Stylist: Sandra Aji Photographer: Linda Scuizzato

Makeup Artist: Siwan Hill Model: Alicia Guseva

Front Cover

Photography by Sabrina Fullerton MUA: Sabrina Fullerton Clothes: I AM GENERIC

Editor’s Letter

pg

pg75. Summer/

Spring Beauty 7. High Street Accessories 10. Street Finds 2011: Camden Town

13. Exclusive Interview: Generic 17. Exclusive Interview: RAR Fashion

Runway styles

mango baggage

fash

ion

bangles anyone? pg 14

16 Stylist: Sandra Aji Photographer: Linda

Scuizzato Makeup Artist: Siwan Hill

Model: Alicia Guseva

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Stylist: Sandra Aji Photographer: Linda

Scuizzato Makeup Artist: Siwan Hill

Model: Emma Salisbury

Stylist: Sandra Aji Photographer: Linda

Scuizzato Makeup Artist: Siwan Hill

Model: Alicia Guseva

As if her role was not ghastly enough in the Black Swan Mila will play the wicked witch in a prequel that will tell the story of some of your favourite characters from the oz. Look out for the wicked witch of the west.

Mila Kunis to play the wicked witch in the

Wizard of OZ prequel

DemuR

To honour the magazines 19th birthday they have decided to go back to African Roots and Beyonce blesses the front coverwith a garment designed by her mother.

Beyonce goes all ‘black’ for L’officiel

news

What’s so special about it? Well the white vinyl columns, a mirrored runway, and mirrored benches ....oh and the fact that it only lasts about 10minutes.

£1000 per second for Marc Jacobs show.

Rihanna knows how to keep her name on our lips. The star reached a deal with the perfume brand Par-lux to release her own scent Reb’l Fleur to match the writing on her neck.

‘The only girl in the world’

news

Rihanna knows how to keep her name on our lips. The star reached a deal with the perfume brand Par-lux to release her own scent Reb’l Fleur to match the writing on her neck.

‘The only girl in the world’

Stylist: Sa

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JusTin TiMBerlaKe

Zac efrOn

We’ve been keeping an eye on our fashionable men and we want your opinion, who does it for you?

By Sabrina Fullerton

DeMur

beautyshaDes...

...foR all youR eye weaR oCCasions

sPrinGsuMMerBeauTY

5 DeMur MaGaZine - issue 7

/

2011

...foR all youR eye weaR oCCasions

suMMer 2

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1. Nail Polish, Nails Inc, Carnaby Street, £11.00 2. Eyeshadow, Pop Eye Shadow (Sunny Yellow), £5.88 3. Eyeshadow Stick, Urban Decay ,Loose Pigment Eyeshadow, £11.50 4. Nail Pack, Elegant Touch Purple Tips, £7.10 5. Eye Shadow Gold, Estee Lauder Eyeshadow, £34.00 6. Compact Eye Shadow, Yves Saint Laurent, £39.00

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Bag, H&M, £29.99

Leather Belt, H&M, £9.99

Handbag, Mango,

£99.90

Leather Belt, H&M, £6.99

Beige Print Snood, River Island, £12.99

Tan Floral Laser Cut Gloves, Topshop, £25.00

DeMur WeB BuYsHIGH ST ACCESORIES

By Sabrina Fullerton

Sandles, Mango, £49.99

Sunglasses, Mango, £29.90

Brown Cable Button socks, River Island, £6.99

Burnt Orange Ruched Leather Rose Gold Oversize Clasp Purse, Topshop, £10.00

Brown Vintage Sunglasses, River Island, £12.99

Leopard Mini Hair Straightners, Topshop, £12.00

1. Huge Woven Bangle, Topshop, £20.00 2. Glitter Wrap Bangles, New Look, £6.99 3. Futuristic Biker Ban-gle, Monsoon, £12.00 4. Floral Quilt Bangle, Oasis, £10.00 5. Wide Metal Bars Stretch Bracelet, Warehouse, £11.20 6. Amazing Mirrored Mosaic Bangle, Dorothy Perkins £12.50

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stReet finDs 2011

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stReet finDs 2011CamDen town lonDon

Photographs by Sabrina Fullerton

Not everyone decides to look at not so famous designer shows, but I thought I would show some eye catching outfits for spring ready-to-wear shoots by designers you might not have heard about before. Well now is your chance to learn. Look up these five designers and see their talents and collections, just be inspired!

nOT YOur nOrMal sPOTliGHT cOllecTiOns!

runWaY lOOKs rTW sPrinG 2011

nOT YOur nOrMal sPOTliGHT cOllecTiOns!

runWaY lOOKs rTW sPrinG 2011

by Sabrina Fullerton

What is your name? I am Generic

What is your brand about?I am generic is a contemporary unisex streetwear brand. Incorporating unique engineered printing processes with distinct graphics, oversized silhouettes and a universal ethos.

