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The CLCA-SFBA and neighboringchapters are co-hosting with APLD anafter-show social mixer at the SanFrancisco Flower and Garden Show onMarch 24, beginning at 6:30 p.m., a halfhour before the show officially closes tothe public. Please join the fun and viewthe main floor of garden creations withoutthe daytime crowds. Docent tours arebeing planned. Appetizers and drinks(wine, beer, water and soft drinks) will beserved starting at 7 p.m.
Cost$35 includes all-day show ticket and after-show refreshments. We encourageeveryone to come early during regularshow hours to tour the vendor area, visitthe CLCA booth, and perhaps get a bite toeat while saving the main floor gardencreation viewing for the event.
You may upgrade your ticket for anadditional $5 (paid at the ticket booth, notto CLCA) and visit the show on your ownon any other day(s) you choose. YouMUST upgrade your ticket the first dayyou enter the show. To upgrade yourticket on event night, you MUST upgradebefore the 'Upgrade Ticket Booth' closes.
Where:San Mateo Event Center, 1346 Saratoga Dr,San Mateo - Expo Hall - Garden Display.
RSVP Deadline:All checks must be received by Friday,March 18th - NO EXCEPTIONS. Yourtickets will be mailed back to you beforethe show opens on Wednesday, March23rd. Please include your mailing addressand names of people attending.Reservations will NOT be taken by phone,internet, e-mail or fax.
Send your checks, payable to CLCA
SFBA to: Rick Camin, 855 Sierra Vista Ave,Mt. View, CA 94043
Contact:Any questions, please contact Rick Caminat (650) 222-0398 cell [email protected].
MARCH 2011
CLCA-SFBAEPO Box 2536Placerville CA 95667
CHANGE SERVICE REQUESTED
Calendar of EventsNEW DATE! MARCH 8Chapter board meeting. 4-6 p.m.Twighlight Sounds, 1875 Olympic Blvd.,Ste. 105, Walnut Creek. All welcome.MARCH 11Deadline for articles for April InsideScoop. Email [email protected] 17Hands-on BBQ Island Installation, JohnDeere Landscapes, 2300 Wilbur Lane,Antioch. 4 to 6 p.m. Sponsored by JohnDeere. See pg. 1.MARCH 23-26San Francisco Flower & Garden Show,San Mateo. www.sfgardenshow.com.MARCH 24SFBA CLCA event. After-hours gardenviewing and social mixer - SF Flower andGarden Show, San Mateo Event Center.
APRIL 11-12CLCA Legislative Conference and GrassRoots Training. Sacramento. ContactLarry Rohlfes at [email protected] 12: TUESDAYChapter board meeting. 4-6 p.m. HunanYuan, 4100-11 Redwood Rd., Oakland. Allmembers welcome.APRIL 15Deadline for articles for May InsideScoop. Email [email protected] 16Water Efficient Landscape Ordinance:ASIC President, NoCal Corbin Schneiderto speak. Details TBA.MAY 10: TUESDAYChapter board meeting. 4-6 p.m.Twighlight Sounds, 1875 Olympic Blvd.,Ste. 105, Walnut Creek. All welcome.
MAY 15Deadline for articles for June InsideScoop. Email [email protected] 14: TUESDAYChapter board meeting. 4-6 p.m. HunanYuan, 4100-11 Redwood Rd., Oakland. Allmembers welcome.JUNE 18Battle of the Bays: A’s vs. Giants game at7:05 p.m., tentative BBQ in tailgate lotsponsored by Ewing at 1:00 p.m.A field tour at 10:00 a.m. is in the works.JULY 12: TUESDAYChapter board meeting. 4-6 p.m.Twighlight Sounds, 1875 Olympic Blvd.,Ste. 105, Walnut Creek. All welcome.JULY 13-16CLCA Summer Family Extravaganza.Oxnard (www.clca.org). Ride the trainwith SFBAE members to the event! Watchfor details.
March 17, 2011 • 5:00 to 7:00 p.m.
