MANUAL PRODUCTIONBACKGROUND1. You C1000 Lemon Water is a unique isotonic drink with 1000mg of Vitamin C to help quench your thirst, replenish lost fluids and strengthen your immune system during your daily activities.2. To create activation in 2014 related with sport (futsal) and create brand awareness through Vitamin C campaign. OBJECTIVES1. Brand awareness2. Building communication property to create the activation hype3. Inviting target market to have a call to action4. Boosting product sales during the eventPRODUCT INSIGHT1. Isotonic water with flavor (2 variants), orange and lemon2. Rehydrate the body and also strengthen immune system3. Added 1000mg Vitamin C as aUSPBRAND AMBASSADORROBIN VAN PERSIEDate of Birth : August 6th, 1983Place of Birth : Rotterdam, HollandHeight : 188 cmPosition : StrikerCarrier : Feyenoord (2001-2004)Arsenal (2004-2012)Manchester United (2012-Now)DESIGN THEME(OPTION 1)DESIGN THEME(OPTION 2)CONSUMER TARGETMales & Females Ages 15 39+ years old A,B,C1 SES Income Level Living in Urban Areas Modern Self conscious Active Health conscious Skew to male Business Profesional and Entrepreneur, Sport Athlete, and Enthusiast Student ( High School and University)SPECIFIC TARGET PROFILING1. Well educated2. Active3. Social person4. Internet literateFutsal player or football communities in IndonesiaPRIMARY Public with sport interestSECONDARYMAIN IDEAMAIN ACTIVITYNONTON BARENG MANCHESTER UNITEDNontonBarengEnglish Premier LeagueTHEMECOMMUNITY INVOLVED1. United Indonesia2. IndoManUnited3. Opponent Club CommunitiesNONTON BARENGSCHEDULE IMPLEMENTATIONSCHEDULE IMPLEMENTATIONJAKARTA VENUEROLLINGSTONE CAFEJl. Ampera Raya No. 16, Jakarta SelatanTelp. 021-7822828BANDUNG VENUEENVY BARJl. Asia Africa No.188, BandungTelp. 022-9192677BANDUNG VENUEBOBER TROPICAJl. RE Martadinata No.123, BandungTelp. 022-7234925MEDAN VENUEH-24Coffee Shop and CafJl. Megawati No. 20A (Halat), Medan Telp. 061-7358010MEDAN VENUEJOGO BONITO CAFEJl. SMTK Dalam No. 10, MedanTelp. 061-8225476, 061-8225495 SURABAYA VENUESURABAYA VENUEBALI VENUEBALI VENUEEVENT MECHANISM Organized NontonBareng event during English Premier League especially on Manchester United (MU) games There will be an apparel (signed by Robin van Persie) auction for audience who buyYou C1000 Isotonic at most and also quiz and music acoustic during break time (entertainment music, regular performers by venue) Auction apparel for every show : 1 Home Jersey RVP with Back Number Venue : Sports Caf, Futsal Outlets or Hang Out Places Audience Target : 200 Visitors / Venue Frequency : 10 times Area : Jakarta, Bandung, Medan, Surabaya, Bali Period : March May, 2014NOBAR ACTIVITIESNontonBarengScore PredictionSampling & SellingPhoto WallRVP JerseyAuctionEntertainmentNOBAR ACTIVITYTHE AUCTION1. Auction is intended for anyone who has purchased You C1000 in stores and showed the receipts. Costumers have to collect the receipts, and the largest in the number of product purchases is the winner. 2. Maximum purchase of 24 bottle in1 receipt as the requirement to register.3. Participants register via FB fan page and must fill out the form.4. Receipt of product purchase must be shown at the venue during the event.5. After registration participants can always top up the number of purchases by buying You C 1000 isotonic at the store or at the venue.ITEMFOR AUCTION 1 pc Robin Van Persiejersey for each venue All jerseys are autographed by Robin Van PersieTHE MECHANISM1. Auction will be divided in 1 session, And will past 1 RVPS Jersey.2. Each participant who want to join have to register through digital media by submitted personal data and receipt of purchase You C1000 (max 24 bottles in 1 receipt)3. They can always top up their purchase receipt in 30 days to be the biggest purchaser or top up at the venue.4. Only the digital receipt is considered valid as proof of purchase of the You C1000 products.TERMS & CONDITIONS1. Participants who want to participate in the auction, must show You C 1000 Water Lemon or Orange Water purchase receipt from the supermarket / supermarket / minimarket for the last 30 days.2. Participants who will join the auction session must register to get the fan auction which containing numbers.3. The committee will write a number of products according to the receipt listed on the auction fan (as the auction capital) 4. Bidders are able to increase the capital of the auction by purchasing the product in the venue. 