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Maria Nindia Radyati, PhD., Founder, CEO at Trisakti University – MM-CSR (Masters Degree Programme in CSR)
Robert D. Steele, Founder & Director, Systainability Asia, and Senior Associate, AtKisson Group International
The Asia-Pacific Programme of Educational Innovation for Development
Annual Conference
Jakarta, Indonesia 6-8 December 2011
Professional Development to Enhance Creativity: Model, Lesson Plan and Tool
“. . . development that meets
the needs of the present
without compromising the
ability of future generations to
meet their own needs.”
Source: World Commission on Environment and Development, aka “The Brundtland Commission,” 1987
But what does this definition really mean for us in
terms of what we need to do now, especially as
educators?
Source: Det Naturliga Steget, Sweden
Sustainability
We are all in the funnel at
the moment:
4 Basic System Conditions for Sustainability
Making individual opportunity, fulfillment, and happiness possible.
Living within the Earth’s physical
and biological limits;
Maintaining a vital, prosperous economy;
Supporting social stability, equity, and development;
Sustainable Development will require innovative ideas, increased knowledge, effective tools and sustainable resources that give people around the world the capacity they need to create “sustainable livelihoods”;
Meaning… jobs that produce basic products and services for the local economy, generate income and purchasing power, and also provide dignity and meaning to peoples’ lives.
New targets and standards
New materials and technologies
New controls and feedback
mechanisms
New information flows to new people
New rules, policies, incentives
New forms of organization, cooperation,
collaboration
New business models, supply and value
chains
New overarching goals and visions
New skills and capacities
New mindsets and paradigms
A NEW WILLINGESS TO TRY NEW
THINGS
Thinking Outside the Box
Organisations that use business models and activities to achieve their goals and [at least partial] financial self-sufficiency. They are businesses that combine the entrepreneurial skills of the private sector with a strong mission that is characteristic of the social economy.”
Social Enterprise London
A social enterprise is “for mutual benefit” business whose purpose is to create employment for marginalised people, including refugees, indigenous people, people with disabilities and other long-term unemployed people.
An enterprise which main focus is to tackle social problem and turning it into a sustainable business
Social
entrepreneurs
combine the
passion of
o A social mission
(explicit and
central)
o With business-
like discipline,
innovation, and
determination
Tri Mumpuni Silverius Oscar Unggul
William Kwan Mohammad Zaini
Social entrepreneurs play the role of change agents in the social sector, by:
o Adopting a mission to create and sustain social value
o Recognizing and relentlessly pursuing new opportunities to serve that mission
o Engaging in a process of continuous innovation, adaptation, and learning
o Acting boldly without being limited by resources currently in hand
o Exhibiting a heightened sense of accountability to the constituencies served and for the outcomes created
Social entrepreneurs are not content just to give a fish, or teach how to fish. They will not rest until they have revolutionized the fishing industry.
- Bill Drayton (Ashoka)
Social entrepreneurship implies blurring
of sector boundaries
o Nonprofit organization
o Social purpose business ventures
o Hybrid organizations mixing
nonprofit, for-profit, and for mutual-
benefit elements
11
“Entrepreneurship and business creation are also a growing alternative for young people whose age group often faces a labour market with double digit unemployment rates. Traditional career paths and opportunities are disappearing rapidly. A growing number of young people are taking up the challenge of starting their own business.”
(Juan Somavia, Director General ILO)
Social marketing: Lack of understanding by development sector of market as arena for change
Education, Training and Capacity building: Currently there is low capacity for building and scaling up social enterprises among the multitude of aspiring young entrepreneurs.
Scaling up and mainstreaming
o Lack of access to financial capital for scaling up
o Limited involvement of the business sector
o Absence of supportive policy environment
―Education for Sustainable Development (ESD) is an
evolving concept that encompasses a new vision of
education seeking to empower people to assume
responsibility for creating and enjoying a sustainable
future.”
Source: United Nations Decade of Education for Sustainable Development 2005-
2014, Draft International Implementation Scheme, October 2004, UNESCO.
