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Your marketing objectivesin Darwin: the four As.Whenever youre in doubt which KPIs matches an A,you can check out this chart.awareness ACTION appreciationadvocacyEach time a personEach time someone Each time someone When someones in-sees a message from subscribes to yoursubscribes to yourteraction with youryour brand. marketing messages. marketing messages. brand creates brandawareness. questions we will be answeringWhich channel is most effective in reaching yourmarketing objectives?Which channel is most cost-efficient in reaching yourmarketing objectives?How am I evolving towards my marketing objectives? How it works: a short video. Thanks forusing darwin!Talk to you soon.