Mark Ford.communityRenewalSummit Final Public

8/4/2019 Mark Ford.communityRenewalSummit Final Public

1/20

CommunityRenewalSummit

Imagine, Innovate, ImpactSeptember10,2010

MarkFordCommunityDevelopmentOfficer

StarlightChildrensFoundation

Texas


2/20

BeyondReturnonInvestment,

CreatingaReturnonPurpose

I

slept

and

dreamed

that

life

was

happiness.Iawokeandsawthatlifewasservice.

Iservedandfoundinservicehappinessisfound.

RabindranthTagore,IndianPoet


3/20

Objectives:

Takealookatourworld

and

Corporate

Philanthropy Examplesandopportunities


4/20

Fulldisclosureisamustforeveryone!

AllCBOwebsitesshouldinclude:

Financialreports

Definitionfortheworkwecoulddowithyourhelp.

Note:AccordingtorecentConeReport,75%ofAmericanConsumers

want

tohearabouttheresultsfromcorporateCBOpartnerships


5/20

CentralValleyCBO

CBOrevenueperpersonis56%ofUS avg.

US

CA

N SJ Vall

S SJ Vall

0 2,000 4,000 6,000

Rev per capita


6/20

*Source: Leaders Who Make a Difference by Nanus and Dobbs

Our World Societal Context of CBO*


7/20

When you go around the earth in an hour anda half, you begin to recognize that youridentity is with the whole thing.

- Russell Schweickart, U.S. astrounaut


8/20

California

Bankruptcy

Filings

Businesses*

0

1000

2000

3000

4000

50006000

7000

8000

900010000

Business

2007

2008

2009

*American Bankruptcy Institute


9/20

California

Bankruptcy

Filings

Non

Business*

0

50000

100000

150000

200000

250000

Non

Business

2007

2008

2009

* American Bankruptcy Institute


10/20

Unemployment

372U.S.MetropolitanAreas

(June2010preliminarydata.Lowestunemploymentranked#1.)

Rank MetroArea UnemploymentRate 359 MaderaChowchilla

14.8

363Bakersfield

Delano

15.7

364 Visalia

Porterville

15.8

365 Hanford

Corcoran

15.9

366 Fresno

16.0

368 Modesto

17.3

369 Merced

18.1


11/20

Foreclosures WorstHit206MetroAreas1Q2010*

Rank

MetroArea

%

Total

2

Modesto

2.9

10,295

6

Merced

2.8

2,307

9 Bakersfield 2.3 6,343 15 Visalia

1.8

2,451

17

Fresno

1.8

5,391

Total

26,787

* CNN Money Data by Realty Trac


12/20

PovertybyCounty Note:FederalPovertyLineis$21,200annualincome,familyoffour

County

Population

\ #inPoverty\ #Children\

#childreninPoverty

Kings

146,153

21,396/18% 40,275

8,737/22.8%

Merced 245,658 40,505/17% 77,760 18,390/23.7%

Fresno 891,756 170,457/20% 269,058 77,352/28.6%

Tulare

419,909 84,862/21% 134,299 39,881/16.5%

Madera 146,345 24,064/18% 40,930 10,096/8.4%


13/20

Hunger/FoodInsecurity(58CACounties,1=worst)

Rank

County

Rateoffoodinsecurity,lowincomeadults

1 Kings 39% 3 Merced

37%

4 Fresno

37%

7 Tulare

36%

27

Madera

30%


14/20

CaliforniaAgriculture=$36.6billion

More than half of the nations fruits, nuts, vegetables.

12% of the nations entire agricultural output.

The Central Valley provided 76.5% of all agriculturalproduction in CA.

The San Joaquin Valley accounted for 88% of the CentralValleys output.

The South San Joaquin Valley production alone wasworth more than $17 billion.


15/20

TheCentralValleySafetyNet Morethan4,300CBOs

Fresno

Bakersfld

Modesto

VisaliaMerced

Madera

Turlock

PortervilleTulare

Exeter

Lemoore

0 500 1,000 1,500

# CBOs


16/20

CauseMarketingHasBecomeanAccepted

Component

of

Giving

Across

the

U.S.According to 2007 Cone Cause Branding Benchmark study:

92% of consumers value companies that promote socialissues

83% say companies have a responsibility to help support

them.

87% of consumers more likely to switch brands (when priceand quality are equal) to support a cause, up 31% since 1993.

Two-thirds of Americans consider a companys businesspractices when deciding what to buy.


17/20

Greaterreturnswithbusinesspartners

viatriangulatedrelationships

Return on Investment vs. Return onPurpose

Redefine: Win-Win-Win to include:

Job creation

Eco-friendly

Education and training (paid interns!)

Profitability - increases ability to give


18/20

ImpactofGreenGiantBrandGrowers (andparentcompanyGeneralMills)Green Giant Brand Growers as good neighbors

http://www.greengiantfresh.com/tradepartners.asp

General Mills Corporate Social Responsibility Report 2009http://www.generalmills.com/~/media/Files/Responsibility/csr_2010.ashx
http://www.greengiantfresh.com/tradepartners.asphttp://www.generalmills.com/~/media/Files/Responsibility/csr_2010.ashxhttp://www.generalmills.com/~/media/Files/Responsibility/csr_2010.ashxhttp://www.greengiantfresh.com/tradepartners.asp


19/20

EconomicDevelopment:

Are

we

held

back

by

our

own

vision?

Mearles (Visalia)wasoriginally

founded

as

Tads in1940
http://www.sonicdrivein.com/business/giving/corporate.jsphttp://www.braums.com/BookBuddy.asp


20/20

Resources

CA State Fresno American Humanics

Cone: http://www.coneinc.com/cause-brandingGreat Valley Center: www.greatvalley.orgCA Food Policy Advocates: www.cfpa.netBureau of Labor Statistics: www.bls.gov

Bureau of Economic Analysis: www.bea.gov

Mark [email protected]
http://www.coneinc.com/cause-brandinghttp://www.greatvalley.org/http://www.cfpa.net/http://www.bls.gov/http://www.bea.gov/mailto:[email protected]:[email protected]://www.bea.gov/http://www.bls.gov/http://www.cfpa.net/http://www.greatvalley.org/http://www.coneinc.com/cause-branding

Documents

Mark Ford.communityRenewalSummit Final Public