Hands-on BBQ Island Installation
Join us for a hands-on barbeque island installation demonstration! You will learn allabout Eldorado Outdoor’s outdoor units and veneer, and how they can save youtime and money when installing outdoor kitchens.•Watch a barbeque grill and accessory installation.•Discover how you can install a barbeque island in just a day.•Plenty of food and drinks will be available along with the action.
Place: John Deere Landscapes, 2300 Wilbur Lane, Antioch
Menu: BBQ dinner and drinks
Price: Members $10, Non-members $15. Price includes dinner
Date: March 17, 2011 • 5:00 – 7:00 PM
RSVP: By March 10 to Laura Leurer at (510) 207-4350 or [email protected].
March 24 • 6:30 p.m.
SF Flower & GardenShow Social Mixer
CLCAWater Management CertificationCLCA’s Water Management Certification Program trains watermanagers to provide good to excellent landscape appearanceusing the right amount of water.
How to Obtain Certification1. Register for the Performance Program by contacting John
Moore at (775) 225-7346 or [email protected] .2. Download the study guide for the written test at ww.clca.org3. Test dates, times and locations are provided at www.clca.org.
2 • March 2011 CLCA San Francisco Bay Area East Chapter
CLCA SF Bay Area EastChapter Address
PO Box 2176Martinez, CA 94553
2011 SF Bay Area EastChapter Board of Directors
IMMEDIATE PAST PRESIDENTNATE SILIN voice (510) 261-1324New Growth Landscape fax (510) [email protected]
PRESIDENTDEEANN SCHUTTISH voice (925) 330-5410Green Life Studios fax (888) [email protected]
PRESIDENT-ELECTCHRIS HECHT (510) 654-9994Chris Hecht Design & LS fax (510) [email protected]
TREASURERJAKE TAYLOR (707) 975-6513Cagwin & Dorward fax (707) [email protected]
SECRETARYWARREN LEIBER voice (925) 381-6177Leiber Landscape Services fax (925) [email protected]
DIRECTOR-PROGRAMSDAVID WOLKENHAUER (925) 957-1792Planned Environments fax (925) [email protected]
DIRECTOR-RESOURCE MANAGEMENTCALVIN CRAIG (925) 935-5269Craig Landscape fax (916) [email protected]
DIRECTOR-MEMBERSHIPPETER ROSEN (510) 697-2460Dynamic [email protected]
DIRECTOR-COMMUNICATIONSGEORGE SCHANDELMIER, JR.George Schandelmier, Jr. L/S (707) [email protected]
DIRECTOR-SPONSORSHIPTIM HENDRICKS (800) 891-7710Cagwin & Dorward fax (925) [email protected]
ASSOCIATE MEMBER REPPAUL COLON (925) 978-1201John Deere Landscapes fax (925) [email protected]
NEWSLETTER EDITORJERRIE BEARD voice (530) 621-1701Jerrie Beard & Associates fax (530) [email protected]
SFBAE ChapterMonthly Board Meetings
Board meetings are held on the 2nd Thursdayof the month at 12:00 noon. Check thecalendar on the back for locations.
The CLCA SFBAE Chapter newsletter is publishedmonthly. Copy and advertising deadlines are the10th of the month preceding publication.Materials may be mailed to: Jerrie Beard &Associates, PO Box 7, Pollock Pines, CA 95726.Emailed submissions are also welcome [email protected]. For information onadvertising and rates, contact Jerrie Beard at(530) 621-1701.
