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8/23/2019 Marco Cimino - Zasqr Shopping Centers 2013.pdf
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Zasqr Mobile MarketingPromote, attract, build loyalty in a straight andefficient way
Shopping Centers, February 2013
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05/03/2013 2
56% of internet users gotaccess through smartphones(Spain, 2012)
Representingthe 40% of
thepopulation
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Mobile Marketing: Facts
Internet users use smartphonesmore often every day
Smartphones makes interactioneasy with shopping centers,products, brands, advertising,
displays.. Smartphones integrates online
and offline in a unique and new
paradigm
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What is Zasqr?
A mCommerce and mPromotionplatform designed to generate trafficto point of sale and make the client
be loyal through involving experiences
Reading a QR code or a barcode
with Zasqr is possible to getdiscounts, take part in contests,share photos in a new and social
way.
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05/03/2013 5
Zasqr turns any off-lineelement into a call to actionexperience
Creating new contact pointswith consumers and adding
value to the consumer experience
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How to engage? The storybegins in the street (or in
rinted advertisin )
To understand how Zasqrcan help you, please follow ourstory by reading QR codes
Scan thecode!
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A QR code can drivetraffic to the shopping
center
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The game goeson in theshopping center
Unlike On-line contests, Zasqr getstraffic to shopping center andmakes it social
Scan thecode!
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Un sorteo para fidelizar,como si se tratara de
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Y esto Para qume sirve?. Connecting consumers to
brands
Scan thecode!
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or perhaps a photocontest .....
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Rewarding the loyalty of
shopping center visitors
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Offering new formulas for
sampling and promotions
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informing the customer ina easy and different way
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Lead generation, promotion and retention in themall with the same ease and cost of an online
media ....
. Without the development of a microsite foreach action
. In 5 minutes
. In all languages needed
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A new opportunity for shopping centers
Generating trafficto the shoppingcenter throughoffline activities
(outdooradvertising, pressadvertising)
Taking theshoppingexperience to thenext level by
promoting,building loyalty,rewarding,adding value toconsumers in afunny, socialway in the
shopping center.
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Some functions
Photo contest: reading a Qr code you will be able to sharea photo and to see photos from other people that areparticipating.
Scratchcards: reading the code win a prize randomly andimmediately.
Participation: review, participate, leave a message startingfrom the reading of a code.
Form: contests, surveys, sweepstakes ... Coupons and discounts Receiving information:, catalogs, brochures, offers,
newsletter ...
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Zasqr value
- Fast and cheap: its no necessary to develop a landing page foreach promotion, the use of barcodes avoid the packaging problems,stocks breakings .
- Dynamic:the Qr codes and barcodes can change its funcionality atthe time, so its not necessary to replace them every time a newpromotion starts.
- Global: every user interacts with their own language.- Lead generation: tracking information of every read, including the
email address of users who read the code.
- Easy for users: its not necessary to register every time youparticipate in a promotion.
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white label allowed
Increase downloadingof the APP of theshopping center
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12.000 usuarios inSpain are using Zasqr
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http://zasqr.comhttp://youtube.com/zasqr
Prices for shopping centers
For further information and [email protected]
Number of (different) activecodes in a month Monthly feefrom 1 to 5 30,00 / month6-10 50,00 / month
11-20 80,00 / month21-50 150,00 / month51-100 200,00 / month
http://youtube.com/zasqrhttp://youtube.com/zasqrhttp://youtube.com/zasqrhttp://youtube.com/zasqrhttp://zasqr.com/8/23/2019 Marco Cimino - Zasqr Shopping Centers 2013.pdf
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http://zasqr.comhttp://youtube.com/zasqr
http://youtube.com/zasqrhttp://youtube.com/zasqrhttp://youtube.com/zasqrhttp://youtube.com/zasqrhttp://zasqr.com/