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MariaFrancescaPepe's "Jewellery-Wear" is a new concept for Fashion Jewellery. The boundaries between clothing and accessories become blurred whilst retaining a contemporary funconality. Bold and classic at the same me MFP creaons mix the past and the future with impeccable taste, represenng the tradion of art craſt with a postmodern approach, which is far from the obvious. Overseen by Maria personally, the collecon is enrely realized by Italian arsans and small factories, but the inspiraon is pure London avant-garde. The Italian Designer Maria Francesca Pepe created MFP in 2008, aſter her MA at the Central Saint Marns allowed her worldwide recognion as one of the most original and interesng talents in accessories and womenswear. Eventual awards and support include: Brish Fashion Awards, Fashion East, New Gen and Vogue Talents. In the past two seasons MFP has tripled its turnover and achieved presgious internaonal press and worldwide distribuon. Tradional jewellery and pop symbols are distorted and reinterpreted in their forms and meanings, to be conceived as amulets that convey inner strength and beauty. MFP’s fashion forward approach oſten ancipates the latest trends, simulta- neously keeping intact an inner sense of meless beauty. Thanks to the collabo- raons with high street retailers MFP has been able to bring the same edge and ‘cool- factor’ of its main range to the mainstream, achieving a growing brand awareness and popularity. The quality is the key of MFP’s success. Every piece is hand selected and finished to the highest standard. This mix allows MFP collecons to be sought aſter by a variety of discerning consumers, regardless of age or background. MFP’s ideal customer desires high quality, handcraſted pieces with an edge. Most recent celebrity dressing includes: Lady Gaga, Rihanna, Jennifer Lopez, Katy Perry, Pixie Lo, Elle McPhearson, Beth Dio (Gossip), Sienna Miller, Leighton Meester, Hilary Tsui, Boa, Shirley Manson, Kelly Rowland, The XFactorUK, Fergie (Black Eyed Peas), Sarah-Jessica Parker, Willow Smith, Selena Gomez, Yukimi Nagano (Lile Dragon), Cheryl Cole, Beast, GDragon, Hyunseung, Dara, Susie Lau, Yasmin, Jinnifer Goodwin, Eliza Doolile, Grimes, among many others. Internaonal editorials include: Vogue (Paris, Italy, US, UK, Germany, India, Russia), Harpers Bazaar (UK, Russia) Elle (Italy, US), V Magazine, W Magazine, 10 Magazine, Purple Mag, Self Service, Grazia UK, L’Officiel (France, Russia), InSTyle UK, Teen Vogue, Glamour (UK, Italy), Marie Claire US, Teen Vogue, D - Repubblica (Italy), Vogue Gioiello, Collezioni, Sunday Times Style, among many others.

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Page 1: MariaFrancescaPepe's Jewellery-Wear is a new concept for ... · MariaFrancescaPepe's "Jewellery-Wear" is a new concept for Fashion Jewellery. The boundaries between clothing and accessories

MariaFrancescaPepe's "Jewellery-Wear" is a new concept for Fashion Jewellery.

The boundaries between clothing and accessories become blurred whilst

retaining a contemporary functionality. Bold and classic at the same time MFP

creations mix the past and the future with impeccable taste, representing the

tradition of art craft with a postmodern approach, which is far from the obvious.

Overseen by Maria personally, the collection is entirely realized by Italian

artisans and small factories, but the inspiration is pure London avant-garde.

The Italian Designer Maria Francesca Pepe created MFP in 2008, after her MA

at the Central Saint Martins allowed her worldwide recognition as one of the

most original and interesting talents in accessories and womenswear. Eventual

awards and support include: British Fashion Awards, Fashion East, New Gen

and Vogue Talents. In the past two seasons MFP has tripled its turnover and

achieved prestigious international press and worldwide distribution. Traditional

jewellery and pop symbols are distorted and reinterpreted in their forms and

meanings, to be conceived as amulets that convey inner strength and beauty.

MFP’s fashion forward approach often anticipates the latest trends, simulta-

neously keeping intact an inner sense of timeless beauty. Thanks to the collabo-

rations with high street retailers MFP has been able to bring the same edge and

‘cool- factor’ of its main range to the mainstream, achieving a growing brand

awareness and popularity. The quality is the key of MFP’s success.

Every piece is hand selected and finished to the highest standard. This mix

allows MFP collections to be sought after by a variety of discerning consumers,

regardless of age or background. MFP’s ideal customer desires high quality,

handcrafted pieces with an edge.

Most recent celebrity dressing includes:Lady Gaga, Rihanna, Jennifer Lopez, Katy Perry, Pixie Lott, Elle McPhearson, Beth Ditto

(Gossip), Sienna Miller, Leighton Meester, Hilary Tsui, Boa, Shirley Manson, Kelly Rowland, The XFactorUK, Fergie (Black Eyed Peas), Sarah-Jessica Parker,

Willow Smith, Selena Gomez, Yukimi Nagano (Little Dragon), Cheryl Cole, Beast, GDragon, Hyunseung, Dara, Susie Lau, Yasmin, Jinnifer Goodwin, Eliza Doolittle, Grimes,

among many others.