The Promise of Education for Sustainable
Development (ESD) A New Vision of Education
ESD raises interesting questions about . . .
learning how to generate creative solutions to current global challenges;
about reflecting on new lifestyles which combine well-being, quality of life
and respect for nature and other people; and
about considering the viewpoints of people from different cultural, social,
economic and environmental perspectives about what sustainability
means in practice
Promoting a sense of local and global connections and responsibility,
while encouraging systemic, future-oriented and anticipatory thinking.
ESD Learning Aims
Skills
Knowledge (!) Awareness
(?) (?) (?) (!) Action & Participation (!)
Experts & Researcher for Social Change
Teachers Learning Environment & Opportunities
Learning Environment Learners / Facilitators
Learners
Institutional Capacity / Civil Capacity/ Learners as Defective Model Context / Social Support System
Characteristics: Bottom-up Approach, Quality Focused, Knowledge Acquisition & its Connection through Action, Participation and Collective Decision Making, Constructing Values and Ethics, Attitude Change, Life Long Learning throughout;
Accommodation to the evolving nature of Concept of Sustainability, Vision & Scenario Building
Characteristics: Top Down Approach, Quantity Focused, Knowledge Transfer, Focus on Analytical thinking, Cause-effect Relations, Problem Solving,
Transmissive Education Transformative Education
ESD represents a shift from Transmissive Type of
Education to a Transformative Type of Education
December 6, 2011
MM-CSR is first programme devoted to providing higher level (graduate) degree in
CSR; with primary emphasis on Social Responsible Business and Social Enterprise
development
Two-year degree programme with Thesis requirement for graduation
Now entering 4th year with currently over 200 students having passed or currently in
the programme.
Most students are working professionals with NGOs, private sector companies, and
government sector
Uses a Holistic & integrated approach: Theories, Case Study, Participatory Learning,
Soft and Hard Skill development for analysis, negotiation, decision making,
innovation, diffusion and social change
Curriculum
1. Managerial subjects, Strategic CSR, Sustainability Reporting, Managerial Economics
2. Core subjects: CSR & Sustainability: Concept, Context, Issues; Social and
Environmental Accounting; Business Ethics and Governance, etc
Soft skill: Personal Leadership; Theory ―U‖ (open mind, heart, will)
Hard skill: CSR Tools, Design and Application: AtKisson ISIS Accelerator Tools
A quick overview of ISIS Sustainability ACCELERATOR
Tools, Methods and Processes
to Support Sustainable Development
To engage more and more people, to make more
change for sustainability, more effectively, and more quickly.
Doing sustainable development requires:
A comprehensive description or operating definition of sustainability, and the sustainable outcome you wish to create
Gathering information and data to produce interpretive indicators of relevant trends
Using those indicators to develop a sufficient systems understanding of key dynamics and leverage points
Identifying beneficial sustainability innovations to introduce into the system that will improve its overall condition
Creating strategies for diffusion and adoption of those innovations
Securing the agreement of critical actors to implement the strategies
Monitoring impact with the indicators, and regularly cycling through an evaluative planning process to adjust course appropriately
Indicators
Defining
Measuring
Assessing
Engaging
Systems
Training
Planning
Teambuilding
Building Consensus
Innovation
Training for Change
Strategizing Change
Spreading
Replicating
Nature Economy
Society Wellbeing
Each “Tool” is actually a set of tools — processes, applications & manuals —
designed to support deep-going change toward sustainability
ACCELERATOR ISIS ACCELERATOR
Method
Indicators
Systems
Innovation
Strategy
Indicators
Defining
Measuring
Assessing
Engaging
Systems
Training
Planning
Teambuilding
Building Consensus
Innovation
Training for Change
Strategizing Change
Spreading
Replicating
Nature Economy
Society Wellbeing
The tools can be adapted to virtually any sustainability framework,
organization,or cultural context ... as demonstrated in practice in Asia,
Australia, Europe and the US
Method
Indicators
Systems
Innovation
Strategy
ISIS ACCELERATOR
Assist organisations to do all of the following…
Create better understanding of sustainability
Create a sustainability vision
Manage & engage stakeholders in a sustainability
process
Create or manage a set of sustainability indicators
Create an Overall Sustainability Index
