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Spring & summer 2015 1

Manufactured in Mississippi Magazine SPRING ISSUE 2015

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www.manufacturedinmississippi.com

Letter from the Editor

Manufacturing is a core industry in Mississippi. Our manufacturers benefit from legislative and public support, as well as from the Mississippi Manufacturer’s Association, whose mission is to support all Mississippi manufacturers.

Manufactured in Mississippi magazine is the first privately held Mississippi publication of its kind. Each edition focuses on important industry issues and topics, including state and national legislation, special interest pieces, and business profiles.

Every issue is directly distributed to key elected officials, legislators, business leaders, industry leaders, and members of the Mississippi Manufacturer’s Association.

If you have an important topic that you would like to see on the pages, or are interested in how you can have your company represented in the magazine, please contact our editorial or advertising staff.

We trust you will find Manufactured in Mississippi an important read.

– Bryan CarterEditor-in-Chief

01issue:

PublisherP2 Publishers

Editor-in-ChiefBryan Carter

Contributing EditorMatthew Jackson

Visual DesignSweta Desai, Chance Shelton

PhotographySweta Desai, Chance Shelton, Bryan Carter

Advertising DirectorFran Nause Riddell

Manufactured in Mississippi is published by P2 Publishers. Reproduction of Manufactured in Mississippi magazine, in whole or in part, is strictly prohibited without written permission. We do not accept responsibility for any unsolicited materials and may not return them. All information in this magazine is taken from sources considered authoritative, but P2 Publishers cannot guarantee their accuracy. Inclusion of editorials, im-ages, advertisements, or other materials in this magazine does does not constitute an endorsement for products or services by the publisher.

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Higher StandardsCalibrating Critical Equipment and Empowering Lives

Sanderson FarmsA Legacy of Leadership

Preparing for Financial Due Diligence as a Business SellerAssisting the buyer by preparing for due diligence can help ensure a smooth, rewarding sale of your business.

Making the MoldFrom prototype to production — United Plastic Molders spans three generations of turning concepts into real products.

Mississippi Development AuthoritySupporting the Growing Business Community of Mississippi

The New Markets Tax Credit Program (NMTC)How Manufacturers Can Subsidize Project Costs up to 25% in Mississippi

Big Data is a Big Deal to Mississippi ManufacturersSome manufacturers are slowly coming around to the concept of Big Data and how it drives business. The adoption of Big Data best practices is already in place in other industries. Common adoption in manufacturing companies is inevitable as a way to solve business problems and effectively compete within their industry.

Mississippi’s Steward for Business on ManufacturingGovernor Phil Bryant Champions the Business of Manufacturing in Mississippi

Google Says It Is Time to Go Mobile Friendly, or Be PenalizedWill Your Website Lose Half Its Audience?

The 2015 Mississippi State Legislative SessionAt the beginning of April, the Mississippi State Legislature adjourned sine die for the 2015 legislative session. It was an interesting session that saw a lot of legislation die due to party politics and the general feeling of not wanting to pass any controversial legislation in an elec-tion year. In the end, though, there were still plenty of successes for Mississippi’s manufactur-ers, as well as the overall business community.

Leadership is Big BusinessJay Moon’s leadership model is built on a foundation of over 25 years in economic development.

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PLeASe SeND ALL INquIrIeS To: MAnufActured in Mississippi, 655 Lake Harbour Drive, Ste 100, riDgeLanD, MS 39157 or

CALL: 601-707-8350 witH any queStionS or coMMMentS. viSit uS onLine at WWW.MANuFACTureDINMISSISSIPPI.CoM

or eMaiL uS at [email protected] or [email protected]

Copyright © 2015 p2 publishers.

EXPERTARTICLE

EXPERTARTICLE

EXPERTARTICLE

EXPERTARTICLE

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A History of Solid Investments in Jackson County

Since operation began in 1963, the Chevron Pascagoula Refinery has grown to be Chevron’s largest refinery and one of the country’s top petroleum refineries.

Our Pascagoula Refinery’s continuous growth has been fueled by a shared economic development strategy based on solid, long-term investments that continue to benefit both our company and the community.

We salute the people and the leaders of Mississippi and Jackson County as our partners in progress.

Fueling EconomicDevelopment Formore than 50 years

Pascagoula Refinery Major Expansion Projects Uninflated dollars

$103 Million

$54 Million

$91 Million

$96 Million

$1.3 Billion

$200 Million

$240 Million

$150 Million

$150 Million

$300 Million

$500 Million

$1.4 Billion

1961 Original Refinery

1966 Paraxylene/Ammonia Plants

1968 Pascagoula Expansion Project

1974 Pascagoula Arabian Modification Project1980PascagoulaResiduumConversionProject1992 Aromax® Unit

1996 Paraxylene Plant Expansion& Ethylbenzene Project

2003 Clean Fuels Project

2005 FCC Project

2008 ETP Project

2008 CCR Project

2011 PBOP Project

Visit our Web Site atwww.chevronpascagoula.com

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Since we started in 1947, our chicken has been

free of extra salt, water and other additives. It’s

not just 100% natural. It’s 100% chicken.

For recipes visit us at SandersonFarms.com or

find us on Facebook.

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By BryAN CArTer / Featured Writer

Adapt. Adjust. Overcome.Navy veteran Larry White is the

owner of AA Calibration Services, LLC, an airline equipment remanu-facturing and cali-bration business that specializes in altimeters, airspeed indicators, and verti-cal speed indicators. Since 2004, AA Calibration has con-tinued to grow, and now makes its home in a 5,000-square-foot facility in Yazoo City, Mississippi, constructed from the ground up in 2010. White’s is a story of successfully building a manu-facturing business using his wits and his savings, one step at a time, with an attitude of self-sufficiency that is now embedded in the company’s culture. Today the company supports White’s family along with 18 employees and their families.

Larry White has a saying, “Adapt. Adjust. Overcome.” It is a philosophy

he puts into practice on all projects large and small. It is a way of living that he imparts to his employees and those who are working to become part of his team.

Lemons or LemonadePeople handle hardships differently.

Many people view being laid off from their job as devastating. Others prac-tice constant vigilance in seeking out opportunities. They seem to be able to navigate difficulties with grace, and even find advantage in their situations.

White was working for L-3 Vertex

in 2004 in a dedicated calibration lab. When L-3 Vertex announced that they were downsizing, including closing the lab and eliminating White’s position, he saw an opportunity. Upon hear-

ing the news, rather than seeing defeat in his circumstance, White decided in-stead to make an offer to buy the equipment from the lab in order to start his own business. White’s unconven-tional response paid off when L-3 Ver-tex accepted his of-fer. Two weeks later White had secured a

1,000-square-foot space, and AA Cali-brations was born. His former employ-er became his first client.

After White and his wife, Dorothy, who serves as Chief Financial Offi-cer, established AA Calibrations, they immediately began seeking advice on how to navigate the business startup waters. They were determined to take the right steps. White credits the Mis-

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sissippi Development Authority with being particularly helpful, as well as Mississippi State Senator Horne, U. S. Congressman Thompson, and Henry Cote, former president of the Yazoo County Chamber of Commerce and former president/CEO of the Yazoo County Economic Development Dis-trict. Over time AA Calibrations was able to establish statuses, certifications, and associations that would help them in their startup period, including the Historically Underutilized Business Zones (HUBZone) program, the 8(a) Business Development Program, the U.S. Department of Transportation’s DBE (Disadvantaged Business Enter-prise) program, the Mississippi Manu-facturers Association (MMA), City of Jackson, and the Small Business Ad-ministration Service-Disabled Veter-an-Owned Small Business program.

Startup capital was nearly impos-

sible to come by. Says White, “It seems like the banks were only able to make loans if you already had capital. So we found ways to fund all of our startup ourselves.” In fact, White has funded every business expansion with cash and savings. “We were able to get through the toughest times with the help of my military pension. It was tight, but we did it and are still doing it.”

Today both Larry and his wife Dor-othy draw paychecks.

Workforce Issue or Opportunity Issues

To meet the demands of their ex-panding business, White needed em-ployees — skilled employees. Calibra-tion is a precise business, and qualified technicians are extremely difficult to find, whatever your location.

In Yazoo, there were no properly

skilled employees to work as tech-nicians in a calibration lab. What White did find were good people who dreamed of bettering their lives. Hav-ing a skilled job simply seemed un-attainable for many people he came across. Says White, “We have a worker surplus, but a lack of skills.”

White decided to meet the work-force challenge with education. He sought the aid of the WIN Job Cen-ter in Yazoo City, which funded an in-house on-the-job training (OJT) pro-gram where White personally oversaw the development of the skills he need-ed in people while they worked. Says White, “We brought in people who were eager for the opportunity to bet-ter themselves and work their way to a skilled and valuable position.” White was not only developing skills, he was helping develop value and self-esteem in his new team.

The experience of giving a helping hand to deserving individuals struck a deep chord with White. He embarked on a new, parallel life mission. Says White, “There is nothing more reward-ing than that feeling of giving someone a job — to help put their kids through school and pay the light bill. To help them earn an income for their family.”

Raising the Bar, AgainWhile OJT was effective, there was

only so much White could do by him-self. He needed a way to train more employees more quickly, and help even more people in the process.

White reached out to Holmes Com-munity College and was able to estab-lish a workforce development certifi-cation program, Basic Electronics and Metrology Certification, with the help of Jackson State University engineering instructor Mitchell Belser. The result was a new level of empowerment for White and his protégés. Says White, “I sat in on classes with the students. We were able to help shape the content and curriculum of the class so that it had the right focus to enable graduates to have the practical knowledge to begin work in a calibration lab right out of school.”