CLCA State Headquarters
1491 River Park Drive, Ste. 100Sacramento CA 95815-8899(916) 830-2780 • (800) 448-2522(916) 830-2788 Faxemail: [email protected]
2011 CLCA StateExecutive Board
PRESIDENTRobert Wade (949) 413-6839Wade Landscape [email protected]
PRESIDENT ELECTEric Watanabe (818) 831-1390Majestic Pools & Landscapes [email protected]
IMMEDIATE PAST PRESIDENTBill Schnetz (760) 591-3453Schnetz Landscape [email protected]
SECRETARY/TREASURERTed Sandrowski (530) 345-6101Sandrowski Landscaping [email protected]
DIRECTOR OF COMMUNICATIONSChuck Carr (818) 300-0176Carr Landscape Management [email protected]
DIRECTOR OF CHAPTER SERVICESKevin Fairchild (714) 541-1000Illumiscapes [email protected]
DIRECTOR OF EVENTSMichael Hertzer (800) 761-9191Modern Landscaping [email protected]
DIRECTOR OF LEGISLATIONShari Collins (805) 552-9457Verdant [email protected]
DIRECTOR OF EDUCATIONSteve Jacobs CLP, CLT (760) 945-4321Nature Designs [email protected]
DIRECTOR OF MEMBERSHIPJavier Lesaca (661) 836-0229Lesaca Landscape [email protected]
DIR. OF RESOURCE MANAGEMENTFrank Niccoli (650) 592-9440The Village [email protected]
CO-DIRECTOR CHAPTER PRES.COUNCIL SOUTHKevin Fairchild (714) 541-1000Illumiscapes [email protected]
CO-DIRECTOR CHAPTER PRES.COUNCIL NORTHMichael Mitchell (916) 501-5393MJM [email protected]
ASSOCIATE MEMBER DIRECTORTom Noonan (916) 652-9530Ewing [email protected]
2009-10 Nate Silin2007-08 Barry Minor2006 Gregory Wrenn, Rick Martens, CLT2005 Dennis Brewer2003-04 Rick Martens, CLT2000-02 Gregory Wrenn1999 Rob Solomon CLT, CLP1997-98 Dave Wolkenhauer, CLT1996 Diane McNally1995 Dan Berger, CLT1994 Craig Hutchinson1993 Steve Schlitt1992 Matt Schiller1991 Robert Battinich1990 John Redmond1989 Jim Kwiat
1988 Thomas Raeth1986-87 John Nishizawa1985 Thomas A. Adan1984 David Burnley1983 Don Young1982 David Gutru1981 Joe Tanouye1979-80 J. Warren Thurston1979 Peter Rumore1978 Pat Nichols1977 Joe Korematsu1976 Chuck Rich
SF Bay Area East Past Chapter PresidentsPast chapter presidents who are still members of the SFBAE chapter.
SF Bay Area East Life MembersCongratulations and Thank You to the following CLCA San Francisco Bay AreaEast Members for their continued support for over 20 years.Roger Fiske Ken GerlackJeffrey Jones Joe Korematsu
George Sunayama Jack RydmanThomas Raeth
CLCA SFBAE Chapter Contractor’s Honor CodeThe CLCA SFBAE Chapter exists to support Contractor’s AND their employees.To successfully meet this objective, and encourage the involvement of all levelsof the landscape industry, the 2008 Board of Directors is committed tosupporting the following Contractor’s Honor Code:
The solicitation, recruitment of, or attempt to hire anotherContractor’s employees while attending any CLCA function isstrictly prohibited.
SFBAE Inside Scoop Advertising RatesThe Inside Scoop is published 12 times a year and carries information on issues affectingSan Francisco area landscape contractors as well as news from the state level onlegislation and educational programs of interest to the industry. Camera ready black andwhite artwork (85 line screen) should be sent to Jerrie Beard and Associates, 1024 SimonDr., Ste. G, Placerville CA 95667, or [email protected] by the 10th of the monthprior to publication. Publication dates are the first of each month.1/8 page (business card) $ 51.00/issue . . . . . . .$ 612.00/year1/4 page (3-5/8” w x 4-5/8” h) $ 99.75/issue . . . . . . .$1197.00/year1/2 page (7-1/2” w x 4-5/8” h) $188.75/issue . . . . . . .$2265.00/yearFull page (7-1/2” w x 9-1/2” h) $310.00/issue . . . . . . .$3720.00/yearInsert (8.5 x 11 350 required) $283.50/issueInsert (11 x 17 350 required) $420.00/issue
For information or to reserve your space, call Jerrie Beard (530) 621-1701.Please make checks payable to: Jerrie Beard & Associates.