Assess the sustainability profile of a community
COMPASS is the foundation of the toolkit
Nature Economy
Society Wellbeing
ISIS ACCELERATOR
The Compass of Sustainability uses the four directions of the Compass (N, E, S, W) to reflect four fully interdependent dimensions of life:
(N = Nature) - The natural systems on which all life depends; healthy air, water, land; sustainable resource use; sufficient habitat; preservation of scenic beauty;
(E = Economy) The economic systems that provide humanity with goods, services, and meaningful work; includes revenue, jobs and wages, budgets, taxes, markets, etc;
(S = Society) The social and cultural systems that provide cohesion, identity, security and freedom; cultural traditions; legal frameworks
(W = Wellbeing) - The health, happiness, and quality of life for individual people and their families
“ISIS” = Indicators
Measurement and Assessment of Sustainability & Related Performance
Systems
Understanding Linkages, Dynamics, and Leverage Points
Innovation
Creating and Diffusing Change:
A Cultural Systems Approach
Strategy
Commitment to Integrated Implementation and Follow-Through
ISIS ACCELERATOR
Built around the ISIS sequence of steps
Used for collaborative group learning and
planning processes
Guides people quickly (takes 1-3 days or
1 years) through the entire learning/
planning/ action cycle
Involves group making proposals and
consensus agremeents b/w individuals
and stakeholder groups
Produces a 3-D record of the results ...
and strong consensus on action
INDICATORS
SYSTEMS
INNOVATIONS
STRATEGIES
AGREEMENTS & ACTIONS
What is happening?
Why is it happening?
What changes can we make?
How do we accomplish those changes?
Let’s do it!
Our definitiion of sustainability
Shared vision, Goals, Outcomes
S
W E
N
Trust, Commitment, and Discipline
Assist organisations to do all of the
following…
Run a short Change Agent training workshop
Run a longer Change Agent training course
Assess an innovation and plan for diffusion
AMOEBA
ISIS ACCELERATOR
Imperial
College
London
City of Mjölby, Sweden
Balaton Group,
Hungary Brisbane City Council, Australia
United Nations Environment Program Sponsored by Tetrapak
ISIS ACCELERATOR
Auburn University
December 6, 2011
December 6, 2011
All of you have been invited to this workshop as the key community
stakeholders to help develop a first draft ‗blueprint‘ for effectively
building a integrative and sustainable social enterprise programme
for the community here in Indonesia.
You will have three days together, using the AtKisson ISIS
Accelerator tools, to develop the key baseline indicators for
monitoring and evaluating new initiative ideas and strategies for
successfully implementing an integrative Social Enterprise
programme that both answers the community and other key
stakeholders‘ issues, concerns and aspirations in a sustainable
manner as ensures that the overall economic, social and
environmental wellbeing and livelihoods of the entire community are
addressed in a sustainable manner into perpetuity.
Each Compass Sector team will . . .
identify and agree on a set of ‗System
Stakeholders
Defining Stakeholders issues, concerns
and aspirations
think about what things do we need to
know in order to begin to think about
developing an Integrated CSR Program
Understand and prioritize the core issues
which should be addressed
Formulation of Vision, Goals and
Outcomes for each Compass Point and as
a whole
Each Compass Sector team will identify and
agree on a set of ‗System Status Indicators‘
aligned with their Vision, goals and outcomes
Each Compass team should try to agree on 9
‗best‘ indicators based on the following criteria
Relevant . . . directly connected to the issues you are concerned with
Measurable . . . objective or subjective, qualitative or quantitative
Reliable . . . you can trust the data
Understandable . . . the average person can "get it"
Clear in Direction . . . it is obvious which direction is ―good‖
Responsive . . . they react when you make change
Linked . . . causal linkages with other indicators across sectors
Economy
Issue: Abundant Protected Natural
Forest Areas
Indicator: Total amount in hectares of
natural forest.
Current Situation Predicted Situation
in the next 10 years
Compass Groups work together to . . .
Identify Cross Systems Linkages between individual
indicators in each aspect of Compass
Figure out how trends, decision-making, and
information flows are linked together in multiple
cause-effect relationships
Use that analysis to identify key closed feedback
loops the best leverage points for introducing
change
Step 1: Innovation Brainstorm
Individually, brainstorm ideas for initiatives that could be done at any of your identified leverage point(s)...