The Holmes program provides 121 hours of electronics and metrology coursework over a 30-week timeframe. One of the final assignments for stu-

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dents is to design and build their own functioning power supply, which dem-onstrates a working knowledge of all of the components.

There have been 16 graduates from the program to date, and all but four have gone on to work for AA Calibra-tions after graduation.

A business worth building. Lives worth mentoring.

Larry White has learned many les-sons and has many accomplishments he holds close to his heart. Says White, “One of the things I am most proud of is figuring out how to help local people get qualified so that I can then hire them. You see neighbors without jobs. You see people who need jobs but have to go to school. These people [at AA Calibrations] did it.”

White is proud to have many of his OJT workers and Holmes Com-munity College Basic Electronics and Metrology Certification graduates on staff. He is also proud of those who have moved on to other opportunities. Ironically, one of his employees joined L-3 Vertex, his former employer turned client. White felt proud that his train-ing and education helped create that opportunity. Says White of another employee, “I have one employee who

“One of the things I am most proud of is figuring out how to help local people get

qualified so that I can then hire them.”

went through my OJT program and found inspiration. He recognized what education did for him. He moved to Atlanta to further his education and attend the Aviation and Maintenance Repair School, and got his Airframes and Powerplants (A & P) license and FCC certification. He came back to AA Calibration and now works as a se-nior metrology technician onsite in our Columbus Air Force Base office.”

“Adapt. Adjust. Overcome.” is the motto Larry White instills in all of his employees.

Navy veteran Larry White took a layoff and, with his wife, turned it into a growing business, an outreach pro-gram, a college certification program, and a path for under-educated people to develop skills and build careers to better their lives. And they did it all by themselves, from scratch, with personal savings. That is a story worth sharing.

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COMMITTED TO PROVIDING WORLD-CLASS MARITIME SERVICE

TO OUR CUSTOMERS AND FACILITATING ECONOMIC GROWTH

AND GOOD JOBS FOR THE PEOPLE OF MISSISSIPPI

CONTACT US TODAY:228-865-4300 / WWW.SHIPMSPA.COM

#PORTOFGULFPORT

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Sanderson Farms is a success story that brings a note of pride to the manufacturing industry in Mississippi. What started as a Feed and Seed store in Brookhaven in 1947 is now America’s third largest poultry business, and is still growing. In 2014 Sanderson doubled their earnings with revenues of $2.775 billion. Today the company employs over 11,500 em-ployees in eleven plants, including a new Palestine, Texas plant opened in February 2015.

Now headquartered in Laurel, Mississippi, Sanderson Farms is a true grassroots business. At the helm of Sanderson Farms is Joe Sanderson, Jr. He is part of a family legacy passed down from his grandfather, D.R. Sanderson, his uncle, D.R. Sander-son, Jr., and his father, Joe Sanderson, Sr. The Sanderson family culture of hard work and dedication that Joe Jr. grew up with as a child is still coursing through the company to this day.

Raising JoeSanderson credits a great deal of his mentorship to his fa-

ther. Also on his short list is Odell Johnson, who educated him through the ranks of leadership.

Joe Sanderson, Jr. was not handed anything. He was brought up in a family that worked hard. Over time, he would earn his way through the ranks of the family founded company.

Aside from time spent away for college, Sanderson has spent practically his whole life with the family business. When he returned from college in 1969, he went straight to work on a farm. Over the next several years, he supervised line opera-tions, worked in sales, and eventually managed plants.

In 1990, Sanderson took an executive role in Laurel, Mis-sissippi, as director of sales and Processing under Odell John-son, who was the director of operations. Johnson worked his

way up to president, and Sanderson followed in his footsteps. Sanderson Farms experienced tremendous success and growth under Johnson’s lead, and Sanderson was a careful study. When Johnson retired as president, the company was process-ing 2 million chickens per week. In 1998 Joe Sanderson, Jr. was promoted to president.

Leadership LegacyA strong leadership model, passed down over the decades, is

a powerful advantage. Says Sanderson, “I cannot remember a time that we have ever been in a financial strain.” He inherited a set of values, principles, and leadership rules from his father and from Johnson that he now employs for the betterment of the company. He and his executive committee do not stray from them, and they work diligently to perpetuate them. Says Sanderson, “We [the executive committee] are all on the same page. We all say the same thing when it comes to the balance sheet and growth strategy.”

A Culture of StabilitySanderson Farms is an extraordinary company that has

found stability, growth, and success through its approach to business. According to Sanderson, one of the fundamental contributors to company success is that they “never challenge the balance sheet.” Sanderson Farms enjoys the benefits of a fiscally conservative company that expands operations through cash flow, and keeps enough capital in the bank to protect the company and its plans from cyclical ups and downs resulting from drought, corn prices, and even natural disasters.

When Hurricane Katrina struck in 2005, Sanderson Farms

By BryAN CArTer / Featured Writer

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and its partners and affiliates were hit hard. Seventy-five chicken houses were damaged or completely destroyed, and there were extensive power outages that threatened stock. Several million chickens and 3 million eggs were lost, and ultimately the livelihoods of thou-sands of growers and workers were at stake. Insurance was not an option with many of the losses and damages.

To face the situation, Sanderson Farms chose a path of stability and support. The company decided to in-vest in its community and prop up the entire network until it could get back on its feet. They provided diesel fuel to the growers to power generators to keep the remaining chickens alive. Sanderson Farms continued to pay the growers, who had families, businesses, and loans, whether they were produc-ing or recovering, as if nothing had happened, in order to secure their live-lihood. Several million dollars and six months after Katrina struck, the grow-ers had recovered and were back at full production.

Today Sanderson Farms has no debt, $175 million in cash, and $900 million in equity, with a mission to always in-crease sales and stock value for share-holders. Sanderson does not let ups or downs get to him or break his fo-cus. Whether the company is making or losing $25 million a month, his de-meanor does not change. His focus re-mains on having a strong balance sheet and staying on plan. Says Sanderson, “I like to keep an even keel. You can’t count on success. Every year you have to see what you can do better, and there is always a lot to do.”

Growth Led Through StrategyIn the late 1980s, the common strat-

egy to grow a business in the poultry industry was acquisition. That is still practiced today. But Sanderson Farms employs a different growth strategy — new construction — and beginning in the early 1990s it helped the company excel, expand into multiple key territo-ries, and shorten their transportation routes.

Sanderson Farms chooses where to expand based on the active market and distribution channels. Building new plants and opening distribution channels based on need provides a

huge strategic advantage for Sanderson Farms over competitors that rely upon acquisition to grow their businesses.

This strategy has resulted in signifi-cant growth and benefits. Says Sand-erson,

When you grow through acquisi-tion, you have to wait on someone else to agree. [Following the build out strategy,] we had to hire a lot. We had to build a lot of chicken houses.Our Bryan / College Station plant took five years, gave us access to a market of 15 million people in the Dallas, Houston, and San Antonio areas, and put us one day closer to our California, Arizona, and Col-orado markets. We kept building and went into Georgia and Flor-ida, gaining access to another 25 million people.We built more plants than any-one in the industry. And, once we started building we had a template and a system to build more. If you do all of your homework, it is not that big of a risk. If you don’t, you will be in trouble.Because it takes as much as 15 years to build, you cannot base your building schedule on timing the market. The key is planning and executing outside of the mar-ket cycles.

Sanderson Farms has launched new plants in both the best and worst mar-kets.

Today, Sanderson Farms is working on developing a plant in the northeast corridor that will provide access to a market of 75 million people.

Another Strategic TurnIn the late 1980’s the company faced

a strategic decision that would redefine the company. CEO Joe Sanderson and his executive committee sequestered themselves on a strategic retreat to re-view targeted studies and research. The team emerged with two new strategic directions, first to double-shift their plants to enhance production and cash flow, and second, to migrate away from servicing fast food (KFC, Popeyes, Church’s) and focus on deboning. It was a redefining, strategic decision that

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would prove very lucrative for Sander-son Farms as the company has become a primary supplier to food service dis-tributors (Sysco, US Foods) for white meat, with dark meat going to export.

Leaving Behind a Stronger Organization

“If I’ve done a good job, the company will be running strong and growing when I am no longer in this position,” says Sanderson. When asked of his greatest business accomplishment, his response is simply, “One person does not make this happen. It takes a team.”

The company culture was instilled by Joe Sanderson, Sr., and two to three other key people. It includes integrity, a path to growth, success, and value. Employees are incentivized to perform, with bonuses tied to earnings. Says Joe Sanderson, Jr., “The culture and the balance sheet were turned over to us. Now we influence the young people.”

The executive committee at Sander-son Farms has implemented a one-year mentorship program to train leaders. The mentorship system is designed so that the first 12 to complete the pro-gram go on to mentor 36 in the sec-ond year, and each generation mentors another. Currently 54 employees have completed or are about to complete advanced management mentoring, and 100 have completed or are about to complete management mentoring.

By developing consistent leaders, Sanderson Farms is able to launch new locations and carry over its culture by staffing 50% internally and 50% exter-nally.

Joe Sanderson, Sr. passed the com-pany reins to Odell Johnson, who has passed them on to Joe Sanderson, Jr. Joe Jr. is honoring the company, his fa-ther’s executive team, and his father’s memory by passing on the culture and best practices that have made it strong,

and bettering it along with his execu-tive committee through strategy and evolution to meet a developing mar-ketspace.

Joe Sanderson, Jr. is one of a handful of elite business leaders in Mississippi who have demonstrated their abil-ity through extreme achievement, re-mained rooted in Mississippi, and ded-icated themselves to remarkable acts of kindness, charity, and investment in the state and the community.