Past CLCA State Presidents from the SF Bay Area East Chapter1996 John Redmond Jr.1986 Roger D. Fiske
1978 Joe Tanouye
www.clca-sfbae.org March 2011 • 11
Put the LegislativeConference on YourList of 2011 “Musts”
Mark your calendar for April 11 and 12,the dates of the 2011 CLCAGrass RootsTraining Session and ConstructionIndustry Legislative Conference. Watchfor news about CLCA financialassistance for members who attend thisalways outstanding annual event inSacramento.
•Learn about your government•Advocate for your business•Meet public officials and fellowmembers.
For more information, visitwww.clca.us/legconference/index.html
Do the essential functions of your jobinvolve purchasing, facilities management,workforce development, economicdevelopment, or building and planningdesign - as well as being up to date on themandatory codes related to your industry?You can benefit from attending the GreenCalifornia Summit.
The new California Green BuildingCode, CALGreen, became mandatoryJanuary 1. The Green California Summitwill provide you with the CALGreentraining that you need!
April 18th will include four full day Pre-Summit training classes (9 am – 4 pm):•LEED Project Management•Running a Greener Building•Strategies for Green Economic Development•Credit Where Credit’s Due: Getting theWord Out About Your Green Programs
April 19–20 includes a choice of 15different sessions with topics addressing:•CALGreen•Green Economic Development•Green Workforce•Incentives to provide financial savings•Green Purchasing•Facilities Management and MORE!As always, registration for the keynotesessions and the Expo are FREE.
Keynote sessions will provide insightand inspiration regarding green paths toeconomic recovery – and the Expo will giveyou hands-on exposure to hundreds ofgreen products and services. You’ll also beeligible to attend the reception for theSummit’s annual leadership awards!
For more information, visit www.green-technology.org/gcsummit/ education-program.htm .
Green California Summit inSacramento April 18-19
www.clca-sfbae.org March 2011 • 310 • March 2011 CLCA San Francisco Bay Area East Chapter
Juan Gonzalez 12750 Guard Rd.(209) 810-3992 Lodi CA [email protected] (800) 588-6882
www.agsod.com
Growers of Quality Bluegrass, Fescue & Bermuda Sod
�The SFBAE Chapter Thanks Our
2011 Sponsors
��SAN FRANCISCO BAYAREA EAST CHAPTER
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GG oolldd -- $$115500 00Two Dinner Tickets to the Beautification Awards Banquet and Sponsor a prestigious Sweepstakes Award ORJudges Award plaque OR choose two alternative categories to sponsor. Four Tickets to the Baseball Event. AFoursome and a Hole Sponsorship at the Golf Tournament. Free Admission to Two Meetings of your choiceduring the year. A large Company Logo on our Sponsorship Banner displayed at all events throughout theyear. Recognition at all events, on the banner, in the newsletter and on the chapter website.
SS ii ll vv eerr -- $$ 1100 00 00Two Dinner Tickets to the Beautification Awards Banquet and Sponsor an Award plaque from one of the 16possible categories. Two Tickets to the Baseball Event. A Foursome at the Golf Tournament. Free Admission toTwo Meetings of your choice during the year. Recognition at all events, on the banner, in the newsletter and onthe chapter website.
BBrroo nnzz ee -- $$7755 00•Sponsor one Beautification Awards Plaque. A Foursome at the Golf Tournament. Free Admission to TwoMeetings of your choice during the year. Recognition at all events, on the banner, in the newsletter and on thechapter website.
For more information, or to become a sponsor, call Laura Leuer at (510) 207-4350.
Later this spring and early summerhomeowners throughout the East Bay willbe told by their local fire department thatthey are in a “Priority Hazard Zone,” andthat a wildland-urban interface fire coulddestroy their homes. Homeownersfrequently hire landscape contractors ordesigners who can do the work required toreduce their risk.
Does your company have skills inmaintenance, weed abatement, chipping,lawn care, landscape design, ornamentalshrubs or tree services? Do you have thetraining to make the most of this businessopportunity and help your community?
