MARINA DELTABY: SALWA ADEL

OUTLINE Company overview Project overview Delta Geography Market segmentation

I. Geographic segmentationII. Demographic segmentationIII. Psychographic segmentation

Competitive analysis Competitive advantages of Marina Delta Wrap up Citations

COMPANY OVERVIEWDELTA CAPITAL

Delta Capital is a real estate developer Specializing in a distinct creation and development of tourist resorts and residential integrated global and distinctive character and identity standards.

Delta Capital is keen to include many exceptional experiences to achieve the vision in the development of communities to become a model for others in establishing new standards of luxury in ways that elevate life.

PROJECT OVERVIEW

Marina Delta is the first and biggest integrated resort

with a variety of services and facilities that meet different customer’s needs, located in the heart of Delta region that serves a luxurious resort experience in Delta Egypt.

PROJECT OVERVIEWPROJECT GEOGRAPHY:

Marina Delta is located 130 km away from Alexandria, 70 km from Kafr Al Sheikh, 87 km from Mansoura, 7 km from New Mansoura, 68 km from Damietta, and 95 km from Tanta.

Marina Delta is the first and biggest integrated resort located in the heart of Delta region with vast green areas and roads as the constructed area occupies only 25% of the total project size.

PROJECT OVERVIEW FACILITIES:

o Private beacho Vast Green areaso Shopping mallo Hotelo Swimming poolso Spao Gymo Maintenanceo Aqua park

o Kids playgroundso Sports facilitieso Restaurantso Private pool for

ladieso Water gameso Securityo Clinico Mosque

PROJECT OVERVIEWVILLAS AND APARTMENTS Villas

Lavender villasTulip villas

Apartments El Banafseg Model

El Yasmine Model El Narges Model

Shops

DELTA GEOGRAPHY

About Half of the Egyptian population live in the Delta region in relation to the whole population 88,487,396, with 18.772 million in CAIRO (capital) ; and 4.778 million in Alexandria (July 2015, CIA World Fact-book).

 The fertile Nile Delta, between Cairo and the Mediterranean Sea, is one of the world's most intensely cultivated piece of land. It is about 160 kilometers in length from north to south and 240 kilometers wide at its widest point from Port Said to Alexandria (factsanddetails.com).

GEOGRAPHIC SEGMENTATION o For the target market we chose to introduce Marina Delta

to the Delta region residences and those who will be interested to experience a new level of luxurious resorts in the Delta region.

o Marina Delta is located 130 km away from Alexandria, 70 km from Kafr Al Sheikh, 87 km from Mansoura, 7 km from New Mansoura, 68 km from Damietta, and 95 km from Tanta. That’s what makes it the perfect location for a resort on the Mediterranean sea and especially Delta region.

DEMOGRAPHIC SEGMENTATION AGE STRUCTURE:

0-14 years: 31.89% (male 14,430,312/female 13,790,448)

15-24 years: 17.64% (male 7,985,589/female 7,620,404)

25-54 years: 38.45% (male 17,307,230/female 16,715,153)

55-64 years: 6.86% (male 2,971,475/female 3,100,747) 65 years and over: 5.16% (male 2,058,911/female

2,507,127) (2015 est.)

AGE STRUCTURE

DEMOGRAPHIC SEGMENTATION DEPENDENCY RATIO:

total dependency ratio: 62.3% youth dependency ratio: 53.8% elderly dependency ratio: 8.5% potential support ratio: 11.8% (2015 est.)

DEMOGRAPHIC SEGMENTATION LITERACY AND EMPLOYMENT:

Literacy: definition: age 15 and over can read and write total population: 73.8% male: 82.2% female: 65.4% (2015 est.)

Labor force: 28.87 million (2015 est.)

Unemployment, youth ages 15-24: total: 34.3% male: 28.7% female: 52.2% (2013 est.)

DEMOGRAPHIC SEGMENTATIONCONCLUSION BASED ON PREVIOUS DATA

o We chose to target people with age ranges between 40-65 and over, both males and females, who can afford to pay for our services according to the demographic analysis.

o As the average income in Egypt varies from 2,500 L.E to 3,500 L.E, we will target customers with higher monthly income mainly within A and B+ Classes.

o We will target customers with high Educational backgrounds who will be the segments that can generate the greatest profits and will most be aware of our luxurious services.