This is a business and a family that loves the state of Mississippi. Says Sanderson, “I love Mississippi. I love the dirt. I love the outdoors. I love the people. It is where my dearest friends live. Mississippi is home.”

As for the future, Sanderson has a plan: “I plan to keep working.”

“I love Mississippi. I love the dirt. I love the outdoors. I love the people. It is where my dearest friends live. Mississippi is home.”

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1.800.HINDSCC www.hindscc.eduCommunity

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Hinds Community College offers equal education and employment opportunities and does not discriminate on the basis of race, color, national origin, religion, sex, age, disability or veteran status in its programs and activities. The following person has been designated to handle inquiries regarding the non-discrimination policies:

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We make a lot of good things here.

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Georgia-Pacifi c employs over 1,500 people in Mississippi in eight facilities, making everything from fl u� and market pulp, linerboard, corrugated packaging, thermosetting resins, fi nished lumber and branded building materials such as Plytanium® plywood, Sturd-I-Floor® and Ply-Bead® panels.

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Like friends, neighbors and business partners.

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For many business owners, the dread-ed words “due diligence” send tingles up their spines. But if you survived the economic downturn and are consider-ing selling your business in this more positive economic environment, you can make the due diligence process go much more smoothly by starting now and organizing the information that a potential buyer will want to review.

Due DiligenceDue diligence is merely the process

used by the buyer to request from the seller any documents and materials needed to verify that all representations made by the seller regarding the busi-ness are true. The process usually oc-curs after the signing of a purchase and sale agreement. However, some due diligence may occur before the sign-

ing of the contract in order to assist the buyer in determining a price to offer for the business.

In the past, due diligence may have been more of a perfunctory inquiry be-cause the size of markets and the value of businesses were increasing rapidly. But today’s buyers have survived the downturn and carefully built up their cash reserves. The new buyer is focused on identifying and eliminating risks,

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and on conducting a realistic analysis of available cash flow and profits immediately following the closing.

Final Due DiligenceFinancial due diligence is one of the most common reasons

a sale falls apart, particularly for closely-held businesses whose owners have focused on growing and building the business and not on record keeping. With good financial records, a prospective buyer can readily verify earnings, key customers and suppliers, quality and age of assets, taxes, key employees, accounts payable, accounts receivable, inventory, and liabilities that will need to be assumed by the seller. Additionally, good financial records from the seller will assist the buyer in obtain-ing financing and can shorten the period to closing.

Gather Your InformationA sophisticated buyer will want to review at least the fol-

lowing financial information:

• Income statements• Balance sheet• Asset list• Depreciation schedule• Tax returns• Accounts receivable and accounts payable reports• List of liabilities

Many businesses lack current asset lists and depreciation schedules, making determination of book value more difficult. As a hopeful seller, it is important to take the time to review your asset list and depreciation schedule regularly, and to re-move all equipment and other property that you no longer own. Your accountant can assist you in making these kinds of adjustments. In addition, you should review your inventory list; remove all outdated, expired and/or unsellable items and move these items to a liquidator. Accurate asset and inventory lists can greatly shorten the time involved in due diligence.

Tax DataTax returns and income statements will be key to establish-

ing the value of your business. The buyer will likely want to analyze earning trends, various financial ratios, and working capital requirements, and will want to review profit and loss statements and tax returns for the past 5 years, along with accounts receivable and accounts payable. Meet with your accountant now to confirm that no adjustments need to be made for old and uncollectible accounts receivable and that all accounts payable are accurate, and prepare a list of business debts with copies of all related documents.

Other AssetsAlthough financial due diligence plays a significant role in

assessing a business’s value and risks, a buyer will also want to assess other risks. Buyers are increasingly concerned with intellectual property issues – such as whether the seller has the exclusive right to use all key trade names and has obtained trademark protection for such use. Licenses for software use also are becoming increasingly important.

Key Contracts and AgreementsIn addition, a buyer will want to review all key contracts

and leases. Make sure you have copies of all key contracts and leases and that renewals and extensions are in place. If the buyer will be asked to assume these contracts and leases, the buyer will want to verify with the contractor and the lessor that the agreements are in effect and that there are no unpaid sums due or other defaults thereunder.

Real Estate AssetsIf your business owns real estate and the sale or lease of

said real estate will be part of the transaction, then assemble all deeds, title insurance policies, surveys, appraisals, and en-vironmental reports. Having all of these from the start can greatly expedite the due diligence process. Most of these items should have been obtained in connection with any bank financing of any real property, and you may need to request copies of these documents from your bank. If the business has owned the real estate for a long period and has not undergone any recent financing, it is a good idea to obtain a current title search on the property, so that there is time to correct any is-sues before the buyer enters the picture.

Unexpected RisksMany sellers find it difficult to understand that buyers are

more worried about risks they do not know about or that they are unable to obtain full information about, than the problems that they do have full knowledge about. If the buyer can un-derstand the scope of the risk, he can quantify it. Whether the risk involves potential or pending litigation, an environmental or other permitting issue, or an employee matter, there are many ways a buyer can obtain protection from these risks, and continue with the transaction if full disclosure is made.

Be straight-forward with your buyer. Providing the infor-mation that you have as quickly as possible and in an orga-nized fashion will help a buyer quickly assess the risks in-volved in an unexpected issue. In addition, discuss any known risks with your advisors now so that a plan to address existing risks can be developed early and provided in anticipation of the buyer’s request.

The Value of Being PreparedTo obtain the highest value for your business and to facili-

tate a smooth sale, prepare for the due diligence process prior to entering into the sale process. Do not underestimate the need to assemble your information and your team of compe-tent professionals to help you review the information prior to communicating with potential buyers. The process may be cumbersome and time consuming, but for those who plan early, there can be significant rewards at the end.

Jamie Planck Martin is Senior Counsel at Taggart, Rimes & Gra-ham, PLLC in Ridgeland, Mississippi, and has been advising cli-ents in the purchase and sale of businesses for over 25 [email protected]

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Conference Center & Workforce Training

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• Meeting/Banquet Space• Catering Services• Guest Rooms• Golf Course

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“When people come in as customers, they often become

friends. They are not just a number like in other parts of the country. I’m interested in their business. We get involved and

work as a team.”

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Downtown Jackson, Mississippi is home to many busi-nesses. One particularly interesting business is United Plastic Molders, Inc. (UPM). UPM is a design and manufacturing company focused on custom molded plastics. UPM is able to take a concept from a napkin drawing to final product, all in-house. From CAD design to custom molding and injection to warehousing and distribution — you dream it and UPM can create and produce it. And the creation process is more than impressive.

WonderlandUPM is an inventor’s wonderland. Their services include

CAD design, tool and die work, creating die molds, injection molding, CNC milling and lathing, mold repairs, and full pro-duction and assembly of products. From CNC equipment to the electronic discharge machine, which uses an arc cutter and graphite bits to atomize metal to any shape from 1/3000th of an inch away, the machine shop is fully equipped to customize

By BryAN CArTer / Featured Writer

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metal ingots and blanks into any needed shape. Four hundred tons of force are required to hold the in-house created metal injection molds in place while they are injected with molten plastic at 1,500 to 2,000 pounds per square inch. If you love being in a shop, then this is a shop to visit.

StabilityBefore partners were bought out and the name was changed

to United Plastic Molders, Inc. in 1978, the company was called United Die Molding, and was established in 1972. Now owned by Bill Hoge, who also serves as president of the company, UPM is run by three generations of Hoges. Bill’s son, Cam Hoge, serves as general manager and runs the plant, whose operations support three shifts of molding production. Bill’s grandson, Tucker Hoge, runs the fishing division, which began with a single prototype eight years ago and now features multiple products, many with patents. The flagship product, patented in 2001, is expected to sell 120,000 units in 2015.

Additionally, many employees are like family at UPM. The shop foreman, Robert Singletar has been with UPM, and UPM’s preceding company, for 39 years.

InventionInvention is welcome at UPM, which works with designers,

inventors, and entrepreneurs. Over the years, many of their clients eventually became partners. UPM ultimately bought out some of those partners, so that today, UPM now produces and distributes many of its own product lines.

Says Hoge, “Everyone has an idea and there are lots of people with patentable ideas.

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The success of the idea ultimately has to do with dollars. Can it make money?”

InnovationInnovation is a big part of UPM’s company culture, process,

and best practices, from the way products are engineered to incorporating the latest materials. One new material that the company has worked with recently is a plastic called “Thrive,” a cellulose fiber-reinforced thermoplastic that has a tensile strength over 100 times greater than plastics traditionally used in injection molding. Research and development work with Thrive has already yielded improvements to existing products and enabled design work that was not possible with tradi-tional plastics.

Customers with conceptual-stage ideas find advantage in working with UPM. Designs can be engineered both on the computer and with working prototypes using the fully equipped machine shop. The flexibility of utilizing visual de-sign, plus onsite prototyping, can both speed up the process and improve the quality and concept of the final product. Says Bill Hoge, “Rather than having a large engineering group, we do a lot of trial-and-error engineering in the shop and are able to more efficiently work out the kinks in product designs.” This process can ultimately reduce prototyping costs.

Mississippi Manufacturing

Bill Hoge expresses a special pride in being a Mississippi-based manufacturer, and in the way the members in the manu-facturing community treat each other. Says Hoge, “We have all good folks in manufac-

turing in Mississippi. In our association (Mississippi Manu-facturers Association), all of the big guys are in with the little guys. As a group, we all address issues together and find ways to help.”

Hoge is proud to be part of an economy that actually “makes something.” Says Hoge, “Professions like manufacturing, ag-riculture, and mining all produce tangible products and make up the base of the economy. Everything else is a created ser-vice ultimately supported by that base.”