In 2006, the State Fire Marshalldeveloped new defensible space standards.This year the Diablo Fire Safe Council, inpartnership with local fire agencies, is
offering a two-part training in how to dothe work to create defensible space forvarious fire districts. The training includes 2hours in the classroom, and 3 hours ofsupervised, hands-on fieldwork. The 2-hourmorning session covers wildfire basics,background and important features ofcreating defensible space, includingworking in environmentally sensitive areas.Contractors who complete the trainingreceive a certificate of attendance and areadded to referral lists of participating fireagencies.
2011 Defensible Space Training:When: Wednesday, March 16, 2011
8:00 AM – 3:00 PMWhere: Rossmoor, Walnut CreekCost: $10 per person (fee includes
information packet and lunch)
Registration required. Space is limited. Call925-941-3673. For more information, see ourwebsite www.diablofiresafe.org.
DFSC is a non-profit organization whosemission is to reduce the impact of wildlandfire in Alameda and Contra Costa Counties. While we cannot stop the next wildfire, wecan help reduce potential damage andspeed recovery by bringing togetherresidents, agencies and resources.
Business Opportunity
Defensible Space TrainingMarch 16, 8 a.m. to 3 p.m. Presented by the Diablo Fire Safe Council.
CLCA Membership Offers:•Use the most current Legal Contractsfor your business
•Group Insurance •Certification•Credit Card Processing•Attorney on Retainer•Professional Development•Human Resources Hotline •Online Contractor Search Engine
For more info, visit www.clca.org or call(800) 448-2522.
www.clca-sfbae.org March 2011 • 94 • March 2011 CLCA San Francisco Bay Area East Chapter
When it comes to historical buildings,preservation is a given. Care is taken touphold and protect the structural integrityof these sites while also maintaining theperiod details that make these culturaltouchstones worthy of preservation. Butwhat about the landscapes—the fields,yards, gardens, or tracts of land—that housethese buildings? Many in the preservation,architecture, and activist communitiesunderstand that caring for the landssurrounding these sites, as well as othernatural areas significant for their resourcesor locations, deserve the same deliberatetreatment and support. Thus, trainedprofessionals who understand theintricacies and scope of these projects arenow in demand. To address this growingneed, UC Berkeley Extension offers the newProfessional Sequence in CulturalLandscape Preservation and Management.
According to the National Park Service,a cultural landscape is “a geographic area,including both cultural and naturalresources and the wildlife or domesticanimals therein, associated with an historicevent, activity, or person or exhibiting othercultural or aesthetic values.” Thoseinterested in preserving these sites includelandscape architects, architects, planners,government or agency personnel,community activists, and preservationenthusiasts—all potential students whocould benefit from the analytical skills andmanagement techniques provided in UC
Berkeley Extension’s Professional Sequencein Cultural Landscape Preservation andManagement, the only program of its kindin the Bay Area or elsewhere.
“Although a number of programsaddress architectural preservation, no otherprogram focuses solely on historiclandscape preservation or culturallandscape management,” says UC BerkeleyExtension Landscape Architecture ProgramDirector JC Miller. “Occasional seminarsand workshop-style presentations onhistoric landscape preservation areavailable, from groups such as the GardenConservancy and the CaliforniaPreservation Foundation, but these areneither offered on a regular basis norsystematic in their approach to the material.Our curriculum seeks to formalize thisdeveloping knowledge base anddisseminate it to a wider audience ofpreservation practitioners, both new andseasoned.”
Through a combination of lecture- andstudio-based courses, students receive acomprehensive education in the variousregulatory agencies, practice standards, andprofessional vocabulary involved in thisemerging field. The inaugural surveycourse—Tools of Preservation: ManagingChange in Cultural Landscapes—offers anintroduction to the fundamental tools of thepreservation process and how to applythem, with guest lectures from subject-matter experts on specific aspects of the
process. A second survey course exploressustainable practices and methodologies.The curriculum also includes two historycourses that examine the interrelationshipamong landscape architecture, architecture,and urban design. A final design studioclass focuses on learning decision-makingprocesses and developing treatmentstrategies such as preservation, rehab-ilitation, restoration, and reconstruction.
