Manuale

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European Year of Creativity and Innovation 2009

CORPORATE DESIGN MANUAL

DESIGN ELEMENTS • LOGO

The European Year of Creativity and Innovation 2009”

November 2008 © EAC UNIT C3

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The logo : sparks and synapses The logo can be read both as sparks and synapses, elements that are considered powerful symbols of innovation and creativity. While sparks evoke an unpredictable event or changing situation, synapses stand for links between different elements, they connect ideas, or even universes. The shape resembles a star, which helps identify the Year as an EU initiative. The logo of the previous European Year is similar in that it combines a simple coloured shape with a claim in black and white.

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8 elements - 8 key competences The 8 visuals elements represent the 8 key competences to improve:

�. Communication in the mother tongue;2. Communication in foreign languages;3. Mathematical competence and basic competences in science and technology;4. Digital competence;5. Learning to learn;6. Social and civic competences;7. Sense of initiative and entrepreneurship; and8. Cultural awareness and expression.




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The logo size & typographyThe optimal logo size is determined for individual media, depending on the area of application.It is recommended to use the long and horizontal version of the logo as shown below.Exceptions are permitted only in individual cases where the logo is heavily reduced and the legibility of the lettering is no longer guaranteed.Even a one colours is recommended for example for promotional materialsas lanyards, USB sticks, T-shirt and stickers.

The typography used for the name “Creativity & Innovation - European Year 2009 “ is ‘Myriad pro’

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz�234567890&©™

Horizontal Long version

Vertical Long version

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Logo: application of coloursIn addition to a colour variation of 4 c further variations can be used depending on the application.

� . Colour versionThe colour version is used for all printing in 4 C or special colours (Pantone), e.g. for all business material and brochures.Special colours may only be used for printed materials in which there are no visuals.

2. “Negative” versionThe negative version can be used for all printed material and merchandising using a unicolour background printing process.

See the “Don’ts for more information.

3.“Postive” unicolour versionThe unicolour logo (positive version) can be used for unicolour printing.There are four main colours that can be used:

Pantone reflex blue (EU colour)

There is 4 main colours that can be used: Pantone reflex blue ( EUcolor)Pantone 248 cPantone 376 cPantone �23 c

4. Black & white version

PANTONE2935c

PANTONEMagenta C

PANTONE248 C

PANTONE123 C

PANTONE299 C

PANTONE1807 C

PANTONE376 C

PANTONE021 C




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Brand space ( protection zone)The brand space is the protection zone around the signet which rules out any visual competition with other design elements in the immediate proximity. This protective area is especially important for co-branding. It is mandatory for printed materials. The basic unit of the protection zone is derived from the “o”: its dimensions are determined as variables of the size of the letter “o”.The protection zone is to be regarded as a minimum. If necessary, the brand space can be extended, as required by the situation in question. Only a single-colour background in white in the corporate design colours may be used behind the signet. Certain exceptions to this rule are permitted in web design. Here, the protection zone does not have to be adhered to due to limited space, so the signet can be smaller.

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Logo language adaptations: colour versionThe logo design works in all European languages.Language adaptations can be made in all defined colour variations.See the official website at : http://create2009.europa.eu

BULGARIAN ( BG ) CZECH ( CS ) CYPRIAN ( CY )

DANISH ( DA ) GERMAN ( DE ) GREEK ( EL )

ENGLISH ( EN ) SPANISH (ES) ESTONIAN (ET)

FINNISH (FI) FRENCH (FR) HUNGARIAN (HU)

Creatività e InnovazioneA n n o e u r o p e o 2 0 0 9

ITALIAN (IT) LITHUANIAN (LT) LATVIAN (LV)

MALTESE (MT) DUTCH (NL)

Kreatywność i innowacjeE u r o p e j s k i R o k 2 0 0 9

POLISH (PL)

PORTUGUESE (PT) ROMANIAN ( RO ) SLOVAK (SK)

SLOVENIAN (SL) SWEDISH (SV)




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Don’tsEssentially, the logo may not be changed. Any form of modification is inadmissible.

• The logo may not be scaled, distorted or rotated.• The use of other typefaces is not permitted.• No colour versions may be used apart from those defined here.• The position of the logo elements may not bealtered.• The omission of elements is not permitted except with the authorisationsfrom our services : [email protected]

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GOOD APPLICATION

WRONG APPLICATION

DESIGN ELEMENTS • TYPOGRAPHY



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TypographyMyriad PRO (typeface) From Wikipedia, the free encyclo-pedia

Myriad PRO Typeface MyriadCategory Sans-serifClassifications HumanistDesigners Robert Slimbach Carol TwomblyAdditional designers Christopher Slye Fred Brady

Foundry Adobe Type

Adobe’s Myriad is the typeface which is used in Apple’s modern marketing.The word “word” set in roman, italic, and bold.Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. Myriad was originally issued in �99� as Myriad MM, a multiple master type family which worked with an intelligent software “engine” to allow the user to generate variations in width and weight. In 2000 it was reissued as Myriad Pro, an OpenType font family.