A lot of UPM’s business is based on trusted relationships backed by work ethic. Says Hoge, “When people come in as customers, they often become friends. They are not just a number like in other parts of the country. I’m interested in their business. We get involved and work as a team.” When it comes to workforce, Hoge is succinct: “People in Mississippi are not afraid to work.”

Strength in CommunityUnited Plastic Molders is an important part of Mississippi’s

manufacturing community. From a culture of innovation to a Missis-

sippi work ethic to the con-nection of family and friends working together to earn a living “building things,” this company embodies much of what we as a state hold in high esteem.

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Most medium- to large-scale manufacturing projects re-quire a combination of various incentives to fill a variety of financial gaps. Today’s traditional capital sources are not suf-ficient for project costs without a tremendous amount of de-veloper equity. Obtaining certain subsidies, credits, or grants in connection with these economic development projects can often be the financial difference maker for an otherwise vi-able project. Upon learning that New Markets Tax Credit (NMTC) financing can create as much as a twenty-five percent (25%) sub-sidy for their project costs, many of our manu-facturing clients initially ask, “Where is the catch?” While NMTC transactions involve a competitive mar-ketplace for allocation and pose a somewhat daunting task, borrowers who reach financial closing are greatly rewarded.

The NMTC program was enacted as part of the Community Renewal and Tax Relief Act of 2000 (P.L. 106-554, 113 Stat. 2763) and is designed to encourage new private sector invest-ments in low-income com-munities (LICs). NMTCs are allocated by the Com-munity Development Fi-nancial Institutions (CDFI) Fund, a bureau within the United States Department of the Treasury that runs the NMTC program, under a competitive application process. Corporate taxpayers may participate in the NMTC program by receiving a credit against federal income taxes for mak-ing qualified equity investments (QEIs) in designated Com-munity Development Entities (CDEs). The credit received is equivalent to thirty-nine percent (39%) of the QEI, and is is utilized over a seven year period (five percent (5%) for the first three (3) years and six percent (6%) for the four (4) remaining years). QEIs may be leveraged with various types of secured debt (e.g., conventional lending or bond financing) or affiliate debt, which allows the tax credit investor (the Investor) to receive tax credits on the equity/debt combination. The resulting subsidy to a project gener-ated from the monetized NMTCs can amount to as much as twenty to twenty-five percent (20% - 25%) of the total cost of the project. The NMTC program has proven to be an effec-tive means of rebuilding economically distressed communi-ties, and new and rehabilitated projects are being developed throughout the country as a result, including manufacturing facilities, schools, retail centers, office buildings, and hotels.

In most cases, the NMTC program utilizes geographic qualification based on the census tract location of the project. In other words, the first step to learning whether your project qualifies for NMTCs is to determine the location of the proj-ect and whether or not it is located in a “qualified census tract.” Qualifying census tracts have either (i) a poverty rate of at least 20%, or (ii) a median family income below 80% of the greater of (a) the statewide median family income, or (b) the metropolitan area median income.

While a census tract will qualify if it meets one of the above criteria, most CDEs that receive cred-its commit to serve areas of higher distress, which include (a) census tracts with a median family in-come less than 60%; (b) census tracts with pover-ty rates greater than 30%; (c) census tracts with un-employment rates at least 1.5 times the national average; (d) census tracts located in counties not contained within a Met-ropolitan Statistical Area (MSA); and (e) projects serving Targeted Popula-tions. In fact, over 70% of NMTC investments have been made in highly distressed areas.

NMTC financing can be used for real estate acquisition, site prep, substantial rehab, new

construction, tenant build-out, equipment, and soft costs. Typically, projects need to have costs of at least $5 mil-lion in order to attract adequate interest from CDEs and Investors. In a typical transaction, an Investor provides an equity investment into a special-purpose entity (Investment Fund) in exchange for 100% of the membership interests. A third party or affiliate lender provides a loan (the Leverage Loan) to the Investment Fund. This debt/equity combination generates sufficient funds for the Investment Fund to make its QEI as a capital contribution to a CDE. The applicable credit allowance for the benefit of the Investor is calculated based upon the QEI.

CDE(s) use the proceeds of the QEI to make loans to a qualified active low-income community business (QALICB). The loans are generally structured to mature or be refi-nanced in seven years, and can be subordinate to senior debt as necessary. The “A” loan usually mirrors the terms of the Leverage Loan. The “B” loan (which is derived from the

By ANNA WATSoN

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tax credit equity less CDE fees) is generally at a below-market interest rate, with favorable terms such as full or partial loan forgiveness. Both loans are interest-only during the seven-year compliance period. The QALICB uses the proceeds of the loan to finance all or a portion of the project.

In addition, many projects fi-nanced in Mississippi utilize the Mississippi Equity Investment (New Markets) Tax Credit Pro-gram, which was created as a “piggyback” credit to the NMTC program. This state credit is a credit against income or insur-ance premium taxes in an amount equivalent to twenty-four per-cent (24%) of the QEI, and it is utilized over a three-year period (eight percent (8%) per year). The maximum amount of state credits that can be gen-erated from a single project is $2.4 million, or $800,000 per year. Purchase prices vary depending on the current mar-ket, but generally speaking, borrowers can expect (assuming a maximum project cost of $10 million) to generate an ad-ditional $1.2 million of subsidy.

In summary, the NMTC is a non-refundable tax credit designed to encourage private investments in eligible LICs. As a general rule of thumb, the resulting subsidy to a project generated from the use of NMTCs can amount to as much as twenty to twenty-five percent (20% - 25%) of the total cost of the project. In other words, every dollar generated in eq-

uity from the NMTC is a dollar saved for the project borrower. Since NMTCs provide a sub-stantial current and long-term subsidy to the construction and operation of a project, every medium- to large-scale manufacturing project should consider the NMTC program as an alternative source of financing.

Anna H. Watson is an at-torney in Butler Snow’s

Public Finance, Tax Incentives and Credit Markets Group. She focuses her practice on Municipal Bonds, New Markets Tax Cred-its, Public Finance and Economic Development [email protected]

Typically, projects need tohave costs of at least $5M in

order to attractadequate interest fromCDEs and Investors.

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Economic Development in MississippiMississippi has been at the forefront of state-level economic

development in the United States since the mid-1930’s, which saw the passage of the Balance Agriculture with Industry Act in the Mississippi legislature. Developing the state economy continued to be a primary goal of both governors and legisla-tures, and eventually the Mississippi Development Authority (MDA) was created to oversee this development. MDA, an agency of the executive branch, is the Mississippi state gov-ernmental arm tasked with economic development in the state.

Thanks to a unity of vision throughout all levels of Missis-sippi government, it is a top priority of this state to nurture and develop growth opportunities for business. The MDA plays a crucial role in this equation, acting as intermediary between companies and all levels of state government and lo-cal entities. The ultimate goal: meeting the business needs of companies, communities, and our state.

The MDA assists and encourages economic development in many ways, including attraction of new businesses, retaining (and growing) businesses already located in the state, and see-ing to the various needs of businesses in areas like workforce development and entering new markets.

Attracting New Businesses to MississippiWhen Nissan began looking in the US for potential loca-

tions to construct a new automobile manufacturing plant, the notion that they might land in Mississippi was considered a distant dream by many. Nothing like that had happened be-fore, but undaunted, the MDA went to work. They displayed one of the skills required to deal with a project of this size: facilitating negotiations between a company (in this case, Nis-san) and the local groups they needed to work with in order to make the unlikely a real possibility. MDA worked with par-ties crucial for cementing a deal: state and local government agencies and private-sector companies, including utilities and engineering firms. In the end, agreements were reached, and the project moved ahead, much to the eventual satisfaction of all involved.

Securing the Nissan plant finally gave Mississippians the belief that we could compete for major manufacturing proj-ects on a national level, and helped pave the way for later proj-ects like Toyota and Yokohama.

One of the better-known activities of the MDA is exempli-fied by the Nissan plant: attracting new business to the state. The job of MDA, in this regard, is to be proactive in seek-ing out companies and individuals to tell them about what Mississippi has to offer. MDA does this in many ways and on multiple levels — reaching out to individual businesses, prospecting at trade events and business gatherings, working with site location consultants, and communicating in busi-ness circles about the new things going on in Mississippi that might benefit companies and their employees.

One area of life (and work) in Mississippi on which MDA is able to focus is cost benefit, since national studies show that you get more for your dollar in Mississippi. Perhaps the larg-est single competitive advantage to locating in Mississippi is speed to market. MDA coordinates with state and local gov-ernments, private industry, and communities so that every-

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one can work together and have projects online on incredibly short timeframes. This teamwork and project management have made MDA invaluable in bringing new projects and de-velopment to Mississippi.

Retention and Growth: MDA and Existing BusinessesA lesser-known focus of MDA is helping businesses already

established in Mississippi to grow and attract more resources. A large percentage of the economic growth over the last several years in the state has actually come from the expansion of existing businesses. Re-lated, MDA also works to help re-tain businesses already located in the state. MDA facilitates this retention and growth largely by doing the same things that help attract new business-es to the state — facilitation, project management, and team building.

Whether a business needs help de-veloping their workforce, funds for expansion, agreements with various government groups, local groups, or utilities, MDA offers assistance. MDA poses the same question to all potential business partners: “What can we do for you? What do you need to continue be-

ing successful and to grow?”The MDA Trade Division offers a major opportunity for

businesses to grow, though it tends to be one of the programs that is less well known. The Trade Division works to help busi-nesses trade and sell internationally, on the world stage. There are many potential barriers to setting up agreements for sales overseas: relationships, language, culture, and international law/standards. MDA has resources to help overcome all of

those barriers, ranging from in-house experts all the way to grants to assist with travel. Trading internationally helps strengthen our local businesses, since businesses that sell around the world tend to pay high wages to their employees, and also to be more profit-able and resilient.