PSYCHOGRAPHIC SEGMENTATION

Marina Delta will serve people of upper and upper middle classes (A & B+) and people who are looking for unique and luxurious resort experience in Delta Region.

Also people who are looking for a resort that gathers all the services an facilities they need in one place.

COMPETITIVE ANALYSIS

Location: North Coast, Mediterranean SeaDistance: 5-minute drive from the Italian and German military

cemeteries. 5-minute drive from the World War II Alamein War Museum. 10-minute drive from the ELAlamein airport. 1.5-hour drive from Marsa Matrouh City. 45-minute drive from the Borg Al Arab airport. 1.45-hour drive from Alexandria airport. 2-hour drive from Alexandria

Architecture: Contemporary modern

Features: Beach resort and entertainment parks

Phases:13 towers

Completion Date: Complete

Facilities: Gondola International spa

complex Water activities Swimming pools Jet ski International

restaurants

Yacht club Cinemas Louly park Kids activities Shopping mall Private beach Apartments 5 stars hotel

Location: Sidi Abdel Rahman Bay: The Mediterranean

Gem

Sidi Abdel Rahman Bay stands as the most paramount shoreline in the region - a Mediterranean gem - and home to another Emaar flagship landmark: Marassi.

Facilities: Restaurants Family activities The park Golf club and academy Lagoons The beach clubhouse Hotels The Marina Community centers

Construction:

Chalets

Villas

Apartments

Townhouse

Location & Distances:- 10 minute drive from Al Alamein World War II museum.- 10 minute drive from the Italian and German military cemeteries.- 15 minute drive from Al Alamein airport.- 1 hour drive from Marsa Matrouh.- 1 hour drive from Borg El Arab airport.- 1.5 hour drive from Alexandria.- 265 km from Cairo.

The Project:The expansive, fully-integrated hacienda bay project is spread over a vast 2, 229,811 million square meters

• Residential units spread over 214, 200 sqm• 18-hole Sanford design Golf Course, spread over 672,000 sqm,• Lagoons encompassing 75,600 sqm of the project• Lush Landscaping and greenery spread over an impressive 798,000 sqm

Facilities:

lagoons

restaurants

Party and lounge

Sports

Hotels

COMPETITIVE ADVANTAGES OF MARINA DELTA PROJECT

Marina Delta is the first and biggest integrated resort located in the heart of Delta region that serves the luxury of reputable resorts along the Mediterranean coast.

Located in the heart of Delta alongside the Mediterranean , Marina delta is a reachable luxurious resort not only for people who live in the Delta region, but also for customers who come from Cairo, Sinai, Suez, Matruh, Alexandria, Damietta, and Pot Said.

COMPETITIVE ADVANTAGES OF MARINA DELTA PROJECT

Marina Delta includes a private swimming pool only for ladies in order to satisfy different customer’s needs, unlike other resorts with mixed pools and only specific times for ladies.

Marina Delta includes a fitness centre and a medical centre that only few resorts serve.

WRAP UP

With its high quality facilities and services, remarkable location in Delta, and the beauty of the Mediterranean sea; Marina Delta is the place you are looking for to spend an unforgettable summer vacation with your family and loved ones. The location of Marina Delta in the heart of Delta region along the north coast and near by the biggest governorates in lower Egypt puts it under the spot for customers from all over Egypt and especially those living in Cairo, Alexandria, Matruh, Sinai, Suez, Damietta, Port Said, and all other northern governorates, as it’s the first and biggest luxurious resort in Delta.

CITATIONS

Central Intelligence agency’s world fact-book www.CIA.gov https://www.cia.gov/library/publications/resources/the-world-factbook/geos/eg.html

Marina Delta http://www.marinadelta.com Porto Marina www.amer-group.com

http://www.amer-group.com/business-segments/real-estate/porto-marina/mainpage/21

Marassi http://www.marassi-egypt.com Hacienda bay http://www.haciendabay.com www.factsanddetails.com

http://factsanddetails.com/world/cat56/sub364/item1924.html