Students can complete the entire five-course sequence, which offers nine semesterunits of academic credit (144 hours ofinstruction), in a minimum of one calendaryear; all students must complete thecurriculum within three years of registeringfor the program. To receive an Award ofCompletion upon finalizing thecoursework, students must maintain anoverall minimum 2.5 grade point average(GPA), with a grade of C or better in eachcourse. There are no formal prerequisites forthe program, though students must firstcomplete the introductory survey andhistory courses before enrolling in thefollow-up sections to those courses. All fourpreliminary courses are prerequisites for thefinal design studio course. The five coursesincluded in this sequence are also eitherrequirements or electives in UC BerkeleyExtension’s Certificate Program inLandscape Architecture, enabling studentsto progress concurrently through bothprograms.
Interested potential students can learnmore about the Professional Sequence inCultural Landscape Preservation andManagement at information sessions onJanuary 11 and May 18, 6:30–8 p.m., at UCBerkeley Extension’s Art and Design Centerin San Francisco. Information sessions arefree; open to the public; and offeropportunities to meet other prospectivestudents, talk to instructors and staff, andask questions. To read more about theprogram and curriculum, enroll in courses,and register for the program, visitextension.berkeley.edu/spos/preservation.html.
Preserving and Managing theCultural LandscapeNew educational opportunities from UC Berkeley Extension for landscape professionals
Immediate Past PresidentNate Silin, New Growth Landscape
TreasurerJake Taylor, Cagwin & Dorward
Director SponsorshipTim Hendricks, Cagwin & Dorward
Director CommunicationsGeorge Schandelmier, Jr.
George Schandelmier Jr. Landscape
PresidentDeeAnn Schuttish, Green Life Studios
Director MembershipPeter Rosen, Dynamic Designs
Director Resource ManagementCalvin Craig, Craig Landscaping
Executive AssistantLaura Leurer
President ElectChris Hecht, Chris Hecht Design and
Landscape Construction Inc.
Director ProgramsDavid Wolkenhauer
Planned Environments
Associate Member RepPaul Colon, John Deere Landscapes
Not pictured: Secretary
Warren Leiber Leiber Landscape Services
Thank you!To the members of the
CLCA East Bay Board fortheir dedication andservice to our chapter.
Meet the East Bay Board...Welcome to the dedicated members who have stepped up to serve on the CLCA East Bay Board of Directors in 2011!
Those unlicensed contractors! Thoselow-ballers! Those contractors who doa lousy job and make landscaperslook bad! Employees who leave, stealyour equipment, or sue you!Customers who expect more for less,or damage your reputation! Price-
only shoppers who believe someone should give them1500 square feet of patio for $5,000! Who do they thinkthey are?!
“They” will always be there, but many of us mustlearn to avoid those folks, others to avoid being them. Noregulation or divine intervention will put all those badguys out of business. No rebound of the economy willtake bad and un-believing customers out of the gene pool.Wouldn’t it be nice if there were “insurance” for thesetypes of things? There is!
Only Lloyd’s of London will never sell it. You will. If you’ve learned to sell yourself well, set up a speedy,quality landscape delivery system, and found people tohire who can work the details better than you yourself,you’ve already paid your Bad Guys/Bad Employees/
Bad Customers insurance premium. If not, perhaps you picked uppointers at one of our chapter’s recent Business DevelopmentLuncheons: in December on Marketing, in January on Accountingand in February on Hiring.
Life brought me a Marketing lesson this week. Temporarilyfilling a fellow contractor’s shoes, my business partner AlanParkman turned a husband and wife pair first into consultationclients, then into design clients. Very likely the couple will becomeconstruction clients after that. What made the $150 consultationsale and subsequent design sale so easy? The contractor’s web site.Rich with inviting photos, free advice, a candid photo, and theunique personality of that contractor beaming off the pages, the
web site told the potential clients all they needed to know. It madethem feel that this contractor could answer their questions anddeliver the landscape of their dreams. They said they liked herportfolio, and everything Alan said mirrored what they read in herweb site. I imagine once they saw the contractor’s website, theyforgot about everyone else. Looked forward to her call. Were nothesitant to pay $150 for two hours of her advice. So enchanted werethey, it didn’t matter that someone else made the call, and yetanother showed up at their house the following day.
