Margie Shields

Fashion, Marketing and Retailing

Undergraduate Programmes

• Distinctive Features • Areas of Study • Career Opportunities • Modules • Samples of Student Work

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Graduates differentiated through:

• Vocational programmes • Balance of theory and practice • Employability skills development • Team working • External engagement • Live projects • International opportunities

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FMR Subject Group • 20+ members of staff • Wealth of industry experience &

contacts • Training & consultancy • Research • Innovative teaching & learning methods • Commercial currency and relevance of

knowledge

Undergraduate Programmes

BA (Honours) International Fashion Business

BA (Honours) International Fashion Branding BA (Honours) International Marketing BA (Honours) International Retail Marketing - Level 3 entry only (Management from 2016)

Generic Modules

Level 1 Modules

Workplace Culture & Behaviour

The Business of Social Science

Foundations of Marketing

Fundamentals in Financial Management

Options: Law in Business, International Economic Issues &

Challenges, Languages

Level 2 Modules

EEE2: Society, Employability and Business Essentials of Managing Human Resources Consumer Buying Behaviour Open option (Incl. languages)

Level 3 Modules

EEE3: The Enterprise Value challenge Business Research Methods and Skills International Marketing Strategy Open option

Level 4 Modules

Dissertation Changing Perspectives in International Marketing Open option

International Fashion Business Specialist Modules

Level 1: • Principles of Fashion Design • Garment Construction Techniques Level 2: • Garment Development and Sustainability Level 3: • Contemporary Fashion Design Level 4: • Fashion Design for Industry • CAD • Options-Buying and Merchandising, Digital Fashion Branding

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International Fashion Business Careers: Design, Buying, VM, Journalism, Production, Styling, Forecasting, PR Graduates: Own business, Arcadia Group, Cruise, ASOS, Trespass, Gore, MJM Int.

International Fashion Branding Specialist Modules

Level 1 Contemporary Fashion Branding

Level 2 Creative Fashion Brand Development and Promotion

Level 3 Digital Fashion Branding, Retail Buying and Visual Merchandising

Level 4 International Fashion Brand Management and Communication

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.International Fashion Branding Careers: Buying, Merchandising, VM, PR, Advertising, Retail, Brand Management, Digital Marketing, Styling, own business. Graduates: Zara, All Saints, ASOS, Remnant Kings, M&Co, TK Maxx, Quiz, Harris Tweed.

International Retail Marketing Specialist Modules

Level 3 Retail Enterprise International Retail Buying and Merchandising Level 4 Retail Brand Strategy Retailing in an International Context

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International Retail Marketing Careers: Store Management, Buying, Merchandising, Retail Marketing, Sales, Operations, Logistics, e-commerce, HR…. Graduates: Harrods, John Lewis, Debenhams, M&S, Dune, Mamas and Papas, Sainsbury’s

International Marketing Specialist Modules

Level 1 • Foundations of Marketing Level 2 • Marketing Design and Creativity • Brand Management Level 3 • International Marketing Communications Level 4 • Global Brand Management • International Advertising Strategy

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International Marketing Careers: Marketing Manager, Digital Marketing, Market Research, Advertising, PR, Events, Marketing Communications Graduates: Saatchi and Saatchi, Coca Cola, RBS, Leith Agency, Ultimo, SMG, Space and People

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External Engagement – Live Projects

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Level 1 ‘Stall It’ event with Oxfam 200 students - Teams of 5 Raised £3,500 Students : “I loved working in a team to help a good cause.” “It was great to work on a live project .“ Oxfam : “Fantastic event and we now have a lot of new ideas to use in our stores.”

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Work Placements • Level 2 • Triple E – Society,

Employability and Business

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International Fashion Branding Level 2 - Develop fashion lifestyle product and brand with Coolside Level 4 – Brand Management project with M&Co - Internationalisation of the brand. Internships, graduate employment, positions in London head office.

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Retail Enterprise • Pop up shops on campus –

trade for 4 weeks

• Work in teams, management and operational role.

• Concept design, business plan, secure funding, buy stock/ fixtures/fittings, build shop, merchandise, pricing, sales, marketing, promotion, operations.

• AGM • Profits to charity @ £1500

each year.

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Marketing Assignment • Level 3 Marketing

• Client brief, poster event

• Impact!

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Study Tours London, Paris, Milan, Rome, New York…… Fashion Districts Flagship stores Behind the scenes tours Meet designers (Fiorucci) Visit colleges/universities Shopping!

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