Workforce Development: Overcoming Perceptions

Businesses are often unsure about how to address employee training both on a large scale and a more gen-eral level, especially when relocating a business like a large-scale manufac-

turer that needs employees with a certain skill set. MDA helps them get this done.

“What can we do for you? What

do you need to continue being successful and

to grow?”

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Perceptions and preconceived notions matter. They impact decision making on every level. It is common knowledge that Mississippi is not always highly regarded in areas like work-force and education. But companies considering coming into the state need to know that qualified workers can be found in sufficient supply for their businesses. MDA has as a special project answering that often-posed question, “Does Missis-sippi have a workforce that is qualified to do the work?”

MDA answers that question with a resounding “Yes!”

Fortunately, in business circles, the negative percep-tion of workforce development has been dampened by the success of such businesses as Nissan, Toyota, and Paccar Engine Company. Mis-sissippi is now a proven entity. To back up assurances that qualified em-ployees are avail-able for companies, MDA has a Work-force Development Division, tasked to ensure that training is available to companies for their em-ployees.

The MDA Workforce Development Division works to con-nect businesses with local training resources, like the WIN Job Centers and community colleges. One of the primary solutions is for MDA to connect the business with a local community college, and then help develop and implement a specific curriculum to prepare people to apply for jobs in that particular field.

The new Yokohama plant in West Point, MS, is a great ex-

ample of the success of the MDA Workforce Development Division, and, in fact, of the MDA plan and execution in gen-eral. When Yokohama and MDA first began discussions, the company stated that they were essentially considering virtual-ly every area in the U.S. as a potential plant site. With a coali-tion of expert partners, multiple trips to Japan, and eager local groups working together, the Yokohama plant in Mississippi became a reality. Now it will be online making tires later in 2015, phase I of IV planned development phases for the plant. On the workforce development front, MDA helped facilitate

a plan that now has East Mississippi Community Col-lege offering a Ba-sic Manufacturing Skills Certification program to help train people who are qualified for ap-plication at the new plant.

A d d i t i o n a l l y, MDA has been successful help-ing facilitate and implement training programs for GE Aviation, Paccar Engine, and other companies that are relocating to or ex-

panding in Mississippi.

Moving Mississippi ForwardEconomic development remains a major priority for people

in every level of government in the state of Mississippi, and the Mississippi Development Authority is working tirelessly to help educate people about the value of doing business in our state. Developing our economy takes teamwork. MDA works to facilitate, connect, and manage to help get major (and not so major) projects off the ground and running.

MDA has been successful helping work out training programs for GE Aviation, Paccar

Engine, and other companies that are relocating or expanding in Mississippi.

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By Terry ALLeN

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It’s hard to read much about information technology, analytics, and busi-ness intelligence without hearing the term “Big Data.” Unfortunately, it’s grown into such an amorphous term that it doesn’t mean the same thing to everyone. Is Big Data something that manufacturers should focus on? What is it, and how will it drive more profitable business?

What is Big Data?Let’s start with the most common definition. In 2001, Doug Laney of

Meta Group (now Gartner) used “3 V’s” to describe the effect of Big Data:

• Increasing Volume: The amount of data coming in • Increasing Velocity: The speed of the data coming in and going out, and • Increasing Variety: The data types and sources.

The definition has changed slightly over the past 14 years, but the essentials are still captured by those 3 V’s. The diagram below depicts the many types and volumes of data that most businesses deal with:

Chances are that your manufacturing enterprise manages big data every day:

• Manufacturing equipment has sensors that monitor quality and safety during manufacture, as well as conditions such as temperature, pressure, tolerance, etc.• Goods — incoming materials and outgoing production — have RFID tags or barcodes which are tracked as they move through your business and become part of larger assemblies. • Some manufactured items collect data post-sale and transmit the data back to the manufacturer.

The volumes and the variety of data types qualify this as Big Data.

Now that you know you have it, so what? Does it have any value to your

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business apart from the original purpose for which it was collected? Should it be kept and, if so, for how long? Should it be organized and added to other business data that you collect, such as your list of customers or your financials?

Capturing Big DataA common mistake in working with Big Data is isolating it, and believing that it

must either be kept separate from other data, or be physically combined with other data in order to deliver business value. Too often, the focus is on the “Big” part, rather than the “Data” part.

Isolating Big Data from the rest of your enterprise data leads to program develop-ment and technology adoption that work well for only a very limited number of use cases.

If you’re not able to logically integrate Big Data into your environment today, and if your business users don’t have access to it,

or can’t access it using the tools they’re familiar with, then you’resurely losing ground to your competitors who can.

Putting Big Data to UseSince isolating Big Data reduces its accessibility and value, how should you put

it to use? Begin by considering how to incorporate Big Data into your overall data architecture.

A sound data architecture accounts for many different types of data, often stored and retained in different locations and for different periods, while providing access to a variety of users and tools for analyses. Your data architecture should also provide you with methods to move, manage and access data. This is referred to as a Unified Data Architecture, and the diagram below helps to illustrate the key components:

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Data ArchitectureIt’s useful to think of your data ar-

chitecture as a factory — one that ul-timately is producing information that can be analyzed and used to deliver val-ue to your business. Let’s examine the Unified Data Architecture using the metaphor of an Information Factory.

Data PathsA manufacturer’s factory begins

by receiving a variety of raw materi-als, parts, and assemblies from a vari-ety of sources. As these materials are received, they are tracked, stored, and managed. They are moved to areas in the factory where they can be read-ily accessed during the manufacturing process. Likewise, data coming into an Information Factory needs to be kept somewhere, managed, and tracked, and this is done in the “Data Platform.”

Maintaining Data SourcesSome data may enter the factory al-

ready joined to other data – just as as-semblies like a motor enter a manufac-turer’s facility. It probably doesn’t make sense to break this data apart, and in the same way, it probably doesn’t make sense to pre-assemble individual bits of data, such as the output from sen-sors, into groupings of data. As much as possible, the data platform should be able to receive the raw materials – or data – in the form in which it arrives.

Data WarehousingThe “Data Warehouse” is the assem-

bly line of the business. If you manu-facture automobiles, then the assembly line combines multiple parts and as-semblies using a predefined series of steps and procedures in order to deliver the finished product.

The Information Factory uses the data warehouse to assemble various pieces of data in order to deliver infor-mation to your business users. Each time the warehouse produces a piece of information, the user of that infor-mation has a degree of confidence that its accuracy today is the same as it was yesterday or last month — because that information was produced by a pre-defined set of steps and processes.

The data warehouse is designed to handle these operationalized requests

for information, and can do so in a very efficient way, handling a high volume of requests and delivering results in a guaranteed way.

Data DiscoveryThe Discovery Platform is essentially

the Research and Development de-partment of the Information Factory. The R&D group in a manufacturer will consider how to modify its assembly line to deliver new products that meet the desires or requirements of its con-sumers.

Consideration is given to whether new raw materials need to be sourced, and how best to bring everything to-gether in a way that minimizes cost and maximizes value. The R&D group also builds prototypes prior to moving pro-duction to the assembly line. In the In-formation Factory, the Discovery Plat-form is the place where new questions are asked; where new types of analytics are developed.

The Discovery Platform is a fast fail kind of environment. Many things are tried, but not all are successful. Once a new question or analytic is developed, and it’s clear that it delivers value to the business, it is then moved to the “as-sembly line” or Data Warehouse, in or-der to be delivered in a predictable way to the consumers of the information.

The ultimate goal of your Information Factory should

be to enable any question to be asked against any data by any qualified

user at any time.

Identifying Your Data Analysis Goals

The ultimate goal of your Informa-tioThe ultimate goal of your Informa-tion Factory should be to enable any question to be asked against any data by any qualified user at any time. Looking at data in this holistic way, rather than partitioning it by type and source, al-lows high-value questions to be asked.

Consider the benefit of being able to analyze service problems to iden-tify clusters of issues, and proactively contact consumers without the need to issue a recall. Or being able to isolate

failures in assembled systems back to an individual component, and to know exactly which customers have those parts in the units they’ve purchased.

The Big Deal So, is Big Data a Big Deal? It can be,

especially when it is part of your Uni-fied Data Architecture, and your busi-ness users have the ability to include it in analytics.

If all you are doing is creating unique environments for your data and isolat-ing access to it, it will do little more than create expensive sandboxes that deliver very little return to the business.

If you’re not able to logically inte-grate Big Data into your environment today, and / or if your business users don’t have easy access to it, then you’re surely losing ground to your competi-tors who can.

Properly capturing your data, ware-housing it, and making it available to your employees, using tools they are fa-miliar with, empowers them and your company to make real-time, informed, valuable decisions.

How does your company handle its Big Data?

Terry Allen is a long-time thought leader in Data Warehousing and a southern re-gional sales director and executive level consultant for [email protected]

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Governor Phil Bryant, Mississippi’s 64th governor, has a sincere passion for growing business in Mississippi and pride in being a part of this great state. If you have heard Governor Bryant speak on the issue of business and manufacturing, you have witnessed his enthusiasm. Says the governor, “Not only is Mississippi home to advanced manufacturing and research and development, our manufacturing industry is at an all-time high for growth and vitality.”