Are you ready to make money giving ball park estimates? Areyou ready for clients of higher quality, practically waving theircheck when you arrive? Is your web site ready? What else haveyou got that will make your clients fall in love with you in this ageof internet contractor speed-dating?
Keep coming to CLCA events and learn what makes you You;what takes bad guys, bad employees and bad customers out ofyour business picture; meet a contractor who needs help with theirbusiness, or come for some gosh darn friends and fun. You paidyour membership: You deserve it! We will be your friends,radicalize your radiance, send you back shiny and new to existingclients and new ones.
Let's see you soon!DeeAnn Schuttish
8 • March 2011 CLCA San Francisco Bay Area East Chapter www.clca-sfbae.org March 2011 • 5
president’s m
essage
Who do they think they are? Or, who are you?
21 YearsMark Delabarre, Horti-Scope Landscaping18 YearsJean Fogg, Jean Fogg LandscapeBrad Hlady, Buffalo Landscape Company17 YearsRichard Kerri, CLT, Kerri Landscape Srvcs.16 YearsJohn Fouhy, Trax Trax, Inc.14 YearsChristopher Paynter, CLP Landscaping Inc.13 YearsLuca Donisi, Donisi LS Construction Co.12 YearsBill Weiner, Garden of Eden LandscapeJoe Dicus, Diablo Valley Gardens Inc.James Royer, Meadow Wood LS Services
10 YearsDavid Manlove, Manlove LandscapingDuane Faloni, TruGreen-LandCareCharles Haeuser, Siteworks Landscape Inc.7 YearsJose Perez, Perez Landscaping6 YearRodolfo Villasenor, Professional LandscapeJohn Riedel, Riedel Precision Landscaping5 YearsJim Patterson, Brickyard Building Materials1 YearsLuis Hernandez, Amanecer LandscapingAnthony Azevedo, II, Azevedo’s LS Co.
New day/time for board meetings:SECOND TUESDAY OF MONTHBeginning with the March 10 meeting, the CLCA East Baychapter board of directors will be meeting on the secondTuesday of each month at a new time: 4-6 p.m. The location ofthe meetings will continue to alternate between Twilight Soundsin Walnut Creek and Hunan Yuan in Oakland. Check thecalendar on the back page for details.
• Lara Wilson, Bountiful Botanicals• Jim Germino, Dreamscapes• Andrew Tuckman
Del Conte’s Landscaping Inc.
• Frankie HutchingsJPA Landscape & Construction Inc.
• Tom SweeneyLandscape Care Company
Welcome New Members
Chapter Member AnniversariesCongratulations to the CLCA SFBAE members who reached membership milestones this month.
Your Ticket toNew Customers!VENDORS... Here’s your chance tobe introduced to new members of the
CLCA East Bay Chapter.
We are now accepting advertising andpromotional material, coupons,
special offers, and information aboutour vendors to be included in the
welcome packet we provide to all newCLCA East Bay chapter members.
For more information, contact chapterdirector of membership, Peter Rosen
(510) 697-2460.
ADMIT ONE
ADMIT ONE
PresentDeeAnn Schuttish, Peter Rosen, Nate Silin,Paul Colon, Tim Hendricks, DavidWolkenhauer, George Schandelmier, JakeTaylor, Chris Hecht and Laura Leuer.
Minutes & Treasurer’s Report•The minutes from last month were notreviewed at this meeting because ourSecretary was not in attendance.
•January was a profitable month withpayments received from our Sponsors andthe business development meeting.
Committee ReportsMembership: Peter presented the discountcertificates he created for our new membersto receive $25 off an event of their choice.He also showed a folder from the Orange
County chapter that is given to newmembers as part of a welcome package. Itwas suggested to include coupons from oursponsors as well as a feedback form.