Myriad MM was discontinued in 2003.Myriad is easily recognized due to its special “y” descender (tail), slanting “e” cut, and rounded curves.Myriad Pro is the OpenType version of the original Myriad font family. It first shipped in 2000, as Adobe moved towards the OpenType standard. Additional designers were Christopher Slye and Fred Brady. Myriad Pro comprises 40 fonts in four widths and five weights. Originally it was only 30 fonts, but a “semi-condensed” width was added several years later. Compared to Myriad MM, it added support for Latin Extended, Greek, and Cyrillic characters, and oldstyle figures.

Myriad Pro won bukva:raz! 200�under the Greek and Cyrillic categoriesMyriad Pro Greek won TDC2 2000 (Type Directors Club Type Design Competition 2000) in the Text/display type systems category.

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Myriad Pro light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890&©™

Myriad Pro light italic


Myriad Pro semi bold


Myriad Pro semi bold italic

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Working typefacesTahoma (System)

Like the print typeface, the working typeface is a sans-serif linear antiqua typeface and was designed by Matthew Carter for Microsoft in �995. Due to its even structure, it retains good legibility even in small type sizes.

Tahoma has the same properties as Myriad Pro. Both typefaces complement each other well without competing visually.Tahoma is designated as the typeface to be used in electronic media since it is installed in virtually every operating system. This ensures that the appearanceof the EYCI2009 logo is uniform in all media.

The typeface family consists of the typeweights normal and bold. No other typefaces may be used. Tahoma is used in all digital and internally printed media.


Tahoma


Tahoma bold




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Format requirements

Type size/typefaces

In body copy and variable correspondence,the type size �� pt is used, depending on the medium.

HighlightingIn body copy and variable correspondence, thetypeface used can be applied in bold or italics forhighlighting purposes.

AlignmentAll body copy is subject to fl ush-left alignment.

EUROPEAN COMMISSION

Imagine. Create. Innovate.

www.genius.eu

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EUROPEAN COMMISSION

EUROPEAN COMMISSION

Imagine. Create. Innovate.

www.genius.eu

Pat, sit dui blaorero et praessi. Uscil del ulputpatums nonsed dui bla feui bla feugue

magnis enit aliquis augait ullut am

Uscil del ulputpatums nonsed dui bla feui bla feugue magnis enit aliquis augait ullut.

autpatum et, velit laortie do elit nonsecteGiamet alit eumsandio ea am, quisit am, quipit vent ul-laor se feu feu feugiam coreet nullut dolortis nim dolor augiam, susciduis eugiat adionsequam nul-luptatum volorem dolendre magnim in ut lutpate euissit ipis delit utet, quismolorem nonsenim nis erci blaorem iurero odolut ut aut vel ullaorem vercin er amcommo dolorem zzriure facilisiscin eugiat iliscilit adit alit illam nos nit ulla faccummy nulla feummol oborting ex ea feummolum dolore conum quisisl delent lore eriure tissequat luptat. Os aut lamet prat lum alit vel ut ing ea feugue exer sum dolortie feugait eros exerit nulpu autpatum

et, velit laortie do elit nonsecteGiamet alit eumsan-dio ea am, quisit am, quipit vent ullaor se feu feu feugiam coreet nullut dolortis nim dolor augiam, susciduis eugiat adionsequam nulluptatum volor-em dolendre magnim in ut lutpate euissit ipis delit utet, quismolorem nonsenim nis erci blaorem iure-ro odolut ut aut vel ullaorem vercin er amcommo dolorem zzriure facilisiscin eugiat iliscilit adit alit illam nos nit ulla faccummy nulla feummol obort-ing ex ea feummolum dolore conum quisisl delent lore eriure tissequat luptat. Os aut lamet prat lum alit vel ut ing ea feugue exer sum dolortie feugait eros exerit nulpu autpatum et, velit laortie do elit nonsecteGiamet alit eumsandio ea am, quisit am, quipit vent ullaor se feu feu feugiam coreet nullut dolortis nim dolor augiam, susciduis eugiat adion-sequam nulluptatum volorem dolendre magnim in ut lutpate euissit ipis delit utet, quismolorem nonsenim nis erci blaorem

EUROPEAN COMMISSION

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ColoursMain colours/logo colours

The EYCI 2009 logo is made up of a total of 8 different colours.For print media, the CMYK colour mode based on Euroscala is to be used as are the special colour tones accordingto Pantone.The colours cyan, magenta, yellow and Key (black) used in CMYK mode provide the technical basis for modern four-colour printing. However, Pantone special colours are fixed, thus offering the advantage of strict international standardisation.The RGB colour mode is suitable for digital media.This colour model, based on the three primary colours red, green and blue, is especially suited to meeting the needs of electronic display

Summary of colours to be used for print andonline media:

Professional printing of information and communication materials: CMYK (Euroscala)or special colours (Pantone)Printing of digital and internally printed information and communication materials: RGB

The mention in grey can be use in different grey solutions. The simplest one is a dark grey composed of 60 % of black.