In Mississippi, manufacturing is considered a cornerstone industry. According to Jay Moon, president of the Mississippi Manufacturers Association, it is estimated that 12% of jobs in Mississippi are in manufacturing, and as many as 33% of Mis-sissippi jobs are directly or indirectly related to manufacturing. It is an industry that has always been successful and impor-tant to the state and the state economy. This is a perspective embraced by our governor, who states very matter-of-factly, “Manufacturing drives the economy. It always has and it al-ways will.” That recognition influences political and private direction. And, when a state has a governor who is dedicated to business development, and manufacturing in particular, the level of support can be impactful.

Governor Bryant is ever-ready with many facts that dem-onstrate the strength of the manufacturing industry in Mis-sissippi. in fact, with an industry this strong, it is not difficult to come up with a very long list. Here are a few of those facts.

A few of Mississippi's shining stars• Nissan Motor Company

The Mississippi plant was established just over 10 years ago and now manufactures over 340,000 vehi-cles per year. Mississippi is the only state in the U.S. to manufacture the Murano. Nissan employs 7,000 Mississippians to manufacture their products here in the state.

• Ingalls ShipbuildingThe Ingalls Shipbuilding Mississippi manufacturing facility is home to some of the most advanced naval shipbuilding in the world, including DDG 51 destroy-ers and National Security Cutters for the U.S. Navy, Marine Corps, and Coast Guard.

• Toyota Motor CorporationIn February 2015, the new Toyota plant in Blue Springs, Mississippi, manufactured their 500,000th Corolla. The new plant produced 180,000 Corollas in 2014 and met their half-million benchmark faster than any Toyota plant in the U.S.

• Airbus HelicoptersColumbus, Mississippi, is home to the Airbus He-licopters manufacturing facility. Airbus Helicopters manufactures a dozen helicopter models and supplies both commercial clients and the U.S. Army. They also

By BryAN CArTer / Featured Writer

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manufacture the AS350 B3, known as the helicopter that conquered Mount Everest.

• Stark AerospaceStark Aerospace is the manufacturer of cutting edge unmanned aerial systems (UAS) and unmanned aerial vehicles (UAV) used for national defense. They feature a 100,000-square-foot, state-of-the-art manufacturing facility in Columbus, Mississippi.

Coming soon to Mississippi• Yokohama Tire Corporation

The new West Point, Mississippi Yokohama plant is scheduled to be complete and begin production in Oc-tober 2015, and plans to hire 500 employees. This plant will be the first greenfield site in North America for the company. Yokohama chose Mississippi for its new facility after a review process that included 28 states and close to 3000 locations.

A Manufacturing Friendly EnvironmentMississippi is committed to creating an environment con-

ducive to nurturing its manufacturing industry. Currently Mississippi boasts being a leader in the country by achieving:

• 6th in the nation for overall costs• 5th in the nation for permitting speed• 4th in the nation in being tax friendly

In a state where manufacturing is central to the economic portfolio, it only makes sense that there are structured, stra-tegic initiatives designed to maintain a world-class environ-ment.

WorkforceOne critical element for the success of any manufacturing

company, new or existing, is workforce. To that end, Missis-sippi has several initiatives in place to ensure an able work-force today, and in the future.

• Using unemployment reserves to invest $24-26 million per year in workforce training.• The implementation of the Work Force One program, which is dedicated to developing tailored educational pro-grams in partnership with manufacturers and community colleges to bring new workers up to speed on specific skill sets for existing jobs. Instruction and curriculum develop-ment is provided by both the colleges and the manufactur-ers to ensure that students graduate “job ready.”• A push on Science, Technology, English, and Math (STEM) in schools to prepare up-and-coming generations

for the workforce. States Bryant, “The ninth grader of today is the workforce of tomorrow.”

ResearchOne approach pursued in Mississippi is to promote research

by connecting major manufacturers with targeted university research programs in joint ventures. This pursuit provides sev-eral advantages including:

• Improving products• Training a research and development capable, advanced workforce• Providing vertical integrity to the research programs

Says Bryant, “GE Aviation opened a 300,000-square-foot as-sembly plant in Bates-ville, Mississippi and entered into a research partnership with the Southern Miss School of Polymers and High Performance Materials

where they innovated the use of polymer components in jet engines and significantly reduced their weight, translating into lower fuel requirements and reduced maintenance costs.”

TaxesBeing tax friendly reduces overall production costs in

manufacturing and is a significant attractor to manufacturing companies in choosing locations. Mississippi has several ini-tiatives to create a tax-friendly environment, including:

• Cutting taxes• Working on eliminating the franchise tax

EnergyThe backbone of most manufacturing industries is the en-

ergy used to produce their products. Mississippi offers signifi-cant advantage in its energy profile including:

• One of the nation’s lowest energy costs at 5-7 cents per kilowatt hour, compared to the average cost of 20-25 cents experienced in many states• An abundant natural gas supply and a transportation sys-tem to make it available to businesses statewide

TrendingA healthy manufacturing economy depends on a climate

that provides the resources and advantages needed by the in-dustry today, as well as keeping up and preparing for the needs of manufacturing tomorrow. Says Bryant, “The technology and workforce requirements have experienced tremendous change in just the last 10 years. For example, in automobile manufacturing, the technology involved in the Murano pro-duced by our Nissan plant is now as advanced as aircraft tech-nology.”

"I love the quality of life andthe hospitality of the people.

I love Mississippi."

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Three key essential areas of expertise in nearly every manu-facturing today are:

• Robotics• Computerization• Vertical IntegrationThose essential areas help guide research direction, partner-

ships, and educational initiatives to ensure the stability of the industry across the state.

Mississippi AdvantageMississippi also has the additional advantage of, as Bryant

calls it, a “quality of life” workforce that is dedicated and gen-erational. That is, Mississippi is blessed with a workforce that

“shows up on time. Does a good day’s work. Goes to church on Sunday. And helps out on their kids’ game team.”

HomeGovernor Bryant is a native Mississippian who has risen to

governor. Not surprisingly, he feels strong sentiment for his home state. Says Bryant, “I love the quality of life and the hospitality of the people. I love Mississippi.”

In Mississippi, we have a governor who supports our healthy and growing manufacturing industry, and is personally vested in the well-being of the industry for the benefit of the state. That is a partnership worth paying attention to and investing in for the betterment of the state, the citizens, and the entire industry of manufacturing in Mississippi.

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By BryAN CArTer

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If you have been receiving mysterious notices from Google warning you that your website is not mobile friendly, you are not alone. The notice subject line may read “Fix mobile us-ability issues found on http://yourwebsite.com.” These no-tices have been going out for months to owners of websites that have Google Webmaster Tools integrated into their site. Google is warning users, not just that their websites are not built for today’s mobile devices, but that those websites will soon be penalized in Google searches from mobile devices.

When we were first able to view websites on our telephones, it was amazing. We were so excited by our newfound tech-nology and its possibility, that we were able to overlook the challenges.

The Challenge of Mobile Website ViewingIt was not long before we became

annoyed and frustrated as we tried to navigate websites designed for large computer screens on the relatively tiny screens available on our phones. There was a lot of scrolling, pinching, and ex-panding on the screen in the attempt to navigate the large spaces, tiny text, and expanding menus. The advent of tablets, also considered mobile devices, helped, but they were still a bit small and did not fix our small-screen issues on phones.

Mobile Traffic Is Significant and Growing

Despite the challenges of viewing websites on mobile devices, people have continued to use them more and more. Today, estimates range, but commonly report that 30-50% of users are access-ing websites from mobile devices.

Google has recognized the impor-tance of mobile devices and the usability challenges they present. The dominant search engine provider has announced that beginning April 21, 2015, if your website is not “Mobile Friendly,” it may be getting penalized in search rankings from mobile devices. Further, Google has made vague predictions that a day may come soon when they host an entirely different search index and algorithm for searches conducted from mobile devices.

SEOSearch Engine Optimization (SEO) is one of the hottest

invented industries this century. Everyone wants to show up first in search results. Google is the clear search industry lead-er, with approximately 65.4% of all US search requests. Ya-hoo is third and has recently grown to 11.8% of search market share after brokering a deal with Mozilla. Google’s industry dominance continues in mobile search, where they hold an as-tonishing 84% of market share.

Google DominanceProfessionals who optimize sites for SEO must focus on

Google due to Google’s dominance in search market share. That means that the vast majority of optimized sites have been optimized for Google search, since the professionals who op-timize sites tend to do so for Google. Trailing search engine companies must also include, as best they can, Google rules in their algorithms if they hope to properly rank sites optimized for Google in their search engines. In search, the world re-volves around Google, so Google guides the industry.

Google Leads the Way for Better User ExperienceGoogle has a very specific goal in search. Google is trying to

provide the most accurate search results possible for any given user. To that end, Google screens out sites that try to game the

system and get undeserved higher rank-ings. The details of their search engine algorithm are a tightly kept trade secret to prevent SEO optimizers from gain-ing undeserved advantage for sites they manage. They also provide public rules for optimizing sites, encouraging web-site owners and their managers to follow prescribed best practices so that Google can properly rank their sites.

The Move to Isolate MobileSince the “search and explore” Internet

experience is fundamentally different for computer users and mobile device users, both in screen format and often in context (searching on the go versus searching at your desk or on a laptop in a settled position), Google is reflecting that in the search results. Their goal is simply to provide the best search results for the user. And, if the user is searching from a mobile device, that is going to be a considered factor.

Optimizing Your Website for MobileThere are two mainstream ways to

make your site “friendly” for mobile de-vices: the independent mobile version

and the more recently popular sites featuring “responsive” de-signs.

The Independent Mobile VersionFor years now, there has been a practice in place of building

alternative websites optimized for mobile viewing. The brows-er actually checks to see if the user is coming to the site from a mobile device, and if so, it displays (serves) the independently created mobile version of the site. This requires a completely separate build of the website, designed specifically for mobile devices. Often these sites feature less, and more focused, con-tent. The idea is to provide the content that is most important for mobile users in a format that is more user friendly. A big item on that short list of featured content is a “push to dial” phone number: a real convenience for those who access the

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site from a phone.

