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8/12/2019 Manual de Marca Logotipo
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table of contents
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our mission
brand personality
primary/secondary logo
preferred signature
logo use and misuse
signature space
logomark
corporate fonts
corporate colorsstationary
corporate commercial
electronic media
signage and wayfinding
pg 1--2
pg 3--4
pg 5-6
pg 7-8
pg 9-10
pg 11-12
pg 13--14
pg 15--16
pg 17-18-pg 19 26
pg 27-32
pg 33-36
pg 37-47
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.our mission1
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It is with much pleasure to write on behalf of the Builds conglomerate to show our up mour valued partnership. Here at Builds we are driven to give the customer the best possiblhardware shopping. Our mission is to have the customer leave the store with more then ju
but the diligent skills to put that product to the best use possible . With are fully trainestaff, we strive to help the customer learn and build their future properly
The main goal of Builds is to stray away from just your everyday hardware store like T
and Lowes. We value the time our customers take out of their day to do business with ourWe service the society in ways more prominent then our competitors. With double the desks and workshops that we offer, compared to our competitors, the customer will finthey want and need in less then half the time they would at one of our competitors. As fowe strive to keep in stock the most affordable but best quality products for the costumer.
slogan “Always Affordable” came along.
We hope to supply the people with the best product and diligent knowledge to make tdreams the best they can be. On behalf of Builds we thank you for your valued partnersh
We hope to see you around in one of our many establishments nationwide
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brand personality3
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Our goal is to supply the hard working people a affordable hardware store that has quality product
This manual is a guide for our staff and members to be informed of our identity and what w
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primary logoSignature Dominant
secondary logosymbol dominant
5
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primary logosignature dominant
Signature
Logomark
secondarysymbol domi
Symbol logo isdominant on
appearance tocapture attentionto the logo itself
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preferred signature7
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Whenever possible this isour primary logo to use as
advertisment. The colorused is c38m0y87k0.. The
green used is to relate toconstructive use as well as
signify our identity.
Black and White Design.
The logo and identity arestill very readable in this
format.
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logo use and misuse9
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click here for more informatioon
Never should you stretch the logo in any way.
Never place on top of or behing a busy backboard .
Never attach any text to the logo.
Never make the logo disproportional.
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signature space11
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logomark13
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Our logomark should bused with proper colorsettings and proportionc38m0y87k0
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corporate fonts15
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Motor Oil 1937 M54ABCDEFGHIJKLM-NOPQRSTUVWXYZ
abcdefghijklmnopqrstu-vwxyz1234567890
Helevetica
ABCDEFGHIJKLM-NOPQRSTUVWXYZabcdefghijklmnopqrstu-vwxyz1234567890
Our use of fonts depends on the buwe are dealing with. Any business mthat deals with back and fourth excwe used helevtica. Any public adverment or one time reading use we usOil 1937 M 54
Helevtica
Motor Oil 1937 M 5
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corporate colors17
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c38m0y87k0
c70m67y64k74
primary colors
s e
c on d ar y c
ol or s
PANTONE 1545 M
PANTONE 209 M
PANTONE 1797 M
PANTONE Proces
PANTONE 662 MPANTONE 660 M
PANTONE 3295 M
PANTONE 368 M
PANTONE 368 M
PANTONE Hexac
PANTONE Hexacc10m50y75k10
c70m15y0k0
]c70m15y0k0
PANTONE 514 M
PANTONE 252 M
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stationary19
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It is with much pleasure to write on behalf of the Builds conglomerate to show our upmost respect to our valued partnership. Here at Builds we are driven to give the customerthe best possible experience of hardware shopping. Our mission is to have the customerleave the store with more then just our products but the diligent skills to put that product tothe best use possible. With are fully trained and equipped staff, we will strive to help thecustomer learn and build their future properly.
The main goal of Builds is to stray away from just your everyday hardware store like TheHome Depot and Lowes. We value the time our customers take out of their day to do busi-ness with our establishment. We service the society in ways more prominent then our com-petitors. With double the amount of help desks and workshops that we offer, compared toour competitors, the customer will find exactly what they want and need in less then half thetime they would at one of our competitors. As for our products, we strive to keep in stock themost affordable but best quality products for the costumer. This is how our slogan “AlwaysAffordable” came along.
We hope to supply the people with the best product and diligent knowledge to make theirhomes and dreams the best they can be. On behalf of Builds we thank you for your valuedpartnership and business. We hope to see you around in one of our many establishmentsnationwide. Thank you.
Sincerely,
ATTN: Builds EmployeesBuilds International2089 Las Vegas BlvdLas Vegas 89119
March 1, 2015
Dear Mr.Knight,
Luke Knight CEO
9876 Builds StreetLas Vegas NV 89119phone: 123.456.7897fax: 123.569.2356
letterhead back
1 1 i n
8.5 in
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business folder business folder spr
21 1 1 . 5 i n
9.5 in19 in
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business card front and back
1345.5678967
fax 12563571397
9876Builds Street Las Vegas NV 89119Luke Kni
CEO builds
www.builds.com
2 i n
3 in
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invite ca J o
i n u
s f o r o u
r d a y
o f g
i v e a w a y
a n
d a
c h a n c e t o w
i n a
2 0 1 6 F o r
d F u
s i o n
M a r c
h 1
2 0 1 7 a t a n y
b u i
l d s
l o c a t i o n
f r o m
8 a m
t o 1 0
p m
23 6 i n
5 in
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thank you cards
f r om y o ur f r i en d s at
7 i n
7 in
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9876 Builds StreetLas Vegas, NV 89119
25 large business e10 in
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standard envelope
9876Builds StreetLas Vegas, NV 89119
9876Builds Street
Las Vegas, NV 89119
3 .7 i n
8.75 in
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27 corporate communications
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29
luke
luke
name ta
2 i n
2.5in
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31 bag
small bags
large bags20in by 12in
10in by 5in
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cd case
visit any of our local hardware
stores with this brochure andrecieve up to 20 dollars off
your next purchase of40 dollars or more
wwwbuilds.com 1345.5678967
4 in
8 in
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33 electronic media
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“Afforda b le
Qua l ity ”
store location; : Las Vegas #4352
Search cartmylist
My Account (Sign in or Register)
home tool rental credit center moving crew get built the workshop
“Affordable Quality”
find a builds EnterZipcodehere
SocialResponsibilitySustainabilityPolicyCustomer CareContactUsFederalTax CreditsHows Our SiteRebate Center
Recalls /ProductSafetyReturns /ExchangesShipping /DeliveryWarrantiesServicesCreditCardServicesGiftCards
GMBusiness ChoiceIn-StoreServicesInstallation ServicesInternationalCustomersProtection PlansSuppliersSpecialOrders
Save BIG on these selected items
register here to recieve up to 30% off your next purchase
build it right
85 in
home web page
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35 email signature
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Luke KnightCEO
Builds Corporation9876 Las Vegas Blvd, Las Vegas Nevada 89Direct (702) 897 1223Phone (702) 456 7890Fax (702) 435 [email protected]
14 pt Helvetica
12 pt Helvetica
logomark
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37signage and wayfinding
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outdoor signage
8’
6’
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39
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EXITENTER Pick-UP
building overview
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41
10’
4’
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banners11’
4
6’
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indoor way finding
lumber
tools
paint
bath
4’
1’
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45
1’
10’’
staff only
1’
10’’
managment
door signa
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bathroom signage
menmen
women
1 ft
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47 transportation
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