By Laura Cran, Jennifer

Loyola & Mike Tagram

#HumberMLC

Outline

• Marineland Story Overview

• Video: How Social Media brought the Marineland

Controversy to Premier McGuinty

• Facebook & Twitter

• YouTube & Pinterest (& Video)

• Petition & Online support

• Conclusion

• LINKS

#HumberMLC

Marineland Story

OverviewControversy became public August 15th, 2012

Created media frenzy

Water conditions, lack of staff, sick animals, lack of care & lonely social species

Marineland in denial

#HumberMLC

VIDEO: How Social Media brought the Marineland Controversy to Premier McGuinty

http://www.youtube.com/watch?v=EF6OruiOSHI

#HumberMLC

FACEBOOK

Gain awareness for cause

Spread the latest news

Organize protesters

Provides support and a positive outlook

Gives people an opportunity to voice concerns

#HumberMLC

@oceanCRIES

@dylanxpowell

@AnimalAbusers

@OrcaSOS

@marinelandAD

@ISF_Oceans

@walruswhisperer

Twitter

#HumberMLC

#HumberMLC

Pinned onto the board

Marineland Controversy

“"Everyone ban Marineland”

#HumberMLC

LauraCranMKTG/marineland

Online Petition

https://www.change.org/en-CA/petitions/save-marineland-s-animals

• No laws in Ontario controlling aquariums or zoos

• Petition to pass a new law to regulate higher standards of animal care-specifically marine and zoo animals

• 80,713 signed so far

• 69,286 still needed

#HumberMLC

CONCLUSION

• Without social media, the Marineland controversy

wouldn’t have reached the magnitude of people that it

did-Including government officials such as Premier

Dalton McGuinty and the OSPCA.

• Currently Marineland is still undergoing investigation

by 3rd party investigators

• Sign the petition TODAY!

#HumberMLC

The Star Articles:

http://www.thestar.com/news/canada/article/1243040--spca-to-inspect-marineland-animals

http://www.thestar.com/news/canada/article/1241961--marineland-animals-suffering-former-staffers-say

http://www.thestar.com/news/canada/article/1241958--marineland-heartache-for-smooshi-the-walrus-as-top-trainer-quits

http://www.thestar.com/news/canada/article/1241963--marineland-log-details-reveal-water-quality-issues

http://www.thestar.com/news/gta/article/1242880---everyone-loves-marineland-singer-wants-her-voice-pulled-from-commercials

http://www.thestar.com/news/canada/article/1242442--marineland-baby-beluga-s-death-raises-as-many-questions-as-answers

http://www.thestar.com/news/canada/article/1247062--marineland-readers-activists-demand-change-regarding-care-of-sea-mammals

http://www.thestar.com/news/canada/article/1247062--marineland-readers-activists-demand-change-regarding-care-of-sea-mammals

#HumberMLC

http://www.thestar.com/news/canada/politics/article/1249301--marineland-mcguinty-says-animal-cruelty-allegations-unsettling-disconcertinghttp://www.thestar.com/news/gta/article/1246345--marineland-ospca-conducts-inspection-of-beleaguered-theme-park

Pictures/Pinteresthttp://www.thestar.com/ajax/photoplayer/1242044--photos-meet-marineland-s-animals

Pinned onto the board

Marineland Controversy

Videos/YouTubehttp://www.thestar.com/videozone/1241996--behind-the-scenes-at-marineland

http://www.youtube.com/watch?v=v5g6aOy3Gls

http://www.youtube.com/watch?v=EF6OruiOSHI#

http://www.thestar.com/news/canada/article/1241961--marineland-animals-suffering-former-staffers-say#

Twitter Listhttps://twitter.com/i/#!/LauraCranMKTG/marineland

#HumberMLC