The Responsive WebsiteResponsive designs for websites use the same website and

content for both mobile and desktop devices. The difference between these sites and traditional site designs is that respon-sive designs feature a rule set that alters the way the site is displayed based on the screen size of the user. Rather than shrinking the site so that it fits on a smaller screen, content is often stacked on smaller devices that do not have the horizon-tal space available to desktop screens. The smaller the device, from tablet size to phone size, the more stacking that occurs, typically without significant shrinkage of graphics. Menus and other functions are often condensed and even feature al-ternative layouts to better fit the smaller formats.

Choosing Your Mobile Format for SEOHaving a separate, independent mobile site will satisfy the

immediate Google requirement to be mobile friendly. For now, the regular (desktop version) site will still be indexed by Google as usual, and any work put into optimizing a site for search engines will still benefit the site in search results — whether from a mobile device or a desktop computer.

However, if and when Google follows through and creates a separate search index for mobile devices, it may look only at the version that is designed for mobile devices. So an indepen-dent mobile version of the site will have to have to duplicate the complete content of the desktop site to index properly. A

responsive design has the benefit of actually using the same physical site files and will still benefit from all of the con-tent they provide, whether from a desktop search or a mobile search. One site. One set of content to manage.

Take ActionGoogle has not officially announced the launch of a sepa-

rate search index for mobile. It did announce the need for all websites to have mobile friendly sites by April 21, 2015, when “mobile friendly” will be used as a ranking factor for those searching from mobile devices. The time to make sure you are prepared for mobile devices is now, or you may begin missing out when it comes to all of the users (typically 30-50% and growing) searching for and using your site from mobile devices.

Contact your qualified website provider to discuss your op-tions for mobile. If you don’t have a mobile friendly site, your rankings may already be depressed, and you’ll want to rectify the situation as soon as possible. Check with your provider as soon as you can, particularly if they manage multiple sites. Undoubtedly providers are already busy updating sites for cus-tomers who have realized that their sites are not indexing as well for mobile search traffic since April 21st.

Bryan Carter is the President and Owner of Think Webstore in Ridgeland, Mississippi, and author of business [email protected]

Single Platform Users’ Share of Total Digital PopulationSource: comScore Media Metrix Multi-Platform, U.S., Age 18+, Mar 2014 - Mar 2015

25.0%

20.0%

15.0%

10.0%

5.0%

0.0%

10.8%

19.1%17.6%

16.8% 16.3%

14.1% 14.4%

12.4%12.9%

15.2%

12.6%11.3%

14.0%

10.6% 10.6% 10.6% 10.7% 11.0% 11.2% 11.3% 11.5% 11.5% 10.6%11.9% 11.8%

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Desktop-Only% Mobile-Only%

In March of 2015, the number of users who use only mobile devices (smartphones and tablets) to access the Internet overtook the number of users who use only desktops to access the Internet. This marks another major milestone for the adoption of mobile device use in the United States.

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Set sail for success with Mississippi Power.

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Call 800.528.5196 and let our team of professionals help you find the right home for your business.Learn more at mississippipowerED.com.

As a former sailing Olympian, John Dane III could have dropped anchor anywhere in the world. As CEO of Gulf Coast Shipyard Group, he chose Mississippi – where we provide the power his company needs to manufacture all manner of vessels that sell and set sail around the globe. Whether yours is an established business or a startup, already in Mississippi or elsewhere, we’ve got the southeast quarter of the state primed for your next endeavor or expansion.

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Leadership is a ChoiceThe Mississippi Manufacturers Association (MMA) has

had the benefit of exceptional leaders providing a united voice for manufacturing in Mississippi for over 60 years. In recent tenures, leaders have been chosen in part for their demonstra-tion of manufacturing leadership excellence with specific, suc-cessful manufacturing companies in Mississippi. Jay Moon, who has served as President and CEO for the MMA since 2002, was chosen for different credentials — in particular, his economic development experience.

A History of Ambition and Diversity in Economic DevelopmentJay Moon has had his eye on economic development and

international affairs since his undergraduate career. Moon earned his Bachelor of Arts degree in International Rela-tions and a Masters degree in Public Administration from the deeply southern, highly-ranked program at the University of Georgia.

After completing his academic degrees, Moon served in the administration offices of the Georgia Department of Natural Resources and the Georgia Secretary of State He then joined

the Legislative Research Commission for the state of Ken-tucky, where he was granted the title of Kentucky Colonel, the highest title of honor bestowed by the Commonwealth of Kentucky.

Moon then moved to Mississippi, where he became the Director of Community and Economic Development in the office of Building and Planning for the city of Gulfport. His next career evolution brought him to Jackson, Mississippi, where he was recruited to the role of Deputy Director for the Mississippi Development Authority. It was in that role that Moon was the lead project manager in charge of bringing Nissan to Mississippi, a $1.5 billion deal.

Says Moon, “I was raised in a life of public service. I have always wanted to have a career in government or public ser-vice.”

Life ExperienceMoon’s father was a career Navy man, and their family lived in several locations in the states, and internationally, while he was raised. Some the places he has called home include Florida, Illinois, Georgia, Virginia, Kentucky, Mississippi,

By BryAN CArTer / Featured Writer

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Caracas, and Venezuela. Moon’s upbringing and career path gave him a perspective on people that transcends borders and cultures. His unusually rich life experience has been an obvi-ous advantage.Leadership is a Passion

Today Jay Moon leads the MMA. The organization repre-sents more than 2,200 manufacturers and associate members and is the most recognized voice in manufacturing in the state. Moon serves as the chairman of the Mississippi Workforce Investment Board, chairman of the State Longitudinal Data System board, and chairman of the Manufacturing Extension Partnership. He also serves on the board of the Japan-Amer-ica Society of Mississippi and on the board for the University of Mississippi’s Center for Manufacturing Excellence.

VisionOne of the roles of the MMA is to predict and track key

strategic trends in manufacturing for Mississippi. Moon mentions three areas the MMA has taken specific interest in supporting.

1) Onshoring and ReshoringA draw to Mississippi by offshore companies who are at-tracted to the southeast due to lower energy rates and offsets in labor costs.2 )Heightened Emphasis on Skilled LaborThe need for a nationally competitive, certified labor force with skills and training instantly recognized in any part of the country.3) A Strengthening in the Automobile IndustryGrowth in both manufacturing and parts supply.

PrideMoon points out that Mississippi is a state of higher stan-

dards.

Says Moon,

Mississippi is a place of integrity. It is the people of Mississippi that make the difference. There is a sense of pride in where we live. We are people who back up what we say and are willing to be held accountable for our actions. We are people that understand value.

In manufacturing, we are job creators. We are com-munity builders. We are makers of things. We posi-tively affect the lives of people that may never know our names.

Through dedication and smart, hard work, Moon has helped Mississippi demonstrate its value in manufacturing to the state, to the nation, and to the international community. And, according to Jay Moon, “We are just getting started.”

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Mississippi Gulf Coast Community College is an Equal Opportunity Employer and welcomes students and employees without regard to race, color, religion, national origin, sex, age or qualified disability. For further information, contact the Equal Opportunity Officer at a Mississippi Gulf Coast Community College Center, Campus, or the District Office. Compliance is coordinated by the Vice President for Administration and Finance, Perkinston Campus, P. O. Box 609, Perkinston, Mississippi 39573, telephone number 601-928-5211.

START with Gulf Coast...FINISH with Confidence!

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M I S S I S S I P P I G U L F C O A S T C O M M U N I T Y C O L L E G E

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Our Mission:Take care of our

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At TVA, we believe the heart of our mission is service to others, and we are privileged to help make life better in the Valley through:

• the reliable and affordable energy we provide• the jobs we help to attract and retain• the mindful stewardship of the natural resources entrusted to us• our role as a good neighbor in the communities in which we operate.

We serve the people of the Valley

to make life better.

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Safer Automatic

LocksThe Fish Grip

DiversifiedProducts

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Plastic Injection Molding

Medical, Fishing, Hunting, Automotive, Golf, Poultry, Models,

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®

PROUDLY MADE IN GREENWOOD, MISSISSIPPI Over the past 30 years Viking has become synonymous with the epicurean lifestyle, developing professionally styled and featured products for every major appliance category. Even though our products ship around the world, Viking has always stayed true to its roots in Greenwood, Mississippi. The Viking range was born here, and our decision to set up shop and more importantly, keep shop in our hometown is a testament to the value of our roots and the commitment we have to building Viking products in Mississippi. Visit us at VIKINGRANGE.COM

PROFESSIONAL PERFORMANCE FOR YOUR HOME™

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TaxationFranchise Tax

During the 2015 legislative session there was finally a movement among the political leadership to do away with the franchise tax. The franchise tax is defined by the MS Depart-ment of Revenue as “a tax imposed on corporations for the privilege of doing business in the State of Mississippi.” The estimated annual cost is $220 million, $45 million of which is paid by manufacturers. Lt. Governor Tate Reeves announced a tax cut plan in February that included a 10-year phase out of the franchise tax.

The possibility for major tax reform during the 2015 regu-lar legislative session officially ended on Monday, March 23, when the House failed to reconsider the vote by which House Bill 1629 failed. The House was unable to reach the three-fifths threshold required to concur with amendments to the bill, which the Senate passed the previous week. With little likelihood of enough Representatives changing their votes on this legislation, House leadership allowed the bill to die on the calendar. While the defeat of this critical tax reduction pack-age was disappointing, MMA is encouraged with how close we came to phasing out the onerous franchise tax. Franchise tax elimination will remain a top priority as we move through this year’s election season and look toward the 2016 legislative session.