International editorials include:Vogue (Paris, Italy, US, UK, Germany, India, Russia), Harpers Bazaar (UK, Russia) Elle (Italy,

US), V Magazine, W Magazine, 10 Magazine, Purple Mag, Self Service, Grazia UK, L’Officiel (France, Russia), InSTyle UK, Teen Vogue, Glamour (UK, Italy), Marie Claire US,

Teen Vogue, D - Repubblica (Italy), Vogue Gioiello, Collezioni, Sunday Times Style, among many others.

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Resume

MFP - MariaFrancescaPepeJewellery-Wear

WEBSITE: WWW.MFPEPE.COM

ACHIEVEMENTS AND AWARDS:

BRITISH FASHION AWARDS NOMINATION FOR SWAROVSKI EMERGING TALENT IN ACCESSORIES 2009

VOGUE TALENTS CORNER (VOGUE ITALIA AND THE CORNER.COM) MILANO FASHION WEEK 2011

NEW GEN AND TOPSHOP SPONSORSHIP

WHITE CLUB SPONSORSHIP

FASHION EAST SPONSORSHIP

ARGOS HIPPIUM AWARD (ITALY)

TANNAN FASHION AWARD (JAPAN)

MFP IS DISTRIBUTED WORLDWIDE:

http://www.mfpepe.com/stockists.html

ACHIEVED PRESS COVERAGE, CELEBRITY DRESSING AND REVIEWS:

http://www.mfpepe.com/press.html

COLLABORATIONS:

http://www.mfpepe.com/projects.html

including among others:

MFP for URBAN OUTFITTERS US and UK

MFP for TOPSHOP

MFP for TOPSHOP-FREEDOM

MFP for LADY GAGA

MFP for AMANDA WAKELEY

MFP for ROKSANDA ILINCIC

MORELLATO Gioielli

VICTORIA’S SECRET

WOLFORD

ALDO Shoes

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Press - selection As seen on Celebrities - selection

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01/08/11 Elle UK

Show Me Your WardrobeMaria Francesca Pepe, Interview

The Designer - Maria Francesca PepeCollections

’PARADOXA’ S/S 08 LOOK BOOK PHOTOGRAPHED BY MATT IRWIN

‘MUCHA’ F/W 08-09 LOOK BOOK PHOTOGRAPHED BY MARI SARAI FEAT. ALICE DELLAL

‘ART-BRUT09’ S/S 09 LOOK BOOK PHOTOGRAPHED BY DANIEL SANNWALD

‘LES C’ F/W 09-10 LOOK BOOK PHOTOGRAPHED BY SIMON HARRIS

‘BATHING BEAUTIES’ S/S 10 FASHION FILM DIRECTED BY KT AULETA AND STYLED BY FRANCESCA BURNS, STARRING PORTIA FREEMAN

‘IN THE WOODS’ F/W 10-11 LOOK BOOK STYLED BY VANESSA COYLE AND PHOTOGRAPHED BY JONAS BRESNAN

‘AMORE LOS UNE’ S/S 11 LOOK BOOK STYLED BY PANDORA LENNARD; FILM DIRECTED BY MFP STUDIO AND NATALIE SPITZER ‘FORTUNA’ F/W 11-12 LOOK BOOK STYLED BY PANDORA LENNARD; FILM DIRECTED BY NATALIE SPITZER AND WARREN CHAPMAN

‘VELENO’ S/S 12 LOOK BOOK STYLED BY PANDORA LENNARD AND PHOTOGRAPHED BY SARAH PIANTADOSI

‘CAN’T BUY ME LOVE’ F/W 12-13 LOOK BOOK STYLED BY PANDORA LENNARD AND PHOTOGRAPHED BY KIM JACOBSEN TO ‘HEARTBEAT’ S/S PRE-13 PRECOLLECTION SPRING SUMMER 2013

‘MFP-MAN/01’ EXCLUSIVE MENSWEAR CAPSULE COLLECTION S/S 13

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MFP for ROKSANDA ILINCIC

MFP for AMANDA WAKELEY

MFP for NOMIA

Collaborations

MFP for LADY GAGAMFP for TREKSTOCK LOVE CHARITY

Collaborations

MFP for VICTORIA’S SECRET MFP for WOLFORD

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MFP for URBAN OUTFITTERS

MFP for TOPSHOP

MFP for ALDO Shoes

Collaborations

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PRESS

London Press Office

RelativeMo

Justine [email protected] Floor Biscuit Building 10 Redchurch StreetLondon E2 7DD. +44 (0)207 749 4510

loans and imagery: Keira [email protected]

LA Press Office - Celebrity Endorsment

Preface Public Relations

Lindsey [email protected] N Vista StreetLos Angeles, CA 90036

SALES

Renee Callebaut [email protected]@mfpepe.comT/F: 0044 (0) 207 751 0007

[email protected]

Twitter: MFPepeFacebook: Maria Francesca PepeTumblr: MFPepe

Previous Seasons