C 0 M 25 Y �00 K 0

C 50 M �00 Y 0 K 0

C 50 M 25 Y �00 K 0

C 85 M �9 Y 0 K 0

C �00 M 46 Y 0 K 0

C 25 M �00 Y �00 K 0

C 0 M �00 Y 0 K 0

C 0 M 53 Y �00 K 0

R 252 G �95 B 0

R �47 G �7 B �26

R �5� G �90 B �3

R 0 G �52 B 2�2

R 0 G �� B �83

R �86 G �8 B 32

R 226 G 0 B �22

R 24� G �42 B 0

CMYK RGB

PANTONE �23 c

PANTONE 248 C

PANTONE 376 c

PANTONE 299 c

PANTONE 2935 c

PANTONE �807 c

PANTONE PROCESS MAGENTA

PANTONE ORANGE 02� c

c 23 M 2 Y 0 K 63

PANTONE 7545 C

R �02 G ��7 B �26

C 0 M 0 Y 0 K 60




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Central design element

Sparks and synapses

The spark/synapse is the central design element of the creativity and innovation corporate design. Placing those elements in different colours and sizes will directly make the design recognisable.

Depiction of the spark/ synapse in online media and PowerPoint presentations can be used. In print media, the sparks/synapses are placed in strategic places reinforcing the blend zone.

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Imagine. Create. Innovate.http://create2009.europa.eu

An initiative of the European Union


Blend zone

Elements of the styleguides






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Based on the logo the below guidelines refer to two different sections of a page.

The first section, at the top of a page, represents the visual elements: an image of creativity or innovation in different fields such as culture, education, business, sustainable development etc.

The second section, at the bottom of a page is the text and information section.The light grey background is a neutral colour which makes it easier both to highlight the colour of the stars and synapses in the logo and to add white or grey stars as an element of contrast.It is also helpful to use a background for some printing processes. This can be done by adding light-coloured boxes as background (i.e. avoid transparent white).

Images and headline are not definitive

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Creatività e InnovazioneA n n o e u r o p e o 2 0 0 9

Blend zone



Logo

Logo

TEXT ZONE




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Imagine. Create. Innovate.Pat, sit dui blaorero et praessi. Uscil del ulputpatumquis nonsed dui bla feui bla feugue magnisenit aliquis augait ullut am nostrud eugiametautpatum et, velit laortie do elit nonsecte

www.url.eu



www.url.eu

EUROPEAN COMMISSIONAn initiative of the European Union

Based on the logo the below guidelines refer to two different sections of a page.The first section, at the top of a page, represents the visual elements: an image of creativity or innovation in different fields such as culture, education, business, sustainable development etc.

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www.url.eu



www.url.eu





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CONFERENCEInternational conference on arts education12-14.03.2009

www.url.eu

ThemesCultural development of children and youngsters in Europe, learning with and through culture.

Subthemess:• Culture and curriculum• Culture and new media• Monitoring and evaluation• Culture and citizenship


Based on the logo the below guidelines refer to two different sections of a page.The first section, at the top of a page, represents the visual elements: an image of creativity or innovation in different fields such as culture, education, business, sustainable development etc.

Here under an example for a conference,the zone of the text has been increased.

Blend zone



Logo

Logo

TEXT ZONE

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SloganEN Original Imagine. Create. Innovate.

BG Въображение — творчество — иновации

CS Vymýšlíme – Tvoříme – Inovujeme

DA Tænke – Skabe – Forny

DE Entwerfen. Entwickeln. Erneuern.

EL Οραματίσου – Δημιούργησε – Καινοτόμησε

ES Imaginar. Crear. Innovar

ET Kujutle. Loo. Uuenda.

FI Kuvittele – luo – innovoi

FR Imaginer. Créer. Innover.

GA Samhlaigh. Cruthaigh. Nuáil.

HU Álmodj, alkoss, újíts!

IT Immaginare – Creare – Innovare

LT Įsivaizduoti. Kurti. Išrasti

LV Iztēloties. Radīt. Inovēt.

MT Immaġina. Oħloq. Kun Innovattiv.

NL Bedenken – Creëren – Innoveren

PL Wyobraźnia – Kreatywność – Innowacje

PT Imaginar. Criar. Inovar

RO Imaginează. Crează. Inovează.

SK Myslíme − tvoríme − inovujeme

SL Zamisli – Stvaritve – Inovacije

SV Tänk – Skapa – Förnya

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European Year of Creativity and Innovation 2009

CORPORATE DESIGN MANUAL

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