MARKETING

Sulaman Shahzad

(MBA-2)

Contents:

Company Profile

Situation Analysis

Marketing Strategy

4 P’s of Marketing

Conclusion

“Since its inception, the vision and goal of MARIA.B has always been to

produce high quality garments in line with international standards under the supervision of trained

fashion management”

Company Profile MARIA.B DESIGNS (PVT) LTD is the largest manufacturer and

retailer of women’s fashion garments in Pakistan, with a large clientele in the US and Europe. The company was set up in 1999 by Maria, after she graduated from PSFD (Pakistan School of Fashion Design.She graduated with honors securing the top position in all four years of studies. In 1997 Maria won an international fashion competition held in Belgium. Here she was also named as one of the three upcoming designers in the world. MARIA.B was the first design house in Pakistan to hire a team or professionally trained fashion designers, textile artists and production managers to run the company on professional lines and in short span of 11 years, MARIA.B has created a fashion revolution with her designing and chic image which shows in all her lines from Casuals, lawn, Evening-Wear, Westerns to Bridals. With a skilled workforce of over 300 employees and a team of professionally trained designers and an export oriented vision, MARIA.B is all set to become one of the most powerful fashion houses from South Asia.

SWOT AnalysisStrength

Brand NameWide Product RangeUnique Designs

WeaknessExpensiveWeak Marketing

OpportunityAwareness of fashion in youth.

ThreatsCompetitorsEconomic Recession

4 P’s Of Marketing

Product Price

Place Promotion

Product:

Mafia:

This line mostly covers pure cottons, khaddar, lawn, linens and embroidered cottons. This line offers ready to wear and trendy clothes with affordability. 

Semi Formals and Formals

Semi Formal line is evening wear, slightly more formal and covers resham, crystals chiffon, silks and georgette with fine embroideries. Formals however, offers perfect dressing for wedding needs, this line consists of silks, jamahwars and heavy hand embroideries in crystals and salma dapka (traditional eastern embroideries)

Maria B. Brides

A purely couture line which is available only at the bridal studio in lahore. It is a made to order line for brides and their families.

Mgirl

This is the new line by Maria.B offering everything from clothes to bags and shoes to accessories.. Mgirl also introduces semi-precious jewelry for weddings, this jewelry in platinum coated with semi-precious stones such as topaz and zircons.

Maria B Lawn.

This is a newly introduced brand under this umbrella. Maria B Lawn is a summer line with most trendy screen designs printed on lawn with chiffon dupattas. 

PRICEMaria B. Lawn

Rs.1800 to Rs.2400

MafiaRs.3000 – Rs. 4900

Semi FormalsRs.5000 – Rs.9900

FormalsRs.10000 – Rs.99000

BridalsRs.100000 and Onwards

Promotion Fashion Magazines

 Fashion shows

 Bill Boards

PlaceKarachi

Lahore

Islamabad

Faisalabad

ConculsionIn a nutshell, Maria B. is conquering the land in the

name of Pakistani fashion with her unique and bold styles. And one day, she surely become Pakistan’s top international fashion label.

THANK YOU