Each person in the Group brainstorm as many ideas as you can for your selected ―leverage points‖.
Write your ideas on your Post-it Notes and stick them on the flip chart (one idea per note)
Work as fast as you can!
Step 2: Ideas Sharing
Share all the ideas amongst your group and use the worksheet process to come up with the three best ideas ...
Step 3: Collaborate and Synergize
See how different ideas can be combined together to make an even better idea to achieve your system change goal at your leverage point...
Step 4: Innovation Selection
Each Compass Team should then decide on the best three ―Innovation‖ that they want to pursue.
Groups use the following criteria to
evaluate the strength of their ideas
in contributing to sustainability in
the community
• Relative Advantage
• Complexity
• Trialability
• Observability
• Compatibility
AMOEBA includes a simulation exercise that
illuminates culture and innovation processes
— as well as tools for planning for successful
change agentry for sustainability within any
organization or cultural system
AMOEBA is written in all-capitals to
remind participants that it is also an
acronym, designed to help Change
Agents remember key points:
A = Adapt the Innovation
M = Motivate the Change Agents
O = Organize the Transformers
E = Easy Does It for the Mainstreamers
B = Build the Momentum
A = Avoid the Reactionaries
Overall Promotion Strategy: INCREASE N: How can you increase the perceived value and attractiveness of the change you want to make (both internally and outside)?
Demotion Strategy: DECREASE O: How can you decrease the perceived value and attractiveness of the way things are now?
Facilitation of Change Strategy: Decrease CC: How can you make adoption / agreement easier and "less costly"?
Compass Groups take their top innovation and develop 3 concurrent
strategies based on the Gilman‘s Equation for Innovation diffusion
N — O > CC
Each Compass team develops a Capstone Commitment Proposal stating how they see their idea and strategy can work together with and support the ideas and strategies of the other three Compass groups.
All groups together develop ―one‘ single Capstone Agreement that integrates the four Compass Stream Capstone Proposals to send everyone away from the workshop with motivation and also something concrete that will help to make real change happen from this workshop
Example of a Community Capstone Agreement for
Class community enterprise
1. Create business that is owned by the farmers
2. Create a governance system to organise the
activities
3. To educate farmers about sustainable
community logging
4. To export certified woods
5. To create and enhance social cohesion
through group system
System thinking:
interconnectedness between
aspects of sustainability
Creative thinking
Understand indicators
Critical thinking: present and give
reasons
Students later on use the ISIS
Accelerator tools to apply to their
own projects that propose a new
innovation for CSR or Socal
Enterprise development
“AtKisson t ISIS Accelerator tools makes problem solving a lot easier
because it considers four aspects of sustainability (N,W,E,S). It is an
effective tools to apply to create innovation because it encourages
stakeholders participation and engagement” Pudyardono Prajarto (General
Manager at PT. Indo Bharat Rayon)
“The Accelerator tools enables us to think systematically, design innovation,
and formulate strategies. It encourages us to discern a problem from
different perspectives (N,W,E,S), so we can find their interdependency.
Involving diverse stakeholders is inevitable in applying this tools, which
resulted in better decision making” Santi Ermawati (Manager at an NGO)
AtKisson ISIS Accelerator, through its system thinking is very useful to
understand a problem. It requires us to look at the cause and effect of the
problems, so we understand the relationships between the problems and
solutions” Widyamurti Paramita (Manager at a research center)
The Time of
Our Lives
Unsustainable
Technologies
& Practices
2000 2040
Objective:
Strive to
PUSH
this point
forward and up
... implement
Sustainability
FASTER ...
... and REDUCE
the amount of
loss and damage
1960 1920 1880
A Symbolic Representation
Fossil fuel use
Pollution
Destruction of
natural habitat
Poverty gap
Transformation
Point
Sustainable
Technologies
& Practices
Renewables
Conservation
Empowerment
Innovation
Awareness
Robert Steele & Maria Nindita Radyati
ATKISSON GROUP
www.atkisson.com
