Want to think like a CEO?

Need to know how to use video to tell your story?

Have you mastered

social media?

March 30 - April 1Renaissance Mobile

Riverview Plaza Hotel

PO Box

2187

Mobile A

L 36652-2

187

Bloom in M

obile — M

arch 30

- April 1

at the PRCA State Conference

ww

w.prcaonline.com

Register by Feb. 21 for early bird rate!

Register now atwww.prcaonline.com

Bloom in Mobile

PRCA is cultivating an heirloom line-up of speakers to nurture your professional development in

Mobile — where the streets are lined with azaleas, century-old oak trees, historic homes and a lively

downtown — all overlooking Mobile River. We hope you’ll join us.

Where to Stay

Rooms are available from Saturday, March 29 through Thursday, April 3 at the Renaissance Mobile Riverview

Plaza Hotel for $119 a night.

Discounted hotel rooms are only available until March 7 (unless the block sells out early) at

www.marriott.com (discount code: prprca) or call 1.866.257.5990 (discount code: prc).

Book no later than March 7 for a discounted rate of $119 per night.

Conference Pricing

Early Bird Registration Deadline: Feb. 21

Member Full Conference Rate: $300 (through 2/21)

Member Full Conference Rate: $325 (2/21 - 3/15)

Member Late Conference Rate: $400 (3/16 - 3/30)

Student Conference Rate: $150

2014 PRCA State Conference

Printing By:

PresortedStandard

US Postage

PAID

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From The White House to Wall StreetKaren Hughes

Worldwide Vice ChairBurson-Marstellar - New York

Described by Dallas Morning News as “the most powerful woman ever to serve in the White House,” as

the Under Secretary of State for Public Diplomacy and Public Affairs, counselor to President George W.

Bush, she is regarded as one of the world’s foremost communication strategists.

How to Think Like A CEODavid Grossman

ABC, APR, Fellow PRSAFounder and CEO

The Grossman Group - Chicago

An authority on communication and thought leadership, adviser to Fortune 500 leaders,

acclaimed author, media source to national networks, Colombia University professor

Relevant Topics to Help Promote Today’s Businesses & Nonprofits

Translating Writing for Print, the Web & Other Media

Melanie WarnerFreelance Reporter, Blogger,

Photographer - Austin

Using Video to Tell Your Story Justin Fong

Vice President, Internal Communications

Teach For America - New York City

Lessons from the Aurora Theatre Shooting

Tracy WeisePresident

Weise Communications - Denver

Speech-master, lead media relations consultant for the Medical Center of Aurora, Colo.,

after the tragic theatre mass shooting specializes in health and wellness, franchise and B2B marketing

How to Compel and Persuade John Deveney

APR, Fellow PRSAPresident

Deveney Communication - New Orleans

Creative leader, PR award winner as a first responder after Hurricane Katrina and the

Deepwater Horizon oil spill, specializes in crisis, healthcare, tourism and hospitality

Social Media: Conversations in an Always On World

Johnny GwinPartner / Creative Director

Hummingbird Ideas - Mobile

Want to Know About the APR?Kristina Hendrix, APR

Internal Communications Strategist

NASA Marshall Space Flight Center

- Huntsville

What Really Matters to the Boss

Joanie StevensOwner,

SmartWorkEthics.com Fairhope

So Good They Could Be Keynote Speakers...

Sunday, March 30Noon – 5 p.m. Registration2 – 3 p.m. Students - Resumé/Network/Portfolio Review3:15 – 4:15 p.m. APR Review Sessions3:15 – 4:15 p.m. Students - What Really Matters to the Boss5 – 6:30 p.m. Opening Reception

Monday, March 317 a.m. – 5 p.m. Registration8 – 9:45 a.m. Keynote Session and Student Medallions How To Think Like a CEO10 – 11:15 a.m. Professional Development Workshops: (pick one)

Turning Strategy into Action Social Media: Conversations in an Always On World Translating Writing for Print, the Web & Other Media

11:30 a.m. – 1 p.m. Keynote Session Lessons from the Aurora Theatre Shooting1:15 – 2:30 p.m. Professional Development Workshops: (pick one)

Integrated Marketing: The Individual is Crowned King Social Media: Conversations in an Always On World Want to Know About the APR?

2:30 – 3 p.m. Afternoon Break3 – 4:15 p.m. Professional Development Workshops: (pick one)

Translating Writing for Print, the Web & Other Media Using Video to Tell Your Story Is it Like a Job Interview or Not?: The APR Readiness Review

Dinner Dine with your peers from across the state. (details to follow)

Tuesday, April 17:30 – 9 a.m. Registration8 – 9:45 a.m. Keynote Session - How To Compel and Persuade10 – 11:15 a.m. Professional Development Workshops: (pick one)

Using Video to Tell Your Story Navigating to the High Ground (and Success) in the New and Dynamic Media Landscape

11:30 a.m. – 1 p.m. Keynote Session From The White House to Wall Street1:30 – 2:30 p.m. Medallion Awards

Conference Agenda