance, for silicone lubrication, white lithium grease, starting fluid.

Grease and gear oil: provide premium lubrication of gear and gear teeth, reducing resistance and increasing wear protection.

Engine and parts cleaners: intended for cleaning of engines, brake systems, carburettors, i.e. suction valves, and removal of grease from the engine.

Maintenance products: include the best products for cleaning and defrosting shields.

Recent DevelopmentsIn line with the strictest standards and demands of the ACEA 2008 specification and the leading engine manufacturers, Valvoline recently developed its engine oil line Synpower. These oils are formulated with fully synthetic base oils and the most advanced additive technology, Synpower engine oil offers superior performance, exceeding the latest performance standards of leading engine manufacturers.

Synpower engine oils are designed to meet the demands of next generation technology engines with reduced fuel consumption, lower emissions and extended maintenance intervals. Synpower engine oils provide the ultimate in engine protection, even under the most extreme temperatures and driving conditions.

The Synpower product line consists of the following oils: Synpower XL-III 5W30, specially formulated for the demands of extended intervals for Volkswagen, Audi, Seat, Škoda, BMW vehicles; Synpower MST 5W30 with low SAPS (Sulphated Ash, Phosphorous and Sulphur) formulation, specially intended for the latest Mercedes Benz and BMW vehicles. They also offer Synpower ENV C2, manufactured in line

with the latest demands of French and Japanese car manufacturers, with special emphasis on compatibility with exhaust emission reduction systems. Finally, they offer Synpower FE 5W30, specially designed for the latest Ford vehicles and Synpower 0W30 intended for Volvo vehicles.

PromotionValvoline brand is presented on the majority of world markets through recommended use with engines of the most famous world brands (Mercedes-Benz, BMW, Audi, Wolkswagen, Ford, Opel, Mazda...) and it is active in motorsport at national and international motorsport contests. Furthermore, Valvoline is regularly presented at numerous events relating to new technologies, ecology, safety in traffic, motorsport...

Brand ValuesValvoline is a synonym for engine oils and lubricants of premium quality, recognised in all countries of the world. Thus, apart from the original, the brand also has considerable implied value, referring to all factors that use it, from car to service. Positive experience and results of incessant investment in technology and product development that have been gathered in a more than 140 year-old history, are embedded in their brand value, one of the most valuable in the automotive field. Tradition is a matter of time and knowledge confirmed by durability that will not let you down.

www.valvoline.hr

THINGS YOU DIDN’T KNOW ABOUT...

ValvolineThe first oil for lubrication of steam engines was made by Valvoline, back in 1866.

In 1941 Valvoline introduced the first diesel engine oil, which initiated their penetrating development in the last decades.

The revolutionary All Climate oil, introduced in 1954, was the first oil for all weather conditions and usage throughout the year.

Valvoline Racing, the top selling racing oil of all times, introduced in 1965, has been released in dozens of versions till the present day, for all purposes.

The first specialised oil for turbo-charged engines was manufactured in 1983 and set the standard in the lubrication of highly loaded engines.

As early as 1989, Valvoline began using the recycled plastic packaging systematically, which soon became the standard for other manufacturers.

The first fully synthetic oil was presented in 1991.

Valvoline DuraBlend, introduced in 1994, became the top selling synthetic engine oil.

The new generation of Valvoline DuraBlend oils exceeded all leading oils in 1997.

In 1998 they introduced the new synthetically based oil, Valvoline SynPower, with maximum utilisation of engine performance.

In 2001, Valvoline presented MaxLife, the first specialised engine oil for cars with high mileage (over 100,000 km), which brings back the power and vitality to the engine due its adjusted formulation.

In 2008 they introduced the new generation of premium engine oil Valvoline SynPower.