Tax Credit for Hiring VeteransOn March 29, the House and Senate approved the confer-

ence report on House Bill 33 unanimously. HB 33 provides a $2,000 per year tax credit for up to five years for companies that hire veterans that meet certain requirements. The total amount of state funds that can be used for this credit is capped at $1 million.

Omnibus Bond Bill

Senate Bill 2906 was the vehicle chosen to capture all of the bonded projects that the legislature chose to fund. In ad-dition to major bond funding for universities and community

colleges, the legislation also contained bond funding for proj-ects critical for manufacturers:

• $20 million for upgrades at the state-owned shipyard in Pascagoula, operated by Ingalls Shipbuilding.• $5M million for capital expenditures for a new product line at Viking Range in Greenwood.• $4.2 million to match federal disaster assistance which will help rebuild the Winston Plywood & Veneer facility in Louisville.• $20 million for MS Development Authority’s ACE fund, which is used to make grants to economic develop-ment projects.

Railroad ImprovementsFunds were authorized for the Mississippian Railway be-

tween Amory and Fulton ($2.6 million) and the Rail Author-ity of East Mississippi ($1 million).

LegalPatent Infringement

The Governor signed House Bill 589 on March 28. This new law will protect companies from frivolous patent infringement claims, made by entities commonly known as “patent trolls.” The bill also includes protections for manufacturers that are lawfully protecting their intellectual property rights. HB 589 contains a 3-year repealer, which will require the legislature to revisit this issue in a few years if the federal government does not pass comprehensive patent reform.

EnvironmentThe Legislature adopted Senate Concurrent Resolution

637, which urges the U.S. Environmental Protection Agency (EPA) to withdraw their Clean Power Plan under Section 111(d) of the federal Clean Air Act. While this resolution is not legally binding, it puts the legislature on record as oppos-ing the proposed rule, and offers potential legal and adminis-trative recourse if the plan is not withdrawn.

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Transportation Like all states, Mississippi is currently facing a major in-

frastructure problem. With more fuel efficient cars on the road, less people driving due to rising fuel prices, and the in-creasing cost of construction materials, the gas tax has become a declining source of revenue that is no longer able to meet our funding needs. Over the past year-and-a-half, elected officials have met with interested parties to discuss the best long-term solution for Mississippi. MMA has been active at these meetings, and has maintained the position that our state’s transportation infrastructure is a critical component to robust economic development and therefore a comprehensive solution must be reached.

HB 1630 was a bond bill that passed the legislature during the 2015 session and authorized $200 million in bonds for road and bridge repair. Off the top, $18 million is set aside for MDOT to construct a bridge over the railroad in Vicksburg, and $20 million will be deposited into the State Aid Road Fund. The remaining $162 million will be used to repair and replace deficient bridges on the MDOT system, with prefer-ence being given to bridges in gaming counties. The rest of the bridges are to be fixed according to a list of deficient bridges compiled by MDOT as of July 1, 2015. The National Bridge Inspection Standards set by the Federal Highway Commis-sion are used to determine the list of deficient bridges. A bond sinking fund is also created for the purpose of paying the debt service on these revenue bonds.

MMA supported this bill throughout the process, and rec-ognize this as a good first step towards dealing with the loom-ing infrastructure issues that face our state. All indications are that a greater focus will be given to transportation and infra-structure issues next session, and the MMA staff will continue to be a part of these discussions.

Workforce DevelopmentWorkforce development is one of the top concerns for man-

ufacturers across Mississippi. The ability to recruit and train skilled workers is absolutely necessary for companies to suc-ceed. As such, MMA regularly works to increase funding for workforce training as well as enhancing training opportuni-ties. This session there was legislation that would establish the Mississippi Works Fund. The 0.2% that employers currently pay in unemployment taxes would be transferred to the Mis-sissippi Works Fund for the next two years. This would gener-ate an estimated $25 million a year to this new fund. There would be no increase in unemployment insurance premiums, and this would not negatively impact the Unemployment Trust Fund. Due to an inability of opposing sides to agree on a compromise, this bill died during conference. The MMA will continue to support any proposed legislation that would help create a more robust workforce in Mississippi, attracting better paying and higher skilled jobs, and making our state a destination for economic development activities.

Kelly Wright is the Associate Director of Government Affairs for the Mississippi Manufacturers Association. [email protected]

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Jason Duren | Business Banking Relationship Manager | 601.605.5581

WHEN YOU INTERV IEW A REGIONS SBA SPECIAL IST, press them for big ideas on small business lending.

You won’t find us at a loss when

it comes to suggesting ways to help

your business grow. So ask us the

tough questions.

1 I understand Small Business

Administration (SBA) loans require

as little as 10% down. Is that true?

2 What are the advantages of an SBA

loan for a business like mine?

3 Can I get extended repayment terms

with an SBA loan?

4 Is Regions a preferred SBA lender?

What makes it one?

Your Regions SBA Specialist can help

you determine the best loan for your

situation. So interview a Regions SBA

Specialist today to learn how we can

move your business forward.

© 2015 Regions Bank. All loans and lines subject to credit approval. | Regions and the Regions logo are registered trademarks of Regions Bank. The LifeGreen color is a trademark of Regions Bank.

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To be safe,stay on

your toes.

Approximately 40,000 toe injuries occur on the job each year.*Don’t become one of them. Wear protective boots and shoes.

*National Safety Council Statistics www.mma-web.org

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LARGESTSINGLE-UNIT NUCLEAR REACTOR

T H E P O W E R C O M P A N Y T H A T K N O W S

How to Power Economic Development

A message from Entergy Mississippi, Inc. ©2014 Entergy Services, Inc. All Rights Reserved.

Unlock the potential of your business with the tools,

resources and people you need, by partnering with

the South's leading corporate force for economic

development.

MORE THAN

$75MMIN DONATIONS

74,985 MILESOF HIGHWAY & INTERSTATE ACCESS

in the U.S., and rates well below the national average

RIGOROUSREVIEW PROCESS

to qualify industrial sites as development-ready

to community and nonprofit organizations over the past five years

4 foreign trade zones, no warehouse tax on exports

RANKED TOP 10 UTILITY BY SITE SELECTION MAGAZINE.

GoEntergy.com For Mississippi sites, properties and profiles, visit: MississippiSiteSelection.com

CREATED

9,000 JOBSIN MISSISSIPPI

and 24,000 in the South over the past 5 years

800 miles of commercially navigable waterways, 28 rail systems

380%IN NEW EXPORTS

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M I S S I S S I P P I P O LY M E R I N S T I T U T E ’ S

WORKFORCE DEVELOPMENT

COURSES are specifi cally designed to improve your company’s overall profi tability

and to help advance industry in Mississippi. MPI will work with you to either tailor the content and format of our courses to the specifi c needs of your organization or to create entirely new courses to better serve your goals.

COURSES WE OFFER INCLUDEHigh Performance Composites

Lean ManufacturingInjection Molding

Extrusion

AS THE OUTREACH SERVICE OF THE SCHOOL OF POLYMERS AND HIGH PERFORMANCE MATERIALS,

MPI IS YOUR ONE STOP SHOP FORPhysical and Analytical Testing3D Printing and Laser Scanning

Workforce DevelopmentResearch and Development and Commercialization Support

46 SHELBY THAMES DRIVE | HATTIESBURG, MS 39402THEPOLYMERINSTITUTE.COM | 601.266.4607

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Need a good reason to

wear safety gloves?

How about 10?Some 70 percent of workers who suffer hand injuries are not wearing gloves.*

Don’t become one of them. Wear protective gloves.

*Occupational Safety and Hazard Administration www.mma-web.org

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I AM MADE IN MISSISSIPPIYokohama is proud to be opening our first commercial manufacturing plant in Mississippi. We look forward to building upon our legacy of performance, quality and durability from our new home in the heart of the South.

©2015 Yokohama Tire Corporation

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At Taggart, Rimes & Graham, we believe that integrity, respect for our clients, and 21st century productivity

are not mutually exclusive values. We also realize that, above all, clients want answers,not equivocation. So, if real solutions – not legal speak – is what you are after,

Taggart, Rimes & Graham, PLLC is ready to partner with you.

Wise Counsel.Proven Advocacy.

Real Solutions.

1022 Highland Colony Pkwy, Ste 101, Ridgeland, MS 39157 • 601-898-8400 • www.trglawyers.com

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His nearest medical specialist is a

UMMC Telehealth brings care closerto home.

40minutedrive.

See a doctor. When you’re ill, that’s the first step to getting better. But for too many Mississippians, it’s a hurdle. Over half of Mississippi counties are medically underserved. So UMMC’s Center for Telehealth merges medicine and technology to deliver vital personal healthcare to every corner of the state. Using Internet video technology, UMMC doctors diagnose and treat patients remotely. This goes beyond basic checkups. Telehealth offers 35 medical specialties, including cardiology, neurology, emergency medicine and dermatology. Instead of impossibly long drives, patients can now have direct access to care in medical facilities, businesses and schools statewide. UMMC has become a national model for telehealth services. But what really matters is the 500,000 patients we’ve helped right here at home. Learn more at ummchealth.com/telehealth.

UMMC Healthcare. Tomorrow. Every day.

©2015 UMMC

UMMC_Telehealth_MFGinMS_SPRING2015.indd 1 3/12/15 1:25 PM

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and Counting ...

Thank you, Toyota Mississippi team members, suppliers

and the Northeast Mississippi community for all your hard

work. Together we are building high quality vehicles at

record pace.

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