How have u made connections in the industry? I am generic has attended tradeshows, exhibited at those too,

spoke to retailers about what they expect from brands, listened to advice on such things as branding/pricing etc. Other connections have established themselves from people loving the product I am generic creates and seeking out the right people to network with.

What is your 2011 designs based on?I am Generic knows no boundaries. We are not constrained by themes,seasons or gender.

GENERICEXCLUSIVE INTERVIEW

What can we look forward to in the future?We are due to launch our new website shortly...hausofgenius.com. Our asos boutique should be live by the time this goes to press, check us out at asos marketplace (hausofgenius boutique). Our website will be unique in that we intend to work with creatives from all industries to produce innovative projects to enhance not only us as a conglomerate but highlight their skills and work too.

Where do you want the brand to be in 5 years time?Well we already sell our products in Japan and I would really like to

expand our possibilities over there. Naturally expansion through the UK and Europe is inevitable, but my goal is our own physical space so people can truly experience our ethos and creativity.

Where can we get your designs from?hausofgenius.com..coming soon!!!Asos MarketplaceMetsuki Boutique - BirminghamGeneric Boutique - Birmingham(in the oasis store)Rosebud – Japan

D

15 DeMur MaGaZine - issue 7

Photograph By Marc Wainwright Model: Fiona Murry

At what age did you first decide you wanted to bea designer? Kinda late in the fashion world I would say 19/ 20. I have always had a love for fashion but never thought that I was that good from thinking of ideas to sketching and making the garments.

But I guess it all came together in the end at the right time in my life.

How did you start out? Two years ago my friend Rachy - Rachy Mckenzie-Sealy C.E.O of Concreterose clothing gave me a job as assistant designer. At

RAR FASHION

17 DeMur MaGaZine - issue 7

Interview by Sandra Aji

EXCLUSIVE INTERVIEW

18DeMur MaGaZine - issue 7

that time I was having a hard time in my life, so it was a real boost for me for her to give me that job and believe in me. I was there for a year (2008 - 2009) and it gave me the push to start designing again, sketching just getting back to what I love. So it all went from there really.

Why do you think people should purchaseyour designs?That is a hard question……….My fashion label is made for women to feel great when there are wearing my garments, to stand out from the crowd. If you want well made garments that will not fall part in a few days

and want to feel and look great R.A.R Fashion is made for you. Dare to do more than just wear, breathe fashion, live fashion R.A.R Fashion. Had to get my motto in there somewhere lol ;-)

What sets you apart from every other designer out there?I would have to say my work rate, my fashion label is just one of the many things I do day to day and I think I do have a great eye for designing and knowing how to

...follow your heart and do not get fooled by the hype

make any woman look great. Every designer is different in their own little ways that is what makes fashion so great. Who’s your biggest inspiration in the world of fashion?I would have to say Alexander Wang, I am just in love with all of his collections. He really has an eye for fashion and hopefully one day I will be a great designer just like him.

If you had to name your 4 favourite designers in the fashion world, who would they be and why? ZIAD GHANEM- I love his use of patterns, color, cannot wait to see his new collection.

ALEXANDER WANG - I LOVE HIS USE OF DRAPPIING AND COLOUR BLOCKING. ONE OF MY ALL TIME FAVOUTE DESIGNERS Alexander McQueen - The king of UK fashion in my eye, his work is just always on point, from the mix of fabric, colors, shoes. I wish I had the chance to work with him R.I.P Mcqueen.Karl Lagerfeld - I love his use of black and white, always a great collection to look forward to.Tom ford – His men’s collections are always great and his first women’s collection was just really on fire loved every garment.

Three words that describe your designs?

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20Turn over for more

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Playfully, Colorfully, Chic

If you could have chosen another career choice, what would it be and why? It would have to be a dancer, which is what I wanted to do when I was younger. It is just a different form of art for me. I was little mover when I was younger lol lots of videos packed away lol

What is your major plan for your collection in the near future? This collection is coming to end in a few months, got one more video/photo shoot then the next collection will be out June 2011 which I am so looking forward to, as this new collection is just

so me and shows I am growing and learning as a designer.

What other hobbies do you have when you are not busy designing?Really sad to say but none at the moment, if I am not designing, having meetings, planning shoots, dropping off garments of clients etc etc etc all I like to do is chill with friends and family, lazy in front of the TV and eat way too much lol. Kind of a hobby right? Lol What advice would you give to other designers starting out?

22DeMur MaGaZine - issue 7

That is me lol I am still an aspiring Fashion Designer but the only advice I would give is always follow your heart and do not get fooled by the hype.

One word that best describes you as a person. Ambitious

D

You can Buy R.A.R Fashion at www.rarfashion.bigcartel.com , if you want to keep up with the

brand , like sale dates, runway shows follow me on twitter www.twitter.com/rartalks , if you want

to lowdown first hand news just take a look at that blog www.rar-talks.blogspot.com. You can watch all

the video from R.A.R FASHION at www.youtube.com/rartalks

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