5. Winning bidder is the highest bidder 6. Winners are entitled to have the jersey after purchasing the product margin and submitting the fan to the auction committee 7. 1 auction fan = at least 1 receipt of purchase Digital Ads Participants targeted with Digital Ads (Facebook Ads, GDN, Youtube Ads, Twitter Ads) Targetting are based on: Cities Interest (futsal/football/soccer) Fans Page Futsal or Football ClubFan Page Gate Participants must Like You C1000 Facebook Fan Page first before fill in the registration formForm Reg. Participants filled required registration forms dataPost Form Participants must share Events Facebook Status on their FacebookWallAUCTION REGISTRATION FLOWAUCTION & NOBAR ADS SAMPLEFacebook AdsSCORE PREDICTION1. Score Predictions Participants must register by buying 1 bottle You C1000 Lemon Water or Orange Water at the venue.2. The on-site registration is guided by a registration team (show receipt of purchase from the venue).3. Every purchasing 1 bottle, the buyer is entitled to 1 coupon for 1 prediction (apply multiples, there is no maximum amount).4. The prediction rating are included the winner, game scores, round number, and who the goal scorer is.5. The closest score prediction entitled to win cash money.SCORE PREDICTION MECHANISMBuy product at the venue,1 bottle for 1 couponRegister with the committeeWatch the playScoring Winner Announcement PrizesSCORE PREDICTION MECHANISM1. Purchase 1 Bottle You C 1000 = 1 Coupon of Score Prediction (multiplier effect). 2. Transactions conducted at the venues cashier, and coupons can be obtained in the You C1000 booth. 3. Coupons (carbonized) filled in by the participants before the game begins, one of which is held by the participants, and still hold until the MC announcing the thescore prediction results.4. If there are participants who can answer the prediction correctly, then the participant coupon will be stamped by Team / Crew as a sign that the coupon has been used and can not participate in the next prediction.SCORE PREDICTION MECHANISM1. Buyers show receipt of purchase at the venue 2. The committee provides coupon based on products purchased3. Participants filled out the carbonized coupon 4. Participants submit the completed coupon to the committee 5. Committee gives stamp / number on the coupon (the original is given to the participants, the carbon stored and made one with the original receipt) 6. Participants must submit the completed coupon before kick offNamaAlamatNo.TelpEmail::::WinnerScoreGoalScorerGames::::LOGOMAN POWER STRUCTUREYou C1000Sexy Dancer1 GroupSISLINESUPLogistic2 PaxesMC1PaxRegist. Crew2OrangSPG2 PaxesProject Officer ACCOUNT EXECUTIVE PRODUCTIONPIC Crew4PaxesPhotographer1 PaxAccomodation2 PaxesTeaser2PaxesJOB DESCRIPTIONProject Officer1. Preparing all aspects from pre-event (teamwork, logisctic and supporting materials)2. Leading, arranging, and preparing event checklist3. Supervising the program & constantly evaluating team performance4. Troubleshooting and problem solving on the field5. Make coordination with client for any updates and/or issues6. Makesure the documentation prosesworking properly7. Compiling and submitting the report to Agency (selling & sampling, logistic, currrent issue) JOB DESCRIPTIONPIC Crew1. Monitoring all event check list2. Preparing loading and unloading properties3. Setting the venue for event4. Coordination with venue for tools (Sound system,display)JOB DESCRIPTIONRegistration Crew1. Conducting registration scheme2. Inform to audience about auction mechanism3. Supporting MC when auction conductedJOB DESCRIPTIONMC1. Lead the flow of event2. Create hype3. Conducting the auction4. Inform the program and mechanism5. Lead interactive gamesJOB DESCRIPTIONSPG1. Promoting product2. Inform to audience about auction mechanism3. Inform the program and mechanism4. Provoke the audience to join programs and auction by purchasing the productJOB DESCRIPTIONPhotografer1. Documenting the event2. Compiling all fotos by venue3. Reporting to project officer