Mark Edwards Portfolio 2/11

PSA campaign about eating five fruits and vegetables daily.

PSA Print Campaign

Eating 5 fruits & vegetables each day will help you stay healthly!Look for a variety of colors when choosing your fruits and vegetables.


Eating 5 fruits & vegetables each day will help you stay healthly!Look for a variety of colors when choosing your fruits and vegetables. Eating 5 fruits & vegetables each day will help you stay healthly!Look for a variety of colors when choosing your fruits and vegetables.











Concepted, designed, and implemented a Coca-Cola commercial using Adobe After Effects. To view the entire commercial, snap the tag to the left using your Microsoft Tag app on your smart phone. (You can download the free app by going to http://gettag.mobi)

Coca-cola motion graphic

Concepted how the Ford brand could market the Edge to consumers in their target market. All images were compiled in Photoshop.

Ford Edge Print Campaign

Concepted how the Ford brand could market the Edge to consumers in their target market. All images were compiled in Photoshop.

Ford Edge Print Campaign

[left to right]

Traditional International layout.

PSA on teen stress.

PSA on the dangers of Q-tips.

Posters

kidshealth.org

feeling alone doesn’t mean you are

This piece shows each design era influencing another after it, in whole or part. It is currently under consideration by The Art Institute of California–Orange County to become a permanent display.

Dimensions | 30’X6’

Design line

Concepted and chosen as lead creative for the Rock The Runway fashion event projection. To view a short video clip of actual footage, snap the tag.

Rock the Runway Projection

Created dieline and design for a Tinkbell doll; “plused” it by adding twinkling lights where ever the pixie dust shows when you press the gold button!

Tinkerbell packaging

LIGHTS UP IN THE DARK!

These one-off pieces show the ability to work within a brand and still deliver unique solutions to various pieces.

Client | The Art Institutes

Working within brand

MAKE A CREATIVE RESOLUTION THIS NEW YEAR

OPEN HOUSE | 12.28.10

EXPAND YOUR CREATIVITY

OPEN HOUSE XX | XX | 11

lounge, high-end target market

wine brand

whole-sale bakery

watch store, high-end target market

kitchen supply store

restaurant re-brand, The Art Institute of California–Orange County

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Identities

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non-profit, focusing on child-care

architectural firm

design icon for aiga aioc student group

re-brand

city of London identity

pasta brand, high-end price point

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Multi-page brochure for Montre brand. Final dimensions were 6”X6”.

Project Specs 90lb silk stock matte finish spot UV on photos saddle stitched

Montre Brochure

montre.com

We make the little stuff better. The stuff you have that isn’t

noticed first, but can’t be ignored. We pay attention to

it. We argue about it. We work day and night to make

the little stuff as good as it can be, so when you wear it,

you feel like you’ve got a leg up on the rest of the world.

all-time favorite vintage styles

Nestled comfortably out of the way up against the Pacific

Ocean in southern California, and tucked neatly next to

the best surf in Europe, you’ll find Montre people doing

what we do. What started as a frustration at a lack

of quality watches that simultaneously do the talking

for you and deliver what you need in various high stress

work and play environments has grown into a network of

athletes, rock stars, retailers, and dedicated loyalists that

bring Montre products to market.

Five week campaign that launched in the Summer of 2010 at The Art Institute of California–Orange County. Posters for initial launch (3 week run). Posters for final run of campaign (2 week run).Mobile site created for the campaign.To view the entire campaign snap the tag.

Interactive campaign

INSTRUCTIONS (Don’t forget to download the app first!)

1 Open the app on your cell 2 Snap the tag - it’s that easy!

You’ll be taken to the content automatically after you snap the tag. You can also save content on your cell in case you want to visit it later!

We’re having a contest to see who can tag the most. It’s simple and free, plus you’ll get tons of free stuff!

Discounts on food

a free AIGA membership

gift cards

discounts on things around campus and much more!

The contest starts Week 2 and goes through Week 7.

Check aigaclub.com for more information or e-mail us at [email protected].


discounts on food

one free AIGA membership

gift cards

discounts on things around campus and much more!Contest | Week 2 thru Week 7






discounts on food


gift cards







discounts on food


gift cards










Discounts on food


gift cards








Discounts on food


gift cards




Get the free mobile app athttp:/ /gettag.mobi







Discounts on food


gift cards





discounts on food


gift cards







discounts on food


gift cards







discounts on food


gift cards










Discounts on food


gift cards








Discounts on food


gift cards







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Discounts on food


gift cards





discounts on food


gift cards







discounts on food


gift cards







discounts on food


gift cards










Discounts on food


gift cards








Discounts on food


gift cards







Concepted, designed, and programmed the website using basic HTML. In addition to the site there is a standardized e-blast template.

aigaclub.com

Design chosen and art directed quarterly magazine. The concept was interaction and augmented reality.Managed a web team to implement a website that complimented the magazine and CD. Programmed and designed a CD application using CS5 Flash Catalyst, that is included as part of the magazine. To view the CD & website snap the tag.

Portfolio Magazine

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Portfolio Extras

PCinsert CD, it will auto-run or you can select the “Click Here to Start” file to run.

MACinsert CD, open main folder and select the “Click Here to Start” file to run.

NOTEThis CD was created using CS5 Flash Catalyst,

the file format you will be using is a .air file. You may need to install/update the program before

you can view its contents.

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Documents

Mark Edwards Portfolio 2/11