MAREK SZKUDLAREK€¦ · print design CODE Architecture Lifestyle Design JAN/FEB 2016 VOL.23 HOUSING BFOR THE 21 ST CENTURY 3D-PRINTED CARS Auto Makers Embrace a New Means of Production

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marekszkudlarek.com

MAREK SZKUDLAREKG R A P H I C & W E B D E S I G N E R

mailto:[email protected]

http://www.marekszkudlarek.com

View Project

The purpose of this project was to develop a strategy and concept that would support a campaign of three magazine advertisements. This ad campaign would run in three unique advertisements in con-secutive issues of the same magazine. This project consisted of strategizing, market research, identifying the target audience and conceptualizing ideas.

We were given the opportunity to challenge ourselves with different techniques and software learned to date. The final outcome was a successful, brand-aware campaign for American Express.

[email protected] marekszkudlarek.com

advertising design

PROJECT: THREE AD CAMPAIGN

OVERVIEW

Realisethe

potential

americanexpress.com/potential

™

RED CARPET EVENTS

Realisethe

potentialamericanexpress.com/potential

FRONT ROW SEATS

Realisethe

potential

americanexpress.com/potential

™

EXCLUSIVE TICKETS




View Project

The purpose of this project was to create, for the first time, both a print-based and web-based piece from scratch. This includes a CD package design along with a fully interactive website design. I played with typography choices, colour options and custom graphics to accomplish this project.

I wanted both pieces to be a reflection of each other. I created the website to mirror the ablum design. Web features include a bio page, tour dates and a media section that features an image gallery, audio files and a video section. The website was also created to be responsive on mobile devices.


PROJECT: CD PACKAGING & WEBSITE

OVERVIEW

web design




PROJECT: TECHNICAL DRAWING

OVERVIEW

View Project

The purpose of this project was to create a realistic vector drawing of an actual hardware object or small appliance. Students were expected to use layers efficiently to organize a complex drawing; to choose the most suitable of Illustrator’s many tools and features for creating realistic shading, contours, and surface textures; and experiment with filters, effects and warps.

Step one: create a realistic vector by outlining a drawing in Illustrator. The second step was to use the realistic outline as a foundation to start colouring in my object to look fully realistic. My final step was to create an ad to sell the object created.


graphic design

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STOP

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510 UNION STATION

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FRONT ROW SEATS Realisethe

potentialamericanexpress.com/potential



510 UNION STATION

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510 UNION STATION

510 UNION STATION




View Project

We were to create, name and design a magazine that fits into an existing category: fashion, music, design, men’s style, architecture, food, etc. I started by creating a fun creative logo for the magazine, then I experimented with different typography choices to find the most suitable typeface for my audience.

Stock images were sourced that offer an architectual feel to the magazine, which also helped to design each page layout. The light use of colour played a role as well, using complimentary colours throughout the magazine. Page elements, styles, pull quotes and folios were also used in Indesign to achieve the overall design of my architecture magazine.


PROJECT: MAGAZINE PROJECT

OVERVIEW

print design

CODEA r c h i t e c t u r e L i f e s t y l e D e s i g n

J A N / F E B 2 0 1 6 V O L . 2 3

HOUSING FOR THE 21ST CENTURY

3D-PRINTED CARS

Auto Makers Embrace a New

Means of Production

THE NEXT IDEAS

Trend UnionThe FutureLaboratoryCity Hall

GREEN TECH

ConnectedHomes

Mobility for The MassesU

SA

$

8.

99

C

AN

AD

A

$5

.9

9

2016 DESIGN TRENDS TO FOLLOW

CODE 7

2 CODE2 CODE2 VOL.

Editor in Chief & Creative Director John Kennedy

Art Director Fred Young

Contributing Writers Bert Archer Thomas Corless Duncan Hood Bret Kelly David Migicovsky Scott Moore James Murray Alan Raeburn

Advertising Production Manager Allan Spencer Kay Advertising Representative Chris Berriault Publisher Michael M. Schwarz Editor & Associate Publisher John Kennedy

Associate Art Director Fred Young

Contributing Editors Bert Archer Thomas Corless Duncan Hood Bret Kelly David Migicovsky

Deputy Publishers Michael M. Schwarz James Murray Alan Raeburn

Advertising Director Allan Spencer Kay

Advertising Representative Chris Berriault

Publisher Michael M. Schwarz

Editor and Associate Publisher John Kennedy

Associate Art Directors Fred Young Bert Archer

Contributing Writers Thomas Corless Duncan Hood Bret Kelly

Advertising DirectorAllan Spencer Kay

Advertising RepresentativeChris Berriault

PublisherMichael M. Schwarz

Editor & Associate PublisherJohn Kennedy

Creative DirectorMarek Szkudlarek

Contributing WritersAlan RaeburnMat DawsontDuncan HoodBret KellyDavid MigicovskyScott MooreEdward SnowdenDuncan Hood

Marketing DirectorAllan Spencer Kay

Advertising DirectorChris Berriault

Assistant PublisherMichael M. Schwarz

Editor & Associate PublisherJohn Kennedy

Associate Art DirectorFred Young

Contributing WritersBert Archer

Advertising RepresentativesThomas Corless

Assistant PublishersDuncan HoodBret KellyDavid MigicovskyScott MooreJames MurrayAlan RaeburnJohn Kennedy

Editorial & Associate PublishersFred YoungBert ArcherThomas CorlessDuncan HoodJames MurrayAlan Raeburn

Housing comes in all shapes, sizes,

family homes, rental apartments, condominiums, cooperatives, homeowner, property owner and planned unit development communities governed byassociations, master associations, manufactured housing parks, and any combination of these. Page 43




View Project

Create a box package design for any type of product. Students were to design everything from the production artwork to the final mock-up prototype for this product. Market research, identifying the target audience and conceptualizing played a major role in guiding the success of this project.

Designing this product involved creating die-line mechanicals, specifying the custom cutlines to accommodate glue flaps, folding tabs, etc. The final production artwork includes the necessary die-lines, bleed, measurements and spot colour requirements.


PROJECT: BOX PACKAGE DESIGN

OVERVIEW

package design

B R A N D A D H E S I V E B A N D A G E S

BRAND ADHESIVE BANDAGES

60 Assorted Sizes

JOHNSON & JOHNSON Inc.Markham, Canada L3R 5L2

© Johnson & Johnson Inc. 20116073354

www.band-aid.ca 1-800-361-8068

For medical emergencies seek professional help.Caution: The package of this product contains natural rubber latex,

which may cause allergic reactions.

STERILE unless individual wrapper is opened

BAND-AID is a registered trademark of Johnson & Johnson

Patents Pending Made in U.S.A.

Greater DurabilityMore durable fabric helps

bandage stay in place longer

Long LastingUnique adhesive and material

help bandage stay in place

L O T 3 3 3 S 3 1 1 0 2 2 5 8 2

12m

m

104mm

104m

m10

4mm

104m

m37

.73m

m37

.73m

m

102mm

102m

m

37mm

35m

m

102mm

35mm

100m

m

24mm

35m

m

100mm

24m

m

37m

m

102mm

102mm

37mm

35mm

102mm

35mm

100mm

24mm

35mm

100mm

24mm

37mm




Documents

MAREK SZKUDLAREK€¦ · print design CODE Architecture Lifestyle Design JAN/FEB 2016 VOL.23 HOUSING BFOR THE 21 ST CENTURY 3D-PRINTED CARS Auto Makers Embrace a New Means of Production