Sponsorship: Tim would like to includea Thank You letter when mailing out thesponsorship invoices. He will send theletter as well as invoice information toLaura. It was decided that we would waituntil the end of April to have the bannerrevised as we are still receiving Sponsors.
Awards: Nate asked if we shouldinclude a Bay Friendly or Sustainablecategory in the 2011 Beautification Awards.Chris will write the category description.The venue will be decided when thenumber of attendees has been determined.
Communications: George received somephotos from board members and the restwill be taken at the meeting. Events:•The January luncheon was well attendedand feedback was positive.
•Paul will create the flier for the March
Outdoor Kitchen seminar. •Jake has contacted several golf coursesand will confirm the location and make anannouncement in April.
•It was discussed if there was interest inanother dinner meeting.
•The SF Flower & Garden Show will havean after hours garden viewing and tour at6:30 p.m. on March 24, hosted by the SFBay chapter.
•DeeAnn presented the new chapterwebsite home page. She will clarify somepricing and report back to the board.
•A motion to change the name of thechapter to East Bay was made by David.Tim seconded and the motion passed.
Our next board meeting will be Tuesday,March 8, at Twilight Sounds in WalnutCreek, at 4 p.m. All members are welcomeand encouraged to join us for the meeting.Check the calendar on the back of this issuefor meeting locations.
6 • March 2011 CLCA San Francisco Bay Area East Chapter www.clca-sfbae.org March 2011 • 7
BOARD MINUTESFebruary 10, 201112 p.m. • Hunan Yuan,4100-11 Redwood Rd.,Oakland
INC.
7988 Robben Rd.Dixon, CA [email protected]
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www.villagenurseries.com / [email protected]
Enter your best installation and/ormaintenance projects in the 2011 CLCA SanFrancisco Bay Area Beautificaton Awardsprogram and reap the benefits of competingwith the best of the best in our area. Yourcompleted entry forms and check(s) mustbe received by April 1, 2011 to have yourlandscape projects judged and hopefullyawarded at our elegant awards banquet onSaturday evening, June 4, at a location to beannounced. This year a press release isplanned to publicly announce the winners.
There are many benefits associated withparticipating in your chapter awardsprogram. Winning an award tells potentialclients they are dealing with one of the bestcompanies in the area and recognizes thesuperior efforts of your crews. Many clientsrefer to the fact that their property receivedan award when selling their property.
Participation in your local awards is away to receive feedback on your work fromother landscape professionals -- somethingmost of us rarely get. The judge’s sheetswill be available for your review so you canlearn what areas may need improvement.
There are several award categories forinstallation and maintenance projects of allsizes including commercial, public works,and residential categories. There is even aspecial effects and, new this year,sustainable landscape category for theincreasing number of projects that are“going green” or Bay Friendly Qualified.
Your odds are probably the highest byentering properties that have been detailedprior to judging and/or projects in some ofthe specialty categories such as Renovation,Special Effects and the Excelsior Award (forthose who have been members less than 2
years). The specific challenges of each jobare looked at as well as the quality. Designis judged in the design- build category.
Start today by chosing your best, mostcompetitive jobs from the last 2 years. Entryforms will mail the first week in March, ordownload additional forms from ourwebsite at www.clca-sfbae.org, get theowners signed permission to judge the site,and send it all in with your check of $85 percategory plus $150 for 2 banquet tickets.Then get those accounts looking great andjoin us for a wonderful dinner party onJune 4, 2011.
We are expecting 40-60 people at theBanquet this year. Be sure to invite yourfamily, employees, designers and evenclients. We plan to have either one of thejudges or a celebrity landscape contractor asthe MC of the event.
This year’s chairperson is Calvin Craigwith assistance from Laura Leuer who willbe administering the event. For anyquestions, please call Calvin at (925) 935-5269 or email [email protected].
Awards Program
2011 SFBAE Chapter BeautificationAwards Now Accepting Entries
